ASK HOW TO BOOK A SEMINAR ALWAYS MOVING YOU FORWARD.

Transcription

1 HOW TO BOOK A SEMINAR Select the course/s and phone or your local ASK Academy on: Tel: salontechnicalhotline@henkel.com Or send a booking request via our ASK Academy App. For all the latest news and course details please refer to the ASK Academy App. facebook.com/schwarzkopfproaus youtube.com/schwarzkopfpro instagram.com/schwarzkopfproaus ASK ALWAYS MOVING YOU FORWARD

2 5 MEET YOUR TEAM Discover your local Schwarzkopf Professional Academy 7 success EDUCATION Introduction to why education is the key to by Simon Ellis Corporate Vice President 9 BLOG & APPS Expand your knowledge and develop your skills with Schwarzkopf Professional array of online tools. 11 E-LEARNING Introduction into the new eacademy, the new digital evolution in hairdresser training 13 global AMBASSADORS Meet Schwarzkopf Professionals team of and national ambassadors 59 CONSULTATION Full listing of our consultation and diagnosis 33seminars for style, colour and care 63 ESSENTIAL SKILLS For those with the passion to learn these seminars will teach you the basics and enhance your creative knowledge and technical skills BUSINESS Improve your knowledge of team building, staff retention, financial managment, marketing strategies and client insights in our business courses to CREATIVITY Introducing the hottest ideas and tomorrows creative skills in these practical hands on seminars ESSENTIAL LOOKS Capture the latest runway trends and learn how transform them into salon-friendly looks ASK EDUCATION In-salon training programmes and courses tailored to the specific needs of the salon SHAPING FUTURES Learn about and get involved in Shaping Futures - our global initiative, helping disadvantaged youngsters by teaching them the craft of hairdressing 73 COURSE SELECTOR Find combinations of courses combined as personal learning path fitting your interest in 2017

3 MEET YOUR TEAM DISCOVER YOUR LOCAL SCHWARZKOPF PROFESSIONAL ACADEMY 5 With nearly 90 ASK International Academies and Studios around the world, we are able to provide you with the most convenient, inspiring and motivational education in town! We have all the tools, experience and experts on hand to help you and your team make a real difference to your personal career & salon success! Together, we can unlock your potential and help shape your future! Brisbane: Sydney: Melbourne: Perth: Newcastle: ASK Hotline Tel: Judith Wright Centre of Contemporary Arts 2/420 Brunswick Street, Fortitude Valley, QLD KSHE Salon Professional Australia 14B Devlan Street, Mansfield, QLD Natalie Ann Salon 109 Edwin Street, Croydon NSW Australian College Of Hair Design & Beauty L Collins Street, Melbourne VIC Theory For Hair 1324 Hay Street, West Perth, WA Hunter TAFE Hairdressing Department Block C 266 Maitland Road, Tighes Hill NSW salontechnicalhotline@henkel.com

4 HAIRDRESSING AND FASHION HAVE BEEN ENTWINED FOR GENERATIONS BUT SOCIAL MEDIA HAS HEIGHTENED THE SPEED AT WHICH BOTH ARE EVOLVING! THE QUESTION IS, ARE YOU READY TO ADAPT AND DELIVER THE LATEST COLOURS, CUTS AND STYLES TO YOUR CLIENTS? EDUCATION THE KEY TO SUCCESS SIMON ELLIS CORPORATE VICE PRESIDENT İ PROFESSIONAL PARTNER SERVICES As we endeavour to stay up-to-date with the latest catwalk looks and hottest celebrity styles, our industry has always needed to move quickly. Now, thanks to the likes of Instagram and Snapchat, this is truer than ever. These channels have given people access to a world of inspiration all at their fingertips. So, whether it s a daring catwalk look or the latest celebrity style, our clients expect us to be able to recreate it, the moment it happens. Other industries might be intimidated by the speed of this constantly evolving fashion landscape, but our commitment to continuous education whether Hands On seminars or digital e-learning means we re ready for whatever it throws at us! With Schwarzkopf Professional s new 2017 Education Programme, we ll help create an industry that s skilled and agile enough to meet these ever-changing challenges. Tailored for individual skill sets, our education programmes are designed to inspire and educate your team members, developing their craftsmanship and expanding their creativity, while our business-focussed courses are perfect for salons wanting to enhance their profitability and expand their business horizons. And, as part of our education offer for 2017, you have the opportunity of enrolling in our new eacademy programme, where you will be able to access a wealth of resources including trend reports, look-books, 360 guides, personalised training programmes and loads more! So together let s help you stay ahead of the curve and support you in taking your career to the next-level. 7 ASK EDUCATION COMMITTED TO ALWAYS MOVING [YOU] FORWARD

5 BLOG & APPS APPS GALLERY Download our amazing apps ASK ACADEMY APP Find your Academy Explore our seminars Send a booking request Receive the latest updates Meet your team ESSENTIAL LOOKS APP Latest trends displayed on your ipad Essential Looks trend directions Includes latest cut & colour techniques 360 cut, colour and style consultation HOT news from the catwalk ASK EDUCATION BLOG Have you visited our blog yet? We discuss everything from client retention and scalp analysis to advice on holding the perfect photo shoot! The blogs are really informative, quick and easy to read plus many contain videos with brilliant hands-on advice! What are you waiting for? Simply visit and select the Education tab. Expand your knowledge and develop your skills 24/7 with Schwarzkopf Professional s vast array of Apps, blogs and online videos! Whether you re at home, on the train or simply between clients, you can quickly download all our latest tips, advice and ideas via your smart phone, tablet or computer! Learning has never been so easy! EDUCATION AT YOUR FINGERTIPS! HOUSE OF COLOUR APP Developed by colourists for colourists Detailed client consultation Suggests the perfect formula for each client Create an online client history Quick access to Essential Looks 10

6 TEST SCORE Open menu 2 ENG Choose preferred language 3 SIGN UP Sign up here 4 Traffic Lights % Test Scores 4 E- LEARNING JOIN OUR eacademy COMMUNITY As a registered user, you have the following benefits: Traffic light system Shows the status of your elearning journey n Still to do n Not yet completed n Completed Test scores Assessment progress scale Schwarzkopf Professional certificate for every test passed THE FUTURE IS NOW Schwarzkopf Professional introduces the new eacademy, the digital evolution in hairdresser training designed to meet all your educational needs wherever whenever. Hair knowledge Product information Video tutorials Self-assessments 14 language versions Register now on 12

7 AMBASSADORS SCHWARZKOPF PROFESSIONAL, S TEAM OF GLOBAL AND NATIONAL AMBASSADORS ARE GUARANTEED TO INSPIRE, MOTIVATE AND ENERGISE YOU Each one has a wealth of knowledge, experience and practical skills that will help you in all aspects of your hairdressing career. 13

8 CHANGE IS ALWAYS GOOD - NEW IS ADDICTIVE CAT- WALK KING TYLER JOHNSTON As one of the hair industry s most soughtafter session stylists, Tyler is always in great demand and continues to create stunning seasonal hair collections as well as working on TV commercials, music videos and shoots with international fashion magazines. He has an impressive list of celebrity clients which include David and Victoria Beckham, Cate Blanchett and Lily Allen. 16

9 COLOR IS ALWAYS A NEW COLOR TO DISCOVER QUEENTHERE LESLEY JENNISON GLOBAL COLOUR AMBASSADOR Having started her colour career at Vidal Sassoon, Lesley has spent the past 18 years travelling the world working on fashion shows for the likes of John Richmond, Raf Simons and Alexander McQueen. Lesley is a world renowned London based educator, where she tends to do the colour of a high profile clientele including Gwyneth Paltrow and Elle Macpherson. 5 18

10 CHANGE IS ALWAYS GOOD - NEW IS ADDICTIVE STYLE GURU RICHARD ASHFORTH STYLING AMBASSADOR Internationally renowned for his directional, forward thinking ideas, Richard has worked with the international fashion elite from David Bailey and Peter Lindbergh to American Vogue, Tatler and ID. His glittering career also boasts an array of celebrities and nearly 20 years of creative direction and education at Vidal Sassoon and 10 years as the founder of Saco salons and academies. 9 20

11 21 BUSINESS MASTER CHANGE IS ALWAYS GOOD - NEW IS ADDICTIVE ANTONY WHITAKER A multi award-winning hairdresser, businessman, educator, author and motivator, Antony Whitaker has been at the cuttingedge of hairdressing and business education for over three decades. His past accolades include Australian Hairdresser of the Year and Grand Trophy of the Professional Press Association as well as numerous industry awards in marketing, salon design, photography and education.

12 NATIONAL INSPIRING THE NEXT WAVE AMBASSADORS Matt Clements Brad Ngata MATT CLEMENTS INTERNATIONAL COLOUR AMBASSADOR BRAD NGATA NATIONAL STYLING AMBASSADOR A consummate artist, Matt exudes a very unique air of creativity fueled by a dedication to deliver originality and innovation in all his colour work. A true visionary, he pushes boundaries of conventional colouring, while maintaining a commercial reality. A styling genius! The name Brad Ngata is synonymous in the world of innovative hair styling. Always in tune with the latest hair trends and techniques, he is in constant demand with leading fashion designers, movie identities & models. His work is regularly featured in Australian Vogue, Harpers Bazaar & GQ Magazine. DEE PARKER-ATTWOOD NATIONAL ESSENTIAL LOOKS AMBASSADOR Dee s relentless pursuit to be the best at her craft, has seen a number of awards bestowed upon her none more important than the Hair Expo Victorian Hairdresser of the Year She has a larger than life personality which endears all, including a celebrity clientele most of us only dream about. SIMON CRAWFORD NATIONAL ESSENTIAL LOOKS AMBASSADOR Passionate, creative, knowledgeable and patient are the attributes Simon brings to his chosen profession whether it be educating or in salon. His Educational philosophy is Keep it real, keep it simple, keep it commercial. A true master of the game! Dee Parker-Attwood Simon Crawford 24

13 NATIONAL INSPIRING THE NEXT WAVE AMBASSADORS Lee Fletcher Kate Rawsley LEE FLETCHER NATIONAL AMBASSADOR Lee began his career in his father s salon located in Manchester, UK. It was at this time he realised his passion for cutting and styling hair and how empowering it was to have the ability to change the way people look and feel. Owner and Creative Director of David Lee Hairdressing in Perth. TOM WHITE NATIONAL AMBASSADOR KATE RAWNSLEY NATIONAL AMBASSADOR Kate is the colourist s colourist. With a purist approach to her work, she is a perfectionist with meticulous technical execution and a natural flair for creativity. Whilst her work is bold and often statement making, she will not comprise beauty for artistic gratification, refusing to break the rules of suitability instead working hard to customise the perfect tone. A multi award winner. LAURA HUDSON NATIONAL AMBASSADOR Tom White As educators we have the ability to influence and create perceptions and mentalities like no other craft this is powerful! Creating shapes is Tom s passion, cutting to fit a face, personality and lifestyle is something he has dedicated himself to perfecting. Watch this space, Tom is on the way to becoming one of the industries great educators was a year of career highlights for Laura, finalists in the (AHFA) Queensland Hairdresser of the Year and finalists for the 2016 FAME TEAM. Her work has also been featured on the catwalks of New York Fashion Weeks and National Fashion Weeks, the creative director/owner of Laura Hudson Hair Design in Brisbane. A Rising Star. Laura Hudson 26

14 NATIONAL AMBASSADORS INSPIRING THE NEXT WAVE NIKKI PORTER NATIONAL AMBASSADOR This up and coming talented Melbourne hairdresser is a testament to hard work, now owning her own salon and becoming a finalist in the 2016 (AHFA) Newcomer of The Year. Nikki has a strong desire to be one of this country s leading educators specialising in cutting and styling. With her strong work ethic no doubt she will achieve her dream. RODDY MACHRAY NATIONAL AMBASSADOR Currently a freelance educator specialised in barbering with exposure to some of the industry s best in London and Australia. Roddy is committed to raising skill and technical expertise of every hairdresser who takes on the profession. Exceptionally talented! KYLE SARAH NATIONAL AMBASSADOR If you do something you love you will never work a day in your life. A gifted educator, salon owner, colourist and hair enthusiast from a young age. Kyle s passion is exhilarating. EMILY DOHERTY NATIONAL AMBASSADOR Creative Director of John Morrey Melbourne, Emily s strong skill set has given her the ability to train all levels but her real strength and passion lies with training apprentices an endlessly rewarding pursuit. KELLY KENT NATIONAL BUSINESS AMBASSADOR A powerhouse of business education! Kelly opened Cranium Hair in 1997 and the salons productivity has been inspiring the industry ever since. Working nationally and internationally with a wide variety of salon models, Kelly s business know how helps increase productivity, maximise client and staff retention and improve every clients salon experience. Kelly s business insights and trick s will help you get more out of every business day. PAUL FOOTE NATIONAL BUSINESS AMBASSADOR Kelly Kent Niiki Porter Kyle Sarah A director of one of Australia s most dynamic salon brands Sublime Hairdressing, Qld. Paul s real and practical approach to business see him in constant demand, where he shares the successes and failures of small business. 27 Paul Foote Roddy Machray Emily Doherty

15 NATIONAL ASK TEAM INSPIRING THE NEXT WAVE Dario Mastronardi Leigh Spencer Remika Massihi Karen Rich Patrick Fitzpatrick Julia Dunleavy The Schwarkopf Professional ASK Education team has a wealth of knowledge, experience and practical skills that will help you in all aspects of your hairdressing carreer. Gerald Scott Angeline Robinson Tarra Ryan Taylah Fogden 30

16 ESSENTIAL SKILLS Improve your everyday skill set and knowledge at every level BUSINESS Maximise and exploit your full business potential $ CONSULTATION Develop commercial in-salon services to maximise revenue INSPIRING ESSENTIAL LOOKS Break the rules and push the boundaries to create tomorrow s trends CREATIVITY Enhance your technical skills, vision and unleash your creative potential COURSES DESIGNED TO MEET EVERY PROFESSIONAL NEED Everyone s skill level is different, so we ve devised our courses to suit various skill levels. And don t forget, your knowledge in one of our categories may be classed as Expert whilst in another you may be Essential. So, pick the skill level that best suits you, then work your way up the education ladder. DISCOVERING THE RIGHT SCHWARZKOPF PROFESSIONAL EDUCATION COURSE FOR YOU OR YOUR COLLEAGUES HAS 31 NEVER BEEN EASIER! SIMPLY DECIDE WHICH SKILLS YOU WANT TO PERFECT. WE HAVE SPLIT THEM INTO FIVE COLOUR-CODED CATEGORIES RANGING FROM BUSINESS TO ESSENTIAL SKILLS. ESSENTIAL Will raise your day-to-day professional standards ADVANCED Product knowledge and skills to improve your in-salon service level EXPERT Develop your creative potential TOP Imagination is your only limit

17 HAPPY CLIENTS ARE REPEAT CLIENTS Excellent customer service can really enhance your salon s reputation and grow your business! So take a fresh look at your salon s consultation and diagnosis skills and ensure your team can offer bespoke treatments, services and home care regimes to make your clients feel extra special. CONSULTATION CONS ULT ATION 34

18 COLOUR DECODED FIT FOR COLOUR This seminar is a great introduction to Schwarzkopf Professional s IGORA portfolio. Interactive sessions will explore how to use different colour products and their shade charts, show you how the product works and the different ways depth and tone can be used to create the perfect colour - from consultation through to stunning final results. Duration: Investment: Location & Dates: 3 hours Free eacademy: You ll be able to find everything you need to prepare for this course on ask-elearning.com, including video tutorials and product info, register for even more benefits. For this course, you should take a look at the following content: COLOUR: Foundation Colour How to use IGORA Royal products TESTS: Foundation Colour IGORA Royal An introduction to Igora COLOUR DECODED Ĩ COLOUR CORRECTION Take on any colour correction challenge. Designed to remove the fear-factor, this confidence-boosting course explores a range of technically challenging processes, including re-balancing and pre-pigmentation. With hands-on sessions designed to test your skills, by the end of the seminar you ll be a colour superstar. Hands on session face to face seminar. Create long-lasting reds that dazzle Duration: 10-4pm Investment: $150 Location & Dates: Canberra 22nd Aug eacademy: You ll be able to find everything you need to prepare for this course on ask-elearning.com, including video tutorials and product info, register for even more benefits. For this course, you should take a look at the following content: n Colour Correction CONSULTATION COLOUR STYLE CARE 36

19 Get introduced to Hair Bonds & Re-bonding STRONG BONDS ATELIER Discover our patented #strongbonds technology and explore the science behind hair bonds and re-bonding. In these practical sessions you ll see for yourself how to combine the bonding trend with and the latest in-salon services to create wearable, salon friendly looks. Duration: 10-4pm Investment: $150 Location & Dates: Melbourne 6th March Newcastle 3rd April eacademy: You ll be able to find everything you need to prepare for this course on ask-elearning.com, including video tutorials and product info, register for even more benefits. For this course, you should take a look at the following content: CONSULTATION STYLE COLOUR CARE COLOUR: Fibreplex BC Products CARE: BC products BlondMe Care 37

20 MASTER OF BLONDE BOOTCAMP Become the Master of blonde Have you got what it takes to become the Master of Blonde? Enroll on our bootcamp to enhance your knowledge of all things blonde and discover the secrets to truly iconic blonde looks. In this intensive 2-day seminar you ll unlock the science behind our Bonding Blonde Products and discover how to combine them with in-salon services to make your business THE destination for blonde s. Covering everything from the latest and most creative application techniques through to the effects of light interacting with hair, our dedicated education team will be on hand to coach, inspire and transform you into a Master of Blonde! THE CARE ZONE BC HAIR THERAPIST From in-salon solutions to individual home hair care regimes, in this introduction to BC Bonacure you ll explore the full care range, discover the revolutionary technologies behind the products and develop the skills to deliver confident, tailored consultations to all your clients. Duration: Investment: Location & Dates: 3 Hours FREE Duration: Investment: $295 Location & Dates: 2 days 10-4pm Brisbane 8th & 9th May Melbourne 8th & 9th May eacademy: You ll be able to find everything you need to prepare for this course on ask-elearning.com, including video tutorials and product info, register for even more benefits. For this course, you will be invited for a dedicated eacademy classroom by your trainer. eacademy: You ll be able to find everything you need to prepare for this course on ask-elearning.com, including video tutorials and product info, register for even more benefits. For this course, you should take a look at the following content: CARE: Hair & Scalp BC Products TESTS: Hair & Scalp BC Bonacure CONSULTATION COLOUR STYLE CARE 39

21 ASK EDUCATION PROGRAMME 2017 CONSULTATION Are yo Made t u o Crea te? Are you #madetocreate? Immerse yourself in a world of creativity and witness the endless styling possibilities with the OSiS range. In this introductory session you ll explore the entire OSiS collection from styling tips to use through to retailing tips. 3 hours Investment: FREE Location & Dates: eacademy: You ll be able to find everything you need to prepare for this course on askelearning.com, including video tutorials and product info, register for even more benefits. For this course, you should take a look at the following content: FINISH: n Styling & Finish Technology n OSiS + Session Label n OSiS + Core Products n OSiS + Soft Glam COLOUR Duration: STYLE MADE TO CREATE DISCOVER OSiS TESTS: n Foundation Styling Technology n OSiS Core Products CARE 41 ing ies l y t s s s it e l l i d b n i E s s po

22 CREATIVITY THE BEST HAIRDRESSERS NEVER STOP LEARNING ASK EDUCATION PROGRAMME 2017 CREATIVITY Get today s hottest ideas and tomorrow s creative skills! With hints and tips on cut, colour, styling and finishing, our trainers guarantee you ll have all the latest practical skills and new techniques at your fingertips! 43

23 MADE TO CREATE OSiS STYLE ACADEMY To become the most wanted stylist in town you need to learn from the very best. That s why the OSiS Style Academy is headed-up by our own Masters of Styling who will share all their hair design and professional skills with you. This creative seminar will inspire and challenge you to break your individual boundaries and create the hottest fashion trends. We start by checking your blowdrying skills, before mastering avant-garde styling techniques, Up Do s and even braiding to ensure you can offer the hottest trends to all customers. Duration: 10 4pm Investment: $250 Location & Dates: Brisbane 25th September Sydney 1st May Canberra 14th November Newcastle 11th September Adelaide 23rd October Tasmania 9th October eacademy: All our trend reports, look, 360 degrees step by step pictures, styling variations you find in our n Essential Looks App MADE TO CREATE OSiS STYLE ACADEMY LOOK & LEARN Want the highlights package of styling, dressing and finishing technique s from the OSiS Style Academy Day session delivered by industry styling experts? Perfect for all skill levels, join us at this look n learn to see what s hot, on trend and happening in hair finishing right now! Leave inspired with new ideas and ready to share with your clients at the next styling opportunity. Duration: Investment: $75 Location & Dates: pm Melbourne 21st August Create the hottest fashion trends CREATIVITY COLOUR STYLE CUT 45

24 COLOUR BUZZ Ĩ AW.THEN.TIK LOOK & LEARN AW.THEN.TIK is based on the exploration of true creativity whilst remaining technically grounded through essential foundation. Be guided by Matt Clements & Kristin O Connor through personal stories, techniques, formulas and demonstration of how to take your creative hairdressing both in & out of the salon to the next level effectively de-coding The Assembly files. Expect to take home a book full of inspiration as well as salon friendly techniques & ideas to immediately implement into your own salon s work & training repertoire. See detailed demonstration of live models and presentation of pre-done models reflecting the Assembly s fingerprint strong, fashion forward & individual, as evidenced by The Assembly s accolades and incredible photographic work. Ideal for qualified salon specialists, emerging stylists & colourist s & a great inspiration for apprentices. Duration: Investment: $75 Location & Dates: pm Brisbane 28th August Sydney 25th September Melbourne 11th September CREATIVITY COLOUR STYLE CUT 48

25 COLOUR BUZZ Ĩ COLOUR WITHOUT LIMITS TALL AND HANDSOME BARBER BUZZ Are you ready to go beyond colour? We re leaving the traditional colouring pallet behind as we show you how to create individual, personal colour mixes. Drawing on our range of products across the colour spectrum, you ll work with the likes of BlondMe, Colorworx and the IGORA family as we give you the tools to make every one of your clients feel truly unique! Duration: 10 4pm Investment: $250 Location & Dates: Melbourne 22nd May Tasmania 6th March Geelong 4th April eacademy: All our trend reports, look, 360 degrees step by step pictures, styling variations you find in our n Essential Looks App Make your salon the one every guy wants to visit. In this seminar our expert barbers demonstrate the latest trends, styles and techniques happening in gents hair and share the skills and tricks you ll need to recreate them. The session also explores the grooming tips, in-salon services and styling products such as OSiS that will get the guys flocking to your salon and grow your business. Duration: 10 4pm Investment: $250 Location & Dates: Sydney 3rd July Canberra 9th May Newcastle 26th June Melbourne 3rd April Adelaide 17th July Tasmania 4th Sept Gippsland 27th March CREATIVITY COLOUR STYLE CUT 49

26 MASTER CUTTER This workshop gives complete exposure to the latest cutting trends happening in fashion focused salons from our ASK Ambassador. Explore a new, on trend cutting world showcasing ladies hair cutting sure to keep your clients looking a step ahead of the rest. A workshop in real time, be prepared to come away with looks that your everyday clients can wear, forget the catwalk and use the high street! Duration: 10 4pm Investment: $250 Location & Dates: Brisbane 10th July Melbourne 26th June Albury 6th June Ballarat 3rd April Geelong 10th July Shepparton 5th June Adelaide 11th September Tasmania 21st August Perth 24th July eacademy: All our trend reports, look, 360 degrees step by step pictures, styling variations you find in our Essential Looks App House of Colour App CREATIVITY COLOUR STYLE CUT 51

27 COLOUR BUZZ Ĩ NO MORE FOILS Create an instant buzz in your salon Kiss goodbye to foils and get creative! Create a buzz with the hottest freehand colouring techniques. Dedicated to the latest colour innovations such as lacing and strobing, this seminar will help you master the techniques you ll need to replicate these trends in your salon, covering freehand processes including Faceframing, Ballayage placements and anything else that s hot right now! eacademy: All our trend reports, look, 360 degrees step by step pictures, styling variations you find in our Essential Looks App House of Colour App Duration: 10-4pm Investment: $250 Location & Dates: Brisbane 4th September Cairns 22nd March Mackay 3rd April Sydney 27th March Canberra 7th March Newcastle 27th February Melbourne 17th July Adelaide 8th May Tasmania 29th May Perth 11th September CREATIVITY COLOUR STYLE CUT 53

28 55 ESSENTIAL LOOKS TOMORROWS HAIR TRENDS AVAILABLE TODAY The fashion world never stands still and nor should you! Learn how to capture the latest runway trends and transform them into fashionable salon-friendly wearable looks. Never stand still ESSENTIAL LOOKS

29 ESSENTIAL LOOKS Ĩ HANDS-ON 57 ESSENTIAL LOOKS TREND EVENT Experience the next big hair trends NOW! Hot on the heels of the global fashion weeks, at our trend event you ll see the hottest new fashions, get the latest style reports and witness our expert stylists recreate some of the best looks from the catwalks. Working with the latest Essential Looks collection, you ll learn how to translate these catwalk trends to your salon and bring next season s runway looks to your clients! Duration: Investment: $75 Location & Dates: pm Brisbane 26th June Melbourne 29th May Inspired by the latest runway shows, we reveal the newest Essential Looks collection and give you the chance to create the catwalk looks yourself! With our National Essential Looks Ambassador on hand to provide guidance and share their expertise you ll leave the session ready to transform your salon into a high-fashion runway, with all the skills you need to create stunning trend-based looks your clients will love. Duration: 10 4pm Investment: $250 Location & Dates: Sydney 28th August Newcastle 7th August eacademy: You find all information on trends, looks, step-by-step pictures and styling variations in our: n Essential Looks App ESSENTIAL LOOKS LOOK AND LEARN EVENT HANDS-ON

30 ESSEN TIAL SKILLS A Passion to learn ASK EDUCATION PROGRAMME 2017 ESSENTIAL SKILLS LEARN THE RULES LIKE A PRO, SO YOU CAN BREAK THEM LIKE AN ARTIST The key to being a great haidresser or colourist is understanding the building blocks to having a passion to learn! Let us teach you the basics and enhance your creative knowledge and technical skills. 59

31 ESSENTIAL SKILLS Ĩ CELEBRITY CUT & STYLING The line between celebrity and reality continue to blur and inspire many salon clients every day. Be ready to re-create and stay ahead of the most popular styles clients ask for by developing your skills in this celebrity inspired cut & styling workshop for emerging stylists. Join our National Ambassador and identify the next have to have look s your clients will love and any glossy magazine would want in their pages! Perfect for up and coming young hairdressers. Duration: 10 4pm Investment: $250 Location & Dates: Brisbane 6th March Cairns 22nd May Mackay 21st August Melbourne 27th March eacademy: You ll be able to find everything you need to prepare for this course on ask-elearning.com, including video tutorials and product info, register for even more benefits. For this course, you should take a look at the following content: FINISH: Consultation & Face Shapes ESSENTIAL SKILLS CUT COLOUR STYLE 62

32 TO GET AHEAD IN HAIR YOU NEED A HEAD FOR BUSINE$$ A successful salon needs more than just great hairdressing skills. So enhance your business skills and learn everything there is to know about team building, staff retention, financial management, marketing strategies and client insights. Salon success has never been easier! $ BUSINESS 63

33 BUILDING BETTER BUSINESS $ Kelly Kent Kelly Kent from Cranium Concepts is delighted to present to you Building Better Business. A boot camp for salon owners to de-mystify some frequently faced salon issues. Have you ever asked yourself any of these questions... Is my salon and my team performing to it s full potential? Wondered... how can the salon do better without outlaying heaps of money on advertising, marketing or discounting and promotions? Do you look at your future bookings and wonder is there enough or too many? How do I manage peak times? Can I afford more team members or do I have too many? Where does my money go, the salon takings are great but there isn t enough money to cover the bills?! Take time out to answer these questions and many others you may have. Suitable for owner s and high level managers. Essential to attend all four days for maximum benefit. Here s a glimpse of what s covered: Day 1: Show Me The Money Honey! Let s investigate where your money is going and set up some rules around how you spend your hard earned dollars so that you have some left at the end of the week! This session will help you understand where you can save and where you can spend more. We will cover all of your expenses - what you are spending and what you should be spending (don t worry you don t need to share this with everyone!) The big favourite of this session is wages and commissions! Is what you offer fair to everyone? Day 2: Get More Bang for Your Buck! Your team want to be paid more, your suppliers want more money, the landlord well wow they always want more! Oh that s right you want some more too! This session will show you how to get more out of your existing clients without the expense of advertising, marketing, discounting and promotions. We will really explore how discounting destroys not just your brand, but the brands you stock and the damage to the industry - there are better ways, way better ways to increase revenue than discounting! This session will also give you real tools to take back to your team and get the salon pumping. Duration: Investment: 4 days 10-4pm $250 per day Location & Dates: Brisbane 3rd Apr, 29th May, 21st Aug, 13th Nov Sydney 13th Mar, 22nd May, 14th Aug, 6th Nov Melbourne 6th Mar, 15th May, 7th Aug, 30th Oct Day 3: Care Factor...Hero or Zero? Are you and your team really looking after your clients? Are you really giving your client the information they want? This session will increase turnover dramatically, increase client retention and staff retention. It s a must do session if you want a really robust business. Day 4: Coaching the Crew How many of these sessions do you go to and the speaker gets you all motivated, you go back to your team and they get motivated and for the next few weeks the salon is on fire?! That proves that new ideas and standards can be successful what you need now is some tools to make this success happen daily, weekly, monthly and every year. Change your culture and practices not just for a day but permanently. Maximise retail potential BUSINESS SERVICES SPECIALIST DIGITAL 65

34 IT'S ALL ABOUT BUSINESS #hashtag 67 Use this selection for posts n #schwarzkopfpro n #schwarzkopfprofessional n #askeducation n #essentiallooks n #apassionforhair n #igora n #blondme n #Essensity n #Fibreplex n #OSIS+ n #BCBoncaure #Digital A real approach to salon business, with practical solutions and implementation strategies so you too can build a dynamic brand. Share the success and failures that have built one of Australia s most successful salon brands... Sublime Hairdressing, QLD. Duration: 10-4pm Investment: $250 Location & Dates: In this session we cover: It s all about the Marketing building a strong salon brand. It s all about the Team creating a team and driving performance. It s all about the Client creating an engaging experience. It s all about the Services increasing revenue from quick colour services. It s all about Digital embracing the digital revolution. Tasmania 10th July Perth 3rd April $ BUSINESS SERVICES SPECIALIST DIGITAL

35 ASK EDUCATION ON YOUR SALON DOORSTEP WE STRIVE TO BE THE PERFECT PARTNER FOR EVERY SCHWARZKOPF PROFESSIONAL HAIRDRESSER. WHICH IS WHY WE OFFER KEY CLIENTS AN IN-SALON TRAINING PROGRAMME TAILORED TO THEIR OWN SPECIFIC NEEDS. Courses vary from salon-to-salon but could include any of the following: n Refresher session on all Schwarzkopf Professional core products n In-salon colour training n Review of the coming season s colour trends n In-depth look at the latest style innovations n Delivering successful in-salon client consultations n How to create & sell winning home haircare regimes *Contact you local Academy or Sales Representative for more details. We strive to be the perfect partner 69

36 SHAPING FUTURES ALWAYS MOVING FORWARD Schwarzkopf Professional s ASK Education has a unique ability of captivating, inspiring and motivating those with a passion for hairdressing. But for some, it can prove to be a real lifeline and the first step towards a professional career. That s why Schwarzkopf Professional set-up its own social initiative called Shaping Futures. Working alongside SOS Children s Villages and other non-profit organisations, more than 200 Schwarzkopf Professional volunteers have helped train more than 1200 disadvantaged young adults in 25 countries. They are equipped with all the necessary skills and support to improve their lives via the power of hairdressing. Join our many Schwarzkopf Professional volunteers or make a donation to help shape a future. HELP US SHAPE A FUTURE MAKE A DONATION Remittee: Fritz Henkel Foundation Bank: Degussa Bank, Frankfurt am Main Germany IBAN: DE BIC: DEGUDEFFXXX Reference: Shaping Futures 71 Find out more at

37 COURSE SELECTOR ASK EDUCATION PROGRAMME 2017 WHICH LEARNING PATH WILL YOU CHOOSE IN 2017 I AM STARTING OUT AS A COLOURIST I AM STARTING OUT AS A STYLIST ESSENTIAL SKILLS - CELEBRITY CUT & STYLING I AM A GROWING ARTIST MADE TO CREATE - DISCOVER OSIS MADE TO CREATE - OSIS STYLE ACADEMY L&L COLOUR DECODED - FIT FOR COLOUR COLOUR DECODED - COLOUR CORRECTION COLOUR DECODED - STRONG BONDS ATELIER MADE TO CREATE - DISCOVER OSIS TALL AND HANDSOME - BARBER BUZZ MADE TO CREATE - OSIS STYLE ACADEMY I AM A BLONDE ENTHUSIAST I AM MADE TO CREATE EACADEMY - WELCOME TO BLONDME COLOUR DECODED - STRONG BONDS ATELIER MASTER OF BLONDE BOOTCAMP ESSENTIAL LOOKS - HANDS ON / LOOK & LEARN MADE TO CREATE - OSIS STYLE ACADEMY COLOR BUZZ - AW.THEN.TIK LOOK & LEARN I AM AN INSPIRED ARTIST I AM A COLOUR EXPERT COLOUR BUZZ NO MORE FOILS COLOUR BUZZ - COLOUR WITHOUT LIMITS COLOR BUZZ - AW.THEN.TIK LOOK & LEARN COLOUR DECODED - STRONG BONDS ATELIER COLOUR DECODED - MASTER OF BLONDE BOOTCAMP COLOUR DECODED - ROYAL MASTER ACADEMY 74