Fundamentals of Fashion. Fashion Terminology

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1 Fundamentals of Fashion Fashion Terminology

2 Why wear clothing? 1. Protection-Clothing that provides safe guards to the body 2. Adornment-Added decoration or ornamentation 3. Identification- Establishing who someone is or what they do 4. Modesty-Covering the body according to the code of decency established by society 5. Status- Shows ones rank or position in comparison to others

3 Accessories Articles added to complete or enhance an outfit- shoes, jewelry, belts, handbags, etc

4 Apparel All men's, women's, and children's clothing

5 Avant-Guarde A French expression that in the clothing industry means being ahead of fashion. Daring and unconventional far out do not appeal to most people ex. Cut out clothing, bright hair colors, extreme lip color Don t last long

6 Classic A fashion that retains general acceptance over a very extended period of time What are examples of classics?

7 Composite A garment that is a combination of tailored and draped.

8 Design Detail The various garment parts that distinguish styles. Necklines, collars, sleeves, bodice, lapels, hemlines, etc. (a T-shirt is a garment type, the neckline changes the style of that garment. i.e. crew neck, Henley, v-neck, etc.)

9 Draped Wrapped or hung on the body and usually held in place with pins, buttons, toggles, sash or belt.

10 Fad A fashion with a sudden burst of popularity- temporary What fads do you notice this year at school?

11 Fashion The currently accepted style. What are the current fashions now?

12 Fashion Products: Goods/Services Goods are tangible items that are made, manufactured, or grown. They include apparel, textiles, accessories, & other fashion products. Services are intangible things that people do, such as tasks performed for customers.

13 Fashion Movement THE ONGOING MOTION OF FASHIONS MOVING THROUGH THE FASHION CYCLE. THERE ARE MANY FACTORS THAT CAN AFFECT THE FASHION MOVEMENT. ECONOMIC FACTORS SOCIAL FACTORS INTRODUCTION OF NEW FIBERS & FABRICS ADVERTISING TECHNIQUES

14 Fashion Leaders FASHION LEADERS ARE TRENDSETTERS, OR INDIVIDUALS WHO ARE THE FIRST TO WEAR NEW STYLES, AFTER WHICH THE FASHION IS ADOPTED BY THE GENERAL PUBLIC. TRENDSETTERS WERE ROYALTY OR WEALTHY IN TODAY S SOCIETY, MEDIA CELEBRITIES OFTEN SET THE FASHION CYCLES IN MOTION. EX: 2003 ACADEMY AWARDS, MANY OF THE FEMALE STARS ATTENDING THE TELEVISED CEREMONY WORE CHANDELIER-STYLE EARRINGS. THIS MEDIA EXPOSURE IMMEDIATELY CAUSED THAT STYLE OF JEWELRY TO BE IN DEMAND. FASHION LEADERS MAY BE HIGH-PROFILE PEOPLE WHO GET MEDIA ATTENTION. THIS EXPOSURE RESULTS IN MORE PEOPLE SEEING THE NEW DESIGNS AND CAUSES THE GENERAL ACCEPTANCE OF A FASHION.

15 Fashion Cycle Introduction: the beginning of a new style, trend Rise: gain in popularity and familiarity Culmination/peak: the highest point or peak of the trend Decline: the end of a style or trend Outdated: no longer popular

16 FASHION THEORIES TRICKLE-DOWN THEORY TRICKLE-UP THEORY TRICKLE-ACROSS THEORY

17 TRICKLE-DOWN THEORY Fashion starts at the top with consumers of higher socieconomic status & moves down to the general public. According to this theory, people with lower incomes, at the bottom of the ladder, will only wear fashions that have become popular among consumers with higher incomes, at the top of the ladder. As more people begin to wear the fashions, those at the top become less interested in the fashion & begin looking for something new.

18 TRICKLE-UP THEORY FASHION STARTS WITH CONSUMERS ON LOWER-INCOME LEVELS & THEN MOVES TO CONSUMERS WITH HIGHER INCOMES. CONSUMERS ON LOWER-INCOME LEVELS MAY ALSO INCLUDE YOUNGER CONSUMERS. EXAMPLES OF THIS THEORY: ATHLETIC APPAREL STYLE HAIR STYLE PUNK STYLE GRUNGE STYLE

19 TRICKLE-ACROSS THEORY FASHION ACCEPTANCE BEGINS AMONG SEVERAL SOCIOECONOMIC CLASSES AT THE SAME TIME, BECAUSE THERE ARE FASHION LEADERS IN ALL GROUPS. THESE LEADERS INFLUENCE THEIR GROUPS TO ACCEPT NEW STYLES. THIS THEORY IS ESPECIALLY PROBABLY IN THE 21 ST CENTURY BECAUSE TECHNOLOGY ALLOWS DESIGNER FASHIONS TO BE COPIED QUICKLY & EASILY, MAKING THEM AVAILABLE FOR ALL CONSUMERS. $ $ $50.00

20 Fit The right size or how tight or loose the clothing is on the person wearing it

21 Garment Any article of clothing- Dress, coat, suit, sweater, pants, etc

22 Haute Couture (oat-koo-tour) French for Fine Sewing Design that predominated until the 1950 s Made for the individual customer, look and fit take priority over the cost of materials and the time it takes to make The most costly garments, ranging from $2,000-$40,000. High price guarantees you have a one of a kind outfit or gown that fits you perfectly and has been designed with you in mind.

23 Ready to Wear Clothing mass produced in standard sizes and sold to customers without custom alterations.

24 Silhouette The shape of a clothing style shown by its outer lines

25 Recurring cycle in skirt lengths: years

26 Style A particular design, shape or type of apparel item. The style of a garment is determined by the distinct features that create its overall appearance. Each person develops their own over time.

27 Tailored Made by cutting fabric pieces and then sewing them together to fit the body.

28 Trend The movement of a fashion into and through the marketplace How long a fashion remains popular

29 Wardrobe All the apparel a person owns including all garments and accessories.

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