1 About Kenra Professional. 2 Introduction to Kenra. 3 Shampoos and Conditioners. 4 Styling and Finishing. 5 Award-winning Products

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2 1 About Kenra Professional 2 Introduction to Kenra 3 Shampoos and Conditioners 4 Styling and Finishing 5 Award-winning Products 6 The Rapunzel Project

3 Kenra Professional is positioned with four unique lines, each with their own distinct personality but designed to work together. Driven by innovation and performance, our high-quality products are simple, straightforward and easy-to-use. We make a point to substantiate products with performance testing from independent laboratories so you and your clients can feel confident about the reliability of our products. The four lines that make up the Kenra Professional brand include Kenra, Kenra Platinum, Kenra Color and Kenra Smooth. TRULY PROFESSIONAL At Kenra Professional, we are committed to professional beauty. In everything we do, we keep the stylist in mind including a zero tolerance for diversion. As a truly professional beauty brand, artistic inspiration and education are the driving force behind everything we do. It is through artistry that we continuously inspire and connect our brand to you, the stylist. Kenra Product Knowledge 1 2

4 Classic. Quality. Haircare. Kenra is our flagship line with heritage dating back more than six decades. This simple, straightforward and easy-to-use product line consistently provides solutions to everyday haircare needs. Kenra is led by a renowned hairspray portfolio, including award-winning and best-selling Kenra Volume Spray 25. Experience performance you can trust. Providing solutions to everyday haircare needs for over 60 years. Kenra Product Knowledge 2 3

5 Shampoos and Conditioners Shampoos and Conditioners Kenra shampoos and conditioners are straightforward and easy-to-use. From clients interested in increased moisture and hydration to those who require a shampoo that removes dulling deposits, Kenra shampoos and conditioners offer solutions to clients most prevalent needs. Kenra Product Knowledge 3 1

6 Shampoos and Conditioners CLARIFYING SHAMPOO shampoo for removing dulling deposits Clarifying Shampoo removes dulling deposits and build-up, brightens, and restores hair s natural radiance. Great for swimmers and those with hard water. Massage into wet hair, add water to lather. Rinse and repeat if necessary. For color treated hair, add once a week to Color Maintenance System to remove deposits that may dull hair color. Sizes: 10.1 fl. oz., 33.8 fl. oz., 64 fl. oz. Kenra Product Knowledge 4

7 Shampoos and Conditioners VOLUMIZING SHAMPOO shampoo for body and fullness Volumizing Shampoo provides body and fullness. Massage into wet hair, add water to lather. Rinse. Follow with Kenra Volumizing Conditioner. Sizes: 10.1 fl. oz., 33.8 fl. oz., 64 fl. oz. Kenra Product Knowledge 5 3

8 Shampoos and Conditioners VOLUMIZING CONDITIONER conditioner for body and fullness Volumizing Conditioner provides body and fullness. Remove excess moisture, massage into hair after cleansing with Kenra Volumizing Shampoo. Rinse thoroughly. Sizes: 10.1 fl. oz., 33.8 fl. oz., 64 fl. oz. Kenra Product Knowledge 6 4

9 Shampoos and Conditioners MOISTURIZING SHAMPOO shampoo for hydration Moisturizing Shampoo provides softness, shine, and manageability. Massage into wet hair, add water to lather. Rinse. Follow with Kenra Moisturizing Conditioner. Sizes: 10.1 fl. oz., 33.8 fl. oz., 64 fl. oz. Kenra Product Knowledge 7

10 Shampoos and Conditioners MOISTURIZING CONDITIONER conditioner for hydration Moisturizing Conditioner provides softness, shine, and manageability. Remove excess moisture, massage into hair after cleansing with Kenra Moisturizing Shampoo. Rinse thoroughly. Sizes: 10.1 fl. oz., 33.8 fl. oz., 64 fl. oz. Kenra Product Knowledge 8

11 Shampoos and Conditioners COLOR MAINTENANCE SHAMPOO shampoo for color-treated hair Color Maintenance Shampoo helps extend the life of color. Massage into wet hair, add water to lather. Rinse. Follow with Kenra Color Maintenance Conditioner. Sizes: 10.1 fl. oz., 33.8 fl. oz., 64 fl. oz. Kenra Product Knowledge 9

12 Shampoos and Conditioners COLOR MAINTENANCE CONDITIONER conditioner for color-treated hair Color Maintenance Conditioner helps extend the life of color. Remove excess moisture, massage into hair after cleansing with Kenra Color Maintenance Shampoo. Rinse thoroughly. Sizes: 10.1 fl. oz., 33.8 fl. oz., 64 fl. oz. Kenra Product Knowledge 10

13 Shampoos and Conditioners DANDRUFF SHAMPOO treatment for dry scalp and dandruff Formulated with Zinc Pyrithione to control dandruff, seborrhea, and dry, itchy scalp symptoms. Also formulated with Jasmine Oil for therapeutic fragrance. Shake well. Apply to wet hair and leave for several minutes. Rinse and repeat. Use at least twice a week or as directed by a physician. Sizes: 10.1 fl. oz. Kenra Product Knowledge 11

14 Shampoos and Conditioners NOURISHING MASQUE deep conditioning treatment Nourishing Masque repairs and rejuvenates dry, damaged hair. This deep, intensive treatment leaves hair silky, smooth, and manageable with a radiant shine. Apply desired amount in sections on clean, damp hair. Massage into hair, leave on for 1-5 minutes. Rinse thoroughly with warm water. For a deep conditioning treatment: Apply desired amount in sections on clean, damp hair. Comb through, cover with a plastic cap, add heat for 5-10 minutes. Rinse thoroughly with warm water. Sizes: 5.1 fl. oz. Kenra Product Knowledge 12

15 Shampoos and Conditioners DAILY PROVISION leave-in conditioner Daily Provision is a lightweight, hydrating, leave-in spray for healthy hair. Ideal for all hair types. Spray throughout damp or dry hair in sections, comb through to ends. Style with products as usual. Use throughout the day to control frizz and static. Sizes: 8 fl. oz. Kenra Product Knowledge 13

16 Styling and Finishing Styling and Finishing Kenra styling and finishing products are varied and versatile to meet any need. All formulations are non-flaking, humidityresistant, do not build up on the hair and are shampoo soluble. Each product is assigned a hold index from The greater the number, the greater the hold. Kenra Product Knowledge 14 12

17 Styling and Finishing SHINE SPRAY instant weightless shine spray Shine Spray provides weightless, instant shine to any style. This superfine mist controls frizz and flyaways and offers intense thermal defense up to 428 F. Shake well. Hold can 8-10 from hair and spray a light mist over entire style for a radiant, polished finish.. Sizes: 5.5 fl. oz. Kenra Product Knowledge 15

18 Styling and Finishing CURL DEFINING CREME 5 curl enhancing creme Curl Defining Creme 5 refines and separates curls and waves while taming frizz and flyaways. This humidity-resistant formula adds control and shine with a soft, touchable finish. Dispense 1-2 pumps in palms and apply to damp hair in sections. Diffuse or air-dry while sculpting. Sizes: 3.4 fl. oz. I love the Kenra Curl Defining Creme because it doesn t feel heavy on my hair. It makes it shiny without it being greasy and separates my curls perfectly. Edina Kudic, Stylist KJ & Kompany, Waterloo, IA Kenra Product Knowledge 16

19 Styling and Finishing CURL SPRAY 8 curl reactivating spray Curl Spray 8 activates and moisturizes dry, tired curls for increased elasticity, definition and shine. Its lightweight formula provides soft, touchable curls with natural movement for up to 60 hours. Spray throughout damp hair in sections while sculpting with hands. Allow to air-dry or diffuse. Reapply throughout the day on dry hair to refresh curls. Sizes: 6.7 fl. oz. Kenra Product Knowledge 17

20 Styling and Finishing DESIGN SPRAY 9 light hold hairspray Design Spray 9 provides versatility and memory hold. This light hold hairspray leaves hair movable, touchable and full of body and shine. Shake well. Spray desired amount 8-10 from hair for a light, flexible hold. Sizes: 10 oz. Kenra Product Knowledge 18 16

21 Styling and Finishing MATTE TEXTURE PUTTY 10 medium hold putty Matte Texture Putty 10 provides medium, flexible hold with a matte finish. This pliable putty allows for effortless, versatile styles that can easily be reworked throughout the day. Ideal for short hairstyles. Massage a dime to nickel size amount into palms and distribute evenly to damp or dry hair. Style, sculpt and restyle as desired. Sizes: 2 oz. Kenra Product Knowledge 19

22 Styling and Finishing STYLING CREME 10 medium hold creme Styling Creme 10 offers ultimate styling versatility. Its lightweight, thermal protecting formulation adds body and bounce for sleek or straight styles. Massage a dime to nickel size amount in palms and work through damp hair evenly in sections. Blow-dry and style as desired. Apply more as needed. Sizes: 6 fl. oz. Kenra Product Knowledge 20

23 Styling and Finishing VOLUME MOUSSE 12 medium hold mousse Volume Mousse 12 provides medium hold and controls hair without stiffness or stickiness. Its lightweight formula leaves all hair types shiny and manageable. Perfect for blow-dry styling. Shake well. Invert can upside down, and apply desired amount into palms. Distribute evenly throughout damp hair in sections. Blow-dry or style as desired. Sizes: 8 oz. Kenra Product Knowledge 21 19

24 Styling and Finishing CURL GLAZE MOUSSE 13 curl control glaze Curl Glaze Mousse 13 adds control and definition with humidity resistance and a soft, touchable finish for up to 60 hours of hold. It refines and separates curls and waves while taming frizz and flyaways. Shake well. Dispense into palms and massage until foam is clear. Apply evenly in sections while sculpting. Diffuse or air-dry. Apply more as needed. Sizes: 6.75 oz. Kenra Product Knowledge 22

25 Styling and Finishing PERFECT MEDIUM SPRAY 13 medium hold hairspray Perfect Medium Spray 13 combines styling control with a touchable, brushable hold. This medium hold hairspray provides body and shine. Shake well. Hold can 8-10 from hair. Spray for desired hold, styling and finishing results. Sizes: 1.5 oz., 10 oz. Kenra Product Knowledge 23 21

26 Styling and Finishing ROOT LIFTING SPRAY 13 volume building foam Root Lifting Spray 13 resists humidity while providing lasting style support for up to 60 hours. This lightweight, volumizing formula boosts hair at the roots and provides intense thermal defense up to 428 F (220 C). Shake well. On damp hair, spray onto parted sections near the scalp for maximum lift. Blow-dry hair away from scalp. Sizes: 8 oz. Kenra Product Knowledge 24 22

27 Styling and Finishing VOLUME MOUSSE EXTRA 17 firm hold mousse Volume Mousse Extra 17 provides maximum shine, body, and fullness without stiffness or stickiness. This rich formula spreads easily through the hair for up to 60 hour hold, high humidity resistance and intense thermal defense up to 428 F (220 C). Shake well. Invert can upside down and apply desired amount into palms and distribute evenly throughout damp hair in sections. Blow-dry or style as usual. Sizes: 8 oz. Kenra Product Knowledge 25 23

28 Styling and Finishing STYLING GEL 17 firm hold gel Styling Gel 17 provides fullness and shine for all hair types. This clear, firm hold styling gel allows you to create, sculpt, and style. Massage in palms or fingertips and distribute evenly to damp or dry hair. Blow-dry style, sculpt, shape or allow to air dry. Sizes: 6 fl. oz. Kenra Product Knowledge 26

29 Styling and Finishing ARTFORMATION SPRAY 18 firm hold hairspray Artformation Spray 18 provides volume and styling control. This formula gives a firm hold, shine finish and can be brushed through for restyling. Shake well. Hold can 8-10 from hair. Spray desired amount for hold, styling and finishing results. Sizes: 10 oz. Kenra Product Knowledge 27 25

30 Styling and Finishing THERMAL STYLING SPRAY 19 firm hold heat-activated spray Thermal Styling Spray 19 offers a humidity resistant heat-activated formula that provides proven results. Hair is left shiny, protected from heat up to 428 F and with long-lasting firm hold for up to 60 hours. Styling tools are left clean without build-up or stickiness. Separate dry hair into sections. Generously spray each section. Apply heat with a styling tool. Finish with an overall mist for desired results. Sizes: 10.1 fl. oz. Kenra Product Knowledge 28

31 Styling and Finishing CLEAR PASTE 20 high shine paste Clear Paste 20 provides maximum control and a gloss finish with a fibrous, pliable paste. Massage dime size amount in palms or fingertips and distribute evenly to damp or dry hair. Blowdry, sculpt and style or allow to air dry. Sizes: 2 oz. Kenra Product Knowledge 29

32 Styling and Finishing VOLUME SPRAY 25 super hold hairspray Volume Spray 25 provides 120 hour super hold and 24 hour high humidity resistance. This award-winning hairspray is fast-drying, flake-free and wind resistant up to 25 MPH. Shake well. For super hold, hold can 8-10 from hair and spray over entire finished style in short bursts. To build volume, spray between layers at the base. Sizes: 1.5 oz., 10 oz., 16 oz. Industry Awards Hands down one of the best products in the whole Kenra line! It is perfect for every style from casual to formal. Every stylist in the salon has it on their station to use on their guests. Edina Kudic, Stylist KJ & Kompany, Waterloo, IA Kenra Product Knowledge 30 28

33 Styling and Finishing VOLUME SPRAY 25 NON-AEROSOL super hold finishing spray Volume Spray 25 Non-Aerosol provides up to 120 hour super hold and 24 hour high humidity resistance. This fine-mist hairspray is fast-drying, flake-free and wind-resistant up to 25 MPH. Shake well. Hold bottle 8-10 from hair and spray in short bursts. Reapply after styling. Sizes: 10.1 fl. oz. Kenra Product Knowledge 31 29

34 REACH NEW HEIGHTS Led by award-winning and best-selling Volume Spray 25, Kenra volumizing products deliver high-performance and add volume to any style. Volumizing Shampoo Volumizing Conditioner Volume Mousse 12 Root Lifting Spray 13 Volume Mousse Extra 17 Volume Spray 25 Volume Spray 25 Non-Aerosol Kenra Product Knowledge 32 30

35 TRUSTED PERFORMANCE Kenra hairsprays offer versatile styling and finishing options for every client and occasion. Our award-winning hairspray portfolio delivers an array of options customizable for each hair type, texture and style. Design Spray 9 Perfect Medium Spray 13 Artformation Spray 18 Volume Spray 25 Volume Spray 25 Non-Aerosol Choosing the right hairspray depends on the ultimate result you want to achieve. Make your choice based on whether you need to prep the hair, build a foundation or finish and set the style. Laken Rose, Senior Technical Trainer Kenra Product Knowledge 33

36 Helping chemotherapy patients keep their hair during treatment. To learn more or to host an awareness and fundraising event in your salon, ask your Regional Manager today. Kenra Product Knowledge 34 32

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