1 glammin J NEWS + FASHION FOR AND ABOUT LITTLE BLACK DRESS JEWELRY CONSULTANTS VOL 1 No 2 HIGH FIVE! we ve been glammin for almost five years S ometime during the summer of 2003, Robert McCannel and Erich Yost had an AHA! Moment. It occured to them that their individual skill sets were the perfect compliment to one another. It is a pleasure Robert, with many years fashion jewelry design experience, had been successfully retailing his own line of fashion jewelry on television shopping networks in Europe, Canada, and the USA. Erich, with his MBA and extensive business background working for Fortune 500 companies knew all about numbers, systems and running a company. selling your jewelry! Everyone loves it. The quality and pricing is phenomenal. And the tools you make available for us to use make this job SO easy. Linda Stoner Yorba Linda, California Together they decided to blend their talents and create a fun and glamorous direct sales company that would offer beautiful, high quality and affordably priced sterling silver and fashion jewelry. They dreamed of enhancing people's lives -- with a line of jewelry so beautiful and easy to sell that it would enable and empower thousands of women to create the life they love. From the onset, Little Black Dress focused on building a supportive company that would strive to always maintain a friendly, fair and creative environment which respects diversity, encourages new ideas and rewards hard work. Glammin is published by Little Black Dress Fashion Jewelry Collection, Inc., 18 Technology Drive, Suite 146, Irvine, CA, USA Tel: , Fax: Glammin is available exclusively to Little Black Dress Fashion Jewelry Consultants. No part may be reproduced without written consent. Copyright All rights reserved. "The jewelry speaks for itself - it is absolutely gorgeous!" says Erich. "But the success of LBD is not only because of the beautiful jewelry; it's really because of the wonderful Consultants that have joined Little Black Dress. They are an enthusiastic, fun-loving group of ladies - passionate, hard-working and smart. We are so fortunate!" In January, 2004, Little Black Dress received it s first New Consultant Application. In just a few short years, Robert, Erich, and hundreds of Little Black Dress Independent Fashion Jewelry Consultants have gone from "dreaming" to "living their dreams". The following SMILEstones show the continuing growth of Little Black Dress: Summer 2003: the concept of Little Black Dress was created, company formed and products designed for initial launch. January 2004: LBD receives their first New Consultant application from Anne Idler of Temecula, California. Many may recognize the name, as Anne has since become an "LBD Pink Diamond Award" winner and continues to be an active Independent Jewelry Consultant. September 2004: First LBD company seminar "Get the Party Started" held in Irvine, California with 12 Consultants in attendance. January 2005: Grand Opening of showroom, offices and distribution center in Irvine, California. As I said before, this jewely sells itself; I let it do all the work, I just have to bring it to the show, set it up, and let the customers do the rest. Who wouldn t love doing this? Linda Foresha Aldie, Virginia August 2006: Second LBD company seminar "Going Places" featuring the first "Pink Diamond Awards and Dinner" held in Irvine, California with 24 Consultants in attendance. September 2006: Signed Independent Jewelry Consultant number 100! March 2007: Signed Independent Jewelry Consultant number 200! April 2007: The Little Black Dress Fashion Jewelry Collection expands to over 400 designs. June 2007: Third LBD company seminar "Be Part of It" and "Pink Diamond Awards and Dinner" held in Anaheim, California with 43 in attendance. Debut of the Little Black Dress catalog. August 2007: Signed Independent Jewelry Consultant number 300! December, 2007: LBD is growing quickly with over 400 Consultants in 40 states! In 2008 Little Black Dress will celebrate their fifth anniversary. How? With more beautiful jewelry, more thriving careers, more prizes and awards... and most importantly: many, many more good times!
2 You re simply the best! TOP RETAIL SALES SEPTEMBER 2007 OCTOBER 2007 NOVEMBER 2007 LINDA FORESHA ALDIE, VA $7, Tanya Fisher Costa Mesa, CA 3. Nancy Thomas-Cote Long Beach, CA TANYA FISHER COSTA MESA, CA $8, Barbara Solazzo Hillsdale, NJ 3. Tobi Canon Newport Beach, CA CHRISTI-ANN CREEK RANCHO PALOS VERDES, CA $9, Tanya Fisher Costa Mesa, CA 3. Bridget Peppard Irvine, CA TOP SPONSORING CONSULTANTS SEPTEMBER 2007 OCTOBER 2007 NOVEMBER 2007 BRIDGET PEPPARD IRVINE, CA 6 NEW CONSULTANTS 2. Carson Phillips (3) Temecula, CA 3. Lenore Froom (2) Henderson, NV CARSON PHILLIPS TEMECULA, CA 5 NEW CONSULTANTS 2t. Bridget Peppard (3) Irvine, CA 2t. Lenore Froom (3) Henderson, NV BRIDGET PEPPARD IRVINE, CA 6 NEW CONSULTANTS 2. Terri Burns (4) Huntington Beach, CA 3t. Lynn Van Keuren (3) & Linda Kirk (3) Ypsilanti, MI Chico, CA
3 SPARK 2008 LBD Mini-Seminar Sunday, January 13th, 2008 Doubletree Hotel Irvine-Spectrum 90 Pacifica Avenue Irvine, CA 10:00am 12:30pm 1:30pm 1:45pm 3:30pm 4:00pm - 5:00pm Active Team Leaders / Directors Meeting Invitation Only Leadership Luncheon Registration (for all Consultants) SPARK! Set Your Business on Fire! Presenting LBD s Spring 2008 Collection Showcase Merchandising / Announcements Name of Consultant: Name of Guest (s): Total number of tickets: Registration fee: $25 per person (Includes LBD s gift of $25 retail of new jewelry) Bill to my credit card on file Check enclosed payable to Little Black Dress Please registration to: fax to ; or mail this form to: Little Black Dress, 18 Technology Drive, Suite 146, Irvine, CA 92618
4 A B I am not joking when I say that I've been designing for over 20 years. Here I am, in a print ad for Henry Birks and Sons, a prominent Canadian luxury jewelry retailer that rivals Tiffany. C D This ad promoted a series of in-store trunk shows that I did in Check out the hair what was I thinking??! Jewelry by Design by Robert McCannel Each year Little Black Dress releases at least 60 new designs. Over the years I ve drawn inspiration for many of our best selling designs from my friends, my family, customers -- and Little Black Dress Consultants, of course! When you're selling LBD jewelry, you will find that customers are very interested in hearing the stories behind the designs; so here's few of those stories to share! A Gem Dandy RSR-GEMD-WT (sizes 5-9), $35 RSG-GEMD-AM (sizes 5-9), $40 This design was inspired by my grandmother's circa 1916 engagement ring. As you can see, grandma Pearl McCannel Anderson had excellent taste. Her platinum ring was bezel set with a large diamond. We have created the same look - but with genuine white topaz set in platinum plated sterling silver for only $35! This design was so popular that LBD also released it in sterling vermeil set with genuine amethyst for only $40! B Manhattan Kisses NSR-MANH-16-CZ, $150 NSR-MANH-18-CZ, $165 About 4 years ago, the buyer from the Shopping Channel in Canada asked me to include a "red carpet" look for an upcoming program. I searched through In-Style and my other favorite celeb mags, and noticed that "wreath" necklaces were very popular. The resulting design was the Manhattan Kisses necklace. This 'triple A' Cubic Zirconia wreath design is set in platinum plated sterling silver. I think this piece captures the quality and look of a $295,000 Harry Winston necklace but isn't it much more fun at the LBD price of $150?! C Misty RSR-MIST-MG (sizes 6-9) About 2 years ago, Jean Peacock (an LBD Consultant and Pink Diamond Award Winner) told me about a beautiful gemstone called "Caribbean Topaz". I contacted the manufacturer of this trademarked gemstone, and was shocked at the price - it was far too high! Therefore, I asked one of LBD s manufacturers to create a similar gemstone. That s how the "California Mystic CZ" gemstone was born. Imagine how pleased I was when they created a similar look - exclusive to LBD - at a much more affordable price! D California Wildflowers NFR-CAWI-16-00, $45 Trish, one of my best fashion gal pals, insisted that we needed more flower jewelry in the Little Black Dress Fashion Jewelry Collection. So I created this design, inspired by one of my mother's vintage clip-on earrings. I took the flower earring and created several links to form a necklace. This fresh look continues to be a great seller for Little Black Dress... so I guess Trish was right!
5 Hey, Good Lookin! The New Consultant Training Kit has been re-designed to better reflect the prestige image of Little Black Dress. Included in the frosted acrylic case: 1 - quick start Read Me First! guide 6 - current LBD catalogs 40 - postcard invitations 1 - receipt book 10 - opportunity brochures 1 - Customer Care Pad 6 - hostess packets 1- Go Vegas, Baby! Booking Game page Little Black Book Company Training and Guidelines It s a complete package of business materials to get every new Consultant off to a glittering start! Help a new Team Member get started today for only $35! * (*plus applicable tax and shipping) Driven to Success! BUSINESS BOOSTERS designed to enhance your LBD business! LBD IRON-ON CRYSTAL LOGO Approximately 3 W X 2 H XXX-IRON-LO-GO, $10 Linda Kamka Bridget Peppard LITTLE BLACK DRESS PEN Designer pen in black LBD box XXX-LOGO-PE-N1, $3 Janet Hutcheson VINYL COLOR BANNER Actual size is 22 W X 23 H XXX-BANN-22-23, $45 CUSTOMER CARE PAD Tear-off pad of 100 sheets XXX-CUST-CA-RE, $1 Carson Phillips
6 LITTLE BLACK DRESS-FOR-SUCCESS CONTEST August 1, January 31, 2008 $1 PV = 1 point - PLUS points for each Qualifying Consultant that you sponsor LEVEL 1-2,500 POINTS To be considered a Qualifying Consultant a New Consultant must receive her training kit and make a minimum PV of $500 between August 1, 2007 and January 31, LEVEL 2-3,500 POINTS LEVEL 3-5,000 POINTS PLUS... VOLUSPA S BLACK BOX SET OF 4 LUXURY CANDLES Voluspa offers premium quality candles with fragrances second to none, yielding extended burn time and lustrous glow. This quaint collection of gold appointed candles comes in a handsomely crafted box. Which of these fabulous prizes will be yours? PLUS... TEA FORTE S TEAR DROP PERSONAL TEA SERVICE This modern composition of soothing forms and clean lines draws on both Eastern and Western teapot designs. Proportioned to brew one silken infuser, this teapot will more than fill the two demitasse cups. This set includes the teapot, creamer and sugar, two cups and two tea trays and comes packaged in a luxurious, green gift box. Also included is a sampler collection of black, green and herbal teas. LEVEL 4-6,500 POINTS PLUS... DESIGNER S CHOICE JEWELRY SELECTION RETAIL VALUE OF $500 Robert will create a beautiful selection of exciting, never-before-seen jewelry designs! LEVEL 5-15,000 POINTS PLUS... 4 DAYS, 3 NIGHTS LBD SEMINAR/CALIFORNIA DREAM GETAWAY - OR - LBD SOUTH BEACH/FLORIDA DREAM GETAWAY Earn your way to the LBD seminar next June OR a tropical escape to fashionable South Beach, Florida. Complete contest details available in the Backstage at LBDjewelry.com.
7 With your 15,000 points SOUTH BEACH will you be joining little black dress in South Beach for an experience to share and remember? 2008 The choice is yours! The grand prize for the 2008 Little Black Dress-For-Success contest is your choice of a trip to Southern California for the Little Black Dress seminar in June, 2008; or, you may opt for the 3-night, 4-day trip to South Beach, Florida. If South Beach is your choice, here s a little of what to expect Incredible Night Life Glittering with bars, discos and nightclubs, South Beach throbs with vibrant nightlife and overflows with an eclectic set of partiers, including iconic Miami Beach types, sporting glitzy designer fashions over beach bronzed bodies. South Beach nightlife has been compared to an all-you-can-eat buffet the choices are endless and the party never stops, although it heats up after 11p.m. and rages until 6 in the morning. Breathtaking Beaches South Beach is famous for its pristine beaches where cool Atlantic waters splash gently onto wide sandy shorelines. A 12-mile strip of Collins Avenue, from about 1st to 192nd Streets, boasts several great beaches. Although this strip is packed with oceanfront hotels and resorts, public beaches abound and overflow with the see-and-be-seen crowd, including models, a few celebrities, and a toned and bronzed set of hip young socialites. World-Class Dining Hunger pangs don't stand a chance in South Beach, where internationallyacclaimed chefs don their hats at countless fine dining establishments across the island. A visit to South Beach is an opportunity to sample an eclectic variety of comestibles from regional Floridian flavors to gourmet French, Cajun, Cuban, Asian-American and the list goes on; fresh seafood, however, remains the local favorite. Fabulous Arts Historic architecture, galleries, theatres and museums combine to add a rich thread of culture and history to South Beach's colorful tapestry. South Beach's Art Deco District, an area stretching from 5th to 15th Streets, is a designated National Landmark. Art Deco style was a popular architectural design from about 1900 to 1939 and emphasizes classic geometric shapes and pastel colors. Take an insightful guided tour of South Beach's famous Historic District, or a private walking or bicycle tour. To celebrate the architectural splendor of Art Deco style, South Beach hosts an annual Art Deco Weekend Festival when half a million revelers descend on Ocean Drive to enjoy an eclectic variety of artists, antique dealers, food vendors, musical and theatrical performers, and dancers. Spectacular Shopping Models and fashionistas flock to South Beach, the fashion mecca of South Florida, where Lincoln Road, Ocean Drive, Collins Avenue and Espanola Way overflow with designer shops and hip boutiques. On weekends, a festive antique and collectibles market ensues along Lincoln Road. One of the largest malls in America, Aventura Mall beckons from North Miami Beach. The mall boasts 2 million feet of shopping space and over 250 stores, including a plethora of exclusive designer retailers.