PRESS RELEASE. UNcovered Pierre Debusschere 12 TH JULY TH SEPTEMBER 2018 EXHIBITION DATE. 254Forest

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1 PRESS RELEASE EXHIBITION DATE UNcovered Pierre Debusschere 12 TH JULY TH SEPTEMBER Forest

2 1 Press Release 2 Pierre Debusschere Biography 3 UNcovered Solo Exhibition by Pierre Debusschere 4 MAD Brussels Fashion and Design Platform 5 Practical Information

3 1 Press Release From 12th of July to 30th of September 2018, MAD Brussels Fashion and Design Platform - will present the exhibition UNcovered, the first personal project by the internationally renowned Belgian fashion photographer and director: Pierre Debusschere. Pierre Debusschere has mesmerised the fashion industry since the end of his studies when first started photographing and filming backstage at fashion shows in Paris and London. His offbeat look and the experimental digital techniques got him noticed. Since then, he has shot editorials for numerous international fashion magazines such as Vogue Italia, Dazed & Confused, AnOther Magazine, 032C, Document, etc., and has worked with top brands: Raf Simons, Delvaux, Dior, Louis Vuitton, Adidas, Nike, He also created two video clips for Beyoncé and Alicia Keys. Pierre Debusschere has been represented by the New York agency Art+Commerce since In 2017, together with Rebecca Cuglietta, he co-founded the creative studio 254Forest ( The UNcovered exhibition is his first extensive exhibition that includes a preview of a new film and 90 unpublished photographs: a series of images in which the body is used as a pictorial and emotional material. A substance devoid of anything artificial only connected by means of texture, sound and space. Subjects are put in front of the camera and are the only ones to decide what they want to reveal, in this interconnected narrative that invites its audience to explore and indulge the different layers of interpretation. The exhibition explores the question of uncovering, intimacy and protection. For the Icons series, 60 unique, handmade frames made from found pieces of wood have been created in collaboration with the designer Renaud Meunier, a resident at MAD LAB the talent incubator and laboratory for research and development at MAD. The complete series of photographs will be included in a book printed and distributed by the Brussels publishing house, Triangle Books, and will be released at the exhibition second opening on September 7th at MAD. If desired, visitors will also have the opportunity to purchase the photographs shown in the exhibition. After its initial showing at MAD, the UNcovered exhibition will surely travel to various international arts centres. As a place of experimentation and innovation in the fashion and design sectors, this year, MAD will be exploring the ambiguous borders between art and fashion. #UNcoveredexpo

4 2 Pierre Debusschere biography Pierre Debusschere Since the end of his studies, Pierre Debusschere has been singled out by the fashion world to photograph and film the backstage of shows in Paris and London. His unique vision and vanguard digital techniques has set him apart and marked the beginning of his professional career. Pierre Debusschere has realized numerous editorials for international (fashion) magazines such as Vogue Italia, Dazed & Confused, AnOther Magazine, 032C, Document and much many more. He has worked with brands such as Raf Simons, Dior, Louis Vuitton, adidas, and Nike to name a few. He has also made two music videos for Beyoncé and Alicia Keys. In 2013, he produced his first personal film I Know Simply That The Sky Will Last Longer Than I, by invitation of the Villa Noailles and exhibited in the Festival de Hyères (France). The film has been shown in Brussels (at De Munt La Monnaie Opera House), New York (Art+Commerce Exhibition) and Milan (Vogue Festival). More than just a medium length film, the project includes a movie, a printed edition and a series of portraits. Teaser: Pierre Debusschere is currently represented by New York based agency Art+Commerce. In 2017, together with Rebecca Cuglietta, he co-founded the creative studio 254Forest ( 254Forest

5 3 UNcovered: Solo Exhibition by Pierre Debusschere The UNcovered exhibition is his first personal project that includes a preview of a new film and 90 unpublished photographs. The images use the human body as a visual and emotional subject: freed from affectations, simple and natural in relation to textures, sounds and space. The exhibition addresses themes of intimacy, protection, and uncovering. The subject of each image possesses the power to hold your attention, arousing interest in the range of possible interpretations. Installation concept The film is projected onto a screen that is hung in the air, parallel to the ceiling. The screen covers the spectator, as if he or she were watching the painted ceiling of a chapel. By choosing to expand your mind and surrender to the imagery, you ll immerse yourself fully and live the whole experience. The soundtrack made especially for the film carries you even deeper, interacting with the body through sound. The photographs are shown in frames and are arranged on different walls: The Icons A series of 60 single-edition images referring to religious icons A series of six portraits 12 medium format images 10 large format images Hand crafted from recovered pieces of wood, sixty unique frames were made for The Icons series in collaboration with designer Renaud Meunier. Meunier is resident at MAD LAB research and development lab and MAD talent center. All photographs in the exhibition will be collected in a printed volume. The book will be distributed by Brussels publishing house Triangle Books, and will be released at the exhibition second opening on September 7th at MAD. Following its first exhibition at MAD, the UNcovered project will travel to various international venues and exhibition spaces. The film and photos were produced at 254Forest studio. 254Forest is a creative space in Saint-Gilles. It comprises an exhibition space, a recording studio, a co-working space for creative profiles, and a photo studio. The printing, framing and finishing were carried out in Brussels by Carbonne 33, Amélie Bjorklund and Renaud Meunier, and Jellyfish respectively. All photographs are available to buy. For all information and enquiries, please contact Rebecca Cuglietta on rebecca@254forest.be

6 4 MAD Brussels Fashion and Design Platform MAD is a platform of support and expertise in the fields of fashion and design that contributes actively to economic growth, employment and to Brussels image in a perspective of innovation, excellence and participation. Its mission, at the heart of innovation, is to promote all professions, to encourage initiatives and to support all players within the fashion and design sectors in order to favor their development and radiance, to and from Brussels. MAD is present on all levels, from the international scene to their local neighbourhood to build with its partners the city of tomorrow. MAD Platform is located at the heart of Brussels and ensures the promotion of design and fashion and links between business owners and creative talents creating a better future for Brussels and its inhabitants. Various qualitative exhibitions ensure public and future designers are confronted with the most innovative and conscious design. At MAD we are convinced that the creative talents behind fashion and design can create jobs and growth in Brussels, can help to solve the numerous urban challenges we are confronted with and can rejuvenate traditional industries. MAD s aim is to deliver results to fashion and design creators with a positive economic and social impact on Brussels and its inhabitants. Each MAD team member cooperates with designers and creators with generosity to help them develop their business. MAD s mission is to mobilize the creative energy for growth and job creation in Brussels Funded by public sectors, MAD is also on a mission to promote Brussels locally and globally as a creative hub where created in Brussels becomes a label of innovative and conscious design. Each day, MAD demonstrates that creative industries are a growth motor. They help to develop a socially engaged and collaborative design approach, returning to the source of modern design, where objects trespass beyond aesthetics, but also solve societal issues. Programmation th JUNE - 9am 5pm MAD Business & Career info session 7 th SEPTEMBER 7 th OCTOBER Exhibition Buy now Pay Later Everything should be ecodesign OCTOBER /NOVEMBER 2018 FASHION MONTH Belgian Fashion Award, expositions, show, talks Maxime Delvaux 9 th -10 th NOVEMBER 2018 MAD FASHION SALES #createdinbrussels

7 5 Pratical Information July 12th - September 30th 2018 Wednesday to Sunday 11 AM 6 PM Openings : July 12th & September 7th 6PM-10PM MAD, Brussels Fashion and Design Platform Place du nouveau marché aux grains, Brussels FREE CONTACT For interviews : Jeanne Metz Press Officer jeanne.metz@mad.brussels For information about Pierre Debusschere and on the sale of the photographs, please contact Rebecca Cuglietta rebecca@254forest.be With the support of