DAILY LIFE OVERVIEW. She s interesting and interested. Daily Life is for the woman who knows her own mind. She s sophisticated and smart.
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2 DAILY LIFE OVERVIEW Daily Life is for the woman who knows her own mind. She s sophisticated and smart. She s interesting and interested. She reads widely but makes up her own mind. She wants to know about news, politics, fashion, social issues, the environment, love, sex and money. Daily Life is the go-to site for modern Australian women, whether it s for thought-provoking commentary, hard news, in-depth interviews, the latest beauty update or this season s fashion trends. She wants to know it all.
3 Fashion WHAT S ONL INE Daily Life s new fashion section will showcase fashion news, the latest trends and beautiful design to inspire our audience. The fashion coverage is spearheaded by Jenna Clarke in Sydney, supported by Melissa Singer in Melbourne. Whether it s the local or overseas collections, new labels, trends or street style, our fashion team will have it covered. Beauty The Daily Life audience is interested in beauty trends, encompassing makeup to hair care and cosmetic surgery. Experienced beauty editor Stephanie Darling from Sunday Life magazine comes on board to oversee Daily Life s beauty coverage. Stephanie has a longstanding passion for beauty and extensive contacts within the industry, with a deep knowledge of the latest products and treatments. Home Daily Life s audience has a higher-than-average income and homeownership rate, and are very engaged with all things relating to decorating and property. Daily Life is partnering with interiors website Houzz to bring fresh home content every week that is inspiring and beautiful. News & Views Daily Life has carved out a niche for featuring strong female voices and championing women s issues. We will be retaining our popular columnists such as Clementine Ford, Kasey Edwards and Ruby Hamad and adding new voices to the mix: Tara Moss, Jane Caro, Tracey Spicer, Celeste Barber and Ben Pobjie. Our News Editor, Jenny Noyes, will ensure readers are given the most relevant political news they are seeking, with informative insights into issues they care deeply about.
4 WHAT S ONL INE Good News Health Life & Relationships Sexual anthropologist Dr Bella Ellwood-Clayton will explore modern love, sex, and relationships. She will investigate what makes relationships tick, and boldly answer the sex questions that all of us want to ask. She ll look at relationships in all their phases, from passionate first love to long term marriages, with advice that resonates with our audience. Celebrity Daily Life offers the smart take on celebrity news. It offers deeper insights into the personalities we love reading about. Yes, we are interested in what the Kardashians are doing but more importantly, why are they doing it? And what does it say about us? Our reporter Amy Croffey will be first on the red carpet with all the latest news. Daily Life will be featuring content from Fairfax s partner site The Optimist which gives its highly engaged audience what we all need - a daily dose of good news! The Optimist features stories to make you smile and give you goosebumps, while putting the spotlight on our everyday heroes. At the Optimist, we re all #winning. Our Fairfax partner Juice Daily serves up the best and brightest in health trends. Nutrition, fitness and wellbeing is on the menu for our audience who are very interested in taking care of their health, and eager for information about the latest studies, discoveries and products.
5 EDITORIAL TEAM Natalie Hambly Digital Lifestyle Editor Danielle Teutsch National Lifestyle Editor Natalie is responsible for the day-to-day curation and social media of Daily Life. She has been an online editor with The Sydney Morning Herald for more than eight years and has a wealth of knowledge in online breaking news. Most recently she was involved in building a highly-engaged social audience for The Optimist, which will be part of the new-look Daily Life. Previously she has been the national online entertainment editor and deputy technology editor. Jenny Noyes News Editor Danielle is overseeing the new-look Daily Life editorial and commercial partnerships. She has been editor of Sunday Life for three years and was previously the magazine's deputy, and before that a senior editor at The Sun-Herald, Travel deputy editor, features writer and health reporter. Jenny is an experienced writer and editor who has been part of growing the Facebook audience for Daily Life, to more than 200,000. She will be closely monitoring news and politics, and bringing our audience the stories they want to read about, in the most relevant way.
6 EDITORIAL TEAM Melissa Singer Melbourne Lifestyle Editor Melissa will be covering lifestyle from Melbourne, and bringing a fresh perspective to trends and all the latest local and international style fashion news. Melissa has many years of senior newsroom experience and combines that with her in-depth knowledge of fashion trends to be an authoritative voice on all things related to style. Daisy Dumas Senior Writer Daisy writes and presents news and feature stories focusing on women, society and the values that matter most to Daily Life. She was previously a senior writer with the Sydney Morning Herald and has had feature writing roles in London and New York. Jenna Clarke Fashion Editor Jenna lives and breathes fashion, and is the master of the live blog. She will be covering all the major fashion events in Sydney, from the David Jones and Myer season parades to the Logies red carpet. She ll be bringing us the trends we want to read about, with her signature humour and innate sense of style.
7 EDITORIAL TEAM Rob Moran Writer Amy Croffey Celebrity Writer Rob's distinctive writing voice is a showcase for his deep understanding of pop culture, politics and the zeitgeist. He is a former editor of Junkee and has contributed to various publications including Rolling Stone and Vice. Stephanie Darling Beauty Editor Amy is an intrepid red carpet reporter with an encyclopedic knowledge of celebrities and an inexhaustible curiosity about what they get up to! She brings a deft touch to celebrity reporting which make her stories compulsive reading. Stephanie Darling is Sunday Life's longtime beauty director and is now working across Daily Life as well to strengthen the relationship between the print and digital lifestyle offerings. Stephanie knows beauty inside out and brings her vast industry experience to the team.
8 FURTHER INFORMATION ADVERTI SI NG CONTACT I NFORMATI ON NSW Jonathan Leeming T: E: jonathan.leeming@fairfaxmedia.com.au VIC Tynan McCarthy T: E: Tynan.McCarthy@fairfaxmedia.com.au AUDI ENCE PROFI L E adcentre.com.au DEADL I NES adcentre.com.au
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