NEW PHILOSOPHY OF COLORATION. 100% ammonia Free WITHOUT P-PHENYLENEDIAMINE

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1 C O N C E P T I M P A L P A B L E a n d V I B R A N T C O L O R

2 NEW PHILOSOPHY OF COLORATION 00% ammonia Free WITHOUT P-PHENYLENEDIAMINE

3 From now on there s Afrea the new PERMANENT oxidation COLOUR from System coiffeur by Dikson with KERATIN and CAMELLIA OLEIFERA oil 00% AMMONIA-FREE WITHOUT P-PHENYLENEDIAMINE, RICH IN ACTIVE ANTI-AGING INGREDIENTS 4 FANTASTIC new SHADES in a COSMETIC cream with NEUTRAL SCENT

4 AFREA S 3 GUARANTEES PERFECT COLOUR guaranteed results 00% perfect cover of 00% of white hair even colour from the roots to the tips, no barring lightening up to 4 shades guaranteed results for all shades, without adding any base OUTSTANDING REGARD FOR THE HAIR guaranteed regard for the hair and scalp ammonia-free for complete regard of the scalp ammonia and p-phenylenediamine free, meaning optimum regard for the hair four active anti-aging ingredients to keep the hair younger for longer cosmetic ingredients which soften the hair fibres, leaving it soft and smooth 00% ammonia Free WITHOUT P-PHENYLENEDIAMINE

5 3 MAXIMUM COMFORT guaranteed comfort for the stylist a stable mixture without any need to add thickeners no oxidation after opening the tube, compared to gel and oil based products possibility to mix shades no need to change your regular colouring procedure colour cream with neutral scent.

6 The AFREA FORMULA IS HIGHLY COSMETIC AND RICH IN ACTIVE ANTI-AGING INGREDIENTS: CAMELLIA Oleifera Originally from China, Camellia Oleifera is commonly used for its oil which can be extracted by pressing its seeds. This oil contains a high level of antioxidants, such as vitamin E and oleic acid, which fight against aging and protect against free radicals. Camellia oil is perfect for softening, hydrating and nourishing the hair, making this product not just a hair colour, but also a cosmetic treatment. KERATIN Keratin is a protein made up of long amino acid chains, in which various vitamins and trace elements are interposed. In human beings, keratin is the main component of the hair. Although it contains many different amino acids, keratin is particularly rich in a sulphur-containing amino acid known as cysteine. Thanks to their various sulphur atoms, keratin chains are able to maintain tight cohesion, winding in a helixlike structure. These links, known as sulphur bridges, ensure the hair s consistency and solidity. Adding keratin to a hair colour protects the hair's health and wellbeing during chemical treatments. JOJOBA OIL Jojoba oil, easily obtained through the cold pressing of the Simmondsia Californica plant, boasts emollient and hydrating properties, making it ideal for hair and scalp. Thanks to its composition, which is surprisingly close to that of the skin s sebum, Jojoba oil reinforces and intensely nourishes the hair, leaving it soft and full of volume. The specific nature of the compounds in this oil mean that it rapidly penetrates the hair s shaft and can be absorbed quickly, forming an efficient protective layer around your hair. Since the molecules in Jojoba oil remain stable under UV rays, it also offers an effective sun protection. NGREDIENTS IMPALPABLE and VIBRANT COLOR

7 LINSEED extract Flax is a herbaceous plant belonging to the Linaceae family. The plant s fruits are capsules containing small seeds rich in an oil which is full of key nutrients such as proteins, minerals, vitamins, healthy fats and vitamin E. Linseeds contain the oil of the same name, rich in essential polyunsaturated fatty acids (omega 3 and 6 and vitamin F). Linseed extract and its oil can soothe tired, stressed and damaged hair, reinforcing, restructuring and nourishing it, as well as giving brightness and shine to its highlights. 00% ammonia Free WITHOUT P-PHENYLENEDIAMINE

8 natural colours and bright colours, cool and warm shades for results that are shiny, vibrant and fashionable. and perfect cover of white hair SHADES colour FAMILIES SHADES of LIGHTENING and uniform colour from the roots to the tips of the hair Colour TONES The natural collection,0 N 3,0 3N 4,0 4N 5,0 5N 6,0 6N 7,0 7N 8,0 8N 9,0 9N 0,0 0N The ash collection, 6, 6C 7, 7C The golden collection 5,3 5D 6,3 6D 7,3 7D 8,3 8D The copper collection 5,4 5R 6,4 6R 7,4 7R 5,5 75RO/M 6,34 90RO/T The red collection 6,5 76RO/M

9 The intense red collection The fashion collection The safari collection The super lightener collection,03 CL 4,66 4BU 4,07 4MEZ 5,66 5RR/M 5,06 5GC 5,03 5CS 6,66 6RU 6,03 6MC 6,3 6TE 6,3 6AM 6,43 6ROA 7,660 7RI 7,43 7CL 7,3 7ANT 8,44 8TSI 8,3 8DA 9,3 9PU N,3 D

10

11 NUANCES SUPERSCHIARENTI SUPER LIGHTENER SHADES MIXING RATIO : Mix 60 ml of cream (half a tube) and 60 ml of 30/40 volume oxidising emulsion in a bowl. Apply to the hair as usual and leave to rest for approximately 40/45 minutes. Rinse. 60 ml of cream 60 ml of 30/40 vol. oxidising emulsion

12 AFREA AFREA BLEACHING POWDER PROFESSIONAL HAIR TREATMENT AMMONIA-FREE, CONTAINS WHEAT PROTEIN NON-VOLATILE PERFUMED POWDER ANTI-YELLOW Afrea ammonia-free bleaching powder with wheat protein can be used for all colouring or bleaching techniques which require the use of an efficient and safe bleach. Acts gently on the hair s natural pigments. The wheat protein in the formula protects and maintains the hair's structure during the bleaching process. This avoids dryness, dullness and weakening, increasing shine and vitality at the end of the treatment. 450 gr. jar 00% ammonia Free

13 AFREA AMMONIA-FREE BLEACHING POWDER HAS AN ATTRACTIVE AND FRESH PERFUME WHICH MAKES APPLICATION OF THE PRODUCT PLEASANT BOTH FOR THE HAIRSTYLIST AND THE CLIENT. Afrea guarantees increased precision when lightening hair. Perfect and extremely natural blond (lightened up to 7 shades) Extremely gentle on the hair thanks to the ammonia-free formula and the wheat protein, which offers maximum respect for the scalp Suitable for all hair types, both for highlights and for full-head bleaching :.5 mixing ratio: for every 30 ml of Afrea bleaching powder use 45 ml of oxidising emulsion, depending on the creamy required for the treatment. Use 0, 30 or 40 vol. creme peroxide. A creamy mixture: the creamy consistency means that the product adheres better to the hair for a more uniform bleaching. The more the product is mixed, the thicker it becomes, without losing its creaminess. A flexible mixture: lower mixing ratio = quicker lightening. On the other hand, a higher mixing ratio means a longer application time to achieve the same results. The product is therefore flexible and it is possible to adapt the lightening time according to the desired technical service. The lightening power and the final result remain the same no matter the mixing ratio. Excellent anti-yellow action, does not burn, does not cause swelling and does not solidify, even when left in the bowl for a long period.

14 AFREA is OXY too PERFUMED OXIDISING EMULSION Formulated to ensure the excellent performance of Afrea ammonia-free colourant and bleaching powder, Afrea OXY has an extraordinarily creamy texture and guarantees a conditioned effect thanks to the lipophilic substances which are highly beneficial for and maintain the balance of the skin on your scalp. Enriched with Jojoba Oil, Argan Oil and Silk Protein for protection and hydration of the hair and scalp during colouring and bleaching, for a perfect cosmetic final result. Afrea Oxy, available in 0 vol, 30 vol, and 40 vol versions, has a pleasant gooseberry perfume. 000 ml bottle

15 OUR TECHNICIAN SUGGESTS: combining Afrea shades in new techniques is easy and allows you to achieve spectacular, fashionable effects. Here are some suggestions from our Technical Department for new colours to offer your clients: Technique - SPIRAL Base colour before application: 6 Afrea colours: earth 6.3-6TE golden blond 7.3 7D puma 9.3 9PU Oxy Afrea 0 or 30 vol D 3 6TE 4 7D 3 6TE 7D D 3 6TE 4 7D + + AFREA cream OXY AFREA repairing Care Shampoo Mix the shades : using 0 or 30 vol. Oxy Afrea oxidising emulsion. Separate the head into 4 sections, as shown in the image. Apply Afrea Golden Blond 7.3 to section no. 4 and isolate using foil. Continue with section no. 3, applying Afrea Earth 6.3; then section no., with Afrea Golden Blond 7.3 and finally colour section no. with Afrea Puma 9.3. Leave to rest for 30 minutes and then remove the colour cream by emulsifying the hair with water. Rinse carefully to ensure that the product has been completely removed, then wash using repairing Care Shampoo for coloured hair. For even brighter colour and shine, mix Argabeta oil with the Afrea colour cream. +

16 OUR TECHNICIAN SUGGESTS: Technique - SPIRAL Base colour before application: 6 Afrea colours: fawn 8.3-8DA light golden brown 5.3 5D bright curry CL Oxy Afrea 0 or 30 vol. 7CL 5D 3 8DA 4 5D 3 8DA 5D 7CL 7CL 5D 3 8DA 4 5D + + AFREA cream OXY AFREA repairing Care Shampoo Mix the shades : using 0 or 30 vol. Oxy Afrea oxidising emulsion. Separate the head into 4 sections, as shown in the image. Apply Afrea Light Golden Brown 5.3 to section no. 4 and isolate using foil Continue with section no. 3, applying Afrea Fawn 8.3 Then section no., with Afrea Light Golden Brown 5.3 and finally colour section no. with Bright Curry Leave to rest for 30 minutes and then remove the colour cream by emulsifying the hair with water. Rinse carefully to ensure that the product has been completely removed, then wash using repairing Care Shampoo for coloured hair. For even brighter colour and shine, mix Argabeta oil with the Afrea colour cream. +

17 Technique 3 - AMBER GOLDS Base colour before application: 6 Afrea colours: 7D 3 9PU golden blond 7.3 7D puma 9.3 9PU Oxy Afrea 0 or 30 vol. 7D 9.3 Mix the shades : using 0 or 30 vol. Oxy Afrea oxidising emulsion. As shown in the image, create section starting from 4 cm behind the front hairline, creating a horseshoe shape. Create section following the shape shown in the image and section 3 by isolating the remaining part of the hair. Apply Afrea Puma 9.3 to sections and 3 and isolate using foil. Continue with section no., applying Afrea Golden Blond 7.3 Leave to rest for 30 minutes and then remove the colour cream by emulsifying the hair with water. Rinse carefully to ensure that the product has been completely removed, then wash using repairing Care Shampoo for coloured hair. For even brighter colour and shine, mix Argabeta oil with the Afrea colour cream. 9PU 7D 3 9PU AFREA cream + + OXY AFREA repairing Care Shampoo + IMPALPABLE and VIBRANT COLOR

18 OUR TECHNICIAN SUGGESTS: Technique 4 - AMBER GOLDS Base colour before application: 4 Afrea colours: Bright Coffee.03 CL aubergine mez Oxy Afrea 0 or 30 vol. CL 3 4MEZ CL 4MEZ 4MEZ CL 3 4MEZ AFREA cream + + OXY AFREA repairing Care Shampoo Mix the shades : using 0 or 30 vol. Developer System oxidising emulsion. As shown in the image, create section starting from 4 cm behind the front hairline, creating a horseshoe shape. Separate section following the shape shown in the image and section 3 by isolating the remaining part of the hair. Apply Afrea Aubergine 4.07 to sections and 3 and isolate using foil. Continue with section no., applying Afrea Bright Coffee.03. Leave to rest for 30 minutes and then remove the colour cream by emulsifying the hair with water. Rinse carefully to ensure that the product has been completely removed, then wash using repairing Care Shampoo for coloured hair. For even brighter colour and shine, mix Argabeta oil with the Afrea colour cream. +

19 Technique 5 - GOLDEN SAILS Base colour before application: 6 00% ammonia Free WITHOUT P-PHENYLENEDIAMINE Afrea colours: 7D 8DA 8DA golden blond 7.3 7D fawn 8.3 8DA Afrea ammonia-free powder bleach Oxy Afrea 0 or 30 vol. 7D 7D 8DA Afrea powder bleach + + OXY AFREA repairing Care Shampoo Mix the shades : using 0 or 30 vol. Developer System oxidising emulsion and Afrea powder bleach :.5. As shown in the image, create section as a wide horseshoe shape starting from the brow to the rear of the crown. The remaining section of the hair is section. Create vertical sail shapes, as shown in the image, and apply Afrea bleaching powder, isolating each individual strand. On the rest of section, apply Afrea Fawn 8.3 and complete by applying Afrea Golden Blond 7.3 to section. Leave to rest for 30 minutes and then remove the colour cream by emulsifying the hair with water. Rinse carefully to ensure that the product has been completely removed, then wash using repairing Care Shampoo for coloured hair. For even brighter colour and shine, mix Argabeta oil with the Afrea ammonia-free powder bleach. + AFREA cream + +

20 SCAF09 GB MUSTER & DIKSON S.p.A. Via privata da via Kennedy 003 Cerro Maggiore (Milano) - Italy - Tel (r.a.) - Fax EXPORT DEPARTMENT Tel (r.a.) - Fax

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