CONTENTS INTRODUCTION [03] THE CONCEPT [05] BOXPARK CROYDON [16] BOXPARK CROYDON [20] DETAILS [31]

Size: px

Start display at page:

Download "CONTENTS INTRODUCTION [03] THE CONCEPT [05] BOXPARK CROYDON [16] BOXPARK CROYDON [20] DETAILS [31]"

Adelia Crawford
5 years ago
Views:

1 B O X PA R K C R O Y DON

2 CONTENTS INTRODUCTION [03] THE CONCEPT [05] BOXPARK SHOREDITCH [07] CROYDON [16] BOXPARK CROYDON [20] DETAILS [31]

3 THE EVOLUTION OF A REVOLUTION

4 NOT SOME RUN-OF-THE MALL SHOPPING CENTRE NO FLAVOURLESS, JOYLESS FOOD CHAIN BOXPARK'S A VIBRANT FEAST FOR THE SENSES TO KICKSTART CROYDON'S RENAISSANCE [ 4 ]

5 REVOLUTION. IN THE BEGINNING THERE WAS BOXPARK SHOREDITCH THE WORLD'S FIRST POP-UP MALL THE BRAINCHILD OF ROGER WADE, CREATOR OF BRITISH STREETWEAR BRAND BOXFRESH, BOXPARK GREW OUT OF HIS LOVE FOR THE RAW POWER OF INDUSTRIAL ARCHITECTURE AND HIS PASSION FOR INDEPENDENT BRANDS, WHICH ARE INCREASINGLY GETTING SQUEEZED OUT OF OUR HOMOGENEOUS HIGH STREETS. THEN, AS NOW, THIS IS RADICAL STUFF, STRIPPING AND REFITTING SHIPPING CONTAINERS TO CREATE FLEXIBLE, LOW COST RETAIL SPACES THAT STACK UP TO MAKE A BRAND NEW BREED OF RETAIL DESTINATION AND TO CREATE A BUSINESS ENVIRONMENT WHERE FRESH, INNOVATIVE INDEPENDENT RETAILERS WILL THRIVE. IT S A RETAIL REVOLUTION THAT S SPAWNED MANY IMITATORS BUT NO EQUALS. UNTIL NOW. [ 5 ]

6 EVOLUTION. A CASUAL DINING REVOLUTION, WHERE RETAIL BECOMES ENTERTAINMENT BOXPARK CROYDON EMBRACES THE ORIGINAL ETHOS, AND THEN SOME. BIGGER BY FAR, MORE AMBITIOUS AND EVEN MORE RADICAL, IT S FOUNDED ON THE HEARTFELT CONVICTION THAT PEOPLE DESERVE BETTER; THAT IN AN INCREASINGLY DIGITAL ERA WHERE EVERYTHING S AVAILABLE AT THE CLICK OF A MOUSE WE NEED TO GIVE PEOPLE MORE AND WE CAN DO THAT BY CREATING A PLACE THAT S A JOY TO VISIT AND MAKES YOU WANT TO STAY A DESTINATION WHERE PEOPLE LOVE TO TURN UP, UNWIND AND HANG OUT AND A HOME FOR HANDPICKED, AUTHENTIC BRANDS THAT MAKE YOU FEEL SPECIAL. LIKE ITS FOREBEAR, BOXPARK CROYDON WILL BE A HOME ONLY FOR CAREFULLY CHOSEN FIERCELY INDEPENDENT, FRESH-THINKING BUSINESSES WITH A STRICT NO HIGH STREET FASCIA RULE. LIKE BOXPARK SHOREDITCH IT S GOING TO BE A FERTILE COMMUNITY OF BRANDS PACKED WITH RAW TALENT AND ATTITUDE THE DIFFERENCE IS THAT THIS TIME IT S ALL ABOUT... FOOD, DRINK AND EVENTS CREATING A PLACE THAT S PART OF THE CASUAL DINING REVOLUTION, WHERE RETAIL BECOMES ENTERTAINMENT AMID A RIOT OF COLOUR, SOUNDS, SCENTS AND THE FLAVOURS OF FOOD FROM ALL OVER THE WORLD. [ 6 ]

7 BOXPARK SHOREDITCH

8 HOME TO MORE THAN FIFTY CAREFULLY CHOSEN FASHION, ARTS AND LIFESTYLE BRANDS. BOXPARK SHOREDITCH IS A RETAIL REVOLUTION [ 8 ]

9 RETAIL

10 FOOD AND BEVERAGE

11 EVENTS

12 OUTSIDE SEATING

13 BOXPARK.CO.UK

14 SOCIAL MEDIA

15 CROYDON CROYDON IS FAMOUS FOR ITS POSTWAR SKYSCRAPERS AND 60'S SKYLINE, A TIME WHEN THE TOWN WAS BOOMING AND OPTIMISTIC. WITH NEW VENTURES SUCH AS BOXPARK IT DOES FEEL THAT THERE IS A SPIRIT OF EXCITEMENT COMING TO CROYDON TOWN CENTRE AGAIN. JON GRINDROD, AUTHOR OF CONCRETOPIA & CROYDON TILL I DIE

16 WHY CROYDON? I THINK IT'S THE MOST DEROGATORY THING I CAN SAY ABOUT SOMEBODY OR SOMETHING: GOD, IT'S SO F**KING CROYDON! DAVID BOWIE FROM ARGUABLY LONDON S FASTEST AND BEST ROAD, RAIL AND AIRPORT CONNECTIONS TO THE ENORMOUS DEVELOPMENT PROGRAMMES ALREADY UNDER WAY, THE LIST OF LOGISTICAL, FINANCIAL AND GEOGRAPHICAL REASONS IS LONG AND PERSUASIVE. AS ARE CROYDON S CULTURAL CREDENTIALS FROM CROYDON COLLEGE OF ART TO FAIRFIELD HALL; MALCOLM MCLAREN TO MERVYN PEAKE, RAY DAVIES TO JAMIE REID AND COUNTLESS OTHERS, CROYDON PUNCHES WELL ABOVE ITS LITERARY, MUSICAL AND ARTISTIC WEIGHT BUT THERE S SOMETHING MORE POWERFUL FUELLING BOXPARK S ZEAL FOR ITS NEW HOME THE FACT THAT THE GREAT AND THE GOOD SEEM TO THINK IT S OK TO SNEER AT CROYDON. FOR BOXPARK'S ROGER WADE THAT S AN IRRESISTIBLE CHALLENGE TO BOXPARK S INCLUSIVE PHILOSOPHY. MAYBE IT S BECAUSE IT S STILL SCARRED BY THE BRUTALIST ARCHITECTURE OF THE FAILED 60S AND 70S VISION OF TOWN PLANNING; MAYBE IT S JUST LAZY ANTI-SUBURBAN INTELLECTUAL SNOBBERY IT S WRONG. I WANT TO RISE TO THAT CHALLENGE, CHANGE PEOPLE S PERCEPTIONS OF CROYDON AND MAKE THEM FALL IN LOVE WITH THE TOWN THEY LIVE IN. IT S NOT GREY, IT S NOT DRAB IT S THE HOME OF KATE MOSS, TRACEY EMIN, AND NOW BOXPARK. ROGER WADE [ 17 ]

17 WHY CROYDON? WE'RE NOT JUST BUILDING BOXPARK IN CROYDON, WE'RE BUILDING IT FOR CROYDON... AS PART OF THE WIDER REGENERATION OF CROYDON, I M DETERMINED THAT AS ITS CULTURAL, CULINARY AND SOCIAL HEART, BOXPARK WILL PUT A SMILE ON CROYDON S FACE AND A SONG IN ITS SOUL. WE RE NOT JUST BUILDING BOXPARK IN CROYDON; WE RE BUILDING IT FOR CROYDON! WE RE VERY PROUD OF THE CONTRIBUTION WE VE MADE TO SHOREDITCH S COMMUNITY IN THE LAST FEW YEARS AROUND 200 NEW JOBS FOR YOUNG PEOPLE AT A TIME WHEN THERE WAS RIOTING IN THE STREETS MORE THAN 200 FREE EVENTS A YEAR (AND COUNTING) FREE POP-UP SHOPS FOR YOUNG LOCAL CREATIVE BUSINESSES TO GIVE THEM A START IN RETAIL WE GET A KICK OUT OF THAT. AND IT S NOT JUST ALTRUISM INSPIRED, YOUNG POSITIVE PEOPLE ARE GOOD BUSINESS AND THAT ENRICHES US ALL WE RE ALREADY WORKING WITH LOCAL ORGANISTATIONS TO DEVELOP PROGRAMMES SO LOCAL YOUNG PEOPLE CAN COME AND WORK AT BOXPARK PROPER TRAINING, PROPER JOBS WITH PROPER PROSPECTS... ROGER WADE [ 18 ]

18 BOXPARK CROYDON

19 IT'S NOT JUST ABOUT GREAT STREET FOOD IT'S ABOUT CREATING A SPECIAL DINING EXPERIENCE [ 21 ]

THE SITE LOCATED NEXT TO EAST CROYDON STATION EAST CROYDON STATION FACTS 27 MILLION PASSENGERS A YEAR 14 MINUTES TO LONDON BRIDGE 16 MINUTES TO LONDON VICTORIA 14 MINUTES TO GATWICK 36 MINUTES TO

20 THE SITE LOCATED NEXT TO EAST CROYDON STATION EAST CROYDON STATION FACTS 27 MILLION PASSENGERS A YEAR 14 MINUTES TO LONDON BRIDGE 16 MINUTES TO LONDON VICTORIA 14 MINUTES TO GATWICK 36 MINUTES TO BRIGHTON SERVICES EVERY 5 MINUTES EAST CROYDON STATION IS ONE OF THE BUSIEST RAIL STATIONS IN THE UK AND IS USED BY 27 MILLION PASSENGERS A YEAR. THE TRAMLINK IS USED BY 28 MILLION PASSENGERS A YEAR. THERE IS A DEDICATED TRAM STOP OUTSIDE RUSKIN SQUARE AND IT IS ESTIMATED OVER 85,000 PASSENGERS ALIGHT HERE EACH WEEK AND 30,000 PEDESTRIANS WALK PAST EACH DAY.

21 THE AREA WEST CROYDON STATION IT S HAPPENING RIGHT HERE, RIGHT NOW READY TO FILL THE TEMPORARY HOLE CREATED BY THE WHITGIFT CENTRE S CLOSURE FOR REDEVELOPMENT CHERRY ORCHARD ROAD ROMAN WAY WELLESLEY RD CEDAR RD BISENDEN RD BRICKWOOD RD WHITGIFT SHOPPING CENTRE DINGWALL ROAD COLSON RD BLAKE RD EAST CROYDON STATION GEORGE STREET TRAM LINK ADDISCOMBE GROVE ROMAN WAY PARK LANE BARCLAY ROAD FAIRFIELD ROAD

A MODERN-DAY COVENT GARDEN PIAZZA FOR THE 21ST CENTURY INSPIRATION THINK OF BOROUGH MARKET, BRIXTON MARKET, CHELSEA MARKET NYC OR EVEN MADRID S STUNNINGLY REJUVENATED MERCADO ST MIGUEL, WHICH IS

22 A MODERN-DAY COVENT GARDEN PIAZZA FOR THE 21ST CENTURY INSPIRATION THINK OF BOROUGH MARKET, BRIXTON MARKET, CHELSEA MARKET NYC OR EVEN MADRID S STUNNINGLY REJUVENATED MERCADO ST MIGUEL, WHICH IS DESCRIBED AS A CULINARY CULTURAL CENTRE. THEN TRANSPORT THOSE SIGHTS, SOUNDS AND SMELLS INTO A BRAND NEW BOXPARK SPACE WITH TWO ROWS OF BOX SHOPS AND A HIGH TRANSPARENT ROOF COVERING A BRIGHT AND AIRY ATRIUM AND YOU HAVE A COVENT GARDEN PIAZZA FOR THE 21ST CENTURY. LIKE A MODERN-DAY PIAZZA, BOXPARK CROYDON WILL BECOME THE AREA S FOCAL POINT FOR PEOPLE TO HANG OUT, TO ENJOY A WILD AND EVER-CHANGING VARIETY OF FOOD, DRINK AND MORE FREE EVENTS THAN YOU CAN SHAKE A STICK AT. FROM POP-UP CINEMA AND MINI MUSIC FESTIVALS TO ART INSTALLATIONS, THEATRICAL PRODUCTIONS AND MORE IN A CAPACITY CENTRAL SPACE EQUIPPED WITH GIANT STATE OF THE ART LED SCREENS INTERACTING WITH VISITORS IN REAL TIME AND FIZZING WITH FRESH CREATIVE CONTENT. [ 24 ]

23 OUR VISION

24 OUR VISION 80 SHIPPING CONTAINERS PACKED WITH THE UNCONTAINABLE AND IRREPRESSIBLE...

25 OUR VISION 20,000 SQUARE FT EVENTS SPACE WITH CAPACITY FOR AUDIENCES OF 2000+

26 OUR VISION A FUSION OF FAST FOOD AND CASUAL DINING FROM DAY TO NIGHT

27 OUR VISION BOXPARK CROYDON AIMS TO BECOME PART OF LOCAL LIFE BY ADDING COLOUR, CREATIVITY AND A LIFE OF ITS OWN

28 BOX DIMENSIONS 40' HI-CUBE STEEL DRY CARGO CONTAINER. UP TO 5 UNITS AVAILABLE. OPEN PLAN OR WITH AN 8 FT GAP SUBJECT TO LEASE LENGTH AND POSITION. EXTERIOR LENGTH 40'0" M WIDTH 8'0" M HEIGHT 9'6" M INTERIOR LENGTH 39'5" M WIDTH 7'8" M HEIGHT 8'9" 2.69 M SINGLE UNIT 40 FT X 40FT UNIT 40FT KITCHEN UNIT AT REAR DOUBLE UNIT 40FT INTERNAL OPENING DOUBLE UNIT 8FT INTERNAL OPENING 20FT UNIT

29 LOWER LEVEL UPPER LEVEL R01 R02 R03 R04 R05 R06 R42 R43 R44 R45 R46 R47 R07 R41 R08 R40 R48 WC 03 S01 R09 R39 S08 R49 R50 R51 R52 R63 R64 R65 R66 R10 R38 R11 R37 R71 R12 R36 R13 R35 R62 S02 R14 R34 S07 R15 R33 R16 R32 R72 R17 R31 R53 R18 R30 R54 R55 R56 R57 R58 R59 R60 R61 S03 R19 R29 S06 WC 04 R20 R28 R21 R27 WC01 WC02 R22 R23 R24 R25 R26 R67 R68 R69 R70 S04 S05

COME JOIN THE EVOLUTION SUMMER 2016 COPYRIGHT ALL COPYRIGHT, PATENT, DESIGN RIGHTS AND INTELLECTUAL PROPERTY RIGHTS EXISTING IN OUR DESIGNS AND PRODUCTS AND IN THE IMAGES, TEXT AND DESIGN OF OUR

30 COME JOIN THE EVOLUTION SUMMER 2016 COPYRIGHT ALL COPYRIGHT, PATENT, DESIGN RIGHTS AND INTELLECTUAL PROPERTY RIGHTS EXISTING IN OUR DESIGNS AND PRODUCTS AND IN THE IMAGES, TEXT AND DESIGN OF OUR WEBSITE, MARKETING MATERIAL ARE AND WILL REMAIN THE PROPERTY OF BOXPARK LTD AND BRANDS INCORPORATED LTD. PATENT APPLICATION NO BOXPARK CONTACT DETAILS GURJ BANSAL SALES MANAGER RETAIL AGENT PIERS FINLEY CWM RETAIL PROPERTY ADVISORS LLP

[1] CONTENTS [2] [3] [4] EVENTS [5] [6] [7] [8]

[1] CONTENTS [2] [3] [4] EVENTS [5] [6] [7] [8] boxpark CONTENTS INTRO [1] THE CONCEPT [2] THE AREA [3] DIRECTIONS [4] EVENTS [5] GALLERY [6] MARKETING [7] DETAILS [8] boxpark 2017 not some run-ofthe-mall shopping centre. It's a living, fertile community