RECREATE SOPHIA LOREN S CAT EYE LOOK!

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1 AS SEEN IN January/February 2017 RECREATE SOPHIA LOREN S CAT EYE LOOK! 8 REASONS WHY SHAQUILLE O NEAL EYEWEAR IS A SLAM DUNK CLASSIC STYLING WITH STETSON EYEWEAR! ZYLOWARE EYEWEAR #WEAREZYLOWARE ZYLOWARE HOSTS EVERYTHING COUNTS SALES MEETING

2 As Seen In/February Broad Brimmed Facts about Stetson Hats In 1860, an ailing East Coast hat maker named John Batterson Stetson headed west to mine for gold. He didn t strike it rich, but he ended up with something much more valuable: the design for the first commercially successful cowboy hat. In the decades that followed, the John B. Stetson Company defined the look of the American cowboy. And as the country s sartorial tastes evolved from ten-gallon hats to homburgs and fedoras, the company evolved along with it. Hard times followed, but the company rebounded, and today is experiencing a most unlikely resurgence. Here are a few facts about Stetson worth keeping under your hat. 1. IT ALL STARTED IN NEW JERSEY. Born in Orange, New Jersey, in 1830, John Batterson Stetson was the seventh of 12 children born to Stephen Stetson, a well-known hat maker. When he was of age, John Stetson headed west to try his hand mining for gold. He crafted a hat using the felting technique his father had taught him, creating a hat with a high crown and broad brim to protect from the sun and rain. After Stetson sold the hat for $5 to a passing rider, he got the idea to turn his utilitarian design into a business. 2. STETSON TURNED $60 INTO AN EMPIRE. Stetson returned East in 1865 penniless but determined to make money off the hat he d created. He borrowed $60 from his sister Louisa, rented a small workshop in Philadelphia, and named his hat prototype The Boss of the Plains. Stetson then sent letters, along with a sample hat, to dealers in the West, asking for an order of a dozen. The savvy move roped in droves of customers, many of them ranchers fanning out across the west during the postwar cattle boom. By 1915, Stetson had become the world s largest hat company, with 5400 workers turning out more than 3 million lids annually. 5. THEY WERE MORE THAN JUST HEADWEAR. A big reason for the Boss of the Plains s popularity was its versatility. Indeed, users found that the hat doubled as a fan, as a place for stashing valuables, and even as a bucket. Early advertisements even showed a cowboy using his hat to water his horse. 6. CREASES AND BRIMS TOLD A WEARER S IDENTITY. With a subtle adjustment to the brim and a couple extra dents in the crown, a man could indicate he was from the northern regions of Nevada or the rough plains of Texas, the wind-whipped ranges of the Rockies or the low deserts of New Mexico. 7. INDIANA JONES AND URBAN COWBOY GAVE THE BRAND A MUCH-NEEDED BOOST. After Urban Cowboy came out in 1980, lots of people wanted to emulate John Travolta s Stetson-topped look. Likewise with whip-cracking, sable-colored fedora-wearing Harrison Ford in the Indiana Jones films. 3. THE BOSS OF THE PLAINS WAS THE COWBOY HAT. With its sun-blocking, rain-repelling capabilities, the Boss of the Plains was a useful accessory that quickly became the de facto work wear. Every morning, legions of cowpokes put on their Stetsons, and didn t take them off until they went to bed. 4. EARLY CELEBRITY WEARERS INCLUDED ANNIE OAKLEY AND BUFFALO BILL CODY. In 2012, Annie Oakley s iconic hat sold at auction for nearly $18,000. John Travolta in Uran Cowboy

3 As Seen In/February STETSON DISCOURAGED ESPIONAGE. During World War II, Stetson put out a series of ads telling people to keep America s secrets safe. Loose Talk Can Cost Lives, exhorted one. Keep It Under Your Stetson, said another, Stetson s riff on the older, well-known phrase keep it under your hat. In addition to its advertisements, Stetson also supplied Allied troops with parachutes, safety belts and, of course, hats. 9. BRANCHING INTO BOURBON AND BELTS. Beginning in the 80s, Stetson licensed its name to accessory and apparel manufacturers keen on borrowing the brand s image of Western cool. This included eyeglasses, luggage, and a popular cologne. These days, you can still buy Stetson cologne, along with Stetson wallets, belts, glasses, shirts and more. Stetson bourbon has also been extremely successful, noted as a pleasant combination of complexity, barrel expression, and approachability, as Bourbonblog.com puts it. 10. THE TARGET MARKET THESE DAYS: HIPSTERS. The company that began by outfitting cowboys now has its sights set on well-heeled urbanites. The fedoras, newsboy caps, homburgs, and porkpie hats that have recently come back into style are bestsellers for Stetson. Western hats have also become quite fashionable of late. Vogue magazine, for one, recommends wearing a cowboy hat with high-waisted jeans, a sweater, and a bomber jacket. Read the full article here: BETTER IN PAIRS. Pair Stetson Eyewear style 336 with the iconic felt hat, Diamante

4 As Seen In/February AS SEEN IN 20/20 Magazine January 2017 Page 94: Leon Max style 4038 Back Cover: Shaquille O Neal Eyewear Randy Jackson Style 3031 in Black Fade (189)

5 As Seen In/February AS SEEN IN (/./) THIS MONTH S FRAME: GLORIA BY GLORIA VANDERBILT 4050 AS SEEN IN VCPN Magazine January 2017 Back Cover: Stetson Eyewear featuring style ST 336!

6 An Enchanging Evening with As Seen In/February Loren s 2014 autobiography, Yesterday, Today and Tomorrow My Life chronicles the experiences of an illegitimate southern Italian street urchin who became one of the world s most glamorous film stars. Sophia Loren s tour, An Evening with Sophia Loren kicked off in Spring 2016 and has received widely positive responses. The Oscar-winning actress will captivate you with an intimate onstage conversation at The Grand. Loren will be chatting with former Entertainment Tonight host Bill Harris, and you ll enjoy film clips, home movies, and a Q & A from the audience. This performance is sponsored exclusively by Rudy & Paco Restaurant & Bar. One of the world s most glamorous movie stars shares personal and professional stories from her prolific international career when The Grand 1894 Opera House presents An Evening with Sophia Loren, Saturday, February 4, 2017 at 8 pm. Tickets may be purchased at The Grand s Box Office, 2020 Postoffice Street, by calling , or online at Synonymous with grace, beauty and artistry, Napoli-born Sophia Loren built a formidable acting career, effortlessly moving back and forth between major Hollywood films and Italian-based productions. The highly esteemed and popular actress has enjoyed a prolific career alongside a remarkable array of leading men including Marcello Mastroianni, Paul Newman, Marlon Brando, Cary Grant, Gregory Peck, Charlton Heston, and Peter O Toole. Sophia Loren made history in 1962 as the first actor to win an Academy Award for a foreign-language role with Two Women, in which she stars as a strong-willed mother who braves an assault to save her daughter. She has received a Grammy Award, five Golden Globes, a BAFTA Award, a Laurel Award as Best Actress at the Cannes Film Festival, and an Honorary Academy Award in In 1995, she received the Cecil B. DeMille Award for Lifetime Achievement from the Hollywood Foreign Press Association. In 1999, Loren was acknowledged as one of the top 25 female American Screen Legends in the American Film Institute s AFI s 100 Years Stars. Ticket prices and more information call The Grand s box office at , , or visit The Grand s web site at Listed on the National Register of Historic Places, The Grand 1894 Opera House is located at 2020 Postoffice Street in historic downtown Galveston s Cultural Arts District and is recognized as The Official Opera House of the State of Texas. All major credit cards accepted.

7 As Seen In/ February BEAUTY BLOG Lessons From Classic Beauty Icons: How To Master Sophia Loren s Perfect Cat Eye STEP 1 Get your eyes ready with primer: This will prevent smudging throughout the day and keep your eye makeup fresh. STEP 2 Use a neutral eye shadow palette to create a base. Apply the lightest tone all over and up to your brow bones, and then apply the darker tone of your choice to your creases. STEP 3 When creating the cat eye, start with the wings first. Use a felt tip liquid liner to have silky-smooth, defined lines. Create the angle of the wing by finding the corner of your eye and making a mini triangle. By doing this first, you can play around with the wing and determine how angled you want the flick. STEP 4 Make sure the wings match on both eyes rather than finishing one and trying to duplicate it on the second eye. STEP 5 Fill in the rest of your eye using careful strokes to connect the flick to the rest of the liner. Take your time! STEP 6 When your cat eye is as desired, curl your lashes and apply black mascara. Voilà! PAIR CAT EYE MAKEUP WITH SOPHIA LOREN STYLE BR 76

8 As Seen In/February Randy Jackson Expands His Eye For Talent... Gold Coast model and entertainer Brooke Evers signs with music veteran Randy Jackson GOLD Coast model and entertainer Brooke Evers has signed a major contract with music industry heavyweight Randy Jackson s new management company. I am still pinching myself, Evers said. I tried to act really cool when he called me, but it is hard to hide my excitement. It has been a whirlwind time since Evers was named the 2008 Beach Babe of the Year in the now defunct lads mag, Zoo Weekly. She learnt how to DJ from friend Australian house DJ and producer Timmy Trumpet. I thought there are not many Aussie girl DJs, Evers said. I became obsessed. She has warmed up for well-known names Zedd, Diplo and Lil Jon and also played at Travers the Candyman Beynon s lavish Gold Coast bash this month. Evers said Jackson, the American Idol judge, would help her work towards new career goals, including a move towards pop music. I am going to be in the studio in February with Randy Jackson, she said. Evers was recently back on the Gold Coast spending Christmas with her fiance, family and friends, and to play some of the summer s festivals and gigs around the nation. The Mermaid Beach local is set to wed fellow Gold Coaster and one-half of DJs and producers the Stafford Brothers, Matt Stafford. The 31-year-old talked about how she and her soonto-be hubby keep the passion alive while they are on tour and divulged details about their coming wedding. The pair has been together for 11 years, and engaged for one. They will be married at a secret location with 300- plus guests including a number of music industry and sporting celebrities on October 7, Distance makes the heart grow fonder, Evers said. We made a promise to each other that we would align our gigs so we are in the same country at the same time. Brooke has been modelling since she was five years old, growing up in pageants. My mum made me go in all those competitions, but I loved it. I got to wear a tiara and win trophies, she said. It made me confident. Read the full article here: Evers at one of the many beautiful beaches on the Gold Coast

9 As Seen In/February AS SEEN IN OPTICAL VISION R E S O U R C E S Classic Eyewear From Stetson Looking for a masculine frame with an edgy twist? The Stetson 328 knows exactly how to combine the two! The 328 if a full rim frame in an on trend rectangle shape. Brown Fade (183) offers a seamless transition on the front while Demi Black (016) sports a black speckled pattern on the clear plastic frame. Spring hinges give the wearer a custom fit feel while the ability to accommodate progressives offer added desirability. The Stetson 329 perfectly embodies everything we love about refined eyewear. This full rim metal frame is offered in a stylish rectangle shape and comes in two distinctive colors.

10 As Seen In/February Ways Shaquille O Neal Eyewear Dunks on Expectations Many prospects are highly-touted, few take over the world like Shaq did. Similarly, Shaquille O Neal Eyewear is set to smash expectations and deliver on its massive promise: 2. Fashion Forward... or Centered As one of the greatest centers to ever play the sport of basketball, Shaq knows what it is like to be in the middle of the action. Now, with the Shaquille O Neal Eyewear collection, Shaq is putting fashion at the center spot. Shaquille O Neal Eyewear is fashion forward and puts your sense of style front and center. 1. Shaqsized Frames for Bigger Guys If you re a bigger man, you ve probably experienced the frustration of shopping for designer glasses and finding frames that look too small for your face. Shaq understands. You don t have to settle for unfashionable frames. Shaq designs glasses for bigger men, with even bigger ambitions. Here are some of the great styles from Shaquille O Neal Eyewear offered in Extended-Fit sizing: 3. QD 108 #1 Best Seller! Shaq Keeps Your Squad in Mind The Shaquille O Neal Squad collection was designed with younger guys in mind. When dreaming up #squadgoals, most people envision their crew as being the best-dressed and coolest group around. Shaquille O Neal Squad meets that standard and more. Shaq is a scion of classic fashion and brings it with Shaquille O Neal Squad. Top to bottom: QD 102M, 107M, 108Z Top: QD 502M, Bottom: QD 505Z

11 As Seen In/February Athleisure is Here to Stay What is Athleisure? Athleisure is the fashion concept of combining leisure wear with an active lifestyle. If the expectation is that leisure wear is for leisure and active wear is for activity, athleisure comes along and says Why not both? Shaq s designs work both into the equation - giving you adaptable glasses that aren t bound to convention. 6. Glasses That Do It All Much like Shaquille O Neal defied logic as a physically dominant center who moved like a man half his size, Shaquille O Neal Eyewear defies all expectations. They are stylish, comfortable, and high-performance all at once. Instead of bringing a single gimmick to the table, these frames can box any competitor out of the paint. 7. Unexpected Pick, Unexpected Results While Shaquille O Neal Eyewear doesn t yet have the strongest name in the world of designer glasses, the unexpected pick can be the best decision you ll ever make. Combining quality with style, these are frames that will cause others to ask what type of glasses are those? and where can I find them? 5. Bold Colors, Bold Designs Shaq spent his career in bold colors - the bright blue of the Orlando Magic, the purple and gold of the Los Angeles Lakers. Shaq s frames bring that same bold sense of style. Forget frames that blend into the crowd. Shaquille O Neal glasses stand out. 8. QD 114M in Antique Grey Available at a store near you The best part? Shaquille O Neal Eyewear is available at a store near you! Find your closest location on and find just what you need to give your eyewear game a real slam dunk! Top to bottom: QD 106M, QD 111M, 117Z, 119Z

12 As Seen In/February SHAQ HAS THE BLUEPRINT FOR BUILDING A BRAND What makes his deals work for many people is that they are organic. He used The General while in college and has long been a consumer of Krispy Kreme donuts. In-store, he sees to it that prices for suits, shoes and jewelry are affordable. His reward: More than 6 million Likes on Facebook, more than 13 million followers on Twitter. O Neal, now in his fifth season as an analyst on Turner Sports Inside the NBA, has ownership in ten 24 Hour Fitness clubs, more than 150 Five Guys burger locations, almost 20 Auntie Annie s Pretzel shops, a small stake in the NBA s Sacramento Kings and an investment in NRG esports. Last week, when one of his former teams, the Los Angeles Lakers, visited another of his former teams, the Miami Heat, O Neal s No. 32 Heat jersey was retired. Fittingly, O Neal worked as one of the announcers during the game on TNT. Some athletes when they retire take up quiet lives of solitude. Others begin new careers that, while successful, keep them far from the public spotlight. Shaquille O Neal is none of them. O Neal began to build his brand even as he was being drafted as the No. 1 overall pick by the Orlando Magic in Since retiring from the NBA in 2011, O Neal has made it his goal to not only remain in the spotlight but to increase the scope and intensity of his brand, marketing partners and cause-marketing endeavors. Late last year, he signed a deal with Authentic Brands Group in New York for the rights to manage his name in endorsement and merchandise deals worldwide. In recent months, O Neal has signed pacts with American Express, The General (insurance), Wix (Web development) and Krispy Kreme, the latter as an owner (in Atlanta) and spokesman. That is in addition to such alliances as Gold Bond, Icy Hot, Macy s (men s clothing), Zales (jewelry), Arizona Ice Tea, Sportcraft (arcade games), Zyloware Eyeware and Walmart (basketball shoes). Industry analysts estimate he takes in close to $25 million via endorsement deals and has a net worth north of $325 million. The Lakers, which retired his No. 34 in 2013, this March will place a statue of O Neal outside of Staples Center. To match O Neal s role with the team which included three NBA championships and his own 7 1, 340-lb. stature, the statue will be nine feet tall and weigh 1,200 lbs. He is in the Orlando Magic Hall of Fame, important but not as big as his induction into the Naismith Memorial Basketball Hall of Fame this past summer. As has been his tradition for many years, O Neal becomes Shaq-A-Claus during the holiday season to work with Toy R Us (this year joined by The General) on its Toys for Tots Program. He and Macy s donated 35,000 coats to Clothes4Souls for those in need. In addition to Shaquille s status as a sports and entertainment icon and businessman, he is known for spreading joy, which aligns with our positioning and mission, Tony Thompson, president and CEO for Krispy Kreme Doughnuts, said when O Neal officially joined the Krispy Kreme family. We are confident this partnership will have a big impact for us in Atlanta and around the world. Read the entire article here:

13 As Seen In/February More of what Shaq has been up to! We re not exactly sure how Shaq does it... But the Big Diesel is everywhere! Shaquille O Neal Films a Commercial for WIX.com Explaining his Beard Mojo In a Bottle Discovery Channel Premiered Running Wild with Bear Grylls featuring Shaquille O Neal on January 4th 2017 Shaq Thrills Youngsters at Holdiay Part in Gardner Shaq Hits the Beach with Fiance Laticia Rolle Shaq Performs the Jackson 5 on Lip Sync Battle Shauille O Neal spotted in Couer D Alene, Idaho at Mik s bar playing beer pong on New Years!

14 As Seen In/February THE BUZZ: Zyloware Hosts Everything Counts Sales Meeting @Zyloware

15 Zyloware Corporation. Distributed under license from John B. Stetson Company. STYLE ST WE ARE Z Y L O W A R E As Seen In/February Z NEWS the inside scoop: 2017 release and promotions schedule JANUARY 2017 FEBRUARY 2017 NEW POP 7.25 x 9.25 featuring ST 336 FREE HAT WITH THE PURCHASE OF ANY 10 STETSON FRAMES The Jake hat by Stetson is a universal toasted straw cowboy hat for the American man. Featuring a well blended brown leather hat band, detailed stitching and a comfortable fit. The Jake hat by Stetson is the perfect hat for scootin around the dance floor, or a good ole country gathering. (4 1/4 Brim 4.5 Crown. Available sizes: S/M or M/L) TRAVEL IN STYLE... FREE COSMETIC BAG WITH THE PURCHASE OF ANY 8 VIA SPIGA FRAMES This makeup cosmetic bag is made of high quality nylon with a durable handle and zipper. Easy to clean and featuring a classical diamond quilted pattern, the cosmetic bag includes small pockets for items such as brushes, makeup, jewelry and more! Extremely versatile, you can also use this bag as a toiletry case for traveling. Measures 7 x 7 x 10 new BEST SELLER ST 334 Shiny Dark Gunmetal (058) Matte Tan (097) Shiny Dark Gunmetal (058) NEW JANUARY RELEASES Attractive rectangle shape Semi-rimless metal front Spring hinges; Snap-in nosepads ST ZF 717 Brown (183) Gunmetal (058) Brown (183) NEW FEBRUARY RELEASES Memory metal frame Snap-in nosepads Accommodates progressives BRIgIda BLACk/tort (500) teal HorN (800) BLACk/tortoISe (500) Full rim zyl frame in rectangle shape Brown Horn (850) Via Spiga logo inside right temple tip teal HorN (800) Spring hinges PUrPLe (740) Accommodates progressives PIa BLACk (500) BEIGE (600) BLACk (500) BEIGE (600) navy (770) Full rim zyl Gunmetal rivet design on front Accommodates progressives PUrPLe (740) S L I M S ST 336 Dark Tortoise (026) Black Fade (189) Black Crystal (021) Dark Tortoise (026) Black Fade (189) NEW JANUARY RELEASES TR-90 thermoplastic frame Flexible stainless steel temples Universal bridge Accommodates progressives ST ZF 718 Gunmetal (058) Black (021) Gunmetal (058) NEW FEBRUARY RELEASES Memory metal frame Semi-rimless Snap-in nopseads new CELESTE BLACk (500) BLACk (500) Burgundy (900) Full rim zyl frame Recessed temple with matte finish compliments shiny gunmetal design Gunmetal logo inside right temple tip Spring hinges; Accommodates progressives BEST SELLER ROSaRIa BLACk/CHerry (500) BLACk/CHerry (500) tortoise/light Blue pearl (550) Double coloration zyl frame Front features stones Temples feature an arrow-shaped metal decor ST 178 Shiny Black (021) Shiny Black (021)* Gold (057) Gunmetal (058) BEST SELLER Masculine rectangle shape Spring hinges Snap-in nosepads * in size only ST XL 16 Matte Gunmetal (058) Gold (057) Matte Gunmetal (058) BEST SELLER Double bridge bar Integrated spring hinges Accommodates progressives new TEOdORa BEST SELLER STEfanIa Zyloware Corporation. Distributed under license from John B. Stetson Company. Lens patterns are not included, unless requested. All sales are final, no returns will be accepted for credit or exchange. Giveaways, premiums and displays are available while supplies last. Premiums may ship separately from frames. Determination of legality of promotion is retailer responsibility. Zyloware reserves the right to substitute any styles and premiums of equal or greater value. Zyloware reserves the right to discontinue this promotion without prior notice. Void where prohibited by law #WeAreZyloware tortoise/light BLUe tortoise/light BLUe (550) Full rim zyl frame Full rim zyl frame in square shape (550) Two rivets on each side of the front Via Spiga logo and studded pattern CRySTAl/ToRToISE (620) Via Spiga logo on outside temple DArk tortoise (550) DArk tortoise (550) on temples navy/tortoise (770) Spring hinges; Accommodates progressives Cream tortoise (920) Spring hinges; Accommodates progressives CryStAL/tortoISe (620) Brown Shoe Company. VIA SPIGA is the registered trademark of Brown Shoe Company. Lens patterns are not included, unless requested. All sales are final, no returns will be accepted for credit or exchange. Giveaways, premiums and displays are available while supplies last. Premiums may ship separately from frames. Determination of legality of promotion is retailer responsibility. Zyloware reserves the right to substitute any styles and premiums of equal or greater value. Zyloware reserves the right to discontinue this promotion without prior notice. Void where prohibited by law. #wearezyloware

16 #WEAREZYLOWARE Check out the blog