Innova. Welcome to the new era of smart care & styling

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1 Innova Welcome to the new era of smart care & styling

INNOVA 15 When you ve got something to shout about, you want to tell the whole world. That s just how we feel about Innova s gorgeous compact portfolio of care and styling products.

2 INNOVA 15 When you ve got something to shout about, you want to tell the whole world. That s just how we feel about Innova s gorgeous compact portfolio of care and styling products. Smartness goes into everything we do and this is exactly what you ll find in our new compact products range. Every innovative new formula is made using a laboratory load of ingenious new ingredients including liquid keratin and precious gemstone extract. Plus there are brand new heroes, too. And they re all available at prices typical of our distinctive value for money. The desirable designs offer ease of use with real shelf-appeal. Everything is specially developed to meet the exact requirements of the independent hairdresser. S STRAIGHTFORWARD M MUST-HAVE A R RADICALLY T TARGETED PRODUCT PORTFOLIO INNOVATIONS AFFORDABILITY AND VALUE FOR MONEY CLEAR DESIGN & SHELF APPEAL TO THE NEEDS OF THE INDEPENDENT HAIRDRESSER Care Free In Care you ll find clean white packs with strong label colours that make the whole collection instantly recognizable and easy to navigate with blue for Moisture, green for Repair, deep pink for Color and grey for Specialist. While our straightforward instructions on each one explain the benefits clearly and simply, without ever getting too technical. Style set In Styling you ll find the smart taupe packs split into 3 sub-ranges according to their application with orange for Texture, turquoise for Setting and purple for Finish So, getting your hands on the right bottle in the fast paced environment of your salon has never been easier.

3 Essential ranges Innova Color With advanced UV-filters and precious gemstone extract to reflect light and enhance radiance, our new range has been specially created to preserve colour intensity and condition. Protects hair from sun damage, restores elasticity and maintains brilliance even after 30 washes. Keeping your hair in the perfect colour, condition, shape and shine cannot be left to mere chance. Instead, trust Indola to take care of every aspect of beautiful hair. Our Essential Care portfolio offers a complete range of indispensable products to meet all haircare needs so you can offer all your clients the smarter choice. Shampoo 300 & 1500 ml Brightens coloured hair as it cleans. This shampoo is enriched with precious gemstone extract and a protective UV-filter to help shield the hair from fading and structural damage whilst preserving up to 90% colour intensity, even after 30 washes. Silver Shampoo 300 & 1500 ml Cools and brightens white, grey or blonde hair as it cleans. This colour purifying shampoo is formulated with a specialist caring agent and neutralises brassy yellows whilst repairing hair structure. Conditioner 250 & 1500 ml Lengthens the life of color while amino acids penetrate deep into the hair shaft for repair, protection and healthy shine. Leave-In / Rinse-Off Treatment 150 ml Brightens coloured hair as it revives. This deep treatment is enriched with precious gemstone extract and a protective UV-filter. Bi-Phase Conditioner 250 ml This conditioner is fortified with natural apricot kernel oil and a protective UV-filter. It revives colour, intensifies shine and detangles whilst preserving up to 90% colour intensity, even after 30 washes.

4 INNOVA CARE 17 Innova Repair Long-term damage won t repair itself, so tackle each strand from the roots with Innova Repair shampoos, conditioners, leave-in treatments and repair capsules. Keratin treats the cuticle, fibre and matrix of each strand, boosting strength to promote deep, lasting shine. Shampoo 300 & 1500 ml Revives the natural beauty of damaged hair as it cleans. This shampoo is formulated with hydrolysed keratin and works in 3-dimensions to actively repair the cuticle, fibre and matrix of each strand for shiny, strong, healthier looking hair. Split Ends 75 ml Repairs split ends and restores a silky smooth feel. This treatment is enriched with hydrolysed keratin and works in 3-dimensions to actively seal, fortify and protect hair ends whilst preventing breakage. Conditioner 250 & 1500 ml Revives the natural beauty of damaged hair as it cares. This conditioner is formulated with hydrolysed keratin and works in 3-dimensions to actively repair the cuticle, fibre and matrix of each strand for smooth, tangle-free and strong hair. Instant Keratin Filler leave-in 250 ml This deeply luxurious treatment is enriched with hydrolysed keratin and works in 3-dimensions to actively and intensively repair each strand for instantly silky, smooth and tangle-free hair. Rinse-Off Treatment 200 & 1000 ml Revives the natural beauty of damaged hair as it rebuilds. It works in 3-dimensions to actively and intensively repair the cuticle, fibre and matrix of each strand and to help prevent future damage. Capsules 30 x 1 ml Reduce breakage and improve the hair s elasticity while smoothing the surface of every strand and adding healthy shine.

5 INNOVA CARE 18 Innova Hydrate Thirsty hair is miserable and it shows. Our new Hydrate shampoos, conditioners and treatments are infused with natural ingredients such as rejuvenating bamboo milk to restore the natural moisture balance and help you rediscover your hair s strength, shine and bounce. Innova Specialists Hairloss, Dandruff? We ve come up with smart solutions to keep your scalps healthier and your hair shiny and strong. Innova Specialists are packed with the key ingredients you need to help combat stressed scalps and limp hair, every time. Shampoo 300 ml This hydrating shampoo is formulated with essential bamboo milk and restores the natural moisture balance of each hair so it s noticeably shiny and strong, with a healthy look and feel. Bi-Phase Conditioner 250 ml This hydrating bi-phase conditioner is formulated with essential bamboo extract and works deep down restoring natural moisture levels and leaving hair super soft, silky smooth and easy to manage. Lightweight Treatment 200 ml Quenches thirsty, dry hair as it treats. This hydrating treatment is formulated with essential bamboo milk and works deep down restoring the hair s moisture level leaving it instantly soft, shiny and strong, without weighing it down. Also suitable for curly hair. Cleansing Shampoo 300 ml Refreshes hair and scalp as it deeply cleans. This invigorating shampoo is formulated with stimulating natural peppermint oil and lifts away product buildup and excess oil Dandruff Shampoo 300 ml Sweeps away flakes as it gently cleans. This specialist shampoo is formulated with zinc pyrithione and prevents irritating dandruff for beautiful hair and a healthier scalp from the very first wash. Hairgrowth Shampoo 300 ml Reduces hairloss* after 6 weeks and increases hair density after 24 weeks, then follow regime with Tonic. Exclusively professional. Hairgrowth Tonic 100 ml Reduces hairloss* after 6 weeks and increases hair density after 24 weeks. Trichotherapy Cosmetics energising formula stimulates hair growth, bringing the proportion of active hair roots to a near normal level of 80% after 24 weeks of application. * non-pathological hairloss

6 INNOVA STYLING 19 Our Essential Styling portfolio inspires and delivers in a comprehensive collection of cutting-edge products. Harnessing the styling power of the very latest technologies, each one delivers long-lasting results. So, now the only limit is your imagination. Innova Setting Set doesn t mean stiff. With mousses to help thicken and volumise, creams for bounce and shine and sprays to deeply protect, our fabulous new setting range gives lasting hold with natural movement. For best results use on hair that s still wet. Thermal Protector 300 ml Take out protection! When you want to style with irons or tongs, depend on this liquid defence mechanism designed to help protect, hydrate, soften and shine when styling up to 220 C. Hairthickening Elixier 150 ml Demand more! When you want to give fine or limp hair more volume and lift, this indispensable fluid is designed to visibly thicken and add a beautiful shiny finish. Strong Mousse 300 ml Think big and strong! This high performance mousse is designed to max your volume and to help protect from heat damage so you stay in control of your style. Curl Cream 150 ml Let s twist! When you want thicker curls to be more obedient, get them into shape with this rich hydrating cream designed to care and style as it controls frizz, boosts bounce and intensifies shine. Volume & Restructure Spray 300 ml Turn up the volume and make amends! This multi-action spray is designed to volumise, restructure, hydrate and to help protect from heat damage, for hair that s visibly boosted and cared for. Curl Bounce Fluid 100 ml On the rebound! When you want to give fine delicate curls a little encouragement. This multi-tasking fluid is designed to enhance vitality, improve shape and add natural shine.

7 INNOVA STYLING 20 Innova Texture For flexible hold with texture and shine our multi-tasking waxes, glues, gels and gums will style, mould and work your hair, whatever your style. And if you fancy a change, simply rework your look and you re good to go, day to night. Bounce Jelly 150 ml Never lose shape! When you want unbeatable style resistance, this innovative jelly delivers strong hold with ultimate bounce memory, so your look always springs back into shape. Matt Gum 150 ml Go wild! When you want to push the style boundaries this smart gum is a must-have as it delivers amazing texture for wild and messy styles with an edgy, matt finish. Ultra Strong Gel 250 ml Hold it right there! When you want extra hold with zero residue, this super smart gel is designed to go the distance for extra strong hold and a glossy finish. Volumising Powder 40 ml This powerful styling powder is designed for mega volume, loads of lift and a remouldable finish. Shaping Soufflé 75 ml This soufflé is designed to define short styles with a spiky texture, giving you an edgy finish and strong hold. Fibre Gum 150 ml Show more fibre! When you want a textured look with loads of hold this gum s maxi fibres are designed so you can have it all with a natural shine. Glue 150 ml Stick to it! When you re after extreme hold for radical styles, this specialist glue just won t let go, so you have full style support until the next shampoo, without flaking. Polishing Pomade 100 ml Polish up your act! When you want a sleek look with gentle control, this alcohol-free pomade is designed to deliver it all with lasting shine, creative control and a classy finish.

8 INNOVA STYLING 21 Innova Finish Who cares how you start if you don t get in a good finish? That s why we ve created some of the smartest sprays, serums and lacquers in our Finish range to fix, hold, define and polish any look. Gel Spray 300 ml Fix it up! When you want the freedom to create or firmly fix your look, this super smart styler delivers must-have hold for inspired mavericks in the quick drying format of a spray. Strong Non-Aerosol Spray 300 ml Show of strength! When you want firm yet natural looking hold, even in humid weather, this fine pump spray is expertly designed to give lasting style without residues. Shine Spray 300 ml Shine on! When you want to add a healthy-looking, gloss finish to any style, this ultra-fine, feather-light spray is cleverly designed to deliver an intense shine without residues. Smooth Serum 150 ml Keep it tame! When you want an ultra sleek, beautifully shiny finish, this invaluable polishing serum is designed to ease frizz and improve manageability with longlasting gloss. Strong Spray 300 & 500 ml Hold on! When you want ultra firm hold that will last even in humid weather, this essential finishing spray is designed to keep your style just the way you want it. Strong Lacquer 500 ml Get a grip! When you want the ultimate style control this fast-drying, micro-fine lacquer is ingeniously designed to give long-lasting shape that can be brushed out easily.

Hair by Indola Global Ambassador, Leonardo Rizzo @ Sanrizz LET S GET THIS STRAIGHT New Innova Keratin Straight packs a caring punch with an exclusive Keratin- Polymer Complex in 5 revolutionary

9 Hair by Indola Global Ambassador, Leonardo Sanrizz LET S GET THIS STRAIGHT New Innova Keratin Straight packs a caring punch with an exclusive Keratin- Polymer Complex in 5 revolutionary products. Each works to seal individual strands with protective protein to banish frizz, turn up shine and ensure nonstop cashmere softness. For irresistible results, offer your clients the professional Keratin Straight Blow Dry service and guarantee a divinely smooth look for up to 48 hours straight*. *When used as a system application with Keratin Straight Shampoo, Conditioner/Treatment, Balm & Oil.

10 INNOVA KERATIN STRAIGHT 23 We give it to you straight... New Innova Keratin Straight is the latest innovation from our development team designed to deliver an ultra sleek, super glossy, deeply soft, frizz-free smooth look for up to 48 hours straight *. New Innova Keratin Straight Hair naturally consists of 95% Keratin. Damaged and frizzy hair loses this Keratin. The new Innova Keratin Straight products with caring Keratin Polymer Complex coat each hair with a protective layer to repair damage, improve elasticity and strengthen each strand. The result is a perfectly sealed cuticle with mirror-like shine, vitality and a super straight look. Treatment 200 & 500 ml This intensive treatment formulated with a caring Keratin-Polymer Complex creates a smooth protective layer around each hair to intensely repair and eliminate frizz for longer to give you a straighter hair for up to 48 hours*. Work through towel-dried hair and leave for one minute for a quick result, or 5-10 minutes for a full experience, before rinsing thoroughly. Exclusively professional. Shampoo 300 & 500 ml This smoothing shampoo formulated with a caring Keratin-Polymer Complex creates a smooth protective layer around each hair as it cleans, to eliminate frizz and to give you straighter hair for up to 48 hours*. Use daily. Exclusively professional. Balm 150 ml Use on wet hair and work through before blow-drying. Oil 100 ml After blow-drying work this light oil into hair avoiding roots. Flammable Conditioner 250 ml This taming conditioner formulated with a caring Keratin-Polymer Complex creates a smooth protective layer around each hair to eliminate frizz for longer to give you straighter hair for up to 48 hours*. Work into towel-dried hair, leave-in for 2 minutes and rinse thoroughly. Exclusively professional. * When used as a system application with Keratin Straight Shampoo, Conditioner Treatment, Balm & Oil.

11 TARGET RANGES 24 Innova Target ranges Because creativity never stands still, neither do we. At Indola we think smart and regularly introduce new sub-ranges to help you capture key trends and target new customers. Innova Age Expertise New Innova Age Expertise - intensive care for mature fine and fragile hair. This specialist formula is enriched with an ultra high concentration of antioxidants to help protect against damage, while repairing and strengthening each strand. Hair is visibly rejuvenated with revived shine plus a renewed healthy look and feel. Shampoo 300 ml Cleanses and helps to protect against free radicals. Rebuilds each strand s structure from within, thereby working against the signs of ageing. For invigorated, healthy and shiny looking hair. Conditioner 250 ml Helps to protect against free radicals. Strengthens and rebuilds each strand s structure from within, thereby working against the signs of ageing. Helps disentangling the hair and smoothes the hair surface. For vitalized, healthy and shiny looking hair. Treatment 200 ml Helps to protect against free radicals. Leaves the hair smoothed and tangle free. For rejuvenated, healthy and shiny looking hair. Innova Glamour New Innova Glamour Range gives hair gloss, shine and shimmer in other words the ultimate red carpet treatment. Enriched with three precious oils, Argan, Marula and Olive, the range works by restructuring dry and dull hair deeply from within. This in turn seals split ends and gives the outer layer of hair a smooth, mirror-like shine. Shampoo 300 ml Cleanses & nourishes the hair. Restructures its surface, for seducing smoothness and a mirror-like shine. Up to 85% reduction of split ends. Leaves the hair tangibly soft, silky & shiny. Hairmask 200 ml Restructures dry and dull hair from within. Gives the outer layer instant smoothness and mirror-like shine. Reduces split ends by up to 95%. Leaves the hair strong, brilliantly & shiny. Sparkling Ends 50 ml Provides seducing smoothness & mirror-like shine. Protects the hair against breakage. Reduces split ends by up to 100%. Leaves the ends sealed, smoothed & glossy Precious Oil 75 ml Feather-light oil elixir suitable for all hair types, including fine hair. Targets damage and reduces split ends by up to 90%. Lifeless hair is instantly transformed becoming soft, smooth and strong with a brilliant mirror-like shine. Shine & Hold Spray 300 ml The lightweight non-sticky formula delivers a mirror-like shine that doesn t overburden hair. Helps to protect against UV-rays. Provides a medium strong hold.

12 FULL OF WONDER IMAGINE ONE PRODUCT THAT COULD DO THE JOB OF 10 With 10 nonstop, must-have instant hair benefits, Innova s new smart Wonder Treatment is the only product you will ever need for every hair type. Simply shake, spray and leave-in and discover what our wonder can do INSTANT SHINE 2. DETANGLES 3. NOURISHES 4. BOOSTS VITALITY 5. COLOUR PROTECTION 6. FIGHTS FRIZZ 7. REDUCES SPLIT-ENDS 8. EASY BLOW-DRY 9. MOISTURISES 10. FEATHER-LIGHT FORMULA

STYLE WET. Perfect Setting Blow Dry Lotion - Hold Level 2. Velvet Amplifier Style Primer - Hold Level 2

STYLE WET. Perfect Setting Blow Dry Lotion - Hold Level 2. Velvet Amplifier Style Primer - Hold Level 2 STYLE WET Velvet Amplifier Style Primer - Hold Level 2 A concentrated serums that improves manageability and amplifies control with one pump for smooth responsive styling. Stay Brilliant - Hold Level 1