JAMIL & FATIMA ABUBAKAR ALIKO DANGOTE S DAUGHTER WEDS. However you say it, we understand. DIAL *901*11# TO GET PAYDAY LOAN NOW SUNDAY, APRIL 1, 2018

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1 SUNDAY, APRIL 1, NOT IN THISDAY STYLE? THEN YOU RE NOT IN STYLE JAMIL & FATIMA ABUBAKAR ALIKO DANGOTE S DAUGHTER WEDS However you say it, we understand. DIAL *901*11# TO GET PAYDAY LOAN NOW FOR MORE INFORMATION

2 Recently the city of Lagos stood still to witness the wedding of Fatima Dangote and her husband Jamil Abubakar. The event which took place at Eko Hotel convention centre, was a climax to the eight part ceremony which had festivities in Kano, Kaduna and Abuja respectively. As the daughter of Aliko Dangote and the son of the former Inspector General of Police M.D Abubakar tues the knot, it came as no surprise that the guest roll call had the who is who in Nigeria and world over. CONTENT Fashion LIFETIME FASHION TIPS PG WELLNESS WITH ARINOLA: BYIOLOGICAL AGE VS CHRONOLOGICAL AGE PG 18 COLOURS FOR THE SEASON PG Beauty GET METALLIC PIGMENTED PG 20 THISDAY STYLE FASHION DIRECTOR/EXECUTIVE EDITOR RUTH OSIME EDITOR PRINT OLUFUNKE BABS-KUFEJI EDITOR DIGITAL KONYE NWABOGOR STYLE CORRESPONDENT MOJISOLA ALLEN STYLE CORRESPONDENT SAFINA MOHAMMED SENIOR DESIGNER MATHIAS ARCHIBONG CONTRIBUTORS RUKY SALAKO JULIET ALU AYODEJI ROTINWA PHOTOGRAPHER TY BELLO DIRECTOR, PRINT PRODUCTION. CHUKS ONWUDINJO For those of you who might have missed the first day of Arise Fashion Weekend, get your boot straps on and make sure you do not miss the next two days because it promises to be an Easter period that will leave a long lasting memory in your minds in time to come. I must say Nigerians have truly raised the bar when it comes to fashion. One of the world s most renowned designers, a proudly African one at that, Ozwald Boateng was also truly taken aback at the quality of models we have on our shores. To use his words precisely they are killing it! Selecting the top of the crop was a military exercise and only the best were chosen to grace the catwalk. They were grilled so hard that at some point l actually felt a bit sorry for them. But the good thing is; they learnt a lot and knew how to walk the walk by the time they were ready. The designers were not spared either and those whose clothes were initially rejected went back to their drawing boards and returned with much better pieces that met up to the expected standard. The fashion Industry is cut-throat with no room for mediocrity. There are no short cuts. For most young designers, the transition from sketching to the finished product is very tricky if not well executed. I believe there is room for growth. All in all, l must give credit to some of the young designers who are showing plenty of promise. In a few years, they will learn to master their art. I look forward to seeing them bloom and truly dominate that space. Another thing, the role everyone play in making a show successful, should never be taken for granted. From the stylists, to the production crew, the creative directors, the model agents, the hairdressers and makeup artists, the runners, the social media handlers, the PR people, the page planners for the magazines, the logistics people, the set builders, the models and even the dressers... all l have to say is a very big...thank YOU! FASHION DIRECTOR/EXECUTIVE EDITOR

3 COVER COVER FATIMA DANGOTE WEDS JAMIL ABUBAKAR Recently the city of Lagos stood still to witness the wedding of Fatima Dangote and her husband Jamil Abubakar. The event which took place at Eko Hotel convention centre, was a climax to the eight part ceremony which had festivities in Kano, Kaduna and Abuja respectively. As the daughter of Aliko Dangote and the son of the former Inspector General of Police M.D Abubakar tues the knot, it came as no surprise that the guest roll call had the who is who in Nigeria and world over. FATIMA & JAMIL ABUBAKAR ALIKO DANGOTE, FATIMA & JAMIL ABUBAKAR, FIRST LADY, AISHA BUHARI & MOHAMMED DIKKO ABUBAKAR ALIKO DANGOTE, FATIMA & JAMIL ABUBAKAR & BILL GATES VICE PRESIDENT OF NIGERIA, YEMI OSINBAJO, FATIMA & JAMIL ABUBAKAR & DOLAPO OSINBAJO 4 5

4 COVER COVER SENATE PRESIDENT, BUKOLA SARAKI, FATIMA & JAMIL ABUBAKAR & DOLAPO OSINBAJO & TOYIN SARAKI ALIKO DANGOTE, MO IBRAHIM, FATIMA & JAMIL ABUBAKAR, EMIR OF KANO, HRH MOHAMMADU SANUSI II & MOHAMMED DIKKO ABUBAKAR FIRST ROW: H.E. ROTIMI AKEREDOLU OF ONDO, H.E. ABDULLAHI GANDUJE OF KANO STATE, FATIMA & JAMIL ABUBAKAR, MOHAMMED DIKKO ABUBAKAR, H.E. GOV JIGAWA STATE, BADARU ABUBAKAR SECOND ROW: SULLIVAN CHIME, BETSY OBASEKI, H.E. GODWIN OBASEKI OF EDO, ALIKO DANGOTE & H.E. ABUBAKAR SANI BELLO, GOV NIGER STATE OLUSEGUN OBASANJO YAKUBU GOWON PRESIDENT OF GHANA, NANA AKUFO-ADDO 6 7

5 COVER COVER YAKUBU DOGARA IKE EKWEREMADU H.E. NASIR EL-RUFAI, GOV KANO STATE H.E. NYESOM WIKE, GOV RIVERS STATE H.E, IBIKUNLE AMOSUN, GOV OGUN STATE L-R: WALE TINUBU, SANUSI DAGGASH, AIGBOJE AIG-IMOUKHUEDE,HERBERT WIGWE, MUYIWA BAKARE, ALIKO DANGOTE, NIYI ADEBAYO, H.E. GODWIN OBASEKI & CECIL HAMMOND H.E, RAUF AREGBESOLA, GOV OSUN STATE ATIKU ABUBAKAR NDUKA OBAIGBENA NAMADI SAMBO HAJIA ZAINAB BOLA TINUBU OLUREMI TINUBU GBENGA DANIEL ERNEST EBI MO ABUDU & FEMI OTEDOLA ADAMS OSHIOMHOLE TUKUR BURATAI DINO MELAYE OJUOLAPE OJORA ADEKUNLE OJORA ANGELA ADEBAYO PATRICE MOTSEPE NUHU RIBADU ALOMA MARIAM MUKHTAR DAISY DANJUMA FOLORUNSHO ALAKIJA LANRE TEJUOSHO ADEMOLA ADELEKE SEGUN OSOBA ADERINSOLA OSOBA GABRIEL SUSWAN BETSY OBASEKI FIRST LADY, EDO STATE SAM AMUKA KAY OVIA JIM OVIA ISMALIA ISA FUNTUA OSCAR ONYEMA 8 9

6 COVER COVER GILBERT CHARGOURY JACK CHARGOURY RONALD CHARGOURY MR ABDUL RAZAQ AMINA MOHAMMED OYEWOLE FASAWE FUNSO LAWAL ABDULLAHI SULE EVELYN MURRAY-BRUCE BEN MURRAY-BRUCE FEMI GBAJABIAMILA SULE LAMIDO FLORIZELLE LISER & SEGUN AWOLOWO FUNKE DANIEL ENIOLA BELLO OLAKUNLE ALAKE JOSHUE OYEWUMI JAKAYA KIKWETE LANRE TOWRY-COKER EMEKA IHEDIOHA ABDU DANTATA IDRIS WADA ABDUL SAMAD RABIU ABIKE DABIRI-EREWA TONYE COLE CHRIS OGBECHIE ROSE OGBECHIE UCHE OKONWO NNAMDI OKONWO ANGELA ANEKE THABO MABE CECILA IRBU CHRISTOPHER KOLADE NIKE OSHINOWO SENA ANTHONY REMI MAKANJUOLA YOYINSOLA MAKANJUOLA MAIDEN IBRU SOLA ADEYEYE FEMI ADESHINA ADENIKE ADESHINA STUART SYMINGTON JOSEPH MAKOJU 10 11

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8 COVER YOUTH ENTERPRISE WITH INNOVATION IN NIGERIA This enterprise education page is an initiative of the Federal Ministry of Finance My Business Story Entrepreneur's Leap Of Faith Produces Breath-taking Results An entrepreneur determined to chart his own course and succeed, chases his dream from Kaduna to Lagos BAYO ONANUGA ANGELA OMOKORE MIKE AWOYINFA SADE OKOYA RASAQ OKOYA SEGUN ONIRU Business brief: Started August, 2012 Social Media: Bakaeko TIMI ALAIBE ASUE IGHODALO IFY IGHODALO KING SUNNY ADE ANDY UBAH VICTOR IFIJEH teve Baba Eko's journey to Sa d v e r t i s i n g a n d entertainment began as a leap of faith. The story of his rise to the position of chief e x e c u t i v e o f f i c e r o f X 3 M G r o u p - a conglomerate of media, entertainment and advertising concerns including X3M Ideas, Media 100, Zero Degree and X3M Music - is a study in courage. How did Steve grow from a young boy trying to break the shackles of poverty in Kaduna to having some of the most financially attractive clients in Lagos including a leading telecoms company, a bank and pay TV provider? A humble beginning He recalled how it all started: It started at 16. My parents were so poor and I said to myself, If I stay with these people my destiny is sealed as a poor person. I knew I won t go too far in life if I stuck around. So I thought I should pack my bag and leave for a place where I could increase my odds. He moved to join his uncle, who was an engineer at a hotel and started working for him as a personal assistant, handling his secretarial duties. It was from there," he said, "that I got money to attend the Ahmadu Bello University (ABU), Zaria. The 1994 graduate of Theatre Arts went to the Nigeria Television Authority Kano for his National Youth Service Corps before making the crucial decisionwhich has made him one of the most sought-after creative persons in Nigeria today. Steve weighed his options. For two weeks, he was researching at the Kaduna Library on what aspect of creativity he could go into and finally settled for advertising. I read an interview Lolu Akinwunmi granted Vanguard newspaper in April 1995 and he spoke about how cool advertising was. I was already a member of the Creative Writers Club at ABU. I discovered that advertising might be the thing for me. But in the entire northern region then there were very few advertising companies. No guts no glory Knowing his strength was in creativity and copyrighting, he made a list of the advertising companies in Lagos where he would love to work. On June 8, 1995, he said goodbye to Kaduna and moved to Lagos. He narrated the nostalgia that followed his sojourn to an uncharted territory: To be frank until I got to Ojota I didn t know what I was doing. I just felt advertising was my calling and the hub was in Lagos. My uncle had contacts in Lagos because he had worked at a hotel in Lagos. So I went there and met the general manager and claimed I had an interview in Lagos and my uncle said I should come to him (which was not exactly true). The man just called the chef and told him to take me in. I ended up staying there for two years. Steve wanted to work at Prima Garnet but secured employment at MC&A as a trainee copyrighter. He spent five years honing his skills at MC&A before the big break came. Dream come true Steve finally got the opportunity to work at his dream company when he moved from MC&A to Prima Garnet. He explained how in 1998 he veered into entertainment: Fela had just passed on and Dede was so depressed that we had to step in as his support system.i started managing him when he fell out with his manager. That was how my interest in music was awakened. I didn t stop managing Dede until In those times, I realised that there was a g a p i n t h e m u s i c industry. S t e v e s opportunity in the music industry came in disguise. His boss at Prima Garnet who had a stake in a music label asked him to do a proposal on how to reposition the label for profitability. He felt he did a good job and requested N5m as consultancy fee to implement his plan over a three-year period. However, he was offered N250,000. It occurred to me why they were offering me that little: the proposal looked good on paper but I did not have the track record. The following morning, I called my lawyer and got Extreme Music registered. Today, X3M Music is one of the top music labels in the industry, boasting of artists such as Simi, Praiz and Sammy. Raising capital and other challenges After five years at Prima Garnet, Steve served as creative director for another advertising agency, One-for-One, for seven years before summoning the courage to stand on his own. I was in my 40s and the fear of the unknown was my greatest challenge. I remember telling people that I had left One-for-One and was running my own ad agency called X3M Ideas. Whenever they wished me good luck it just felt like they were mocking me. he said. Steve started X3M Ideas with the money he borrowed from his wife and the N8m h e saved with the aim of buying a secondhand Range Rover Sport. My wife advised that people who buy N8m cars should have N80m in their account. I listened to her and the money came handy. Message for young entrepreneurs From seven staff in 2012, Baba Eko s X3M Group presently boasts over 100 staff. He attributes his success to dedication and discipline. I worked for my former boss for 12 straight years and the greatest thing he did for me was that I was able to learn everything I needed for my business to thrive today. That passion for service has to be rekindled among young people. It occurred to me why they were offering me that little: the proposal looked good on paper but I did not have the track record. The following morning, I called my lawyer and got Extreme Music registered. Six Ways To Plug The Holes In Your Lead Funnel PART ONE Academy OBA SAHEED ELEGUSHI BAYO AMUSAN ANU AMUSAN KAYODE KOMOLAFE DEMOLA SERIKI WOSILAT SERIKI JIDE COKER SOLA COKER GBENGA ADEFAYE WALE EDUN ADELUSI ADELUYI OSKAR IBRU One of the first things Abubakar Hussaini did when he opened he started h i s p r o d u c e s a l e s business, was to set up a website. It was a response to a fad as much as it was a necessity. Lately, however, he's been wondering if his enthusiasm was not misplaced. The small desk survey did not seem to suggest that customers are using information from his website or social media accounts as a lead for further engagement. In a competitive market where consumers have a wealth of choice, it s more important than ever for businesses to maximise marketing return with successful lead conversion. Up to 75% of internet leads are lost because businesses don t have the right knowledge and tools to plug leaks in their lead funnel. In an ideal world every prospect would find you online, visit your website, contact you and become a customer. By identifying and fixing leaks in your lead funnel, you can maximise the number of leads that convert into sales. A lead funnel is made up of only three core parts: one where prospects discover you, another in which they contact you and a third in which they choose you. Each of these stages must be handled properly to make the most of every penny of marketing spend, whether you invest hundreds or tens of thousands. Some customers are ready to buy, but others need nurturing. You must have the right tools in place to generate, nurture and convert your leads. Here are six tips, based on our own experience, to help you ensure leads are maximised and leaks are plugged in the sales funnel: 1. Have a well-designed, smart website A website is a key conversion tool for any business. Getting it right can result in a huge uplift in leads and revenue, especially when over 60% of the time customers cannot find the information they are looking for and leave without taking further action. It has to: Be well designed: your website represents your business and if it s poorly designed customers will go elsewhere Online Marketing Institute figures show 85% of visitors abandon websites because of poor design. Have visible contact information: up to half of potential sales are lost because consumers can t find your contact information. When a potential customer visits your website they may have already conducted extensive research and be ready to engage with you, so you may lose them if they have to hunt for your contact information. The top righthand corner of your website is the optimum position for contact details. Clearly demonstrate what you do: a website should demonstrate your value proposition and contain a clear call to action for customers. Have sufficient conversion paths: customers should be able to complete a transaction or request further information from any and all of your web pages. Be mobile friendly - many consumers are increasingly accessing the internet on mobile devices such as smartphones (68%) and tablets (40%). Make sure you connect with consumers on the move and ensure your site is optimised for mobile devices to make buying simple....to be continued next week Culled from and adapted Do you know any entrepreneur between the ages of 18 and 40 with an inspiring Business 14

9 STYLE & DESIGN STYLE & DESIGN LIFETIME FA SHION TIPS BY FUNKE BABS-KUFEJI When it comes to makeup, you tend to stick to you may not know is that your makeup routine be thrown out with your tired old clothes this brushes or regularly fall asleep with makeup beauty practices to quit your same old tried-and-true routine. But what is likely filled with little bad habits that need to season. If you have a tendency to not clean your still intact, this is for you. Style reveals some poor now, just in time for a refresh. Pair Flats with Short Hemlines and Heels With Anything Longer Not Sure What Shoes To Wear With Your Skirts And Dresses? Here s The Rule: Wear Flats When The Skirt Hits Above Your Knee, And Heels With Longer Hemlines. You Can, Of Course, Make Exceptions, But In General, These Proportions Will Keep You Looking Polished Without Making You Look Trashy (Short Skirt) Or Dowdy (Long). Denim is Your Best Friend A good pair of jeans can change everything. As can a denim button-up or denim jacket. It is the best staple to have hanging in your closet, making any outfit casual (in the best possible way). A perfect pair of skinny jeans can make any top look awesome, an easy way to look pulled together in an instant. VERONICA ODEKA IDIA AISIEN TRACY NWAPA High Heels Can Change A Whole Look We know they can be painful, and we know we ve been warned they aren t good for our feet, but heels really can take a look that we re bored with and turn it into something we feel awesome about. Oh, the power of accessories. Add Accessories To Instantly Look Polished You can get away with wearing a pair of nice jeans and a T-shirt nearly anywhere if you amp up the look with accessories. Try throwing on a statement necklace, an intricate bracelet, or even some standout earrings. STEPHANIE COKER Wear Sunglasses You only have one set of eyes, so why not protect them in style? RONKE BAMISEDUN ABISOLA KOLA-DAISI MIMI ONALAJA When in Doubt, Go Fancier This one s pretty simple, but it s better to be overdressed than underdressed. If you re not sure whether everyone else will be wearing jeans or ball gowns, then be on the side of dressy. KAYLAH ONIWO Invest in Good Underwear Wearing nice underwear every day will make you feel special. Sure, not everyone gets lucky enough to see how nice your underwear is, but you ll know. Also, make sure you get your bras fitted often. It will make your clothes hang better and be infinitely more comfortable. Show Skin Strategically Looking truly sexy involves knowing what to bare-and what to keep covered. Otherwise, where s the mystery? Always choose one body part and show it off. If it s cleavage, don t show your legs. If it s your legs, stay covered on top

10 STYLE & DESIGN WITH ARINOLA IG arinolaadeniy BIOLOGICAL AGE VS CHRONOLOGICAL AGE You most likely have met some people who look and probably act younger than they really are. Their skin looks very healthy, their energy levels are high and their wits, just fantastic! You speculate they are ten to fifteen years younger than they really are. You meet another person and you have curtsied, prostrated et al, deducing from the way they look, only to find out you are ten years older than them! Biological Age is the active rate at which your body is aging. It is a true measurement of your current health, life expectancy, and future quality of life. It is the age that most normal people would be when they have a body and mind similar to yours. Chronological Age is simply your current age in years, calculated from your birth date. Your Biological and Chronological Age are not necessarily the same. A Biological Age Test will give you an accurate measurement of your Biological Age. If you have been maintaining a healthy lifestyle or taking very good care of yourself, the test may show Biological Age 5 to 10 years younger than your Chronological Age. However, 7 out of 10 test results show otherwise! i.e. 70% of test results usually show that the Biological Age is higher than a person s Chronological Age. I understand perfectly well the looks, disbelief or shock on faces at this moment! The extreme stresses, diet, toxins, lack of adequate sleep, lack of exercise contribute largely to this dismal report. It again lies at the doorsteps of our Lifestyle. Some Symptoms of getting older: Poor Memory Wrinkles & Loss of Skin Elasticity Poor Cardiovascular Performance Weight Gain High Blood Pressure High Cholesterol Lack of Energy Insomnia Breathing Problems Decrease Libido & Sexual Performance Angina So, how do you Reverse Aging, Turn Back Time or Lower your Biological Age? Truth is, we all want to look younger longer. We can influence our aging process because Lifestyle factors play an important part. The decisions and choices about staying healthy we make are quite crucial. Your Biological Age will plummet if you: Add more fruits and vegetables to your diet. Avoid processed food Drink 8-10 glasses of water daily Incorporate physical exercise routine into your lifestyle, walking will do! Detoxify- reduce the level of toxins in your body Avoid fried and fatty foods Cut out smoking Reduce alcohol intake Control your stress levels Monitor your Blood Pressure regularly; higher blood pressure can increase the risks of strokes and other heart conditions. Get adequate sleep everyday- the body gets to repair and restore itself back to health whilst you sleep. Biological Age Testing, no doubt, is a great tool in preventative and anti-aging protocol. Armed with your test result, you can easily identify specific areas to incorporate preventative action into your lifestyle immediately. By the time you take the test again, you should have seen significant improvements. You can always feel your best and look younger longer! I wish you Optimum Health and Well-Being!!!

11 BEAUTY STILA GLITTER & GLOW LIQUID EYE SHADOW IN GOLDEN GODDESS MAYBELLINE THE CITY MINI PALETTE INGLOT GLITTER EYESHADOW NYX PROOF IT EYESHADOW PRIMER HUDA BEAUTY DESERT DUSK Get Metallic Pigmented...Arise Fashion Week Inspired! FENTY BEAUTY GALAXY PALETTE EYE SHADOW M.A.C GLITTER EYESHADOW PALETTE INGLOT EYESHADOW KEEPER NUBAN BEAUTY INTENSE SHADOW PALETTE It s about to rain richly pigmented faces and oil-slicked lips at the much anticipated Arise Fashion Week. It s going to be more than just the clothes you would wish to pull off on the runway. The 2018 runway edition will give you a preview of all the hair and makeup trends you re going to want to try. This season is all about touches of metallics and glitters in shades of all shades (a little silver swept under the eye, a little copper pressed on the center of the lid). Style rounds up the best beauty products for an eye look as strong and unapologetic as the women who will wear it on the runway. You re welcome! NYANÉ LEBAJOA BY MOJISOLA ALLEN 20

12 STYLE & DESIGN Colours Take note, these are the colours that will be hot in the spring and summer months of April till September FOR THE STYLE & DESIGN SS2018 BY FUNKE BABS-KUFEJI LAVENDER: Romantic yet elegant, it is one of the standouts of the spring/ summer 2018 colour trends. It is a perfect cool tone for the floral season that exudes feminine confidence PINK It is a true pink fit for any princess, and I think it s fair to say it s the kind of colour little girls think of when they say their favorite colour is pink MILITARY GREEN Olive Green can be considered now as a neutral hue, just like beige, it works with nononsense outfits, but is a staple in most fashionistas wardrobe these days. OFF WHITE It s the perfect choice for anyone who wants to exude purity without being all that pure. It is clean and soft a wonderful and comforting choice. YELLOW Bright and bold, Yellow is the perfect shade for the summer 2018 colour trends. It is simple and naturally cheerful, and difficult to ignore. Despite, or perhaps because of, its cheer, many designers opted to use it in very sexy and seductive ways. INIDIMI OKOJIE CLAIRE SUMMERS STEPHANIE COKER OZINNA ANUMUDU SADE AKINOSHO PURPLE A color that intrigues. The purple tone is powerful and creative, perfect for anyone who wants to draw attention. SKYE BLUE This pale blue is a charming shade that is light as air and clear as day. A fresh colour that evokes a serene sky perfect for the spring 2018 colour trends. GREEN Something about green just makes sense for spring. It s a fresh and natural color that represents renewal. Green is back also for summer 2018, this time with a delicate and fresh shade. CHOCOLATE BROWN Intense and enveloping, it will impossible to resist this shade, just like it s impossible to resist a chocolate. TOMATO RED A totally bold, entrancing hue. A season without a bright and striking red is a season where I would rather go naked. For the spring 2018 colour trends it is a Cherry Tomato, a warm and bright red that sizzles and turns heads. FOLAKE HOOTUN CHICHI AMA AGATHA ASHIOFU MIMI ONALAJA OYIN ADENUGA- OLUFEKO 22 23

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