Regional Salon of the Year Linton & Mac

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1 Regional Salon of Year Linton & Mac 5 reasons why you are a truly exceptional salon: 1. Since launching in September 2015, salon has been making waves in hair and beauty industry, experiencing rapid growth and positioning itself in top 5 per cent of high-end, upmarket salons in Aberdeen. Linton and Mac has created its own cool and likes to stay ahead of game. The salon now boasts more than 3,500 clients on its books and believes that its simple formula of we do what

2 we love and love what we do is testament to its success. The team has scooped an impressive total of six business and industry accolades, including: L Oréal Colour Trophy Men s Image Award at Scottish Regional Final; 2016 Best Aberdeen Business at Aberdeen Business Awards; Best Business in Scotland at Scottish Business Awards; Ones to Watch at 2016 Look Awards, in association with The Herald; Most Promising New Business at 2016 Elevator Awards; and Best New Business alongside Excellence in Hairdressing Award at 2016 Trend Life of Style Awards. 2. Creating perfect client experience is of vital importance to team at Linton & Mac. They do everything with love and passion, which keeps ir regular guests loyal and new ones coming back for more. Customer service training is executed monthly and client feedback is encouraged. With 90 per cent of clients rebooking, clientele retention is high. Online social media reviews, as well as face-to-face client comments, display just how pleased patrons are with Linton & Mac s offering.

3 3. The salon environment is very important to Linton & Mac and y have worked hard to achieve a striking balance between relaxed comfort and contemporary city chic. They want ir clients to enjoy experience from moment y walk through door, and know that being comfortable, as well as surrounded by laidback luxury helps to set scene. The Linton & Mac salon interior plays a huge part in its branding and helps salon to stand out from its competition. Many clients liken interior to a Brooklyn loft or Shoreditch-style salon. 4. Offering a bespoke, high-quality service at an affordable price is at heart of Linton & Mac. The devil is in detail and from minute a client walks through door y are given VIP treatment. A unique selling point for Linton & Mac is its popular style bar, which books up well in advance. Style bars are very popular in London, but Linton and Mac are first to bring concept to North East of Scotland. A separate area in salon, style bar was purpose built and mimics a cocktail bar - offering six bespoke, fashion-forward 30 minute hairstyles, it is perfect for that special occasion or night out. The salon

4 also offers an exclusive refreshments menu featuring artisan gins, craft beers, and exotic flavoured teas for clients to enjoy whilst being pampered. Linton & Mac has certainly been pioneer of style bar up north of border. 5. Unlike many salons, Linton & Mac isn t based on a hierarchical management structure. Although creative directors run and own business and re are salon and front of house managers, every single member of teams opinion and input is valued and if agreed upon, implemented into salon s offering. Linton & Mac isn t just a work place, it is an extended family which has grown organically with business. Firmly rooted in friendship and trust, everyone has same goals in mind. The salon s ethos of a friendly working atmosphere is extremely important and creates relaxed, professional haven that directors have placed so much emphasis on achieving.

5 A BRIEF EXPLANATION OF YOUR ROLE WITHIN THE LOCAL COMMUNITY With any property transaction, old adage location, location, location was vital. A six-figure sum was invested in a 1,690 sq feet space in city centres Nerkirkgate, an up-and-coming area in Aberdeen boasting flagship Marischal Square development. This was a great boost for local economy and community. 25 full time jobs being created within salons first year of trading, se team members are given best training to ensure y continually develop and add to ir expertise. The salon also works alongside key leading industry professionals to bring educational workshops to Aberdeen, which is a unique aspect of Linton & Mac. The salon has already hosted a number of high-profile events including three visits from The Great British Barber Bash, running training workshops with industry leaders Reece and Alan Beak; L Oréal Professionnel workshops; and Windle & Moodie training events. A number of or guest events, which have also provided educational opportunities for or hairdressing professionals in local area, have also proven to be a huge success for brand.

6 3 CLIENT TESTIMONIALS: Joanne Emslie Bornø, , said: As a self-confessed hair chameleon, I love nothing more than a trip to Linton & Mac. Changing my hair to suit my mood and style is frequent, and as a result my stylist standards are very high. I absolutely LOVE Linton & Mac experience. From moment you walk in door you feel welcomed, space is perfect blend of warm and inviting meets Scandinavian chic. The team are exceptionally talented, friendly, approachable and best of all, quirky. This salon goes extra mile to make ir clients feel spoiled and loved, and all treats and Prosecco obviously help too. Emma McCartney, , said: Visiting a hair salon should be a relaxing experience and Linton & Mac have nailed this for me. The friendly buzz in reception combined with upbeat and modern design of salon immediately puts me at ease (of course complementary glass of Prosecco and nibbles only adds to this). As a client who changes her hair more often than wind changes direction, thought and care taken with each cut makes me love salon more with each visit. Anor attraction for me is offering of manicures and eyebrow

7 maintenance I leave salon feeling refreshed and fully beautified! However, it's personal touches, which makes salon unique. The high attention to detail and thought that goes into everything, from hairstyling to complimentary popping candy, makes salon an infectiously fun environment to be a part of which keeps me coming back for more. Debbie Mitchell, , said: From warm greeting from front of house manager, and delicious refreshments, to stunning end result, wher hair or beauty, a visit to salon is a hugely enjoyable event. The fact I am now considered to be so on trend by my friends for being a patron is an added bonus!

8 3 Examples Of Work can be downloaded here:

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