milk_shake has always taken care of hair naturally and gently a beauty secret for blond hair

Transcription

1 silver shine

2 milk_shake has always taken care of hair naturally and gently a beauty secret for hair Blond hair requires particular care to keep it shiny and healthy, especially if it has been lightened or coloured. Frequent washing, technical treatments, pollution and brushing all take their toll on hair making it lose its natural beauty. Even white or grey hair can have unwanted yellow tones.

3 Our eyes are capable of distinguishing many different colours and hues. These colours derive from infinite possibilities of combinations between three primary colours: yellow, red and blue. When it comes to hair, melanin is responsible for hair colour, being the natural pigment whose combinations create all of the natural tones of hair colour, from black to platinum. The different percentages of pheomelanin and eumelanin present in the hair determine the intensity of its colour. BLONDS / Blond hair is beautiful when it s shiny, when it takes on pastel tones and when it isn t too yellow. In day to day life, oxidizing agents such as UV rays, pollution and aggressive detergents can deteriorate the natural pigment of the hair and expose an excess of warm tones. LIGHTENED HAIR / Lightening is more harsh on eumelanin than on pheomelanin. At the end of a lightening treatment, this phenomenon can create a light colour with strong yellow tones, due to an imbalance of the pheomelanin which is more resistant to oxidization. GREY AND WHITE HAIR / With age, melanin production decreases, and in some cases it stops altogether. This phenomenon is visible when the first grey hairs begin to appear. When the melanin is completely lacking, the hair becomes very light with yellow tones. EUMELANIN PHEOMELANIN 1 black 2 very dark 3 dark 4 5 light DEEPNESS OF TONES 6 dark 7 medium 8 light 9 very light 10 platinum deepness of tones and melanin content of hair In all of these cases, the unwanted golden and yellow tones create a perception of unkempt hair which is no longer youthful, or in the case of lightening, an inefficient lightening process. The good habit of using a specific treatment, at home or in the salon, that neutralizes an excess of yellow tones makes hair neutral and vibrant, with pastel tones on lightened hair and shiny, bright whites.

4 is a hair care range created to neutralize yellow or golden tones that are common in, lightened or grey hair. With it s now possible to obtain two important results: 1/ enhance natural tones of, lightened or grey hair by neutralizing yellow tones 2/ give softness, manageability and shine, revitalizing the hair The combination of these two elements makes silver shine a unique product range on the market: yellow tones are neutralized and hair is gently treated in one hair care solution.

5 yellow green orange shampoo specific shampoo for or grey hair A delicate cleanser, it contains a specific violet pigment capable of counteracting yellow tones in natural or lightened hair, or grey or white hair. Enriched with organic mixed berries extracts and milk proteins for shiny, soft and healthy hair. SLS and SLES-free. Use: distribute evenly over damp hair, lather and rinse. Repeat if necessary. For more intense results, leave in for a few minutes whipped cream creamy conditioning mousse for or grey hair Formulated with milk proteins, organic mixed berries extracts and integrity 41* to condition the hair whilst maintaining its moisture balance and preserving hair colour, enriched with a special violet pigment that neutralizes yellow and golden tones common in white, grey, or lightened hair. Gives manageability and leaves hair shiny, soft and healthy. Use: shake well, point downwards and dispense product. Apply to clean, damp hair. Style as usual. NEUTRALIZES YELLOW TONES / The special violet pigment in counteracts yellow and golden tones in natural or lightened hair, or grey or white hair. TREATS THE HAIR / The combination of organic mixed berries extracts and milk proteins helps to strengthen, condition and enhance the shine of the hair for maximum health and splendour, while Integrity 41* improves colour stability over time. organic mixed berries extracts Blueberry, blackberry, raspberry and strawberry are delicious to taste and smell, but there s more! Extracts from these organically farmed berries are renowned for their cosmetic toning and nourishing action. They also give condition to scalp and hair. natural milk proteins The high affinity with the structure of keratin makes these proteins ideal to reinforce the hair, giving it consistency, structure and hydration for deep protection. integrity 41* A concentrated extract of active ingredients from sunflower seeds with nourishing and restructuring properties, it also protects hair colour with its high level of antioxidant polyphenols. SENSATIONAL / The scent of the range is a delicious mix: head notes of blueberry, blackberry and raspberry mix with a flowery heart. The base notes that stay in the hair for longer is a sweet, musky smell that gives the hair a delicate scent. blue violet red Oswald s star and the theory behind colour

6 GIVE YOUR CLIENTS A PERSONALISED SERVICE / Two formulas to be used alone or combined, for a gradual and balanced application of the pigment for a tailor-made result to satisfy your clients needs. TONES TO BE NEUTRALIZED intense gold yellow gold light yellow white grey SUGGESTED TREATMENT shampoo whipped cream shampoo + whipped cream n.r. n.r. beige vibrant white n.r. golden slightly golden neutral neutral light slightly ash platinum white with pastel lilac tones Personalised results according to the tones present in the hair and the chosen treatment. n.r. = no result Results may vary according to the structure, porosity and general conditions of the hair

7 Z110MATM4599 zoneconceptofficial zoneconceptofficial zoneconcept Panzeri Diffusion s.r.l. Via Brodolini, Malnate (VA) _ ITALY T info@z-oneconcept.com z-oneconcept.com MADE IN ITALY