Gloria Jeans brand awareness in Russia reaches 95% (based on data from McKinsey consulting company, 2014).

Save this PDF as:

WORD PNG TXT JPG

Size: px

Start display at page:

Download "Gloria Jeans brand awareness in Russia reaches 95% (based on data from McKinsey consulting company, 2014)."

Randell Nelson
11 months ago
Views:

Transcription

3 Gloria Jeans Gloria Jeans Company is a vertically integrated retailer, a leader of the fast fashion segment in Russia and Ukraine. Gloria Jeans designs, produces and sells fashion apparel, footwear and accessories for both adults and kids under Gloria Jeans and Gee Jay brands. Gloria Jeans brand awareness in Russia reaches 95% (based on data from McKinsey consulting company, 2014). Gloria Jeans business model is based on implementation of the fast fashion concept that represents dynamic development, production and sales of the trendiest product mix at affordable prices.

The Company s central office is based in Rostov-on-Don where it manages 8 regional sales offices, 2 largest

7 The Company was founded by Vladimir Melnikov in 1988 and by early 2015 its store chain has grown to 575 stores in 300 cities of Russia and Ukraine. The Company s central office is based in Rostov-on-Don where it manages 8 regional sales offices, 2 largest logistic hubs in Novosibirsk and Novoshakhtinsk as well as production centers in Russia, Ukraine, Hong Kong, China, Vietnam, Bangladesh, and India. Gloria Jeans Company employs over 20,000 people.

11 Business Concept Gloria Jeans is a fashion brand with the 25-year-old history. Gloria Jeans business concept implies that our customers will receive fashion and quality products at affordable prices. Vertical integration of the business is used at all stages of collection development: design, production, logistics and distribution.

We guarantee the best prices because we are: - Developing our own design and merchandising centers and using the global expertise and deep knowledge of design, fashion and textile - Collaborating in

13 We guarantee the best prices because we are: - Developing our own design and merchandising centers and using the global expertise and deep knowledge of design, fashion and textile - Collaborating in one team with the best international specialists who previously worked for globally known European and US companies - Expanding our own production capacities through acquisition of factories and stateof-the-art equipment - Building logistic facilities to accelerate deliveries of new products to our stores - Reducing costs at each stage through continuous optimization of business processes and engagement of consulting companies such as McKinsey, PricewaterhouseCoopers, etc.

16 Design and Merchandising Gloria Jeans competitive advantages are its vertically integrated brand and proprietary design development. Most companies buy products from vendors that tend to offer the ready-made collections. These companies are particularly Hong Kong, Japanese, US, and French ones. As a vertically integrated brand, Gloria Jeans develops its products itself and manages the far-flung sourcing department worldwide. The Company s own design and merchandising centers are located both in Russia and Sao Paulo, Shanghai, Istanbul, and Hong Kong.

20 Balance of fashion, quality and best price is a basis of Gloria Jeans strategy. This is the foundation for the creative process of collection development, from creating a concept to fitting a finished garment. Innovations in fashion, art, music, movies as well as fashion shows, exhibitions, creative people all inspire Gloria Jeans designers during their travels around the world with the aim of creating future collections. Speed of updating Gloria Jeans collections underlies the success among our customers whether a global fashion trend or street fashion, a traditional image or individual style they all are present in Gloria Jeans collections. Working for customers, Gloria Jeans creates the very product the market needs. The Company segments age groups into narrower groups in each store there are 5 target groups - for babies, preschoolers and schoolchildren, adults, girls and young men. 0-1 years 1-5 years 5-12 years 13+ years years

23 STORES Each company store enhances Gloria Jeans brand. 575 stores in 300 cities of Russia and Ukraine are situated in the best locations whether it is a flagship store or a store at the mall in a small town. The Company sticks to this principle since its foundation in 1988.

The buildings where Gloria Jeans stores are situated are not the property of the Company, which makes them

25 When developing its chain, the Company selects the best business location, analyses market potential, demographic profile, purchasing power and infrastructure. The buildings where Gloria Jeans stores are situated are not the property of the Company, which makes them flexible and fast to adapt. Along with chain development, existing stores go under renovations and improvements on a regular basis, offering customers new emotions and new shopping experience.

27 Partnership Gloria Jeans maintains and accelerates its growth rates, being the leader in Russia s light industry. As a market leader, the Company is interested in long-term rent of spaces of over 1000 sq. m, and over 1500 sq. m in larger cities, in malls and in stand-alone buildings. Gloria Jeans development strategy is to search for right locations and spaces. Gloria Jeans is your reliable business partner.

31 Please send your proposals regarding spaces for new stores to or call Real Estate Management Department:

Global Handbags Market Report

Global Handbags Market Report ---------------------------------------------------- 2013 Executive Summary Premium handbags and accessories is one of the fastest growing segments in the overall luxury market.