US Denim Jeans Market Report

Transcription

1 US Denim Jeans Market Report

2 Executive Summary The US apparel industry is large, mature, and highly fragmented. This industry has stretched the boundaries of its creativity and imagination to find new ways to increase selling opportunities and achieve competitive edge globally. The global economic downturn has had a severe effect over the apparel industry, but the denim market has regained its pace relatively faster as compared to other apparel segments. Denim jeans have become a necessity and wardrobe staple as it offers comfort and a longer life span compared to other types of apparel. Jeans can be worn on different kinds of social and even official occasions. Over the years, denim has revealed its capability to overcome age and gender barriers. In the US, denim is the most extensively produced and used apparel. The growth of denim category is further fuelled by the growth in premium denim market. The market is projected to grow further in years to come due to economic, social and demographic trends. The denim jeans market in the US is highly consolidated as famous brands like Levi s, Lee and Wrangler holds a large part of total market share. Levi s (All Brands), Wrangler and Lee are the topmost denim brands for men, while Levi s (All Brands), American Eagle Outfitters and Old Navy are the leading denim brands for women in the US. This report analyzes the development of the "US Denim Jeans Market", with a focus on its segments including: women's and men's denim jeans market. It also studies the import/export pattern in the US. The major trends, drivers facilitating growth of the US denim jeans market, as well as the issues being faced by the industry are being presented in this report. The four major players in the US denim industry, VF Corporation, Fifth & Pacific Companies, True Religion and Levi s Strauss are being profiled in the report highlighting their key financials and strategies for growth. By combining SPSS Inc. s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

3 Denim jeans have become a necessity and wardrobe staple as it offers comfort and a longer life span compared to other types of apparel.. The US Retail Sales of Adult Apparel ( ) The United States is the largest jeans market holding % market share in 2012, followed by markets of China, Japan and Brazil holding %, % and % share, respectively. The total adult apparel sales in 2012 in the US was up by %, to US$... billion, slightly higher than the.% increase reported in 2011, when it reached US$... billion. The growth rate of women s apparel is higher than men s wear in the US. Women s apparel sales at retail grew.% in 2012, expanding the sales to US$... billion, while men s apparel sales reported an increase of %, to US$... billion during same period. The US adult jeans market generated revenue worth US$... billion during fiscal 2013 as compared to US$... billion in fiscal 2012, marking a growth of approximately %. The US Adult Jeans Market ( ) The US Apparel imports by Country (YTD May 2013) China Vietnam Bangladesh Indonesia Cambodia India Honduras Mexico Pakistan El Salvador Rest of World

4 The United States is the largest jeans market and has witnessed continuous growth in last few years. The US Women s Jeans Market ( ) In 2013 (12 months ended Aug 31), the women's jeans market registered a strong increase of % to reach US$... billion versus US$... billion in the prior-year period. Men's jeans sales in the US grew slightly in the 12 months ended in August 2013, increasing by.% to reach US$... billion from US$... billion in prior year period. The children s jeans market generated revenues worth US$... billion in 2012, marking a decline of % from revenues of US$... billion a year ago. Levi s continues to top the list of consumers favorite jeans brand globally with.% market share as of 2012, followed by Lee and Wrangler with.% and % market share, respectively. The US Men s Jeans Market ( ) The US Children s Jeans Market ( )

5 Increasing GDP, growing population, rising apparel consumption and personal consumption expenditure are chief factors that will drive the market The US Denim Jeans Market Forecast ( F) E 2015E 2016E 2017E Revenues from the US adult denim jeans market are expected to show a rising trend in the coming years and reach approximately US$... billion by the end of Increase in population is an important factor which would affect the increase in sales of denim jeans in the US, as nowadays fashion is considered to be incomplete without denim jeans and has become staple wardrobe of the people. Increase in the household final consumption expenditure would have a positive impact on the apparel consumption, which would eventually lead to increase in revenue of denim market. With the increase in GDP per capita, revenue of US denim market would certainly grow with increased purchasing power. So, the revenue of US adult denim market is positively correlated with the GDP of the country.