ABOUT BOXY GIRL. And so, what started with a dream and a passion in her hometown of Fresno, California, has now flourished into the Boxy Girl brand.
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2 ABOUT BOXY GIRL The Story The Boxy Girl brand launched in 2015 with only one product, the Original 4-stack Boxy Girl organizer. Women across the globe instantly fell in love with the irresistible new way to display their makeup, beauty products, and jewelry. With remarkable consumer engagement, Boxy Girl has now sold thousands of beauty organizers throughout the United States. Boxy Girl quickly grew into a leading beauty organization resource for the modern woman. Many new exciting Boxy products are currently in development. Presently, Boxy Girl offers eight organizer options and eight vanity collection stacks. All Boxy Girl organizers are stackable, which allows women to creatively customize their vanities. Through innovative design and uncompromising quality, the Boxy Girl brand has garnered a loyal consumer base, vast celebrity following, momentous global recognition, and has redefined beauty organization for all women. The Patent In December 2017, after a three year review and application process, the United States Patent and Trademark Office granted Boxy Girl two Design Patents. One Design Patent for the Original 4-Stack Boxy Girl Organizer without lid, and one for the single stack Boxy Girl organizer without lid. Holding two, prestigious U.S. Design Patents differentiates these innovative and unique Boxy Girl organizers from all other beauty organizers on the market. The integrity of the Boxy Girl design embodies not only the artistic aesthetic that inventors Hannah Serimian and her father Dan Chapman envisioned, but also the revolutionary way to stack a Box(y)! Our Founder It all started in 2011 when founder Hannah Serimian was looking for makeup and jewelry storage for herself and her daughters. She discovered a lack of options and the existing organizers were unattractive and poor quality. Hannah set out to create her own organizer that would be completely unique while mindfully maintaining the highest regard for quality and aesthetic for her brand. And so, what started with a dream and a passion in her hometown of Fresno, California, has now flourished into the Boxy Girl brand. As an industry leader, Boxy Girl has revolutionized vanity organization solutions and daily beauty routines everywhere! Through Hannah s own meaningful Boxy Girl journey, she has been fortunate enough to work with many inspirational women, and strives to empower all women to live authentic and intentional lives. Follow Hannah s journey on and on Facebook at Hannah Serimian. BOXY LLC 2017 BOXY GIRL MEDIA KIT / 2
3 BOXY GIRL ORIGINAL ORGANIZER Meet Our First Love! The Original Boxy Girl organizer is truly one-of-a kind! The U.S. Patended stackable design is a stylish and durable way to beautifully organize makeup, jewelry and even office supplies! Our sleek, yet robust organizer is nearly 13 pounds of crystal-clear Lucite acrylic that will not sag or discolor over time. The patended stackable Boxy Girl trays allow for versatility by providing the perfect solution to fit any space. With Boxy Girl, beauty and vanity organization is not just a luxury, but a necessity. BOXY LLC 2017 BOXY GIRL MEDIA KIT / 3
4 CELEBRITIES BOXY GIRL Boxy Girl featured TWICE on the Kylie Jenner App! Melissa Gorga, Tamra Judge, THE REAL HOUSEWIVES OF NEW JERSEY 1.3M Followers THE REAL HOUSEWIVES OF ORANGE COUNTY 1M Followers Emily Ferguson, Haley Ferguson, THE BACHELOR & BACHELOR IN PARADISE 343K Followers BOXY LLC 2017 THE BACHELOR & BACHELOR IN PARADISE 307K Followers Ashley Iaconetti, FROM THE BACHELOR & BACHELOR IN PARADISE 580K Followers Marissa Hermer, LADIES of LONDON 132K Followers BOXY GIRL MEDIA KIT / 4
5 BOXY GIRL VANITY COLLECTION Through research and precise design, the innovative Boxy Girl Vanity Collection stacks seamlessly within the framework of the original Boxy Girl Organizer. Mix and match the vanity stacks to creatively transform your vanity from impractical to functional and gorgeous! BOXY LLC 2017 BOXY GIRL MEDIA KIT / 5
6 BOXY GIRL Get our award-winning Boxy Girl Four Stack Organizer and have the most Ahh-mazing vanity ever! Featured on PeopleStyle Boxy Girl featured on People s Instagram next to Victoria Beckham, Lady Gaga, Mariah Carey and Sarah Jessica Parker! BOXY LLC 2017 BOXY GIRL MEDIA KIT / 6
7 #BYOV: BUILD YOUR OWN VANITY Boxy Girl has endless customizable vanity options and turns your everyday beauty routine into an organized and luxurious experience. Check out these BYOV transformations and get building with your Boxy Girl stacks today! JEWELRY STACK = DOUBLE STACK WITH LID LIP STACK = TRIPLE STACK WITH LID HALF BRUSH STACK EVERYTHING STACK HALF LIP STACK BOXY LLC 2017 = ORIGINAL FOUR STACK WITHOUT LID = BRUSH STACK ORIGINAL FOUR STACK WITH LID BOXY GIRL MEDIA KIT / 7
8 THE BOXY GIRL 5-STAR EXPERIENCE We love our customers, and our customers LOVE Boxy Girl! 5-star reviews... ALL. DAY. LONG. Not only is this product fantastic, the service is great! -Judy T. Super sturdy and high quality made product! -Leanne W. I am obsessed with my Boxy! And so is my husband!!! No more makeup all over my counter!! -Heather M. Love it! It keeps all my makeup organized! Great quality! Now I know where everything is! -Alma L. A very impressive quality. Sleek, modern design. I m considering purchasing a second set. -Beth F. Solidly built, spacious, yet a pretty small footprint. Drawers slide in and out easily. No regrets on this purchase!! -Jeannett S. Love Boxy Girl! Very functional for storage of my makeup. Durable and love the visibility of everything I have now. Definitely exceeded my expectations! Thank you! -Julie S. I was organized before Boxy Girl, but I didn t have all my makeup in one place. I absolutely love this product... And I agree that it is beautiful as it is functional. I plan on purchasing more items. Thanks Boxy Girl! -Rebecca C. Boxy Girl has helped me organize my hair decorations and some of my costume jewelry in an amazing way. I love my Boxy Girl and have given several as gifts, and plan to give more as gifts in the future. -Mary R. Boxy Girl organizers are made out of a high quality acrylic that is beautiful and made to last. I have purchased numerous other acrylic organizers and most don t even come close. Thank you Boxy Girl! -Tammy D. I was blown away at the quality of the Boxy Girl organizer and how amazing it looks. In addition to that it absolutely is so functional and it helped me transform my vanity and make it more manageable. I can now easily access all of my favorite makeup and I have more space to actually do my makeup since everything is nicely organized in my Boxy Girl organizer. As if the quality was not enough I have to point out that the customer service goes above and beyond. I love supporting local businesses and it is absolutely amazing when the owner reaches out to make sure you are happy with the product. I will most definitely be purchasing again and of course sharing my great find with all my friends and family. -Elisabeth BOXY LLC 2017 BOXY GIRL MEDIA KIT / 8
9 BOXY GIRL FEATURED IN For complete media listing, visit boxygirl.com BOXY LLC 2017 BOXY GIRL MEDIA KIT / 9
10 BOXY GIRL GLOBAL BRAND REACH Using our grassroots organic approach, we ve been able to reach a vast consumer base and an impressive following of beauty trailblazers and influencers. CELEBRITY BOXY FANS BEAUTY INFLUENCERS KYLIE JENNER IVANKA TRUMP NIKKI BELLA WWE Diva & star of Total Diva s and Total Bella s on E! Network TERESA GUIDICE Real Housewives of New Jersey MELISSA GORGA Real Housewives of New Jersey DORINDA MEDLEY Real Housewives of New York City TAMRA JUDGE Real Housewives of Orange County MEGHAN KING EDMONDS Real Housewives of Orange County MARISSA HERMER Ladies of London ASHLEY LACONETTI The Bachelor, Season 19 HALEY FERGUSON The Bachelor, Season 20 EMILY FERGUSON The Bachelor, Season 20 BRENDA SONG Actress RACHEL RAY Celebrity Chef MEGHAN TRAINOR Musician MEGHAN LINSEY The Voice Andrea Lavinthal - People Magazine Danielle Rodriguez - IG-Beauty influencer Erica Anderson - Modeliste Magazine Alexandra Apatoff - People Magazine Danika Brysha - Girl Talk LA Kirbie Johnson - Pop Sugar/ Girl Talk LA Kacey Holsman - "I want her job" Editor-in-Chief Becca Duvall - "I want her job" Social/Newsletters Brianne Perleberg - Beauty Influencer Jennifer Goldstein - Marie Claire beauty/health editor Tracy Shaffer - Marie Claire Entertainment Director Winnie Patterson Vlogger Jess Scull Love for Lacquer Ami Desai blogger Allison McNamara vlogger Lizzie Velasquez Girl Talk LA Jessica Carroll Girl Talk LA Sarah Herron Girl Talk LA Sarah Pendrick - Girl Talk LA Jordan Younger - Girl Talk LA Maile Pacheco - Girl Talk LA Corey Marshall - Girl Talk LA Danika Brysha - Girl Talk LA Brandi Milloy - Girl Talk LA Kirbie Johnson - Girl Talk LA Keri Wilson - Girl Talk LA Surprise Presenter - Girl Talk LA Le Blonde Chateau - Beauty Blog According to Kimberly - Beauty Blog Kara Tapangan Blog The Storibook by Tori Johnson Blog Eileen Sandoval, MUA to Nikki and Brie Bella Michelle Moravek Rachel Ansie- Beauty Professor Aiishwarya Singh makeup blogger The Wall Group representatives to celebrity makeup artists Vanessa Fine Kylie Heath Kayleen Mcadams Alison Christian Meghan Trainor s MUA Jessica Rowe Aestate Carly Levine Cargo Costmetics Cass Torrence blogger Follow Boxy Girl on Social Media! BOXY LLC 2017 BOXY GIRL MEDIA KIT / 10
11 ABOUT BOXY LLC CONTACT Boxy LLC is the parent company to Boxy Girl and Boxy Creative. Boxy LLC is a product delevopment company that focuses on branding and pioneering chic and exceptionally crafted beauty solutions. Media and collaboration inquiries, contact: Jenna Perkovich Director of Brand & Project Strategies jenna@boxybrand.com BOXY LLC 2017 BOXY GIRL MEDIA KIT / 11
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