NEW HAIRSPRAY COLLECTION

Transcription

1 NEW ON JANUARY 2011 PROMOTIONS 5 TH NEW HAIRSPRAY COLLECTION Put Redken In the SPOTLIGHT AND INCREASE RETAIL SALES boost your business with color camo GET INSPIRED. BE PART OF IT. REDKEN.COM

2 FASHION. SCIENCE. INSPIRATION. BE PART OF IT! Happy New Year from Redken! We re ready to help you make 2011 your best year yet by bringing you the tools, resources and education you need to learn better, earn better and live better. To start off the year, we ve updated and expanded our Hairspray Collection, with amazing new products, fresh new fragrances and added benefits. You ll boost retail sales when your clients see the amazing styles they can achieve with these new products! We also encourage you to become a Redken Certified Haircolorist or Redken Certified Design Stylist in These prestigious titles have helped over 2,500 salon professionals worldwide take their business and creativity to the next level. See page 12 for more information and upcoming class dates. Here s to a successful, profitable 2011! Very truly yours, 2 Karen Fuss-Zipp Vice President, General Manager Redken 5th Avenue NYC COVER MODEL S HAIRCOLOR: GLOBAL APPLICATION: 2 oz. (60 ml) 4Br Color Fusion 2 oz. (60 ml) 20 vol. Pro-oxide Cream Developer

3 Having a versatile range of hairsprays at my fingertips is key to the looks I create at Fashion Week, whether I need to secure a sculpted updo, hold natural waves, or create a glossy, lacquered finish. NEW HAIRSPRAY COLLECTION ELEVATE YOUR HAIRSPRAY EXPERIENCE Work, shape and finish flawlessly with Redken s NEW Hairspray collection, now with antioxidants for color protection and a fresh new fragrance. Featuring NEW fashion work 12 and NEW pure force 16. Runway style, everyday. Only with Redken Styling. THE HAIRSPRAY COLLECTION INCLUDES: Guido, Redken Creative Consultant NEW fashion work 12 versatile working spray Do it all with this versatile spray for working, shaping and finishing styles flawlessly. NEW pure force 16 non-aerosol fixing spray Add lasting control and spectacular shine, with a fine mist that dries in a flash. quick dry 18 instant finishing spray Control and complete any style with healthy shine and a firm, no-fuss finish. Same great formula a stylist favorite for the last 10 years! NEW & IMPROVED forceful 23 super strength finishing spray Finish styles with ultimate strength, lasting lift, shape memory and frizz-free shine. Now with a fresh new scent!

4 SALON OFFER WHILE SUPPLIES LAST 12 Redken Hairsprays (mix and match) STYLIST OFFER WHILE SUPPLIES LAST 2 Redken Hairsprays at 20% off OPEN STOCK PRODUCT SIZE SALON PRICE NEW fashion work oz. SRP RECOMMENDED MIX: 3 NEW fashion work oz. 3 NEW pure force oz. 3 quick dry oz. 3 NEW & IMPROVED forceful oz. CHOOSE FROM: NEW fashion work oz. NEW pure force oz. quick dry oz. NEW & IMPROVED forceful oz. NEW fashion work 12 NEW pure force 16 2 oz. 6.7 oz. RECEIVE FREE 1 Salon Kit including mini hairsprays NEW pure force oz. quick dry oz. Salon Price Stylist Price quick dry 18 2 oz. NEW & IMPROVED forceful oz. NEW & IMPROVED forceful 23 2 oz. SALON KIT INCLUDES: 3 NEW fashion work 12 2 oz. 3 NEW pure force oz. 3 quick dry 18 2 oz. 3 NEW & IMPROVED forceful 23 2 oz. 1 Mini Display 1 Easel Card 1 Styling Collection Look Book FREE GIFT FREE GIFT FREE GIFT FREE GIFT PROMOTION SUPPORT CHECKLIST Visit RedkenEducationOnDemand.com for in-depth product knowledge about the NEW Hairspray collection. Use your Styling Look Book to get clients inspired about the amazing looks they can create with Redken Styling!

5 PUT REDKEN IN THE SPOTLIGHT, & BOOST RETAIL SALES! Jumpstart retail sales with this exciting promotion! When you purchase a selection of best-selling Redken Haircare and Styling products, you ll receive easel cards showcasing the amazing editorial credits Redken products receive. When your clients see that editors of top fashion and beauty magazines recommend Redken, they ll be even more motivated to make a purchase! SALON OFFER 9 Redken Haircare and Styling products at 25% off (mix and match) MAKE THE MOST OUT OF REDKEN S EDITORIAL COVERAGE! Display the small easel cards on your retail shelves, next to the corresponding products. CHOOSE FROM: STYLING: Aerate oz. Blown Away 09 5 oz. Layer Lift oz. Sheer Straight oz. Velvet Gelatine oz. Structure Wax oz. Wax Blast oz. HAIRCARE: Fresh Curls Spring Mousse 5.4 oz. Real Control Slim Supreme 3.4 oz. Color Extend Rich Recovery 8.5 oz. Blonde Glam Color Enhancer Rich Vanilla 8.5 oz. Blonde Glam Color Enhancer Pure Platinum 8.5 oz. Time Reset Corrective Defense 3.2 oz. Display the large easel card in your waiting area so clients can see the prestigious press mentions Redken had in RECEIVE FREE: 1 Salon Kit including: 1 Body Full Instant Bodifier 5 oz. 1 Large Easel Card 4 Small Easel Cards Stylist Price* Make sure your salon is listed on Redken.com s salon locator potential clients use it to find products they see in magazines! *Exact price/value depends on products purchased January 2011 \ Promotions 5

6 DISCOVER REDKEN RETAIL Are you a long-time Redken Haircolor user who s never experienced our Retail products? Now s the perfect time! When you purchase any 12 Shades EQ shades, you ll receive a free retail size shampoo or conditioner! Visit Redken.com to learn more about our Retail products you can also go to RedkenEducationOnDemand.com to watch FREE product knowledge videos about our Haircare and Styling collections. SALON OFFER 12 Shades EQ 2 oz. shades RECEIVE FREE 1 Shampoo 10.1 oz. OR 1 Conditioner 8.5 oz. CHOOSE FROM: Color Extend All Soft Salon Price BONUS OFFER 18 Shades EQ 2 oz. shades Salon Price RECEIVE FREE 1 Shampoo 10.1 oz. 1 Conditioner 8.5 oz. CHOOSE FROM: Color Extend All Soft 6

7 BLEND AWAY HIS GRAY, INCREASE YOUR PROFITS! Color Camo 5 minute custom gray camouflage has everything you need to take your men s color business to the next level, including quick processing time, easy application low maintenance results, versatile coverage options, and more! Color Camo was also named Best Men s Haircolor in 2010 Launchpad Magazine s Readers Choice Awards. Encourage your male clients to blend away gray by offering a FREE Redken For Men grooming gift with every Color Camo service! SALON OFFER 6 Color Camo shades (mix and match) RECEIVE FREE 4 Client Redken For Men Grooming Kits 1 Color Camo free gift tent card CLIENT OFFER 1 Color Camo service RECEIVE FREE 1 Redken For Men Grooming Kit including: 1 Redken For Men Go Clean mini 1 Redken For Men Grip Tight mini Salon Price Color Camo keeps my clients coming back to maintain their sharp, confident look it s a great sales booster! Use the consultation to create a customized haircolor plan just for him and guarantee more revenue for you. Jenny Balding, Redken For Men Consultant PROMOTION SUPPORT CHECKLIST Visit Redken.com/MyBusinessToolbox to order postcards to let clients know about this great offer! January 2011 \ Promotions 7

8 REDKEN.COM SAVE 20% ON SCALP RELIEF DANDRUFF CONTROL SHAMPOO Did you know that dandruff is often at its worst during the winter? Help your clients relieve dandruff and its symptoms with Scalp Relief Dandruff Control Shampoo! g, itching and irritation DANDRUFF CONTROL TECHNOLOGY/KEY INGREDIENTS: Dandruff Control Hydro-Zone System ff Control ne SystemPyrithione Zinc Leaves scalp hydrated, clarified and relieved Fights, eliminates and controls dandruff, flaking, itching and irritation ydrated, clarified and relieved Zinc tes and controls dandruff, flaking, itching and irritation SALON OFFER Scalp Relief Shampoo 10.1 oz. at 20% off CLIENT OFFER Scalp Relief Shampoo 10.1 oz. at 20% off der Extract hes & clarifies COMBAT System n es RELIEVE AND CLARIFY COMBAT RELIEVE AND CLARIFY Pyrithione Zinc Hydro-Zone System Pyrithione Zinc Pyrithione Zinc fights & helps eliminate dandruff Zinc: Fights and controls Glycerin Lavender Extract Pyrithione dandruff Zinc GET INSPIRED. BE PART hydrates OF IT. soothes & clarifies fights & helps eliminate dandruff HYDRO-ZONE SYSTEM: Hydrates, clarifies and rebalances the scalp and maintains its COMBAT RELIEVE AND CLARIFY moisture equilibrium. Hydro-Zone System Lavender Extract Glycerin: Hydrates soothes & clarifiesscalp Glycerin hydrates Pyrithione Zinc Pyrithione Zinc fights & helps eliminate dandruff GET INSPIRED. BE PART OF IT. Pyrithione Zinc REDKEN.COM Lavender Extract: fights & helps eliminate Soothes dandruff & clarifies Lavender Extract soothes & clarifies RELIEVE AND CLARIFY Pyrithione Zinc Salon Price Client Price GET INSPIRED. BE PART OF IT. REDKEN.COM JOIN THE CLUB BECOME A CLUB 5TH AVENUE ELITE SALON! Club 5th Avenue Elite salons enjoy special perks and privileges as a reward for their loyalty, including: 4 club points for every $1 spent Exclusive previews of new products In-salon education Listed first on Redken.com s salon locator 2 complimentary tickets to the Redken Symposium, including V.I.P seating at the Grand Opening celebration and in all classrooms To qualify as a Club 5th Avenue Elite salon, you must maintain $12,500+ in quarterly purchases ($50,000 annual minimum) and use Redken brands exclusively in the following categories: Haircolor, Texture, Haircare, Men s and Styling WANT TO LEARN MORE? Contact your Redken Sales Consultant, call the Redken Salon Care Department at or visit Redken.com/C5A! 8

9 SNEAK PREVIEW! 1ST QUARTER 2011 REWARD KITS (JANUARY 2011 MARCH 2011) The 1 st quarter reward kits will help you boost your business and express your creativity, with fashion and editorial inspiration from The Inspiring World of Redken! HAIRCOLOR REWARDS PROGRAM DID YOU GET YOUR 4 th QUARTER REWARD KIT? If you purchased over $1,000 of Redken Haircolor in the past 3 months, be on the lookout for your 4 th quarter reward kit! Stay on TRack with the 365 Days of Color Calendar Use the 365 Days of Color Calendar to track your purchases, so you can stay on target for a year s worth of rewards in 2011! Here s how: Option 1: Dollar Amount Color Fusion/ Cover Fusion: Option 2: tubes/bottles Color Fusion/ Cover Fusion: The 4 th quarter reward kits feature a wealth of materials to help you build business and advance your education, including backbar products, packettes for client sampling, Redken Education On Demand offerings, and the 365 Days of Color Calendar. Shades EQ: Shades EQ: Color Gels: Color Gels: MONTHLY TOTAL: MONTHLY TOTAL: Option 1: Track the dollar amount spent on each purchase Option 2: Track the number of bottles/ tubes and multiply by the price Haven t heard about Color Advantage yet? Visit Redken.com/ColorAdvantage or talk to your Redken Sales Consultant for details! January 2011 / Promotions 9

10 REDKEN HAIRCOLOR EXCLUSIVE CONVERSION PROGRAM EVEN BETTER IN 2011! The right haircolor makes all the difference in growing your salon s business! This year, make sure you re using the best Redken Haircolor brands for your mix of clientele. It s now even easier to introduce Redken Haircolor into your salon. PROGRAM FEATURES: RETAIL SUPPORT CONVENIENT EDUCATION CUSTOM BUSINESS PLAN ASK YOUR REDKEN SALES CONSULTANT FOR DETAILS! 10

11 UPCOMING REDKEN PROMOTIONS RETAIL PROMOTIONS JANUARY FEBRUARY MARCH Watch for the latest additions to the Redken Hairspray Collection: Fashion Work 12 and Pure Force 16! Boost retail sales with Redken in the Spotlight, a promotion showcasing Redken s great editorial mentions. 20% off Scalp Relief Dandruff Control Shampoo. Get loose. Stay flexible. Be on the lookout for a NEW Redken For Men styling product! Boost business with our sampling promotion! Let clients know about one of Redken For Men s best-sellers, grip tight holding gel. Receive FREE samples with the purchase of 6 full-size products! Look for a great offer on our Style Connection line from Redken Styling. Redken leads the way in innovation once again with a NEW Haircare collection for thinning hair! Haircare Duo prepacks with a FREE sample! Get ready for spring with a NEW waterresistant haircare product. Time Reset At-Home Porosity Filler Kits now available for retail! Our new ongoing Retail Sampling Program starts this month get rewarded for your Haircare and Styling purchases with client samples! SERVICE/ BACKBAR PROMOTIONS Try Redken Haircolor and take advantage of the new and improved Haircolor Exclusive Conversion Program! Capture your male clients attention by offering a FREE Redken For Men gift with their Color Camo service. Look for Redken s latest haircolor collection, Gold Rush, featuring three NEW Cover Fusion shades. Plus, get a chance to win free tickets to The Redken Exchange for an exclusive Gold Rush class! Get ready for a new program to help you discover Redken s Education Platform and brand your salon with Redken Color Gear. YOUR SALON MEETING Encourage your staff to visit RedkenEducationOnDemand.com for in-depth knowledge on our NEW Hairspray Collection. Demonstrate the NEW Gold Rush techniques at your salon meeting to get stylists inspired and re-energized. It s the perfect service to offer haircolor clients during their consultations! Review the materials included in the intro kit and visit RedkenEducationOnDemand.com to learn more about our innovative NEW Haircare collection for thinning hair! ALL PROMOTIONS ARE SUBJECT TO CHANGE AND AVAILABLE WHILE SUPPLIES LAST. January 2011 \ Promotions 11

12 COLOR SESSIONS» THE REDKEN EXCHANGE Color 911 July 18 19, September Color 911: The Next Dimension October Color and Know Why February 14 17, March 14 17, April 11 14, May 9 12, June 13 16, July 11 14, August 8 11, September 12 15, October 10 13, November Coloring Out of Your Mind February 21 23, April 18 20, June 20 22, August 15 17, October December 5 7 Mixing It Up Formulation February 28 March 2, June 27 29, September 19 21, November DESIGN SESSIONS» Cut and Know Why February 14 17, March 14 17, April 11 14, May 9 12, June 13 16, July 11 14, August 8 11, September 12 15, October 10 13, November Cutting Over the Top February 21 23, April 18 20, June 20 22, August 15 17, October 17 19, December 5 7 Cutting with Sam + Chris January 31 February 1, May 16 17, October 31 November 1 Diagnostic Design February 28 March 2, June 27 29, September 19 21, November COMBO SESSIONS» Everything s Included January 31 February 2, March 28 30, May 23 25, July 25 27, September 26 28, October Everything s Included 2 February 7 9, March 21 23, April 25 27, June 6 8, August 1 3, October 3 5 Full On Curls March 21 23, August Total Design & Color Immersion August 29 September 1 SPECIALTY SESSIONS» Best Blondes March 28 30, August 1 3 Dressing the Bride July Finish and Know Why April 4 6 Gray Matters June 6 8 Just Cut the Darn Thing July Platform Artistry April Red Retention May Session Skills and Photo March 7 9, October 3 5 Shapes & Shadows March SESSION CALENDAR SET YOURSELF APART! BECOME A REDKEN CERTIFIED haircolorist OR DESIGN STYLIST Redken knows that there are salon professionals who have an amazing gift for color and design. To recognize and reward these artists, and help them promote their exceptional skills, we offer Redken Haircolor Certification and Redken Design Certification. These prestigious programs have certified over 2,500 salon professionals worldwide. After you become a Redken Certified Haircolorist or Redken Certified Design Stylist, other salon professionals and your clients will respect your expertise and view you as a design authority. You will be able to use this prestigious title to highlight your status and expand your business. Benefits of being Redken Certified include a special listing on Redken.com and your own personal profile page, a certificate to display in your salon, logo usage rights to promote your status and much more! We encourage you to be part of it! REDKEN HAIRCOLOR CERTIFICATION» March 18-20, September REDKEN DESIGN CERTIFICATION» April 15-17, October LOG-ON TO REDKEN.COM OR CALL REDKEN4 FOR MORE INFORMATION AND TO REGISTER. To see class descriptions, register or for more information, call or log-on to Redken.com. 12

13 FIRST MONTH SUBSCRIPTION FREE ON REDKEN EDUCATION ON DEMAND Enter the code PERSONALFREE* at checkout to receive a one-month subscription to RedkenEducationOnDemand. com. It s a great resource to inspire your staff, train new stylists, improve your skills, prepare for the Redken Certified Haircolorist and Design Stylist exams, and more! CHECK OUT THESE VIDEOS AND MANY MORE! WIN A NINTENDO WII AND A BUSY SCISSORS GAME! Redken has partnered with Nintendo to create Busy Scissors, a new game for Nintendo Wii and Nintendo DS! The game takes place in a Hollywood-based salon and allows users to cut, color, blow dry and style all in a quest to advance their reputation and their careers. Enter to win your own copy and gaming unit! Grand Prize HAIRCOLOR DESIGN FINISHING 1 Grand Prize winner will receive a Nintendo Wii Unit and the Redken-sponsored Nintendo Wii Busy Scissors Game. Redken Certified Haircolorist Workshop Redken Design Certification Workshop Classic Chignon Second Prize BUSINESS BUILDING BUSINESS BUILDING 360 View: Creating Client Loyalty Bruised Color Visit RedkenEducationOnDemand.com for more information! PRODUCT KNOWLEDGE Cover Fusion 5 Second Prize winners will receive a Nintendo DS Unit and the Redken-sponsored Nintendo DS Game Busy Scissors Redken Education On Demand is now even more affordable! Subscription Packages start at just $19.99 per month. Enter today at Redken.com/BusyScissors *Offer valid until February 28, Valid only for Personal Monthly subscriptions. One subscription per account. Subscription can be cancelled at anytime. January 2011 \ Promotions 13

14 STAY CONNECTED WITH REDKEN! Follow us on Twitter and become our fan on Facebook to get the latest news from Redken, and to hear about special offers, giveaways and contests! ENTER TO WIN ONE OF 100 NEW FASHION WORK 12 VERSATILE WORKING SPRAYS! TWO WAYS TO WIN: on Twitter and then mention #redkendealsheet in a tweet. 2. Visit facebook.com/redken to become a fan and mention Redken Deal Sheet on the Redken Facebook wall. Product List Product Case Retail Salon Case Order Qty Price Price Price Qty HAIRCARE Shampoos (+) All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing Cream, Real Control, Smooth Down, Time Reset 1.7 oz. 50 _ 10.1 oz. 12 _ Liter 12 _ Gallon 4 _ Conditioners (+) All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Fresh Curls, Real Control, Smooth Down, Time Reset Liter 12 _ Gallon 4 _ Treatments All Soft Heavy Cream super treatment All Soft Gold Glimmer perfecting shine treatment 1.7 oz. 24 _ Blonde Glam Color Enhancer Perfect Platinum 1.7 oz. 50 _ Blonde Glam Color Enhancer Rich Vanilla Blonde Glam Dream Whip protective softening mousse 5.4 oz. 12 _ Body Full Instant Bodifier volumizing foam Body Full Volume Amplifier thickening lift spray 1.7 oz. 40 _ Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz. 12 _ Color Extend Rich Recovery protective treatment 1 oz. 100 Color Extend Total Recharge inner hair fuel Color Extend Shine Enrich protective shine serum 3.4 oz. 12 _ Color Extend Sun After-Sun Mask Color Extend Sun Solar Screen SPF 12 Color Extend Sun Sparkling Shield leave-in smoother Extreme Anti-Snap leave-in treatment 1.7 oz. 24 _ Extreme Deep Fuel durable strengthening treatment (Box of 5 x.68 oz.) 12 _ Extreme CAT Treatment protein reconstructing treatment Extreme Iron Repair heat activated protector 1 oz. 24 _ Extreme Rescue Force fortifying treatment Fresh Curls Spring Mousse leave-in anti-frizz activator for lazy curls 5.4 oz. 12 _ Fresh Curls Curl Recovery intensive rinse-out mask 1 oz. 24 _ Fresh Curls Curl Refiner leave-in anti-frizz detangler Fresh Curls Curl Boost scrunching spray gel Real Control Intense Renewal super moisturizing mask Real Control Crema Care daily nourishing styling treatment 1.7 oz. 24 _ Real Control Slim Supreme slimming serum* 1 oz. 75 _ 3.4 oz. 12 _ Real Control Mineral Elixir dazzling smoothing oil 4.4 oz. 12 _ Real Control Overnight Treat night recovery 3.4 oz. 12 _ (continued)

15 Product Case Retail Salon Case Order Qty Price Price Price Qty Product Case Retail Salon Case Order Qty Price Price Price Qty Product Case Retail Salon Case Order Qty Price Price Price Qty Product Case Retail Salon Case Order Qty Price Price Price Qty v Texture Water Wax 03 shine defining pomade 1.7 oz. 12 _ Rewind 06 pliable styling paste.75 oz. 144 _ Wax Blast 10 high impact finishing spray-wax 2 oz. 24 _ 4.4 oz. 12 _ Rough Paste 12 working material.75 oz. 144 _ 2. Hardwear 16 super strong gel** 1/2 Liter 12 _ Structure Wax 17 classic styling wax 1.7 oz. 12 _ Curl Soft Spin 05 curl-enhancing gel Ringlet 07 curl perfecting lotion 6 oz. 6 _ Curl Wise 14 curl defining cream Heat Styling Satinwear 02 ultimate blow-dry lotion 1 oz. 24 _ Iron Silk 07 ultra straightening spray Blown Away 09 protective blow-dry gel 1/2 Liter 12 _ Spray Starch 15 versatile ironing spray Hot Sets 22 thermal setting mist 1/2 Liter 12 _ Hairsprays Workforce 09 flexible volumizing spray 2 oz. 24 _ 11 oz. 12 _ Headplay 12 pliable working spray Fashion Work 12 versatile working spray* 2 oz. 24 _ 11 oz. 12 _ Pure Force 16 non-aerosol fixing spray* 1.7 oz. 24 _ 6.7 oz. 12 _ Quick Dry 18 instant finishing spray** 2 oz. 24 _ 11 oz. 12 _ Forceful 23 super strength finishing spray** 2 oz. 24 _ 11 oz. 12 _ Style Connection Matte Sponge 05 rugged texturizer 1.7 oz. 12 _ Velvet Gelatine 07 cushioning blow-dry gel 3.4 oz. 12 _ Wool Shake 08 gel-slush texturizer 5 oz. 6 _ Real Control Thermal Resist inner hair repair Smooth Down Butter Treat smoothing treatment 1.7 oz. 24 _ Smooth Down Detangling Cream leave-in smoother 1.7 oz. 24 _ Smooth Down Heat Glide protective smoother Time Reset Youth Revitalizer Time Reset Corrective Defense 3.2 oz. 12 _ Time Reset At-Home Porosity Filler Kit 4 x 0.5 oz 12 _ Time Reset Client Kit 6 _ Pre Art Liter 12 _ Redken Chemistry Color Extend Shot Phase 16.9 oz. (1/2 Liter) 12 _ Extreme Shot Phase 16.9 oz. (1/2 Liter) 12 _ Clear Moisture Shot 16.9 oz. (1/2 Liter) 12 _ Smooth Down Shot Phase 16.9 oz. (1/2 Liter) 12 _ All Soft Shot Phase 16.9 oz. (1/2 Liter) 12 _ Real Control Shot Phase 16.9 oz. (1/2 Liter) 12 _ Time Reset Filler Shot Phase 7.6 oz. 12 _ Shot Phix 3.5 phix phase sealer Shot Phix 5.5 phix phase sealer Redken Chemistry Try Me Kit 4 _ STYLING Straight Sheer Straight 06 lightweight straightening gel 3.4 oz. 12 _ Align 12 protective straightening lotion Power Tame 16 intense straightening balm Shine Glass 01 smoothing serum 2 oz. 48 _ 4 oz. 12 _ Outshine 01 anti-frizz polishing milk 3.4 oz. 12 _ Vinyl Glam 02 mega shine spray 3.4 oz. 24 _ Volume Thickening Lotion 06 body builder 1/2 Liter 12 _ Rootful 06 root lifting spray Layer Lift 07 length elevating spray-gel 5.7 oz. 12 _ Full Frame 07 protective volumizing mousse 2 oz. 24 _ Aerate 08 bodyfying cream-mousse 2.3 oz. net wt. 12 _ Contour 08 shaping lotion Guts 10 volume spray foam 2 oz. 24 _ oz. 12 _ REDKEN FOR MEN Haircare Clean Spice 2-in-1 conditioning shampoo 10 oz. 12 _ Liter 12 _ Mint Clean invigorating shampoo 10 oz. 12 _ Liter 12 _ Cool Finish invigorating conditioner 10 oz. 12 _ Liter 12 _ Densify texturizing shampoo 10 oz. 12 _ Go Clean daily care shampoo 10 oz. 12 _ Liter 12 _ Finish Up daily weightless conditioner 10 oz. 12 _ Liter 12 _ Styling Mint Fix sweat-resist gel Stand Tough extreme gel Grip Tight holding gel Get Groomed finishing cream Work Hard molding paste 3.4 oz. 12 _ Mint Shape forming paste 3.4 oz. 24 _ Disrupt fiber gum 4.6 oz. 12 _ Outplay texture putty 3.4 oz. 24 _ High Rise hard wax 1.7 oz. 12 _ Maneuver working wax 3.4 oz. 24 _ Polish Up pomade 3.4 oz. 24 _ Shine Form defining wax 2. Skin/Body care Cleanse acid balanced cleansing bar 5.3 oz. 36 _ Mint Rush invigorating hair and body wash 6.8 oz. 12 _ Haircolor Color Camo 2 oz. 36 _ Pro-Oxide Cream Developer 10v Liter 6 _ HAIRCOLOR Shades EQ Equalizing Conditioning Color Gloss & Color Kickers 2 oz. 36 _ Shades EQ Crystal Clear 16 oz. 12 _ Liter 6 _ Color Fusion Advanced Performance Color Cream& Hi-Fusion** 2.1 oz. 36 _ Cover Fusion Low Ammonia 100% Coverage Color Cream** 2.1 oz. 36 _ Color Gels Permanent Conditioning Haircolor & Fashion Gels 2 oz. 36 _ Haircolor Collection Kits Shades EQ Salon Intro Kit 1 _ Stylist Trial Kit 4 _ Color Fusion Salon Intro Kit** 1 _ Stylist Trial Kit** 4 _ Color Gels Salon Intro Kit 1 _ Stylist Trial Kit 4 _ Developers Color Gels Developer 10v, 20v, 30v, 40v Liter 6 _ Pro-Oxide Cream Developer 10v, 20v, 30v, 40v 16 oz. (20v only) 12 _ Liter 6 _ Shades EQ Processing Solution Liter 6 _ Lighteners Blonde Icing Conditioning Cream Developer 20v, 30v, 40v Liter 6 _ Blonde Icing Power Lift Conditioning Cream Lightener Ammonia 17.6 oz. 6 _ Blonde Icing Conditioning Cream Lightener Ammonia-Free 17.6 oz. 6 _ Blonde Dimensions Dust-Free Conditioning Lightener 8 oz. 12 _ 32 oz. 6 _ Lift 5/15 Highlifting Cream 1 oz. 72 _ Lift 5/15 Highlifting Booster 21.1 oz. 12 _ Up To 7 De-Dusted Lightener 16 oz. 12 _ 32 oz. 6 _ Haircolor Maintenance Color Thickener 4 oz. 12 _ TEXTURE Acid Waves Creative Curl 24 _ Inner Secret 24 _ Alkaline Waves Vector Plus 24 _ Vector Plus Extra Body 24 _ SALON GEAR Color Gear Salon Basics Tint Bowl n.a. _ Wide Brush/Long Bristles N.A. _ Wide Brush/Short Bristles N.A. _ Narrow Brush/Long Bristles N.A. _ Narrow Brush/Short Bristles N.A. _ Applicator Bottle n.a. _ Measuring Cup n.a. _ Organizer Tray Cream n.a. _ (Regular holds 42) Organizer Tray Cream (Mini holds 21) n.a. _ Organizer Tray Liquid (Regular holds 36) n.a. _ Tube Key n.a. _ Specialty Detailing Freehand Brush N.A. _ (Angled Brush) Detailing Etching Wand n.a. _ (Mascara Wand) Technique Board n.a. _ Spray Water Bottle n.a. _ Mini-Spatula n.a. _ Mini-Whisk n.a. _ Clips (set of 8) n.a. _ Magnetic Clip Wristband N.A. _ Blonde Icing Scoop n.a _ Apparel Redken Favorite Cape n.a. _ DuraSilk All Purpose Cape N.A. _ DuraSilk All Purpose Apron N.A. _ DuraSilk Client Wrap n.a. _ Swatches & More Shades EQ Swatch Book N.A. _ Color Fusion Swatch Book N.A. _ Color Gels Swatch Book N.A. _ Swatch Cards n.a. _ Shade Charts n.a. _ Shade Stickers n.a. _ Haircolor & Texture Guide N.A. _ Haircare/Styling Gear Redken Chemistry n.a. _ Shot Shaker Pumps Liter (White) n.a. _ Liter (Black) n.a. _ Gallon (Black) n.a. _ Business Tools Reinventing Space Book N.A. _ Inspiring World of Redken Vol I N.A. _ Inspiring World of Redken Vol II N.A. _ Art of Consultation Kit* n.a. _ All retail prices are suggested only. * new product ** new price + not all sizes available for every product N.A. = Not Applicable. January 2011 \ Promotions 15

16 WINNING THE FIGHT AGAINST DIVERSION WE VE CUT DIVERSION BY 62% SINCE 2008 At Redken, we re committed to ensuring the quality of our products and protecting the integrity of our salon network we do not tolerate diversion of any kind. Over the past two years, we ve achieved industry-leading results in cutting diversion. YOU CAN HELP TALK TO YOUR CLIENTS ABOUT DIVERSION! PERCENT DECREASE IN DIVERSION VOLUME 10.0% 0.0% -10.0% -20.0% -30.0% -40.0% -50.0% -60.0% -70.0% -80.0% DIVERSION -27% -62% REDKEN Q vs. Q Q vs. Q Let your clients know why purchasing Redken products from an authorized retailer guarantees the best experience and protects their safety. Visit Redken.com/MyBusinessToolbox to order Anti-Diversion client cards hand them out with every retail purchase to educate your clients on the risks of purchasing Redken products from unauthorized outlets. Embed the L Oréal Professional Products Anti-Diversion video into your salon s website so clients know you are committed to supplying them with authentic Redken products find it at youtube.com/ppdloreal. Let your clients know about Redken s product guarantee, which is only for products purchased in an authorized salon. If your client is not satisfied with our product s performance, he or she can receive a full refund within 4 weeks with a salon receipt. Speak to your Sales Consultant or go to Redken.com for more information. If you are approached by a collector, please get his or her name and phone number and contact L Oréal Professional Products Division at NoDivert@aol.com, or call our hotline at January 2011 \ Promotions All rights reserved. U /10