Becoming-a-Hair-Shaman-with-Anthony-Morrocco-PMR-#118 Page 2 of 13

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1 Hey, Paleo Nation. I'm Tony Federico and you're listening to Paleo Magazine Radio, the official podcast of the original Paleo Lifestyle publication. (singing) It was New York City in the 1960s and Anthony Morrocco, an aspiring hairstylist, had just landed his dream job. He had been taken on as an apprentice of Kenneth's, the Manhattan salon of the world's first celebrity hairstylist, Kenneth Battelle. At Kenneth's, the regulars included the most famous women of the day, and it was not uncommon to see Jackie Kennedy, Audrey Hepburn, Marilyn Monroe, Lucille Ball, Fay Dunaway or Lauren Bacall at the salon. This was the golden age of style but there's also a dark side to all that glitter. In the 1930s, the cosmetic industry successfully lobbied for and received exemptions from the FDA for its cosmetic products. This meant that the chemical formulations used in skin moisturizers, perfumes, lipsticks, fingernail polishes, eye and facial makeup, cleansing shampoos, and deodorants did not have to be registered with the FDA and were not subject to pre-market safety analysis. As a stylist, Anthony was constantly exposed to these chemicals, and he question their safety. So, at the age of 27, he walked away from the conventional hair care world and embarked on a quest to find an alternative path. His travels took him across the United States and eventually to Europe where he began to develop his own hair care line based on pure botanical ingredients. When he returned to the US, he launched his all-national products and began using them with clients. The Morrocco Method International company was born. Today on the show I interview Anthony Morrocco, and in our conversation we discuss what it was like to cut his teeth in the hair care industry's first celebrity salon, how illness in clients and fellow stylists inspired him to find natural alternatives to conventional hair care products, his interest in esoteric energy work, what his wild-crafted five elements of hair product line can do for your hair, and how you can awaken your roots and become your own personal hair shaman. All right, everybody, it's time to get elemental on our follicles. Paleo Magazine Radio starts now. (singing) Welcome to the show. Welcome Paleo Magazine Radio. It's a pleasure to have you on. You're obviously Anthony Morrocco and your company is The Morrocco Method or Morrocco Method International. Before we get into your products, before we get into what you do professionally, I'd like to introduce you to our listenership, our audience, on a personal level. You mentioned before we went on air, before we started recording, that you've had 50 years in the business. Can you tell me what that business is and what you've done maybe in a very, very abbreviated version over that half a century of work? That's easy. Hi, Tony. I'm really excited to be on Paleo Magazine. This is like a great classic for being in business 50 years. I'm really endorsing Primal Paleo because you guys are like going back to your roots, which we represent, and I've been spreading the word for 50 years of "Let's get back to Mother Nature." Where I started was 1964 or 1965 New York City, Manhattan, and I was apprenticing at the most famous salon in the world called "Kenneth's." Now, Kenneth's basically laundry list would be all the Kennedys, all the Fords, all the Vanderbilts, Mrs. [Vinsonester 00:03:47]. Jackie was there, Mia Farrow, Lauren Bacall, Lucille Ball, Katharine Hepburn, and that's just the tip of the iceberg. Page 2 of 13

2 So just a couple people who've done a couple little things? We had them all. They would fly in and out, and Kenneth would fly only for Jackie or for Marilyn but other than those two, so I basically worked with the rich and famous for like almost 5 years at Kenneth's. Were these some of your personal clients? Who was maybe perhaps the most significant person for you that you ever got to work with? My favorite client was Ethel Kennedy. She was my favorite and by far the one that I really, really respected, but I personally worked on Jackie. I worked on Katharine, Lucille Ball. Lauren Bacall was a big thing with Applause in 1974, '60, yeah, and then also with Fay Dunoway. Oh, wow. Tell me a little bit about the hair care industry of that time. What kind of products were you using? What kind of techniques were popular? Were people using synthetic products or was it perhaps more in line with what you're doing now? Good question. Basically Kenneth's used the least amount of chemicals and we were the most natural salon going on. Still, we were very carcinogenic. Basically, like hairspray, hairspray literally is a lacquer, and lacquer is paint, P-A-I-N-T. When you use hairspray, you're literally spraying your head with 100% paint. Wow, so hairspray and spray paint, they're not that dissimilar? Synonymous. Wow. I know. That's the beginning of the conversation. Then we go on to like hair color. Basically we were doing Jackie Kennedy Onasis and every other woman that came in the salon with browns and blacks and blondes and bleaches and dyes, and Jackie Kennedy died of a brain tumor from the coal tar in her hair color. Are you serious? Wow. Statement fact. I worked for... At that point, we were working with L'Oreal, [Rue 00:06:01], Revlon, Clairol. So all of the hair coloring companies in the world were basically being fashioned at Kenneth's through the most exciting, and richest, and most famous people on earth. So when I discovered how carcinogenic it was, even though it was about as natural as you can get, I decided to walk out of the hair color industry. I was a hair coloring master, and at 27 years of age, I walked out in 1967 of a million-dollar career never to do hair color again. Did you see any of your cohorts, anybody else in the industry suffer ill effects from working in that environment over an extended period of time? Everyone. The bottom-line is that the hairdressers really are working in a very chemical environment. They're doing... the nails are very carcinogenic. Basically you're doing color, which is bleach and dyes. You're doing perms. They're doing Brazilian blowouts. To educate people what's going on, people Page 3 of 13

3 like, "I'm eating raw. I'm eating natural. I'm exercising. I'm doing supplements. I'm living a life that's like... I'm doing yoga. I'm trying to be unstressed as possible," but yet 70% of what we put on our skin with skin care and 70% of what we put on our scalp with hair care is ingested as food and that goes into our skin. Just absorbed directly by the body through our skin. 70%. So if you're shampooing every day, then daily you're absorbing 70% of those shampoos, which is sodium lauryl sulfate, which is sulfuric acid. Really? Yeah. [crosstalk 00:07:42]. It's in everything. If you look at the ingredients label you're going to see it in 99% of the products you pick up. Yeah. The really sad part is with the younger people today, they're doing a lot of styling and that's all polymers, and all the styling aids and gels are basically liquid plastic which is petroleum. So I'm seeing an enormous amount of hair loss, especially the youth. I'm looking at nine-year-old. I'm looking at 13-year-olds. Look at them. Look at their hair. You'll be shocked. I look at 13-, 17-, 19-year old kids, and they're like 50% hair loss. For the last five years I've been in hair [crosstalk 00:08:19]- I actually want to back it up just a second. Before we get to the recent history, you mentioned that you stepped away from a potentially very lucrative career. What did you choose to do instead? What did you do at that point in your life? I became the same thing. I evolved into a hair shaman. I stayed in the hair industry and I continued to cut hair. I cut hair for the rich and famous and I basically traveled around the United States. Then I went to Europe for two and a half years. I studied botany and basically developed my hair care line of shampoos and conditioners and then came back to the states in the '70s and launched Morrocco Method, which is five elements hair care. Did you have any mentors or influences, any predecessors who had gone down this path of natural hair care prior to you, or is this something that you had to recreate whole cloth? Good question. The main mentor I had was, 1965, Rita. She's from Bulgaria, and when any client came into Kenneth's, not any, but when the super clients came in like Jackie or Lucille or Katharine, then we would create a shampoo just for them or a conditioner just for them. Rita taught me the basics of botany, and how to make shampoos, and how to do conditioners. Then I met some clients from Rio de Janeiro from Brazil, and they're the ones who turned me on to the lunar cycle. Up until today I still do the haircutting... I have a lunar chart on my website that's free. If you go to morroccomethod.com and do "lunar haircutting dates" you will get five dates a month. You can do lengthening, strengthening, thickening, root work, or beautifying. We have five fingers, five toes, five senses. Everything is in five in the universe, so my products are fire, air, earth, water, ether. So it has that elemental imperative. Page 4 of 13

4 All of them, all of it, anything that's real because I teach Qigong. I've been doing medical Qigong for 35 years. Qigong is fire, air, earth, water, ether. It's still the five elements, so going into the lunar cycles, we actually wild-craft a lot of my ingredients, so it's harvested in the wild and it's picked during the lunar cycles. It's actually bottled during the lunar cycles to give it a lot of power and energy, which has been done for tens of thousands of years, but it's a lost science because nobody has time anymore to follow the moon. They follow the money. Right, and I don't think that we really consider that. I think people look at things from a very straight-forward, scientific perspective, and we look at chemicals, and we figure if there's a chemical it's unchanging. It's a set thing. We don't think about the seasonality. We don't think about, like you said, maybe some of these more subtle energetic variations that might be taking place. You mentioned getting your hair cut according to the lunar cycle. What are some benefits of following this type of hair care? What are some things that people might perceive or might experience if they switch to this style of taking care of their hair? This is how powerful it is. When you get your hair cut on a lunar cycle, your equivalent to 12 to 18 acupuncture treatments to begin with. That's pretty energetic. We want to do strengthening. Let's say you want to grow your hair really long and you want to go past your shoulders; you want to go past your waist; you want to get down low. Let's say that person averages, grows four to six inches a year. If you do the lunar cycle cuts for that year, you will grow between eight to twelve inches guaranteed. And you've seen that in your clients? Well, I've had tens of thousands of [crosstalk 00:12:10]. I've seen it in all of them. Wow. That's pretty wild, man. I'm going to have to say, this is the first that I've ever heard of this specific application of energy work, but I've practiced some Qigong myself. I don't think we really talked about it on this podcast, but I'm certainly familiar with some of the well-being benefits, the mental benefits, even the spiritual benefits of incorporating energy work and meditative movement into my life. I've never heard it applied to hair care, so I'm certainly intrigued to draw this connection, and of course it kind of makes sense that your hair is an extension of yourself. Why wouldn't this also be part of your body? We treat it almost as like an inert substance, but what you're saying is we're connected to our hair and we can do more with it if we treat it with respect. Yeah, respect is what we really want for hair. I've known this for the last five decades, and it's never been released, but now Mantak Chia... The #1 Qigong master of the world today is Mantak Chia, and he published a book called the "Golden Elixir." In the Golden Elixir Mantak Chia has said now as a fact, and he's released it, so I'm allowed to say this publicly, that the hair is the most powerful element on our physical being. It doesn't belong to the physical being. It doesn't belong to the spiritual world. It belongs to the ethereal world. Chi is stored in the hair, and there's five types of hair on the body, by the way. If you want to get into five elements, there's hair on the head. There's Page 5 of 13

5 eyelashes, eyebrows, and there's a beard, nose, and ears. Then the fourth one is the body hair. The fifth one is the pubic hair. There's five types of hair. They all do different types of energy work on the body. In this book, the Golden Elixir, it's mentioned all these different exercises that we can do to empower ourselves through meditating through our hair. It's very far out. It has been done for tens of thousands of years, and now it's actually published. I think everybody can relate to how pleasurable it is when somebody strokes your hair. When maybe you're brushing your hair it certainly can be a pleasurable experience. Do you have any sort of hair exercises beyond just maybe what someone would intuitively have done that you might suggest or that somebody might be able to incorporate it into their life, maybe somebody listening to this could give a shot? That's very exciting. Being a hair shaman, yes, I have quite a bit to say about that, but briefly, if we look at all the biblical stories and we look at the fairy tales that are mentioned here, like we look at Samson and Delilah, I have a book written about it, and you talk about Rapunzel and Goldilocks, "Let your hair down." What's this gold all about? You talk about the golden boy and different fairy tales and biblical stories, so if you go on my website, morroccomethod.com, there is Awaken Your Root is my book that I wrote about it. It's free, so you can download it as an audio or you can just do an e- book on it. It unravels some of the mysteries, like Samson and Delilah, for example. What's the mystery there? It's powerful. I like people to actually ponder the mystery of hair: What's this five types of hair on our body? What's it doing? What happened to Samson? It's not just this, "Oh, I chopped his hair off and basically he lost his power," but it's an enormous story about what's happening to us. Why are we cutting our hair in the lunar cycle? Why are we putting chemicals on our hair follicles? Why don't we know about that the hair contains chi? What is chi? It's the life force, for God's sake. It's such a big story I get excited about it. It's my passion. It's interesting because especially in the Paleo community people are interested in becoming more attuned to where their food is coming from. They're being more attuned to ingredients, so they're ingesting those things. I think we're just started to see a shift towards this same level of consideration being paid to what we're putting on our body in terms of beauty products, so now we have some companies that are making Paleofriendly skin care, and lip balm, and, in your case, hair care products. Then there's this next level where we're taking an even deeper approach to connecting with some of these traditional practices and traditional methods that have been employed for thousands of years. Some of the culture that we've lost, so it's not just the ingredients themselves, the food themselves; it's that cultural tradition that we've lost touch with. It's really interesting that you're bringing this back. I see on your website where you have Awaken Your Roots, so I'm certainly going to check that out myself. To bring it back to your products a little bit, and to bring it back to what Morrocco Method is doing differently, can you describe some of your products? You mentioned they're based on the five elements. Can you go a little bit deeper into that? Yeah, Tony, that's wonderful. Basically for Primal, for thousands of years Page 6 of 13

6 that we have as tribal people, before we got too modernized and created synthetic chemicals in laboratories, we washed our hair, and we took care of our scalp, and we certainly used oils in our skin and hair for moisturizers. For example, I'm Italian, so in Italy for thousands of years they've used olive oil. The olive oil is from the olive, from a tree, from an actual part of nature, but today the olive oil is made in the laboratory, and it's called "olive oil." We have to be very aware of what's going on. Then, say, in Africa people were using... They would take bananas and smash them, and put them in their scalp and hair and moisturize their hair. In Hawaii they would be doing coconut oil. South America would be doing avocado. Then the Alaskans probably would be doing whale blubber. We've been doing that for thousands of years, and we've also been washing our hair and scalp for thousands of years. Certainly Cleopatra didn't let her hair not get washed. These beautiful goddesses, and there was a lot of goddesses around, so we do wild crap. For example, I get a product out of South America which is Sangre de Dragon, which is the blood of a dragon. The Sangre de Dragon plant we harvest wildly in South America, and it's used for washing and for conditioning hair. We also get a green tea out of China. That green tea has been used for washing hair for thousands of years, and that's how they wash their delicate silks. For thousands of years... Really?... Venetian brought... Yeah. Asians brought their silk in the 15th, 14th, 13th centuries when they started coming to Europe. All that silk had to be cleaned and washed, and it was washed with green tea. That doesn't stain the silk, the tannins in the tea? I think people might think, "Well, I've maybe spilled tea on something. I would maybe not want to intentionally spill it on my delicate, priceless silks." Yeah, these silks are priceless, and it's actually a fact. There's different types of teas. There's hundreds of them, actually, so you just wouldn't want to take your green tea or your brown teas and start washing anything with it, no. It's a science, and all of these things are science. They're science-based for thousands... We're not the ones who invented the wheel, for God's sake. Sure. It's been going on for thousands of years. Getting back to Primal Paleo, Morrocco Method, all of our... We have five shampoos. We have the Sea shampoo for water. We have the Earth shampoo, which is clay. Then we have Pine Shale, which is decomposed forest. Then we have our Chi Shampoo, which is heavenly shampoo. Then we have Apple Cider Vinegar, and they're all balanced at a perfect 6-point balance for ph balance. They're all in tuned with what we did primally, so there's no chemicals. There's no additives. There's no artificial fragrance, incense, to them, so when you wash your hair that shampoo, that conditioning, all of that, is going to go down into the scalp, right down into our brain cells. Like you said before, if you're putting the synthetic chemicals on your scalp, if you're putting these petroleum-based compounds on your scalp, you're Page 7 of 13

7 absorbing 70% of those. In this case you're flipping it around, saying why don't we put nutrient-dense substances on our skin and actually absorb some of those nutrients. Pretty much everything you described it sounds like something that, for the most part, would be safe to eat. I don't know if you've actually tried eating or ingesting any of your products, but it seems like it wouldn't be harmful certainly if you did. That's a fact. All of our products are food. We don't suggest that you start spoon-feeding the baby [crosstalk 00:21:09], but they are literally 100% plant-based, and so they are a form of food. What we're doing, that's what we've done for thousands of years. I keep repeating myself with all of the oils that we were using for moisturizers, is that that's going to be absorbed, and what happens? We're shampooing. We're conditioning. We're bleaching our hair. We're dying our hair. We're blow-drying our hair. We're doing all these different effects. We're using skin care products. We're using dental care products. Over a period of time that 70% is going into our blood stream. All those chemicals or those natural ingredients are going down, and where are they going? Into our glands. They're being stored in our heart, lungs, kidneys, in all the different organs of our body. Then after a while our natural physiology is to detox, so we eat food. We digest it. We detox. We eliminate it. We use chemicals. We ingest it. It doesn't get detoxed. It starts getting stored, and that's what dis-ease is. I'm really a very big educator on finding out what's this dis-ease and how can we detox? I actually have a product. It's actually volcanic clay from Italy. It's called "Zen Detox." It helps speed up the detox process, so anybody using Morrocco Method, our first shampoo will strip off the wax buildup and all the additives that have been placed on the hair follicle. Then over a short period of them, within one or three days it will start going down into the scalp, and people will say, "Oh my God, my hair is matted. It's flat. It's hard. It's getting a little dry," because we're stripping off that wash and all that additional buildup. Then we're going to go down into the scalp, into the roots, into the sebaceous glands, and right down into the brain cells. When anybody does a Zen Detox, for example, the next day your thinking process will be so much clearer that you have no reason to doubt that you have detoxed literally physically your brain cells. We want to do that through our oil glands, to our growth patterns, all of that part, and it's not only just the hair on our head. You can actually body-wash with our products, so they're options [inaudible 00:23:23] use for them. You can shampoo with them. You can shave with them. You can use them for body odors, the they're multi-purposed also. Right. Now, one thing that I've heard people say when it comes to natural products is they don't work as well. People might stick with the conventional products because they feel like, "You know what? I'm going to accept that these are potentially harmful in the long term because in the short term these things seem to work better." I've heard people certainly say that. You mentioned if somebody begins using this particular product they might see some changes in their hair. Can you talk us through the process of transitioning into natural hair care, what people could expect, maybe what products would be best utilized to get somebody from a very chemicallyladen state all the way through to beautiful, natural hair that's everything they want it to be but with natural products versus the chemical and synthetic versions? Page 8 of 13

8 Tony, you ask a very practical question. Very pleased that you do because I love to answer them. Awesome. Of course. When you're using chemicals on your hair, for example, what's happening is that it's actually going down, like I was saying, into the different parts of our body. What you can expect, first of all, as we tell, our shampoos don't foam, zero, so there's no foaming. People find that a little bit difficult, but it's still not a problem. They just like, "I just shampooed my hair and there's no foam, and I'm going, 'What did I do wrong?'" But then you rinse it off and your hair is really clean. You go, "Wow, I'm really impressed. I'm very impressed by this." Also what's going to happen is that the hair can get within... immediately a little flat, a little dry. It can be like, eh, it doesn't look as nice as it used to, but it's like going into a natural lifestyle. You have to be able to go across that bridge. We have to get to the other side. It could take you one day, but if you're really bad, if you've done a lot of bad things to your hair, it could take you two or three weeks, but once you come to the other side your hair is going to look luxurious. You're going to just go, "Wow, my hair has never looked this great. How come?" Simple: We've stripped off all these additives off the follicles. We've taken off the wax buildup. We've taken off the petroleum of all these different chemicals off the hair follicle, but not only there; we're working on your scalp, which is your sebaceous glands, your oil glands, your growth patterns. You can expect a little bit of a transition, but everyone, and I'm talking hundreds of thousands of clients that we have, everyone has said, "I will never go back to using commercial hair care products as long as I live. Please never change your formulas, and please never go out of business because there's nothing like this any place on planet earth." Yeah, totally unique creations. You mentioned the sebaceous glands and the relationship of the scalp to the hair. Obviously we know that the hair follicle is generating the hair itself. What does the scalp do? What do the sebaceous glands do naturally to support hair? Do we have our own natural conditioner? I think there is a movement to go "no poo," so people who stop shampooing, and they basically quit doing anything to their hair as a response or reaction to the hair care industry. What do you know about the body's own natural hair care and what it does to support hair health? Very good. You ask great questions. If you just take your hand and squeeze the back of your neck, you'll see how thick the skin is anywhere you squeeze it. Come to the very forehead and squeeze your scalp. Not as thick. Hardly. It's very thin. That's where the sebaceous glands are housed. Our oil glands are housed right below the skin, and then there's this bone called the skull. Back here we have an enormous amount of sebaceous glands. It's extra, so this is the elixir that you're talking about, which naturally conditions our hair. We also have them around our body for our skin, but getting back to just the hair, so I teach people how to... We have a natural 100% rubber scalp massager to circulate the blood in the air into getting getting it moving Page 9 of 13

9 and stimulated. We also have a brush made from Morrocco Method, which is 100% boar bristle, which I teach... We have hundreds of videos to educate everyone on how to do all of this, and then how to brush your hair, why brush your hair. If you look at a swan, if you look at any bird, we've learned through Qigong hundreds of years ago, thousands of years ago, millenniums, that we study animals, and that's how we've learned how we evolved. Yeah, watch what the animals do. Yes. If you look at at a swan or if you look at a bird, what they do with their beak, they go into the back, and right at the back tail there's a little oil pot. They peck at it, and they get their beak full of oil. Then they take their feather out and they oil every feather individually so that when they're now flying, or they're now swimming, or they're now in the water, they're not going to sink, and there's a lot of... That's how they- Yeah, it seems like animals spend a tremendous amount of time, everyone who has had a house cat, for example, knows that they're constantly licking themselves, pruning themselves basically, so it makes sense that animals, they're doing this, but we've forgotten to do it, or maybe we've lost touch with that natural impulse. Yes, you're correct. We've lost touch because we've been educated with this modern education of we don't use the lunar cycle any longer. We're no longer going into nature. We're now producing stuff in laboratories. All of these things are turning into a very primal alarm. That's why I'm so thrilled about Paleo and Primal because we're waking up. We can Google, for God's sake, all over the world. We can say, "Why is a cat preening itself? How come we're not doing that?" That's what my videos are about, of how to use a brush naturally. I teach people to bend over. First you bend over. Then you take the brush from the back and you start brushing forward. That's taking all the excess sebaceous gland oil out, the excess, and bringing it down through your hair. Now you stand up and the brush is full of your elixir. This is the ultimate oil that nature has produced only for you, Tony. Everyone has their own elixir oil. Custom-made. Only for you and no one else. Everyone has their own just like that. Now your brush is full of this elixir oil, and now you brush from your scalp right from your hairline, rather, back, and this is where the least amount of oil is. Now you're pushing it back to the top of your hair, and you bend over, stand up three times with the brush. Then you have a scalp massager. Those are our natural oil glands at work. We also want to use oils, like you want to use the avocado oil. You want to use coconut oil. We need this for our hair and scalp. We don't produce enough of it. No poo is a really great subject. What's happening is a lot of people who are raw, vegan, vegetarian, and now Primal are getting alarmed and say, "I'm not going to use these chemicals on me. I've read the ingredients. They're deadly. They're not healthy. They're making people really sick, so now I'm going to do this." Then what happens is that their hair starts getting dryer Page 10 of 13

10 and dryer and dryer, and it turns into another problem. I've done webinars with major leaders of hair, affiliates that work with us, and they were poo, shampoo clients, and they said, "We had to give it up. After a while it's too difficult to make your own shampoo." With Morrocco Method there is no foam. There is no sodium lauryl sulfate. There's no synthetic chemicals, and there's no fragrance. Everything is a natural scent, or a natural oil, or a natural ingredient from nature itself, so there's no need to do no poo shampoo. People have found out for after six months or six years is not necessary. We also have the Zen Detox. The Zen Detox powder, which is volcanic ash can be used as a no... Then the last thing is when you brush your hair, you're dry shampooing, so if you don't want to shampoo your hair today, just get a natural boar bristle brush, brush and that's shampooing. There are several different things that we have, alternative ways of handling it naturally. Absolutely. We don't have to throw the shampoo out with the bath water. We just need better quality products to be educated in hair, self-care, which certainly seems to be a lost art that you're helping to bring back, and we'll certainly include links to your website in the show notes for the episode and direct people towards that. If you bring it all together it seems like the end result is that our hair can be an expression of our health just as physical energy and all these other positive indicators that we associate with good diet are indicators of health. Yeah, I call them spokes in a wheel. I'm glad you're bringing this up because it's not just our hair. It's not just our skin. It's not just our diet. Those are all necessary and important, but they're spokes in a wheel. What are we thinking? Where is our stress level? Where is our exercise? How is the blood and air getting circulated? What am I eating? Also, besides my mouth, I have like, I don't know, 15 million cell, and they're all little mouths, and they're eating. Then we have all these other spokes in the wheel going on, so we want to put them all together and thanks to Paleo Primal Magazine you're making us aware of the better life, a lifestyle, and going back to Qigong, back to our primal roots. Like, let's live a really powerful life and be really empowered to think clearly, for God's sake, which is our future is coming, our grandchildren, our children. We want to basically prepare that for them, and also we want to live today a great lifestyle and be healthy. Our health is our wealth. We can look good, feel good. We don't have to compromise. It's not an either/or proposition. Doing something that's good for you doesn't necessarily mean you have to have bad hair or look bad while you're doing it. A bad hair day is like be Samson and Delilah. That's why you need to read my book. That's a real bad hair day. That's a really bad hair [crosstalk 00:34:08]. Anthony, thank you so much for coming on the show. It's been a real pleasure talking to you. I'm intrigued. I'm going to look more into this myself. Page 11 of 13

11 We'll direct people to your book, your website, and certainly your products as well. Thank you so much for coming on the show. Craig: My pleasure. I'm very excited, and I'll be here to support you guys in any way we possibly can at Morrocco Method. Thank you. Thank you. Thank you. That was Anthony Morrocco, founder of Morrocco Method International. You can find all of their products for naturally luxurious hair at their website morroccomethod.com. Next week on the show we move past strands of hair to explore strands of DNA. Our guest is Craig Pickering, founder of dnafit.com. Here's a preview. There is a gene called "MTHFR." Everyone has this gene or will have different versions of this gene depending on small changes within that gene that occur. This gene creates an enzyme, and that enzyme, rather confusing, is also called "MTHFR." What that enzyme does is it's part of a really complex cycle called the "methylation cycle," the "methyl pathway." What that pathway does is it does loads of things, has loads of functions. Generally it's to do with removal of toxins like heavy metals and that kind of thing. It can also play a role in regulation of DNA and epigenetics, which is another complex thing we perhaps won't go down today. Everyone has this gene. Different people have different versions of this gene, which will make this enzyme work a bit better or a bit less well. To learn more about genes like MTHFR you'll have to tune in to next week's episode. Until then, you can check out our full archive of Paleo Magazine Radio episodes on paleomagonline.com. Our website is currently going through some changes so be sure to check back regularly to see what's new. As always, if you like what we're doing here on PMR, please take a moment to leave a rating and review on itunes. This week's new review comes from itunes user [Ban P 00:36:06] 729. She says, "I absolutely love this podcast. My commute to work doubled recently, and I fill my time listening to Paleo Magazine Radio. The stories are so motivating and inspiring. I've learned so much, and I have much more confidence as I walk through the grocery store knowing what to look for on the label of my food. My favorite segments are those about people that have overcome health issues by changing to the Paleo lifestyle. My boyfriend and I are starting to make some changes in our lives and this podcast is definitely part of my toolbox for ideas and reminders. Thanks." Whoa, thank you [Ban P 00:36:36] 729. Your review rocks. Don't forget to go to the show notes for this episode where you can fill out a form and be entered to win a Paleo Magazine reader's favorite cookbook. Paleo Magazine Radio is brought to you by the Paleo Media Group. Our show music features the song Light It Up by Morgan Heritage and Jo Mersa Marley. Paleo Magazine Radio is produced by me, and on behalf of everyone at Paleo Magazine, thank you for listening. (singing) Page 12 of 13