AFRICA FASHION SHOW GENEVA A F S

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1 AFRICA FASHION SHOW GENEVA A F S G 2013

2 ABOUT CRUCIBLE EVENTS & PLANNERS Crucible Events & Planners is a Geneva-based event planning group specializing in public relations and tailored events. It organized the first edition of the Africa Fashion Show Geneva (AFSG) at the Mandarin Oriental Hotel on 1 June 2013.

3 A F S G 2013 AFRICA FASHION SHOW GENEVA 2013 CONCEPT The Africa Fashion Show Geneva (AFSG) is an independent venture that aims to tell a different story about Africa to the global community. Africa is a beautiful, vibrant and dynamic continent with brilliant and creative minds and goes beyond the usual stereotypes of conflict, diseases, hunger and poverty often recorded in the media. The AFSG celebrates the beauty and diversity of Africa through fashion, music and dance. The show reflects the vitality of the creative human spirit and showcases the diverse talents of African fashion designers and models from all corners of the continent to display Africa s diverse cultural heritage. AFSG is a unique opportunity to connect with the richness of African textiles, ethos and origins. THE COLLECTION AFSG 2013 displayed the unique and diverse talents of models featuring men and womens-wear for six African fashion designers: Ailolul Caftan - Morocco Adookeh - Nigeria Baldon - Nigeria Design for love - Nigeria House of Raffinato - Switzerland Lyze Hats - United Kingdom The evening also featured live music performances from Johnny Fresh, aka Freshboi, an Afro Pop artist from Nigeria.

THE DESIGNERS Ahdookeh Ahdookeh is a couture fashion label

KFA,according to her, inspiration for the label and it s name

discovery started, love and support came from unexpected

4 THE DESIGNERS Ahdookeh Ahdookeh is a couture fashion label based in Lagos, Nigeria under the creative direction of Keji Fatai Agoro (KFA). The label was launched in 2005 and produces two main collections every year. Ahdookeh came as a result of a soulsearching experience for KFA,according to her, inspiration for the label and it s name came as a result of a phrase in a poem - the journey of discovery started, love and support came from unexpected sources, and I discovered myself. I found my purpose, my voice, my meaning the reason for my being. KFA has definitely found her purpose and passion in fashion.

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6 Ailoul Caftan Semia Lamyaa est une jeune créatrice marocaine de mode haute couture, Avec son projet Ailoul Caftan, elle rassemble entre Caftans, Gandoura,Djellaba, Tenues traditionnelles et modernes du Maroc.

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8 Baldon Clothiers Ltd

in Nigeria and the UK in the 80s and 90s.

9 A F S G 2013 Baldon Clothiers Ltd from Nigeria, is an indigenous fashion and design outfit that caters especially to men. Based in the capital city of Abuja Nigeria, Baldon makes shirts, trousers, jackets, tunics, team apparels, uniforms, branded and customized clothing. Adedoyin Balogun, the CEO of Baldon schooled in Nigeria and the UK in the 80s and 90s. He is a graduate of pure & applied Chemistry from the University of Jos.He s also studied at the Lagos business school (Pan African University). His vision is to create a global clothing brand of African origin that is focused on excellent service delivery, professionalism and creativity.

Design for love (DFL) DFL is an apparel and accessory

accessories that will satisfy the desire of clients

10 Design for love (DFL) DFL is an apparel and accessory design and manufacturing company with a bias for utilizing African inspired materials. DFL s vision is to be the leading African inspired female apparel design brand, by offering quality, innovative and value driven female clothing and accessories that will satisfy the desire of clients that want to identify with African heritage/culture while still being cosmopolitan.

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House of Raffinato Bhola Akin-Akintunde is a haute couture fashion designer

She graduated from the Lagos state University, with a degree in Mathematics

Bhola began designing and dressmaking in 1997 for the upwardly mobile and

Upon her relocation to Geneva, Switzerland in 2004, she has acquired

concepts using the CAD skill applications for her fashion clothing line.

12 House of Raffinato Bhola Akin-Akintunde is a haute couture fashion designer from Nigeria. She graduated from the Lagos state University, with a degree in Mathematics and later qualified from the Vicki Ginani institute of fashion design. Bhola began designing and dressmaking in 1997 for the upwardly mobile and fashion conscious women in Lagos, Nigeria. Upon her relocation to Geneva, Switzerland in 2004, she has acquired additional skills as a qualified test analyst in developing designs and concepts using the CAD skill applications for her fashion clothing line. She is currently promoting Farri her 2013 spring collection, a brand out of the House of Raffinato promoting contemporary styles, rhythms and creativity of Africa, using African prints and silk for the European market.

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14 Lyze Bamigbola-Silas

A F S G 2013 Lyze Bamigbola-Silas, an exclusive

personal consultations with her clients.

non-design related degrees and a few diplomas, she

That whisper developed into a passion that became

For practical experience she turned to Siegfried

All her Hats and Fascinators are made with

15 A F S G 2013 Lyze Bamigbola-Silas, an exclusive London Milliner creates bespoke headwear through personal consultations with her clients. Her passion has always been designing and after 2 non-design related degrees and a few diplomas, she decided to answer the whisper to research millinery. That whisper developed into a passion that became her source of livelihood. For practical experience she turned to Siegfried Hesbacher of Siggi Hats and Edwina Ibbotson. All her Hats and Fascinators are made with high-grade materials and to the highest standards. She works from her South London base, and has a world-wide clientele.

THE EVENT This show was only a stepping-stone to one

Caroline Kende-Robb, Executive Director, Africa

16 THE EVENT This show was only a stepping-stone to one of the biggest extravaganza to be held annually. In the audience were Mrs. Nane Annan, wife of former Secretary General of the Unted Nations Mr. Kofi Annan; the Nigerian Ambassador to Switzerland, Mr. Orijako and his wife; Mr. Issa Diallo, former United Nations Special Representative in Angola; Ms. Anja Loetscher, Director of the Geneva Tourism; Ms. Caroline Kende-Robb, Executive Director, Africa Progress Panel; Vice- Admiral Jubrila Ayinla, former Chief of the Nigerian Naval Staff; and Mr. Herman Ntchatcho, Senior Director at the World Intellectual property Organization (WIPO).

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PARTNERS The AFSG thanks partners ans supporters who made this event

Key partners for the AFSG 2013 were: BEHIND THE SCENES The AFSG would

multi-cultural team working behind the scenes to make the event a

Coiffure Choreographer Photographer Videographer Graphic design

18 PARTNERS The AFSG thanks partners ans supporters who made this event possible. Key partners for the AFSG 2013 were: BEHIND THE SCENES The AFSG would not have been possible without the its multi-talented and multi-cultural team working behind the scenes to make the event a succes: Direction and overal management Make-Up Artist Hair / Coiffure Choreographer Photographer Videographer Graphic design Temitayo Omotola, Founder Crucible Events Jacci Etya ale Just13-Chez Resa József Trefeli Juan Carlos Hernández Miguel Antonio, CM Images Carolina Rodriguez

19 A F S G 2013 LOOKING AHEAD AFSG 2013 was a resounding success and expectations are high for The plans for AFSG 2014 are exciting and we welcome new partnerships and support from companies as well as individuals who are interested in promoting a positive and vibrant Africa. We thank and acknowledge those that have supported us this far: Ms. Afia Darteh, Ms. Alinka Brutsch, Ms. Alero Okorodudu, Mr. Deboh Akin-Akintunde, Ms. Folake Idowu, Mr. William Effah, Africa Link, Mandarin Oriental Hotel and M.I.A. Culture (Made in Africa). AFSG also thanks media partners for covering the event. We welcome future interest in our cause and our activities so whether you are a broadcast, print or online media outlet, we are conscious of your specific needs and would be delighted to work with you. For more information on how we can cooperate, plan your events or find out how to showcase your brand at the next AFSG, call: or info@cruciblevents.com.

20 Chemin des Quatre-Vents 1185 Mont-sur-Rolle Switzerland

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