CASE STUDY. Digital Kiosk Content at Mandurah Forum Content Creation. Yap!create graphic design content creation

Size: px

Start display at page:

Download "CASE STUDY. Digital Kiosk Content at Mandurah Forum Content Creation. Yap!create graphic design content creation"

Lee Walton
5 years ago
Views:

1 CASE STUDY Digital Kiosk Content at Mandurah Forum

Digital Kiosk Content at Mandurah Forum Even with online shopping on the rise, shopping centres the test.

description of store etc and updating the home slide to groups of all ages Clearly that's something that the easy content updates can be! cover new promotions or seasonal themes eg.

like the DFO Perth outlet, continues apace in project so far? What is the average turnaround time from 2018.

stores we did a major update in July, and a small update Mandurah Forum recently had an upgrade too and at the beginning of October.

initial content creation? in more customers.

supplied that mall areas to help customers navigate and find each store pop up was to contain details included their information quite literally at their fingertips!

Depending on the size of the update, some can be done and completed the same day. For a larger, shopping centre wide update this would extend to a week.

2 Digital Kiosk Content at Mandurah Forum Even with online shopping on the rise, shopping centres the test. We asked our digital content creator about include phone number, , images of the store, are still a favoured hangout spot for demographic their experiences on this project and find out just how description of store etc and updating the home slide to groups of all ages Clearly that's something that the easy content updates can be! cover new promotions or seasonal themes eg. Mother's developers in WA are listening to as the upgrade of Day, Easter, Sales Events etc centres such as Westfield Carousel and new shopping What has been the history of content on this centres, like the DFO Perth outlet, continues apace in project so far? What is the average turnaround time from For this project after the Initial build in March for 206 receipt from client, to updates completed? stores we did a major update in July, and a small update Mandurah Forum recently had an upgrade too and at the beginning of October. introduced some new interactive information kiosks which is definitely good news from a retailer's What was the most challenging thing about perspective as it means ongoing opportunities to draw the initial content creation? in more customers. Vicinity, who manage the shopping All the store pop ups have a lot more detail than previous centre, introduced 4 kiosks strategically located in the jobs similar to this we have a lot of files supplied that mall areas to help customers navigate and find each store pop up was to contain details included their information quite literally at their fingertips! phone number, web address, opening hours, logo, image of the store and a description. All this adds up to a Creating Content for Mandurah Forum lot of information for each store. Depending on the size of the update, some can be done and completed the same day. For a larger, shopping centre wide update this would extend to a week. To see examples of these content updates see pictures within this Case Study. For more specific queries, feel free to speak to our content gurus at Yap!digital. In March 2018 Yap!digital created content for the entire shopping centre covering 206 stores. Content for each store includes maps, store info, wayfinding, opening hours, promotions and customer information. The content creation platform is BrightAuthor which runs off BrightSign media players. BrightAuthor offers a couple of standout advantages for content creation being simple linking function in software and a reasonable upload time. Network connectivity is provided by 3G wireless modems. How Quickly Can Content be Updated? Some people are sceptical about the value and functionality of digital signage, so we decided to put it to How long does it take to update each time? Each update will be different depending on the information that has changed and the number of pages to be uploaded. Small uploads are quick, maybe half an hour or less whilst larger updates (say 200 slides) upload in 1-2 hours. What initial challenges did you encounter with the design? With 206 stores at Mandurah Forum, fitting all the store listings on the directory page with a large enough text to be legible on the kiosks was a challenge. What are some typical content management update tasks? The most regular requests are adding a new store to the directory; changing details for a store pop up (can

Retailer Grid DEPARTMENT STORES David Jones 9J Big W 10F Kmart 23F Target 27J SUPERMARKETS Coles 27F Woolworths 15E CHILDRENS FASHION Aster & Ruby 25J Cotton On Kids 17J Seed Heritage 8J UNISEX

Store 15I WOMENS FASHION Ally Fashion 20J Bardot Bras N Things 13J Cotton On Body 12I Decjuba 9I Dotti 20J Forever New 13J Gabriella Frattini 9I Honey Birdette 7H Jacqui E 11J Uniquely Lorna 21J Jane

Seed Heritage 8J Essential Beauty 12G QBD The Bookshop 22H Priceline Pharmacy 28J BHOJ Indian Spoil Yourself 17J 20D Fashion Nails 26I Smiggle 19I Specsavers 23H Cuisine Sportsgirl 17J Gentle Nails

Jewellery Chicken N Fish 18E 26H LIQUOR Vitamin Centre Taking Shape 10I Angus & Coote 21G Freshii 19E BWS 16F Just Cuts 22H Valleygirl 24J Colette By Hogs Express 19C 13I Liquorland 27G Mecca Maxima

Australia Post 6H Ed Harry Menswear 21J Matsu Sushi 20E Redz 8G Mazzucchelli s 19H Bank Of 9H Gazman 9I McDonalds 7O Sachi For Hair 10J Queensland Michael Hill Mochachos Salon Express 9H Jewellers

Tarocash 12J Skewerz Kebabz 18E The Body Shop 8I Jewellers Commonwealth 25H yd.

Sushi 27I Adairs 17H Zamel s 22G Homestart 24H Mandurah Fresh 28H The Jersey Bean Bed Bath N Table 16H Opening Soon 20D I Car Wash 5I Pantryman 16F Best Price Variety LEISURE & 26H ENTERTAINMENT

3 Retailer Grid DEPARTMENT STORES David Jones 9J Big W 10F Kmart 23F Target 27J SUPERMARKETS Coles 27F Woolworths 15E CHILDRENS FASHION Aster & Ruby 25J Cotton On Kids 17J Seed Heritage 8J UNISEX FASHION Bonds 16K Challenger Street 22G Wear City Beach 22J Cotton On 18J Factorie 12G Jay Jays 20K Jeanswest 12I Oakley Opening Soon 17J Peter Alexander 14I Sleepwear Transit Clothing 20J Universal Store 15I WOMENS FASHION Ally Fashion 20J Bardot Bras N Things 13J Cotton On Body 12I Decjuba 9I Dotti 20J Forever New 13J Gabriella Frattini 9I Honey Birdette 7H Jacqui E 11J Uniquely Lorna 21J Jane Lozzy s 24J Millers 25J Noni B 23J Portmans 14J Retailer Grid Retailer Grid Retailer Grid Retailer Grid Retailer Grid Rockmans 24J FOOD COURT & Elite Day Spa 18F Nextra Forum West 12H OPSM TAKEAWAY Seed Heritage 8J Essential Beauty 12G QBD The Bookshop 22H Priceline Pharmacy 28J BHOJ Indian Spoil Yourself 17J 20D Fashion Nails 26I Smiggle 19I Specsavers 23H Cuisine Sportsgirl 17J Gentle Nails 9G Terry White Boost Juice 15D JEWELLERY & 14F Supre 12J Hairhouse ACCESSORIES Chemmart Bucking Bull 18D 22H Sussan Warehouse Angel Body 6J Cherubs Cucina 19D 20J Suzanne Grae 23J Health Kick Jewellery Chicken N Fish 18E 26H LIQUOR Vitamin Centre Taking Shape 10I Angus & Coote 21G Freshii 19E BWS 16F Just Cuts 22H Valleygirl 24J Colette By Hogs Express 19C 13I Liquorland 27G Mecca Maxima 7I Colette Hayman W-Lane 22J Hungry Jacks 23O Mussan For Hair Goldbuyers 22H SERVICES & BANKS 26I MENS FASHION KFC 21O & Beauty Goldmark 19G ANZ Connor 24J Mad Mex 20E Nail Artist WA 21G Lovisa 13J Australia Post 6H Ed Harry Menswear 21J Matsu Sushi 20E Redz 8G Mazzucchelli s 19H Bank Of 9H Gazman 9I McDonalds 7O Sachi For Hair 10J Queensland Michael Hill Mochachos Salon Express 9H Jewellers Bankwest 11H 18D Johnny Bigg 23J Chicken Fiesta Shampoo Shop 10H Pandora 7I BP Service Station 18O Lowes Menswear 9G PJ Fresh & Healthy 19G Shaver Shop 10H Prouds The Caltex Woolworths 10O 16G Tarocash 12J Skewerz Kebabz 18E The Body Shop 8I Jewellers Commonwealth 25H yd. 12I Subway 3F Zubias Threading 21J Strandbags 17G Bank Sun Forum Sunglass Hut 15K Connected Lyfe 19F FRESH FOOD 18D Asian Kitchen GIFTS & HOMEWARES Swarovski 13J Happytel 21H Bakers Delight 27H Sushi Sushi 27I Adairs 17H Zamel s 22G Homestart 24H Mandurah Fresh 28H The Jersey Bean Bed Bath N Table 16H Opening Soon 20D I Car Wash 5I Pantryman 16F Best Price Variety LEISURE & 26H ENTERTAINMENT Kleenheat 26H The Butcher and Three Grains 19F Store 28I His Wife Australian Kmart Tyre & Auto 3K Dusk 18H 21G FOOTWEAR Geographic Looksmart Wildsea Australian House 16H 10H 28G Betts 21J Seafood EB Games 20G Alterations Krazy Price Home Footlocker 16J 17G Games World 22H Mobile Tech 24J & Decor CASUAL ALFRESCO Naturalizer 13J JB Hi-Fi 23K Optus 18H DINING Mandurah Forum Novo Shoes 20K 26H Jetts Fitness 3G Anatolya Florist TAB 3E 12L Turkish Grill Platypus Shoes 18J Jim Kidd Sports 7G Telecom Expert 10G Matchbox 25H Rubi Shoes 14G Kathmandu 23K Telstra 19G Dragon Palace 12L Mostly Cards Opening Soon Skechers 24H 14H & Gifts Portico Gioco 19F The Shoe Kings 14G Ribs & Burgers 14M Spendless Shoes 13H Mr Kid 25I Sanity 17H The Shoe Kings 24H Roll d 14K The Athletes Foot 21K Mr Sheepskin 24G Zing Pop Culture 20H Vodafone 19F Sakaba 14K Wittner Shoes 11J Scents 26J Westpac 21H TRAVEL Tao Café 13L Smokemart & HEALTH & BEAUTY 26G The Sporting Flight Centre NEW TO CENTRE Giftbox 15M 25H Globe Bar & Grill Australian Skin Tailormade 21G 23H Clinic The Blue Buddha 12G Zambrero Flight Centre & 16J 15L The Cumquat Tree 21H 8G Barbershop Travel Money Oz 20H 10J CAFÉS Express The Reject Shop 26J Helloworld & 19G 7H Cocolat 15K Beauty Queen Thingz Gifts 10H Travelex 25I 14H Jamaica Blue 15H Skin & Body Salon Typo 15K MEDICAL / OPTICAL 14H Miss Maud 27I Classic Threading 24H NEWSAGENTS, Expert Hearing Muffin Break 28H CMA Traditional BOOKS & STATIONERY 26I Centre 23G Healing Shingle Inn 19H kikki.k 8I Harper Preston CP Massage 14G Opening Soon 16G 14J The Coffee Club 8H NewsXpress 24G Mandurah City Laubman & Pank 9H Digital Kiosk Content at Mandurah Forum Stay tuned for new stores opening soon. The Coffee Club close Grid Reference 8H Hours Mon 8:00am-5:00pm Tues 8:00am-5:00pm Wed 8:00am-5:00pm Thurs 8:00am-8:00pm Fri 8:00am-5:00pm Sat 8:00am-5:00pm Sun 10:00am-4:00pm Phone Number Website URL Facebook Description is a global fashion company with stores in over 69 markets that offers fashion and quality at the best price in a sustainable way. sells a broad and varied range of inspiring fashion that offers great value for money, offering collections that are wide-ranging and diverse for women, men, teenagers, children and Homewares. Unit No G-111 Shingle Inn close Grid Reference 19H Hours Mon 9:00am-5:30pm Tues 9:00am-5:30pm Wed 9:00am-5:30pm Thurs 9:00am-9:00pm Fri 9:00am-5:30pm Sat 9:00am-5:00pm Sun 10:00am-5:00pm Phone Number Website URL Facebook Description Shingle Inn is the perfect destination to create and share special times with your closest friends and family any day of the week. Our café offers handmade, exquisite treats, indulgent cakes and delicious light meals as well as superior quality coffee. Try our iconic Patty Cakes, delicious Lemon Meringue Pie, famous Waffles with Butterscotch Sauce or something from our extensive lunch menu. We can also make your life easier with our amazing range of takeaway whole cakes and decadent desserts such as Charlotte Royale or Rocky Road Cheesecake. So whether you ve got time to relax in our luxurious cafe or are looking for a quick coffee, sweet treat or delicious lunch, Shingle Inn can offer you uncompromising quality and freshly baked foods that will warm your heart. Unit No K-0016 Centre Opening Hours Monday to Wednesday Thursday Friday to Saturday Sunday 8.00am-6.00pm 8.00am-9.00pm 8.00am-6.00pm 10.00am-5.00pm Alfresco Casual Dining Precinct (after hours access only via Pinjarra Road & Travelator Entry 2 near Woolworths.) Monday to Thursday Friday to Saturday Sunday Note Public holidays and individual store hours may vary Please refer to individual stores for their opening hours 8.00am-11.00pm 8.00am-12.00am 10.00am-11.00pm

What are the 5 Top Tips for Great Digital Signage Content? As so much of digital signage content is information led eg.

Here's our top 5 ways to maximise effectiveness of content in no particular order! 3. Choose Colour Wisely Using too many colours or the wrong colours together can be a distraction.

Once colours have been chosen, make sure there is sufficient contrast between background and foreground colours, especially for text, because poor contrast reduces legibility. 4.

4 What are the 5 Top Tips for Great Digital Signage Content? As so much of digital signage content is information led eg. maps, timetables, schedules, menus, ad, it may seem like creating content is simple. Not so! Truly effective content has to go beyond the surface and engage at a deeper level. Here's our top 5 ways to maximise effectiveness of content in no particular order! 3. Choose Colour Wisely Using too many colours or the wrong colours together can be a distraction. Combine certain well- paired colours together (use the colour charts found online), and remember garish colour may not have universal appeal! Once colours have been chosen, make sure there is sufficient contrast between background and foreground colours, especially for text, because poor contrast reduces legibility. 4. Use Motion Selectively Be careful not to use silhouettes and animation that interfere with readability or comprehension. Viewers 1. Keep it Simple should be given enough time to read text, so At first glance, simplicity may seem contradictory to movement should not be too abrupt. When producing amazing content, but one thing all great visual communication has is that it's concise, memorable, and easy to understand. Too much information can overload and distract the viewer. Remember to include a 'call to action', which is really important in order to convert viewers into customers, especially in the retail and hospitality environment. animating an element, try to pick something that has a strong and easily identifiable silhouette. Consider keeping your logo and other important features on the screen at all times, without excess motion. 5. Don't Be Afraid to Have Fun The playful injection of humour can make the difference between engaging your user or not, transforming digital signage content from ordinary 2. Be a Stickler for Text Design to eye-catching and attention-grabbing. With so many fonts, sizes, and colours to select from, it seems like text design is the part of digital signage content that lends itself most to creativity. But depending on the application, poor font choice can ruin an entire project. Fonts should be simple and legible, especially from a reasonable distance. Limit the use of fonts and try to opt for sans serif fonts as they look modern, clean, and minimal. The Final Wrap If you need inspiration, design assistance or help managing a digital signage project, the team at Yap!digital can take your project from drab to fab! Our content creation and content management service will make sure you get the most of your signage, plus the benefit of our team of signage professionals to guide you every step of the way.

We re ready to start talking! Speak up now about your next project or idea. P (08) 9274 5151 E tim@signsandlines.

5 We re ready to start talking! Speak up now about your next project or idea. P (08) E tim@signsandlines.com E tim@yapdigital.com.au M yapdigital.com.au Yap!digital, 5 Meliador Way, Midvale, Perth WA 6056

LONGING FESTIVE FEELING THAT FOR

LONGING FESTIVE FEELING THAT FOR LONGING THAT FESTIVE FEELING FIXATED ONVALUE Looking for the best value Christmas shopping? Then check out Perth s premium outlet shopping destination, DFO. Where you can find great Christmas gifts and