READERSHIP 61% 39% 82% 18% 824,000 IAS 2017 average issue readership (Europe) the highest circulation of any travel magazine. 3.

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1 MEDIA

2 EDITOR S LETTER The latest reincarnation of High Life reflects a very British sense of irreverence, wit and attitude. Working with award-winning journalists, photographers and illustrators as well as authoritative contributors, celebrities, authors and experts, High Life speaks to a generation of travellers determined to know destinations from the inside out. Distributed in every seat pocket (from World Traveller through to Club World and First) on every British Airways flight as well as the luxurious BA lounges it s packed with intriguing features and beautiful photography designed to shift perceptions and challenge preconceptions.

3 READERSHIP 61% Male 39% Female 824,000 IAS 2017 average issue readership (Europe) the highest circulation of any travel magazine 3.6 MILLION readers 219,000 Premier TGI 2016 average issue readership (UK) 82% of High Life readers are AB 18% (500,000 BA passengers pcm) have talked about a feature or article within High Life with someone else Sources: IAS 2016, Premier TGI 2016

4 OUR ADVERTISERS From luxury travel to lifestyle, through to fashion, watches and technology, our portfolio attracts some of the world s top brands keen to reach an audience that is both highly affluent and highly engaged with our product.

5 INSIGHTS INTO THE HIGH LIFE READER The magazine prompts advocacy with one in ten passing knowledge gained in the magazine on to a friend 175,274 Average value of investments (excluding home/mortgage) 1.7 BILLION How much High Life readers have spent on cars in the past 12 months 1,671 High Life readers spend per person on their last holiday 130 MILLION How much High Life readers have spent on fashion in the past 12 months 82% of High Life readers buy dutyfree products at the airport 41% 64% of High Life readers like to go on holiday somewhere different every time of High Life readers are business decision makers Sources: IAS 2017, Premier TGI 2017

6 BRANDED CONTENT PARTNERSHIPS Working with travel and luxury clients to fulfil commercial objectives, our branded content solutions are shaped specifically for the British Airways audience. Written and designed by the team to give each client an editorial look and feel, over the past year we have worked with brands including Bicester Village, American Express, Starwood Hotels, Disney Resorts, Viking Cruises and Thessaloniki Tourist Board. Branded content booked in High Life can then be repurposed across all of British Airways print and digital plaforms.

7 HIGH LIFE ADVERTORIAL HIGH LIFE CHINA EDITORIAL A CASE STUDY BICESTER VILLAGE THE BRIEF To capture the attention of British Airways audience in order to build awareness of the Bicester Village brand and offering ahead of the autumn 2017 expansion. THE CLUB ADVERTORIAL THE SOLUTION A series of engaging and highly visual features encouraged BA customers to reconsider the appeal and offering of the outlet village. The editorial team commissioned two writers, experienced in menswear and womenswear respectively (Vogue, Esquire et al), as well as a style photographer, who all bought their expertise to bear on the end result, which was repurposed across British Airways print and digital plaforms.

8 THE BRITISH AIRWAYS CONTENT ECO-SYSTEM PRINT TITLES DIGITAL: BA.COM & PATHFINDER MARKETING

9 2018/9 EDITORIAL CALENDAR FEBRUARY Fashion shoot on location in Arizona MARCH Middle East architecture and design APRIL The London Issue celebrating British Airways home city MAY Nashville and The USA Issue JUNE British Menswear JULY Photographic essay: what summer looks like AUGUST Family holidays SEPTEMBER The Fashion Issue OCTOBER The Art Issue (Frieze) NOVEMBER The Adventure Issue DECEMBER Where s Next for the best watches and jewellery JANUARY The best new 2019 hotel openings + spa supplement

10 RATE CARD PAGE RATE INSIDE FRONT COVER DPS $60, 092 INSIDE BACK COVER $31,848 OUTSIDE BACK COVER $36,655 DOUBLE PAGE SPREAD $50,477 FULL PAGE $24,836 RIGHT HAND PAGE $28,686 HALF PAGE $13,488 FULL PAGE ADVERTORIAL BOUND INSERTS TIP ON DPS MAP STRIP SPECIAL POSITIONS $29,802 $119 $119 $8,914 Plus 10%

11 SCHEDULES ISSUE AD DEADLINE INSERT DEADLINE CONTACT US JANUARY 29 November December 2017 FEBRUARY 5 January January 2018 MARCH 31 March February 2018 APRIL 2 March March 2018 MAY 29 March April 2018 JUNE 1 May May 2018 JULY 1 June June 2018 AUGUST 3 July July 2018 Nicole Mullin Commercial Director T C Amy Knowles Senior National Account Executive T C SEPTEMBER OCTOBER NOVEMBER 1 August August September September October October 2018 VISIT DECEMBER 2 November November JANUARY 29 November December 2018

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