TREND REPORT THROUGH THE EYES OF JULY 2018 INNOVATION & CREATIVITY AGENCY PARIS. NEW YORK. TOKYO

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1 TREND REPORT Seven brands are showcased across different trend categories. For the full version of the trend report, with your request. JULY 2018 THROUGH THE EYES OF INNOVATION & CREATIVITY AGENCY PARIS. NEW YORK. TOKYO

2 During 3 days, the NellyRodi team explored the trade show and identified innovative brands & products. From this deciphering, 6 major trends are emerging. CARING ON-THE-GO FUNTASY HOLISTIC PERSONALIZED RADICAL 10

3 CARING This year in COSMOPROF NORTH AMERICA, it was the advent of a beauty which cares. A beauty made with natural and safe ingredients, ensuring clean formulas for a non-toxic beauty. The quest for naturalness, which needs no introduction anymore, is now taking new forms. Going over the plant-based formulas, we are now talking about new raw materials, vegan formulas, local creations, weak energy footprints processes, or sustainable commitments. It was a pleasure to see how the Beauty industry becomes more and more responsible through various and strong initiatives. New Naturalness Local Heritage Sustainability 11

4 Local Heritage AIM HI EVERYDAY Back to traditional routines and local know-how, AIM HI is a Made-in-Hawaii organic and wild harvested skincare brand, governed by the two concepts of authenticity and humanity. Local sourcing and fabrication become essential values, as the clean compositions of the products. The brand proposes 4 rituals composed by 4 to 5 steps, creating a slower tempo around gestures and textures. A short range for face and body, with delicious colors and scents. 2

5 HOLISTIC People are encouraged to exercise their bodies and brains, looking for global wellness and a connection to everything surrounding them. Brands adopt a more holistic approach of beauty to support them in their quest for health, physical and spiritual growing, through singular products and experiences. Beauty is addressed as a whole. This is about connecting beauty and brain preoccupations. This year, we discovered several brands talking about wellness in new ways. We identified 3 main incarnations with interesting initiatives: Wellness & Self-Care Ingestible beauty Fermented beauty 16

6 Wellness & Self-Care CANNABLISS Hemp oil has already taken over the beauty sphere as one of the most buzzy ingredient. Enhancing the healing properties of CBD oil, combined with Korea's most powerful herbs, Cannabliss works with our own endocannabinoid system, maximizing our skins full potential. Their products promise to work wonders on dry skin, acne, wrinkles, scars, sunspots, eczema, and psoriasis. 3

7 Fermented beauty LENA & LINA From the power of modern Japanese R&D and ancient Asian traditions, LENA & LINA introduces a powerful new skincare harnessing the power of the world's first Natural Human- Type Ceramide and Kombucha Fermentation. The serum infused Bio-Cellulose masks are uniquely developed by Korean fermentation process using purified sucrose from sugar cane and Kombucha microorganism. 4

8 PERSONALIZED The one-fits-all concept no longer functions in the evolving Beauty industry. Consumers want to showcase their own criteria for singularity, they are looking for personalized solutions that embody tomorrow s empowerment and highlight their own persona. Beyond a simple product, they expect a true counselling service with an educational, but always desirable approach. Using artificial intelligence and data collection, the consumer must be placed at the heart of product development. Through connected devices or through a Do It Yourself approach, we spotted several brands which create Personalized Beauty. Beauty tech Beauty device DIY 21

9 ON-THE-GO Pragmatic, moving fast, doing several things in a second, the beauty consumer is questing for a new generation of beauty, adapted to his lifestyle. While remaining desirable, products must be imagined to meet real needs, to meet our fast paced lives, bringing true effectiveness through entertaining gestures. No matter the product category, brands are looking for time saving with innovative and desirable tools. Turnkey beauty New tools 25

10 Turnkey beauty Waterproof and self adhesive, easy to apply and hypoallergenic, these adhesive eyeliners are absolutely perfect for women in a hurry who want precise and long lasting makeup to apply in one piece, in 5 seconds only. Manufactured in Brazil, BIJOUX DE PELE can develop for Private Label. Designed respecting the eye s anatomy, it provides comfort, sensuality with great grip. BIJOUX DE PELE 5

11 New tools EASYCOLOUR Created to save time and effort when coloring your hair, EasyColour is a new patented tool for perfect roots. This reward winning hair color applicator is transparent to be refilled when it is needed, flexible to embrace your scalp and really easy-to-use. Both for salons and direct to consumer. 6

12 FUNTASY We were very pleased to discover an extremely playful approach of beauty, encouraging self expression, pushing creative boundaries and giving the tools for a more extreme self mise-en-scene. Transformation and fun rituals are created for the greatest pleasure of these new consumers who want to combine entertainment, ownsingularity, enhancement and effectiveness. Let s see humor as a new language, a shield against the ambient gloom and a way of disrupting the establishment. Let s talk about creativity and fantasy! 29

13 Creative beauty BAWDY Forget what you know about skincare and body care, we are here talking about butt care. Enter the Butt Galaxy, take care of your butt thanks to the 4 sheet masks proposed to hydrate, firm up, detoxify and brighten your skin, and take a Buttfie! Having fun with packaging and naming, BAWDY does not forget to create clean and effective formulas, 100% natural, down to earth plant-based ingredients. 7

14 RADICAL Beauty embraces even more than before all the parties, to face many cultural, societal and demographic shifts. Thanks to Social Media that has made all forms of singularity visible, has encouraged the formation of communities, we are finally meeting diversity ; diversity of needs, diversity of approach, diversity of solutions. To meet these consumers, the following brands decided to address beauty in a sharp way, with strong statements, new segmentations, encouraging values such as honesty and simplicity, to focus on true commitments. From a new definition of Gender to the celebration of all the cultures, let s discover new beauty nuggets! Gender neutral Minimalist and Inclusive Multi-Cultural 33

15 Multi-cultural beauty A vegan and cruelty-free makeup brand born in a Brooklyn kitchen. THE LIP BAR Encouraging women to believe in their beauty, THE LIP BAR proposes to challenge beauty standards through an affordable pricing, new colors and an inclusive imagery. 8

16 INNOVATION & CREATIVITY AGENCY