Roll-out of the «Atelier de Courcelles» network: After 5 new points of sale in 2009, CWF plans 20 more openings in 2010

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Britton Conley
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1 CWF NEWS

2 Roll-out of the «Atelier de Courcelles» network: After 5 new points of sale in 2009, CWF plans 20 more openings in 2010 The group is on track to reach its 2010 goals for the development of its integrated distribution network. Paris - 15 December 2009 The Atelier de Courcelles concept of multibrand shops for high end children s ready-to-wear, launched in March 2009 by the Children Worldwide Fashion (CWF) group, comprised five points of sale, wholly owned or in partnership, as of the end of The first Atelier de Courcelles shop opened on 7 March 2009 at 113 Avenue Victor Hugo in Paris, followed by the first branch in London on 28 August Located in Westfield, London s largest top-end shopping center, the latter outlet marked the banner s debut on the British market. In France, the group opened a new point of sale as a partnership in Brest on 17 August During the same month, the existing shops in Rennes and Lyon were converted to the new concept. Atelier de Courcelles offers an original, creative and highly complementary product range, with collections by BOSS, Burberry, DKNY, Chloé, ELLE, Escada, Marithé+François Girbaud and Timberland for children aged 0 to 16. The mix of labels is adapted for each shop depending on its space and location, as well as the needs and tastes of local consumers. In 2010 the CWF group plans to open some 20 more shops as stand-alone and partner stores, in Western Europe, Eastern Europe and the Middle East. The group is on track to fulfill its ambition of having 50 points of sale in operation worldwide within three years. The Atelier de Courcelles concept Developed in collaboration with the well-known designer Christophe Pillet, Atelier de Courcelles offers a new approach to top-end children s ready-to-wear. The name Atelier de Courcelles evokes creativity and the Parisian couture spirit, forging a conceptual link between the worlds of fashion and childhood. The shop design updates the signature features of classic Parisian architecture, with a contemporary reinterpretation of its moldings, woodwork and parquet flooring. The decor provides a spare, tasteful setting to spotlight the products, with a color scheme based on warm shades of white.

3 Launch of the BOSS Kidswear Spring/Summer 2010 collection Paris - 15 December 2009 After the signing of an exclusive licensing agreement between the Children Worldwide Fashion group (CWF) and the HUGO BOSS group in March 2009, CWF is confirming the launch of the BOSS Kidswear Spring/Summer 2010 collection for girls and boys aged 4 to 16. Previewed at the Pitti Immagine Bimbo trade fair in Florence in June 2009, the BOSS Kidswear collection went on sale in January 2010 in selected points of sale in Western Europe, Eastern Europe, Russia and the Middle East. Co-designed by HUGO BOSS and CWF, the BOSS Spring/Summer 2010 children s collection comprises four lines for boys and two for girls, conceived to meet all of their wardrobe needs with lifestyle, sportswear and formal looks. Premium materials, impeccable cuts and emblematic details characterize this exclusive collection inspired by the most distinctive elements of the BOSS style. Targeting a highly selective network of multibrand retailers, department stores, HUGO BOSS shops and CWF Atelier de Courcelles stores, the distribution will start with the Western European markets, Russia, the Eastern European countries and the Middle East before expanding to the other regions of the world. The agreement with BOSS strengthens CWF s already strong position in the international operation of high end and luxury brand licenses. «It is with much pride and enthusiasm that we announce our collaboration with HUGO BOSS. This new license perfectly complements the CWF portfolio since it allows consolidating the legitimacy of CWF in top of the range and luxury children s brands development and expanding CWF product offering to better serve its customers» declared Chrystel Abadie-Truchet, CWF President. «Being the European leader in top of the range and luxury children s fashion under license, CWF has a strong expertise in designing, producing, and distributing the children s collections of various luxury and premium brands. The cooperation between our two companies will allow HUGO BOSS to successively extend the BOSS Kidswear collection» said Mr. Philipp Wolff, Director of Communication at HUGO BOSS, emphasizing the strategic significance of the new license agreement.

4 THE CWF GROUP

5 Our mission: to offer our unique expertise in top of the range children s ready-to-wear fashion to international brands. As the heir to more than 45 years of HISTORY in children s ready-to-wear, today Children Worldwide Fashion (CWF) is the European LEADER in top of the range and luxury children s fashion under licence, with 8 prestigious international brands. Endowed with the largest dedicated children s fashion STYLE STUDIO in Europe, CWF can lay claim to CREATIVITY as the driver of its development and enjoys a unique KNOW-HOW spanning all the different areas of the organization. From design to display in our stores, this EXPERTISE is always completely dedicated to the BRANDS, in a permanent process of excellence in both the products and the quality of service. Which means we always provide the very best of our know-how to our CUSTOMERS and all our PARTNERS. Chrystel Abadie-Truchet, CEO CWF

6 CWF S HISTORY Created in 1999 from the purchase of Albert SA a specialist in children s ready-to-wear by the Artal group, Children Worldwide Fashion (CWF) is heir to four decades of children s fashion Creation in Les Herbiers (France) of Albert SA, a company designing, producing and distributing owned children s brands Strategic move: from mass-market own brands to top of the range brand licences. Signing of the Donna Karan New York licence Signing of the ELLE and Timberland licences. Transition from integrated production to a sourcing strategy Takeover of the business Albert SA by the Artal group, and creation of Children Worldwide Fashion Signing of the Burberry licence Launch of concessions integrated within department stores in France with Galeries Lafayette Development of concessions within department stores in Spain with El Corte Inglés Signing of the Marithé+François Girbaud licence (first collection marketed in Spring/Summer 2007), and opening of the first owned Younly store in Paris Signing of the Chloé, Escada and Missoni licences (first collections marketed in Autumn/ Winter 2007) and outsourcing of logistics Continued roll-out of department store concessions in Europe: La Rinascente in Italy, 2008 Inno in Belgium, House of Fraser in the UK and opening of Younly shops in Dubai and Saint Petersburg. Development of the international activity on new territories: Japan, China, Middle-East Signing of the BOSS Kidswear licence (first collection marketed in Spring/Summer 2010) Launching of the new store concept Atelier de Courcelles: 5 opened stores at end 2009, 20 openings planned worldwide in 2010.

7 CWF S MISSION As the European leader in top of the range and luxury children s fashion under licence, Children Worldwide Fashion is a partner to brands with a worldwide reputation for their collections for girls and boys from 0 to 16: A business dedicated solely to licence, paying full attention to meeting the expectations and needs of partner brands, and to guarantee there can be no competition with own brands. A constant attention paid to the quality of products and services, to develop brands with strong added value. A portfolio of complementary labels with strong values, to address all the lifestyle expectations and needs of 0/16 year-olds: BOSS, Burberry, Chloé, DKNY, ELLE, Escada, Marithé+François Girbaud and Timberland. An international presence, to create visibility for the brands in the best distribution networks in Europe and the export market.

8 CWF S KNOW-HOW With 45 years experience in fashion for children from 0 to 16, CWF controls the entire process of design, production and distribution, which means we offer: Unique know-how in the market, enabling CWF to guarantee its partners: - Knowledge of the children s ready-to-wear market with an in-depth understanding of its evolutions and distinctive features. - Expertise in each specific age segment: newborn, infant, kid and junior. - Respect for the identity of each brand, its history and values. Control of the entire value chain, because CWF has: - A style and product development studio employing more than 200 people. - Dedicated teams for each brand for product design, marketing and development. - Centralised logistics in France. - A high quality, worldwide distribution network, strengthened by the development of integrated distribution in department stores (concessions), and stores owned or in partnership (Atelier de Courcelles).

9 CWF DISTRIBUTION NETWORK CWF is present in the major international markets, and has had a network of shops in its own right since Established internationally with: - A presence in every continent, through 56 countries in Europe, the Middle East, Asia and North America. - A controlled distribution network of 2,700 stores including 2,500 independent multibrand stores and 160 department stores, with 120 corners under concession: Galeries Lafayette, Printemps, El Corte Inglés, La Rinascente, Inno, House of Fraser. A selective distribution to suit the positioning of each brand. A dedicated network, the Atelier de Courcelles stores: - A network of multibrand shops devoted to top of the range children s fashion, developed as stand-alone or in partnership. - 5 Atelier de Courcelles stores opened in 2009 in Paris, Lyon, Rennes, Brest and London. - A fast-growing roll-out plan: twenty openings planned by end 2010 and around fifty over the next three years, in Europe, Middle East, Russia and Asia. - A network of stand-alone stores supplemented by store concessions developed in partnership. Atelier de Courcelles information and store locator on

10 CWF S KEY DEVELOPMENT AREAS In its position as leader in the European market for prestige children s readyto-wear under licence, the CWF group s development strategy is concentrated around three major areas: Developing the brand portfolio through the introduction of new licences with a strong reputation in complementary areas and styles. Pursuing international development, by reinforcing the market share on historic markets, and through a fast-growing development on territories such as Middle East, Russia and Eastern Countries, Asia and North America. Increasing the Atelier de Courcelles stores network, with the objective of fifty openings over the next three years, both in stand-alone and in partnership, in Europe, Middle East, Russia and Asia.

11 KEY FIGURES FOR CWF 45 years experience in children s fashion. Turnover of 170 million. More than 80% of sales exported. More than 7 million items sold per year. Sales presence in 56 countries with 8 subsidiaries in key markets. 2,700 points of sale, 120 concessions in department stores, 20 Atelier de Courcelles stand-alone and partner shops planned by end prestigious showrooms in France and abroad. 1,000 employees worldwide. Children s fashion clothing market Children s clothing in Europe represents 25.4 billion, of which 3.5 billion is from the premium and luxury sector. Source: Global industry Analysts/CWF

12 CWF CONTACTS Headquarters Avenue des Sables Les Herbiers Cedex T : F : contact.france@groupecwf.com Showroom 82 rue de Courcelles Paris T : F : CWF Italia Via Savona Milano T : F : contact.italia@groupecwf.com CWF España Avenida La Salle Reus Tarragona T : F : contact.espana@groupecwf.com CWF UK Olympic House 317/321 Latimer road London W10 6RA T : F : contact.uk@groupecwf.com CWF Benelux 5 rue de Crayer 1000 Bruxelles T : /72 F : contact.benelux@groupecwf.com CWF Portugal Avenida Infante D. Henrique, n 332, Edificio 2, R/C, Paroisse de Santa Maria dos Olivais, Lisbonne T : F : contact.portugal@groupecwf.com CWF Canada 1699 St-Patrick Suite 102 Montreal Québec H3K 3G9 T : F : contact.canada@groupecwf.com CWF Asia Level 25, Bank of China Tower, 1, Garden Road, Central, Hong-Kong contact.asia@groupecwf.com CWF Australia 263 Clarence street Sydney NSW 200 T : F : CWF USA Llc 120 East Main Street Suite 346 Ramsey, NJ 07446

13 PRESS CONTACTS CWF - Headquarters Communication Laetitia ALET T: F: laetitia.alet@cwf.fr Richard Pestour Communication 133 boulevard Haussmann Paris T: F: ksf@richardpestour.com FBR Francesca Ballini Richards Via Benedetto Marcello Milano T: fbr@fbreurope.com Agencia de prensa ANA NEBOT C/ Bailen 63 - Entresuelo 1a Barcelona T: helenaramada@ananebot.com CWF UK Lucy Carter Olympic House 317/321 Latimer Road London W16 6RA T: lucy.carter@cwf.fr CWF Portugal Sonia Silva Avenida Infante D. Henrique, n 332, Edificio 2, R/C, Paroisse de Santa Maria dos Olivais, Lisbonne T: sonia.silva@brodheim.pt

14 THE CWF BRANDS PORTFOLIO

15 HUGO BOSS history Founded in 1923 in Metzingen, Germany, HUGO BOSS today represents fashion and lifestyle in the premium segment across the globe. The group has more than 6,100 points of sale in 110 countries. The number of own retail stores increased to 330 worldwide. Over 1,300 stores and shops are operated by franchisees. Based on its ongoing success in the premium segment, HUGO BOSS expanded its product range and now offers high-quality garments with supplementary accessories and licensed products for a variety of occasions. Its latest addition to its line portfolio is the BOSS Kidswear, that has been jointly developed by HUGO BOSS and its licensee CWF. HUGO BOSS Brand Architecture The brand world of HUGO BOSS presently consists of various collections for men and women under the core brand BOSS and the trendy HUGO brand. The core brand BOSS comprises four lines: BOSS Black, BOSS Selection, BOSS Green and BOSS Orange, whereas each line is positioned distinctively. Brand DNA Perfect looks that satisfy the most demanding tastes. Brand Equity and Tonality Modern and contemporary Innovative and trustworthy Versatile...expressed in children s apparel by CWF Age segments (boy and girl) Newborn (only boy): 1 to 18 months* Infant: 6 months to 4 years* Kid: 4 to 16 years * Launch Spring/Summer 2011 BOSS Kidswear is fashion for upbeat kids and for every occasion. The collection comprises three lines which enhance children s wardrobes and meet their needs: Premium, Lifestyle and Sport High-Tech. Perfect looks accentuating the personality of each child.

16 Burberry history From its founding in 1856 when Thomas Burberry constructed his first outerwear garments for the sportsmen of Basingstoke, England, Burberry has become a leading luxury brand with a global business. Brand DNA The Burberry fashion vision... A luxury brand with a British sensibility and heritage. The Burberry brand is defined by its: Authentic British heritage. Unique democratic positioning within the luxury arena. Founding principles of quality, function and modern classic style, rooted in the integrity of its outerwear. Globally recognised icon portfolio: the trench coat, trademark check and Prorsum horse logo....expressed in children s apparel by CWF Age segments (boy and girl) Newborn: 1 to 18 months Infant: 3 months to 4 years Kid: 4 to 14 years The Collection celebrates classic Burberry icons including innovations of the Burberry trademark check and trench coat. Styles are directly inspired by Burberry ready-to-wear and accessories collections for men and women: Outerwear including trench coats, oversized coats and leather jacket. Trench coat detailing including D-ring buckles, epaulettes and pleats. Burberry check in various sizes including classic and exploded checks in new colourways. Engraved gun metal buttons, icon stripe tape, Burberry crest. Plaques, rivets and key chains in engraved check gun metal.

17 Chloé history In 1952, Gaby Aghion, a woman always ahead of her time, founded Chloé. Chloé was to give young designers their chance to become stars: Karl Lagerfeld, Stella McCartney, Phoebe Philo and now (since March 2008) Hannah MacGibbon. Hannah is the latest in a long line of great designers to be revealed by this fashion house. She brings her creative vision to the brand - combining femininity and sophistication whilst remaining loyal to Chloé s artistic legacy. Today, the brand is consolidating its creative identity by reconnecting with the values that originally made it legendary. A well-respected specialist in women s ready-to-wear, Chloé is remembered as the emblem of a new fashion: feminine, fresh, sophisticated and desirable. Brand DNA The Chloé fashion vision «A natural elegance» A brand which stands for: Femininity Elegance Softness Romanticism Refinement Freshness...expressed in children s apparel by CWF Age segments (girl) Newborn: 0 to 18 months Infant: 3 months to 4 years Kid: 4 to 14 years Respect for the «savoir-faire couture» of Chloé. A collection in which the brand codes are strongly represented: romanticism, femininity and elegance. It includes some «mini-me» from the adult line, as well as an offer of products that are easy to wear, whatever the occasion. The particular attention paid to finishing details and fabrics gives the kid collection a luxury feel.

18 DKNY history In 1989 Donna Karan was inspired by her daughter to create a wardrobe of clothes for the many aspects of a modern, urban and fashionable woman s lifestyle. DKNY, as its name indicates, suggests the energy and spirit of New York - easy to wear clothes for the weekend, morning or evening. DKNY always offers a unique mix of styles, designed for different generations across the world. Brand DNA The DKNY fashion vision New York and everything that the Big Apple represents: a melting-pot, energy, liberty, musical and artistic influences, an eclectic style. Urban Practical Eclectic Fashion Graphic...expressed in children s apparel by CWF Age segments A combination of the adult styles: Chic from DKNY and Casual from DKNY JEANS. Colour, material and ambiances inspired by the adult lines. Clothing in the heart of trends and easy to wear in all circumstances. Girl: - Infant: 3 months to 3 years - Kid: 2 to 12 years - Junior: 8 to 16 years Boy : - Infant: 3 months to 3 years - Kid: 2 to 16 years

19 ELLE history Created in 1945, ELLE is a reference in women s magazine. It boasts 42 magazines worldwide including 20 million readers each month in the world million of whom, being European. There is also a whole world to discover online, with 28 websites dedicated to the brand, including and as well as e-shopping at and Being the leader among fashion brands derived from a magazine, the ELLE label established in 1982 has developed a global universe of fashion products and accessories: ready-to-wear for women and children, footwear, luggage, jewellery, glasses, decoration, etc. Brand DNA The ELLE fashion vision Contemporary, graphic and easy to wear. Relaxed, Parisian-style chic. A wardrobe made up of Essentials and Must-Haves, in a mix and match spirit. Femininity, modernity, an open mind, optimism, pleasure... in brief, an irresistible style for collections which suit women down to the ground!...expressed in children s apparel by CWF A set of collections to take you through the seasons, up to date and colourful, fun, dynamic and easy to wear on an everyday basis. A wardrobe made up of Essentials and Must-Haves, revisited in the fashion mood of the moment. Age segments (girl) Newborn: 1 to 18 months with a selection of birth sets Infant: 3 months to 4 years Kid: 2 to 16 years

20 Escada history ESCADA, a leading international luxury brand, is synonymous with elegant, feminine fashion that celebrate colour. Established by Margaretha and Wolfgang Ley in 1976, the company is represented in around 60 countries. The ESCADA collections include clothing, accessories, eyewear and fragrances. They associate glamour and refinement, bright colours with unusual combinations and exclusive prints. ESCADA s belief in combining elegance and joie de vivre has continued to this day, and is still the foundation of the company s philosophy. It can be summed in just a few words: ESCADA - The Colour of Elegance! Brand DNA The colour of Elegance The ESCADA fashion vision... Elegant, feminine fashion that celebrate colour...expressed in children s apparel by CWF Age segments (girl) A collection inspired by the ESCADA adult collection: Colours Prints Chic Refinement Newborn: 1 to 18 months Infant: 3 months to 4 years Kid: 4 to 16 years

21 Marithé+François Girbaud history In 1964, two different yet complementary characters crossed paths: Marithé and François Girbaud. This was the start of a 40-year collaboration between two designers skilled in combining technology and creativity. Marithé and François Girbaud brought a new approach to fashion: more popular and more industrial, inspired from the work-garment. Constantly researching fabrics, washes and treatments, they worked tirelessly on the shape, function and construction of the clothing. It began in 1970 with the industrialisation of fading, followed in 1972 by the Stone Wash process which revolutionized denim. From stone to light. They now use laser to treat the denim - a process that is 97.5% waterfree: WATTWASH TM. As talent discoverers, imbued with visionary spirit, they influence the market. Brand DNA A new interpretation of an everyday product. Creativity and design in each product approach. Communicate in a spirit of (R)Evolution. Overall Approach. Strength, construction: Fit-Form-Function. No more seasons. Clothing by Marithé+François Girbaud A brand in constant development. Clothing as a resource, well-being as an end in itself. Intelligent jeanswear. Comfort Movement Protection Creativity Multi-functionality Age segment (girl) Kid: 4 to 16 years...expressed in children s apparel by CWF Inspired by the adult collection. Comfortable fabrics, original cuts, and easy to wear.

22 Timberland history The Timberland adventure began in New Hampshire, U.S.A. in The Abington Shoe Company created the Yellow Boot in 1973: comfortable, water-resistant, durable, this boot guarantees both comfort and long-lasting protection. In 1978, the Timberland brand was born. The qualities of comfort, strength and functionality of the Yellow Boot have become the core values of Timberland products in footwear, apparel and accessories for men, women and kids. Greatly involved in the area of CSR (Corporate Social Responsibility), Timberland acts responsibly to preserve the environment (specific actions to reduce its ecological footprint), supports citizenship initiatives and engages all its manufacturers using a Code of Conduct to improve working conditions in factories. Timberland is now one of the world s leading brands in the outdoors market. Brand DNA The Timberland fashion vision Outdoor proven, industrial heritage, environmentally pro-active, New England design principles. Authentic and timeless. Environmentally conscious. Functionality and protection. Quality, strength and solidity....expressed in children s apparel by CWF Age segments (boy) Newborn: 1 to 18 months Infant: 3 months to 4 years Kid: 2 to 16 years Casual collections with a touch of fashion. Functional and comfortable clothes for an everyday use. High-quality and rugged materials. Products designed using environmentally conscious processes.

COMPANY PRESENTATION PAGE 1

COMPANY PRESENTATION PAGE 1 INDEX INTRODUCTION 03 ESSENTIEL AT A GLANCE 07 OUR MISSION / VISION / VALUES 10 OUR SHOWROOM 11 OUR STORES 13 CONTACT 21 COMPANY PRESENTATION PAGE 2 ESSENTIEL A SUCCESS STORY