Hcolor ammonia free Organic Way of color

Transcription

1 Hcolor ammonia free Organic Way of color

2 Hcolor Hcolor colouring treatment SYSTEM based on Biodynamic, organic and fair-trade active Ingredients and oils The benefits of the OW Hcolor system: Absolute radiance of the coloured hair Deep respect of the hair structure, even during lightening Incredible range of reflections (base chart of 94 colours) Perfect skin feeling, no ammonia fumes 100% coverage of grey hair Guaranteed hold thanks to the micro-pigments and phyto proteins Eco-sustainable packaging

3 active ingredients Biodynamic Hibiscus extract Fair-Trade Date Oil from Burkina Faso Rich in anthocyanins Nourishing and (flavo- elasticising. In a noides), organic village in Burkina acids, carbohydrates Faso, awomen s and vita- mins A powerful cooperative picks dates, which are antioxidant. It then processed protects the hair from free radicals and external by the community and purchased by our supplier partner, aggressions for us to ob- It increases the tain extracts rich hair s shine. in nutrients. Organic Perilla oil Rich in fatty acids and flavonoides It is commonly used in phytotherapy and is soothing and calming It performs an anti-ageing action Infuse brightness and hydration to hair fiber Proteins of Cotton They have a substance giving action, conferring body and structure to the hair They prevent drying out and perform repair and restoring actions on the hair fibre Softening and nourishing. To infuse brightness and hydration to hair fiber during technical treatments, we have selected two rich butters of renown nutritive properties which originate in the lush forests of Borneo and Polynesia. Illipè butter Contained in Hcatalyst (20, 30, 40 vol.) and Htone It has exceptional nourishing properties and prevents skin dryness Long-lasting nourishment and moisturisation It reduces degeneration of skin cells and restores elasticity and flexibility to hair fiber. Kukui butter Contained in Hbleach Amino acids and essential fatty acids penetrate the cuticle, leaving the hair shiny with a brilliant gloss effect Linoleic and alpha-linoleic acids help keep the hair hydrated Vitamins A, C and E deliver anti-ageing action, protecting the hair from oxidative stress.

4 It respects the hair structure, improving its quality colouring after colouring.

5 You will be amazed at the brilliance of the results Thanks to the micro pigments, the shades are rich and long-lastinge. With Hcolor you are not limited in the choice of your ideal colours: it covers white hair 100%, has up to 4 levels of lightening and incredible reflection possibilities. Forget about artificial colours With Hcolor even a black or a violet become extremely natural and interesting. Not a dye but a colouring-treatment of incredibly high quality. HIGH LEVELs RESULTS The packaging is intentionally eco-friendly, with a 100% recyclable aluminium tube and tree-free paper case. The other products of the OW technical line are packaged in 100% recyclable glass. The absence of ammonia and the combination of vegetable oils and butters guarantee a pleasant skin comfort and produce a general sense of well-being.

6 Hcolor Nourishing colouring cream without ammonia 100 ml With exclusive colouring micro-pigments, it creates an intense, bright colour, rich in multi-faceted reflections. Extremely natural long-lasting shades. 89 shades + 1 bleaching booster + 6 boosters /correctors, which can be blended to create infinite colour results. Perfect coverage of grey hair. Up to 4 shades lighter. More colour options than other ammonia-free products on the market. A thick, firm cream, easy to use in hair salons, for all hair types. Hair is protected thanks to a formula that is rich in oils and activated with fluid butter. The fragrance is pleasant and makes the colour service perceptively more pleasant for the client. Extremely reduced likelihood of respiratory and skin irritation, even in the most sensitive of individuals. Respects the hair fibre and the hair s physiological ph, maintaining its structure.

7 How to use Hcolor HCOLOR + HCATALYST VOL. Mix Hcolor with Hcatalyst developer diluted to a ratio of 1:1,5. In the event of grey hair, follow the application sheet. TONE ON TONE COLOURING: HCOLOR + Htone 9 vol. Mix Hcolor with Htone developer diluted to a ratio of 1:1,5. For tone on tone colouring. TO COVER GREY HAIR: we recommend applying the colour mixture starting from the back area and proceeding to the front area. ( % GREY HAIR MIX & DEVELOPMENT TIMES HAIR COLOUR RESTORATION Up to 30%* required shade development times : 40 min. 1 1, Minutes for regrowth, Minutes for longer lengths From 30% TO 50%* required shade + natural range of the same shade development times : 40 min Minutes for regrowth, Minutes for longer lengths Over 50%* 1/2 of the highlighted shade + 1/2 of the shade from the natural range that is 1 shade less than the highlighted shade development times : 40 min Minutes for regrowth, Minutes for longer lengths * for refractory grey hair, the development time is 45 Minutes. When using Hypercolor, the development time is 15 Minutes. WHEN TO DO A PRE-COLOUR TREATMENT: when there is a very large amount of refractory grey hair (e.g. on the hairline, temples, with grey tufts throughout the hair). ( SHADES TO USE ( APPLICATION METHOD Use the natural range for natural or cool shades, and the warm range for golden or warm shades. N.B.: you must choose a shade from the natural or warm range that is one shade darker than the colour to be applied afterwards. Apply pure hcolor to grey hair, without mixing it with oxidant. N.B.: spread the product evenly, taking it straight from the tube and applying it with a brush to the hair only, avoiding the scalp. Do not apply an excess amount of the product and do not rinse. Without waiting for the development time, apply the mixture to the hair, including the pre-coloured area.

8 Hplus Boosters / correctors rich in pigments to add to the colouring mixture 50 ml Enhance highlights. Offer incredibly bright shadings Correct unwanted highlights more intense and strong with no ammonia nuances In order to obtain with a scientific and meticulous method precise technical results, reaching the maximum stylistic expression beyond the traditional horizon of hair coloration, on every typology of hair scalp, independently from the starting color. A formula rich in micro-pigments. For brilliant, shiny reflections. Achieve perfect technical results. They add incredibly bright nuances. There is no limits to creativity in desining the fashionable effect you desire.

9 Use: Grey hair at roots: add 2-3% of the mix* To enhance highlights or to contrast unwanted effects: add from 10% to 20% of the mix* For ultra-bold colours: add up to 50% of the mix* *The quantity is to be considered without developer in all three cases. How to use Hplus Grey hair at roots To enhance/contrast highlights For ultra-bold colours special mix add 2-3% of the mix* add from 10 % to 20 % of the mix* add up to 50% of the mix* *The quantity is to be considered without developer in all three cases. How to use Hcatalyst and Htone HCOLOR + Hcatalyst Mix Hcolor with Hcatalyst developer diluted to a ratio of 1:1,5. You can dilute to a ratio of 1:1 in the event of more than 50% grey hair. ( 1-2 levels ( 2-3 levels ( 3-4 levels 20 vol 6% 30 vol 9% 40 vol 12% Hcolor + hcatalyst 20 Vol mix: 1: 1,5 processing time: 30/35 min Hcolor + hcatalyst 30 Vol mix: 1: 1,5 processing time: 35/40 min Hcolor + hcatalyst 40 Vol mix: 1: 1,5 processing time: 40/45 min HCOLOR + Htone Mix Hcolor with Htone diluted to a ratio of 1:1,5 even in the event of grey hair. 2-3 levels Hcolor + htone mix: 1: 1,5 9 vol 2,7% processing time: 30 min

10 Hbleach The first ammonia free bleaching cream butter based on Kukui butter and enriched with a sinergy of 3 precious oils Easy application and a safer, more delicate and natural treatment. no stress bleaching for healthy and radiant blond. FOR THE SALON / For hair salon to meet the needs of customers and the market that wants to offer more natural and delicate, ammonia-free colour treatments. For hair salon that wants to avoid the presence of bad smells for their customers and consider the wellbeing of their staff. FOR CUSTOMERS / For customers who want a safer, more delicate and natural treatment, with excellent results.

11 Active ingredients who said all bleaching products are aggressive? Hbleach cream butter is a soft and delicate bleaching cream based on Kukui butter. No ammonia, no stress, no damage. Not just a lightener but a treatment that infuses softness and radiance into the hair without damaging it. The bleaching treatment becomes a fragrant and pleasant relaxing break, which respects the hair fiber while transforms our look. Butter of Kukui Burkina Faso Fair-trade Date Oil Organic Perilla Oil Biodynamic Lavender Essential Oil Amino acids and essential fatty acids penetrate the cuticle, leaving the hair shiny with a brilliant gloss effect Linoleic and alpha-linoleic acids help keep the hair hydrated Vitamins A, C and E deliver anti-ageing action, protecting the hair from oxidative stress. In a village in the African country of Burkina Faso, the dates harvested by the women of a local cooperative are processed by the men of the community before being sold to our partner supplier. Buying this product we contribute to the economic security to the families of the village. Protects the scalp with its soothing, destressing and calming action. Combats ageing and free radicals thanks to its high flavonoid content. Rich in fatty acids, which nourish the hair fibre and leave the stems extra-shiny. Celebrated for its relaxing, calming and soothing properties, essential oil of lavender relieves the scalp, strengthening its defences against aggressive external agents. Regenerates and restores balance to the hair, scalp and the organism in general.

12 Hbleach No stress and ammonia free bleaching cream butter 500 ml Protects and cares for the hair fibre and scalp and leaves the hair soft and full of bounce Lightens up to 5 tones. Perfect adhesion to the hair ensures even, streak-free lightening. Acts progressively for better control of lightening during treatment, preserving pigment even in red and copper tones. Ideal for every bleaching treatment, from soft tones to more decisive lightening. Also ideal for removing cosmetic colour. Luminous, healthy, radiant blond with no risk of damage to the hair fibre. Softens and protects the hair thanks to a formula rich in nourishing plant lipids. Formula enriched with biodynamic Lavender essential oil relieves the scalp, strengthening its defences against aggressive external agents. No ammonia fumes, no messy powders. Neutral fragrance with no unpleasant odours for your clients or salon.

13 How to use Hbleach for decolouring: N o t j u s t a l i g h t e n e r b u t a t r e a t m e n t t h a t i n f u s e s softness and radiance into the hair without damaging it. 1 2 Preparation In a non-metallic bowl, mix 1 part Hbleach cream butter with 2 parts Htone or Hcatalyst activator (9, 20, 30 or 40 vol. depending on the desired degree of lightening). Application Apply the decolouring product evenly to unwashed hair. Application times depend on the condition of the hair and the desired results*. *for highly resistant hair or for a high degree of lightening, prolong the application time (max. 50 minutes) until obtaining the desired degree of lightening. Roots treatment After mixing Hbleach cream butter with Hcatalyst/ Htone liquid butter, apply to roots only and leave to act for the necessary time. Used with the appropriate supervision, heat can be used to accelerate the process and reduce the application time. Tonalizing treatment For tonalizing treatment, after bleaching rinse the hair with a gentle, hydrating hair bath (such as moisturizing hair bath). Rinse, then proceed with the tonalizing colouring treatment. Rinsing After the application time, rinse with Hbalance shampoo and Hbalance mask. Restoring vegetable protein Spray Hrestore on the hair, WITHOUT rinse. dry.

14 How to use Hbleach for the removal of cosmetic colour: No ammonia or ammonia fumes system, for improved comfort and wellbeing in the salon Preparation In a non-metallic bowl, mix 1 part Hmilk no stress and 1 parts Hbleach. Mixing Add Htone 9 vol. (1:1) example: 20 ml HmilK no stress + 20 gr Hbleach + 40 ml htone Application Mix and apply to selected sections of hair. BEFORE Spraying Hrestore on them. Processing time Insert under a heat source for minutes. Thanks to its delicate, emollient formula, this product can be applied for a longer time (up to 40 minutes) without risk of damage to the hair. Rinsing After the processing time, rinse out and shampoo with Hbalance shampoo and condition with Hmilk no stress. Color treatment Apply colouring treatment as desired.

15 Hcatalyst and Htone Not just oxidant activators but real creators of beauty Biodynamic Hibiscus extract Fair-Trade Date Oil from Burkina Faso Organic Perilla oil Proteins of Cotton Illipè butter Rich in anthocyanins (flavonoides), organic acids, carbohydrates and vitamins A powerful antioxidant. It protects the hair from free radicals and external aggressions It increases the hair s shine. Nourishing and elasticising. In a village in Burkina Faso, awomen s cooperative picks dates, which are then processed by the community and purchased by our supplier partner, for us to obtain extracts rich in nutrients. Rich in fatty acids and flavonoides It is commonly used in phytotherapy and is soothing and calming It performs an anti-ageing action Infuse brightness and hydration to hair fiber They have a substance giving action, conferring body and structure to the hair They prevent drying out and perform repair and restoring actions on the hair fibre Softening and nourishing. It has exceptional nourishing properties and prevents skin dryness Long-lasting nourishment and moisturisation It reduces degeneration of skin cells and restores elasticity and flexibility to hair fiber.

16 Hcatalyst Nourishing liquid butter developer for ammonia free colouring and bleaching vol. 900 ml The first liquid butter developer in the world. It contains Illipe butter, which strengthens the skin s natural hydration barriers, adding nourishment to the hair fibre. A creamy texture rich in emollients that protects the skin during treatment. The fragrance is pleasant and makes the colour service perceptively more pleasant for the client. Respiratory and skin irritation is much reduced, even for the most sensitive person. USE: Mix Hcolor with Hcatalyst diluted to a ratio of 1:1,5. You can dilute to a ratio of 1:1 in the event of more than 30% grey hair. It performs a delicate and light action on the shaft and the cuticle in order to make the hair soft and lustrous during the colour treatment. Guarantees the perfect development of all the micro-pigments giving intense and iper-brillant shades. For customers who want a safer, more delicate and natural treatment, with excellent results.

17 Htone Nourishing liquid butter developer for ammonia free tone on tone coloring, highlights and contrasts 9 vol. 900 ml It provides ultra-bright colour baths and colour shade treatments. It creates colour effects for highlights and contrasts. It does not lighten, offering good coverage for grey hair. Htone transforms Hcolor from a permanent color into a tone on tone. you have a single color technique for multiple needs USE: Mix Hcolor with Htone diluted to a ratio of 1: 1, 5 even in the event of grey hair. It transforms Hcolor into a GLOSSY COLOR treatment. The Hcolor + Htone mix provides several types of ammonia-free treatments for hair salons. Natural and delicate colour. It perfectly preserves the hair structure.

18 Hsystem Hsystem WHEN THE COLOURING SYSTEM BECOMES A COLOUR WELLNESS TREATMENT Pre-color & post-color. Hsystem supports Hcolor in the preparation of the hair to receive the color treatment. It offers protection during the treatment while repairs and nourishes the hair. an advanced high-level work method, protecting, replenishing and improving the capillary fiber before and after the professional service.

19 Active ingredients The products of the ow synergic system for a healthy and performing technical service. Not just a color, but an integrated coloring system that preserves hair structure, making it healthy, nourished and bright. Biodynamic Hibiscus extract Rich in anthocyanins (flavonoides), organic acids, carbohydrates and vitamins A powerful antioxidant. It protects the hair from free radicals and external aggressions It increases the hair s shine. Burkina Faso Fair-trade Date Oil In a village of Burkina Faso, the dates harvested by the women of a local cooperative are processed by the men of the community before being sold to our partner supplier. Buying this product we contribute to the economic security to the families of the village. Organic Perilla Oil Protects the scalp with its soothing, destressing and calming action. Combats ageing and free radicals thanks to its high flavonoid content. Rich in fatty acids, which nourish the hair fibre and leave the stems extra-shiny. FOR THE SALON / For salon which desires to offer a clean color service, focusing on head scalp health through a dermo-protection action between pigments and skin. In order to avoid any mark in the crown zone or in skin sensible parts using a transparent high-washable oil. For the hair stylist who desires to have no more pigment marks on fingers and nails. FOR CUSTOMER / For customer who wants an hair color treatment that offers lower risks in hair scalp sensitivity and diseases.

20 Hypercolor Development time accelerator oil 50 ml It grants a significant reduction of the development time, up to a third compared to the traditional methods (from 30 mi nutes to 10 minutes, from 45 minutes to 15 minutes). It protects and nourishes the hair fibre, enhancing the shades thanks to the special Rice Bran Oil based formula FOR Customers with limited time available. FOR Hair salons on the busiest days. 1 ml = 30 drops. For medium lenghts needs 20 drops ml activator. A 50ml bottle provides about 70 colour treatments. *30 ml color mix = 5 drops / 90 ml color mix = 15 drops / 120 ml color mix = 20 drops / 180 ml color mix = 30 drops USE: 1 - Pour the colour required for the treatment into the bowl. 2 - Add the drops of Hypercolor calculated based on the total mixture and mix* 3 - Finally, add the activator, mix again and applied on the hair right away. 4 - Make holes in a disposable cap and cover the head. 5 - Add low heat. 6 - Let the hair cool for 5 min. before rinsing. Hypercolor is made up of 99% naturally derived ingredients (among which Jojoba oil, Rice Bran oil, Perilla, Date, Olive). It protects scalp during colouring. It allows more treatments to be carried out in hair salons during the working day and week. The incidence for each colouring treatment is minimal compared to the benefits of the accelerated colouring treatment (economic benefits, a different product for hair salons, etc.). It gives extreme shine and brightness.

21 Hscreen Skin protecting fluid screen 100 ml It creates a protective film between the scalp and the product, reducing skin sensitivity and preventing any patches and reddening. It protects the scalp from all kinds of technical service (colour, bleaching, perm, straightening). It shields sensitive spots, small cuts and moles during treatment. It can be easily removed with water. USE: 1 - Apply to the skin before treatments at specific points and along the crown. 2 - Apply to salon professional s hands. Easily rinsed off. 3 - Add 3-4 drops directly to the mixture of technical product before application. It nourishes the salon professional s hands and protects them from staining and from contact with aggressive products (protective glove effect). A passe-partout product for the salon, which should also be tried by men after shaving to prevent folliculitis. It avoids spots on the skin of the client and on the hands and nails of the salon operator.

22 Hrestore Vegetable protein integrator spray 240 ml / ph: A concentrate which restores protein and amino-acid material to the hair, is light and versatile and suitable for all hair types. Its vegetable amino-acid-based formula stimulates the hair s keratin structure (bio-mimicking), giving structure and body to the hair fibre. It is an excellent hair porosity-balancing agent which can be used before any treatment. USE: After cleansing with Hbalance shampoo and conditioning with Hbalance mask, spray onto hair after any kind of technical treatment and then style. Do not rinse. It rebuilds the protein chains of the hair after technical treatment.it deeply nourishes the hair, improving its protein structure and its resistance. For customer who desires to have more healthy hair even after coloring and discoloring treatments, thanks to phyto-protein ingredients that replenish the capillary structure offering splendor and healthiness to the hair stalk. used together with the infrared, ultrasound iron INFRARED HAIR REMEDY, HRESTORE repairs and seals the cuticle. the service can be done after conditioners rinse with damp hair and after colouring and decolouring treatments. progressively changes the quality of the hair, improving its appearance, the cuticle and the quality of the colouring.

23 focus Infrared hair remedy Ultrasonic and infrared radiation plate. Heat conveys color at best during the coloring process and treatment. Ultrasound is an outstanding conveyor that optimizes any treatment The Infrared Hair Remedy is an innovative ultrasonic and infrared radiation plate for regenerating hair treatments. It seals the scales, thickens the hair cuticle layers, repairs tissue capillaries, prevents split ends, keeps hair bouncy and retains color over time. Infrared rays have been used for years in aesthetic medicine therapies that regenerate cell tissue and repair aging effects, in the hair care field, infrared therapy is used to treat damaged tissue capillary. The action of the ultrasound modifies the permeability of cell membranes due to the significant acceleration forces to which the particles of the fabrics are subject upon the passage of the ultrasonic wave. Heat is produced by the electromagnetic vibrations of the infrared ray (not perceived by the instrument) and is a type of heating that comes from within, and as such, is not harmful. From one session to the next, treated, bleached, stressed hair improves its cosmetic appearance and remains healthy.

24 Hbalance shampoo Neutralising, acidifying shampoo 950 ml / ph: It rebalances ph and neutralises any alkaline residues after chemical treatments, prolonging colour shine and hold. It guarantees moisturisation and nourishment for the hair fibre. It has excellent regenerative and anti-oxidant effects. USE: After rinsing the technical treatment out from the hair, apply and massage in. Rinse thoroughly and repeat a second time. Apply Hbalance mask. It should only be used after alkaline treatments. Specific shampoo for use after technical treatments. It prolongs shine and colour fastness over time. It has a synergic rebalancing action after Hcolor and Hbleach to improve the hair fibre structure. To use after all colouring and decolouring treatments with Hcolor and Hbleach. Specific treatment for use in hair salons, not suitable for everyday use.

25 Hbalance mask Nourishing rebalancing mask 500 ml / ph: Special conditioning and detangling treatment which restores correct ph levels, sealing the scales of the cuticle. Intense restorative and moisturising actions, it makes hair extremely easy to comb. An intense regenerating and anti-oxidant effect. USE: Apply evenly to damp hair after Hbalance shampoo. Leave on for 3-5 minutes. Rinse thoroughly and apply Hrestore. Use after Hbalance shampoo, after all colouring and decolouring treatments with Hcolor and Hbleach. Specific treatment for use in hair salons, not suitable for everyday use. It bestows nourishment to the hair while restoring the correct ph level, after technical treatment. It has a synergic, nourishing and rebalancing action after Hbalance shampoo to seal the hair cuticle after technical treatment. An intense regenerating and anti-oxidant effect allows the hair scales to perfectly close, reflecting external light in the best possible way. Specific treatment for use in hair salons, not suitable for everyday use.

26 Htech shampoo Technical preparation shampoo for refractory hair 500 ml / ph: It can be used on refractory hair even before colouring in order to achieve a better result. It prepares the hair in the best possible way for technical treatments.. It gently removes impurities and residues from styling products. USE: Apply to wet hair. Rinse and proceed with technical treatment.. Specific technical preparation shampoo. Its cleansing action, thanks to its alkaline values, acts on the hair scales preparing them to have higher absorption and thus facilitating the penetration of the elements of the product subsequently applied. To use with hair difficult to treat and particularly refractory. For hair salons that want a top-class cutting-edge work method that protects hair during technical treatments.

27 Hmilk no stress Protective conditioning milk specifically for technical treatments 500 ml / ph: It protects and conditions the hair during cosmetic colour removal (stripping) and during washing phases between technical tratments. It bestows moisturisation and softness, keeping hair perfectly moisturised. It protects the hair fibre during technical services. USE: Apply after shampooing and between technical steps and allow to develop for 2 minutes. Rinse out. A specific product that allows hair to be conditioned during technical treatment, providing protection without affecting the result. It contains Ceramides and Amazonian Blend (a compound of butters and oils to enhance the brightness of the hair and to protect and sooth the scalp). The product has a dual function: it can be used for cosmetic colour removal (decolouring) and during the intermediate stages of technical treatments.

28 The products of the ow synergic system for a healthy and performing technical service. pre-color bleaching Hscreen Htech shampoo Hbleach POST-color Hrestore Hbalance mask Hcolor & Hsystem Hmilk no-stress Hcolor Hbalance shampoo Hplus Htone Hcatalyst 20/30/40 vol. Hypercolor color Find out more on oway.it PRINTED ON RECYCLED PAPER.