to me THE EYES! SPECIAL EFFECTS TO RECREATE THE LOOK OR EXALT THE COLOR OF THE IRIS. EYESHADOW & CO.

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1 SHEER ALLURE! A POWDER UNIVERSE. FREE FLOW, CREAMY, EVEN LIQUID. SIP-OF-WATER EFFECT. ITS VELVET TOUCH GLIDES AND BLENDS ON THE EYELID. COLORFUL, ATOMIZED, DOUBLE REFLECTION, THREE-DIMENSIONAL. GLAMOROUS, DECIDEDLY MODERN, BUT ABOVE ALL, CHROMATICALLY ECLECTIC. to me THE EYES! SPECIAL EFFECTS TO RECREATE THE LOOK OR EXALT THE COLOR OF THE IRIS. EYESHADOW & CO.

2 FOLLOW THIS GAZE "It's the only thing we can't hide", wrote Alexandre Dumas about our gaze in his Paul Jones. It is one of few things that deserves to be glorified - we would add today, both for its peculiar and vital naturalness and for the intimate truths it implies. More than the glow or the colour of your skin, it is eye make-up that actually has the power to modify the expression of your face. Blurred, designed, natural, imperceptible, sophisticated, exaggerated... endless possibilities for endless looks. A POWDER WITH A STRONG APPEAL! In different shapes, colors, consistencies and for different purposes, eyeshadow is something that has crossed the centuries. Four thousand years ago in ancient Egypt, men and women used to color their faces with the help of powders and to enhance their eyes by putting on some makeup, independently of their social status or their age. The best makeup artists have been discussing eye makeup forever, each with their own theory. But what everyone is looking for is that touch of light that revives their face and creates a more interesting gaze. ACTION EYE PAINTING And all the colorful violence that follows. It has nothing to do with conforming to overcolored makeup: a lighter hue applied on the whole eyelid surface up to the eyebrows, a slightly darker hue coloring only the mobile eyelid and a very dark eyeshadow only for the perimeter of the eye. Precise directives are suppressed; color beyond the usual borders, makeup becomes pure expressionism. Specific marks: chromatic emphasis and a sharp stroke. Eyes Action Painting. Make-up becomes pure expressionism. Distinguishing marks: chromatic accentuation and dramatic incisiveness. Strong tones which adapt or blend in a surprising kaleidoscope of forms and textures with a single mission: to colour and define eye expression through the eyelids, in endlessly luxurious colour combinations ranging form blue to green, mauve to purple, beige to brown. Virtuous techniques join feather lightness to a perfect adherence of textures. Colour science o spot-rock look. Creativity lies in the eccentric chromatic mix combined to your own inspirational capacity. The radiant adolescence coming from an outrageously young skin, a shower with a fluid light that shapes the features and strokes the soul just like the light of a 1950s b/w movie.

3 Window: an eyeshadow that turns powder into liquid, making possible a lacquered look or a creamy tempera texture on your eyelids. Inspiration comes from cinema techniques of lighting on the set. In fact, with this malleable product you may regulate intensity and create soft shadows or technicolor contrasts. Women today feel the need for practical ways to express their own personal style, to be more spontaneous and less controlled. A major role in this is technique as regards texture: borrowing ideas from other sectors such as textiles, optics, art and medicine. Treatments to potentiate colour, to adopt bio-luminescent processes, to create pigments which are particularly sensitive to light and colour. OUR AIM: TO AMAZE! LOOKS The most fascinating? That of the near-sighted, when the eyes tighten a bit to see more clearly, provoking an increase of eye moisture, and as a consequence, of brilliance as well. If you don t happen to be nearsighted the next best thing is quality eye make-up, a precious ally in our beauty battles. PLAYING DOUBLES Double eye shadows are used this way: you apply the darker shade with the brush on the upper eyelid up to the corner of the eye, while the lighter shade is applied in a graduated halftone with the tiny sponge up to the eyebrow. DEFINING LOOKS THROUGH COLOR BLACK + LILAC =CONTRAST BROWN+SATIN BEIGE =DELICATE CHAMPAGNE ROSE +MAUVE =EFFERVESCENT PLATINUM BLONDE +BLUE =SCINTILLATING PURE GOLD+BLUISH GREEN =SOPHISTICATED LAWN GREEN+GREEN TEA =FRESH FOR EACH SHAPE ITS SPECIFIC EYESHADOW 1.APPLY EYE SHADOW with a damp sponge: your make-up will last longer. 2.FOR DEEP SET EYES: we suggest you spread the shadow on the lower half of the eyelid, while the higher half will look better with a darker shade applied in a long stroke towards the external angle of the eye. Under your eyebrow, apply an eyeshadow which is darker than your face make-up. 3.FOR PROTRUDING EYES: Use a dark eyeshadow on the entire eyelid, possibly the same colour as the iris. Do not use the iridescent type. 4.IF YOU HAVE LIGHT EYES: Avoid excessive use of eyeshadow of the same colour as your iris, to prevent a punch in the eye effect. Few seconds and les.yeux sont faits.

4 SIMPLIFIED STRATEGIES Slyness for the more agées or for those with a dull skin (especially if too tanned or with olive skin); "blend chocolate-colored pencils to the eyebrow line without decreasing its intensity. Then apply dark bronze and warm brown eyeshadow without going beyond the eye socket area. It is a "clean" and strict effect. Like an elegant huntress". SENSORIALITY Beside blending, brightness and adherence, sensoriality is the most recurring term when describing a new makeup product. It refers to a set of features that make a product pleasant to see, to touch and to smell. In the case of eyeshadow, sensoriality is satisfied if the product is light and smooth, if the powder cannot be felt, because it makes eye makeup a bit unpleasant. Consumers expect a controlled release of color and extremely easy application. About that: it does not matter if you use a brush or sponge applicator. It is always better to put a little pressure when taking the powder from the case, so that the applicator does not compact the product unnaturally thus giving its surface a "polished" effect. Everything else comes with the powder itself - if it is a quality product. The added quality of new eyeshadows is the growing sophistication of the raw materials used, creating colors that have never been seen before. In addition, they offer the wet effect, which implies a shining continuous light reflection. In alternative, there are metallic eyeshadows with a glittering silver coating. In the near future, we will definitely say our farewells to the glitter effect to prefer a very refined satin look. And scientists will keep working to improve the color purity and its performance.

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