Al Nisa Designs. 2 nd Annual Islamic/Modest Fashion Weekend. December 14-17, Beverly Hills California USA
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1 Al Nisa Designs 2 nd Annual Islamic/Modest Fashion Weekend December 14-17, Beverly Hills California USA
2 Table of Content OVERVIEW HISTORIC BEVERLY HILLS EVENT OUR MISSION & GOAL EXECUTIVE SUMMARY CARMEN MUHAMMAD SCHEDULE OF EVENTS DESIGNER BENEFITS PRESS RELEASE DESIGNERS WITH A CAUSE I CAN I WILL I MUST LUNCHEON FOR TEENS EVENT SPONSORHIP INVESTMENT SUMMARY
3 OVERVIEW The modest fashion industry represents the next big thing in mainstream retail fashion and a new era in the business of fashion. In a recent global economic report produced by Reuters in collaboration with a growth strategy research and advisory firm, it was determined that the modesty fashion retail market spent an estimated 243 billion on clothing in It was further stated that by the year 2021 retail sales in modest clothing will be estimated at $368 billion, which would be a 51% increase from For a long time this modest market has been overlooked. Today the world of fashion wants to get it right. This year Torino Fashion Week was the first European show to merge a main stream fashion week with modest designers. The show was a proven success with massive media coverage that included multiple articles in the UAE Newspaper, Vogue Itali, etc. This event in Beverly Hills is sure to represent a new era in fashion weeks in the US. With fashion Icons like Dolce & Gabbana, Channel, Calvin Klein, Oscar De la Renta, and major clothing chains like Zara, H&M, Nike and many more introducing modest clothing lines to their consumers this is a true sign of an emerging new era in the business of fashion.
4 Historic Beverly Hills Islamic International Fashion Showcase On December 14-17, in Beverly Hills California designers from around the world will Rule the Runway. Women Working Together Inc and Al Nisa Designs are proud to announce its 2 nd Annual Modest / Islamic International Fashion Showcase at the Beverly Wilshire Hotel. This event will be the first mainstream fashion weekend in Beverly Hills featuring modest designers from around the world. This event represents a new era in mainstream fashion weeks in the US and we are bringing some of the brightest designer of modest clothing from around the world to participate in this historic event.
5 The Mission is simple: to emerge the best and brightest designers of modest clothing into the mainstream fashion world. The Goal: To expose modest designers to a broader base of clients, buyers, stores, boutiques, and media presence that can elevate them to next level.
6 Executive Summary Al Nisa Designs is a Los Angeles /Chicago based modest fashion design company specializing in high end women's clothing. Al Nisa was started in 1981 by a young inspired creative and energetic woman Carmen Muhammad. Al Nisa Designs is a trend setter at the fore front of the merging modest fashion industry. With the recent recognition of modest fashion and the vast buying power of Muslim women worldwide, Al Nisa Designs is positioned to become a major contributor to the global fashion industry. This is evident in the recent success of Carmen and the Al Nisa clothing line in Torino Italy. Our 2017 goals include growing the brand globally thru participation in fashion events, strategic marketing, continued design creation, opening an online store and a boutique store in Beverly Hills. We are nurturing relationships. forming partnerships with sponsors, investors and other parties to generate development and operational capital to underwrite the Beverly Hills Modest fashion weekend in Beverly Hills.
7 Carmen Muhammad For over 20 plus years Carmen Muhammad has passionately pursed the business of fashion and building her brand recognition by way of organizing fashion showcases around the country. She has given everything she owns in pursuit of her dream in a challenging environment. When asked what makes Beverly Hills different? It was the success we experienced in Italy. Paris and Italy for centuries has represented the true history of Fashion. Paris Fashion Week is the Crowing Event in the fashion world, it is the parent of all fashion weeks! In this region of the world fashion is synonymous with luxury it is where it all begins. To go into an International environment where I often say the streets are paved with gold, where shops that line the streets are top luxury store fronts that included Louis Vuitton, Prada, G Armani, Channel and Gucci icons of the fashion World. Being acknowledged as an up and coming designer of a new era was a surreal moment in time for me states Carmen.
8 SCHEDULE OF EVENTS FOR BEVERLY HILLS Thursday December 13 Meet & Greet for Designers Thursday Evening Fashion Roundtable Friday December 14 Opening Ceremony & Morning Press Conference Friday Afternoon I Can, I Will, I Must Teen Luncheon Friday Afternoon For Designers Only L eadership Roundtable Friday Evening Pop-Up stores Saturday Morning Model & Designer Orientation and rehearsal. Saturday Two Fashion Shows Off Site Saturday Pop - Up Stores Sunday - Pop-up Stores Sunday Two Morning Brunch Fashion Shows - International Ballroom Sunday Evening Red Carpet VIP / Sponsor reception. Sunday Fashion Finale w/ Keynote Presentation & Awards Ceremony Sunday Closing Ceremony / Keynote Presentation/ Awards Presentation TBD City Sightseeing tour
9 Designers Benefits for the Beverly Hills Event Award Recognition 3 days of Pop up Shopping for consumers 2 designers will be showcased in HP nternational shows Attendance at event reception in hotel. Press Conference Participation Professional Photo Shoot Clothing line to appear on runways Promotional outreach & meetings Streaming of Live Event on Internet Produce marketing video footage from event Sales of clothing to buyers wholesale Networking with industry leaders Form relationship and partnerships In Beverly Hills
10 Beverly Hills Event Press Release Beverly Hills fashion week to include international designers, celebrities and high profiles special guests. Beverly Hills California) December th 2017 Emerging Modest Fashion Designers are representing a new era and a powerful source of retail buyers to the fashion market. Torino Fashion Week was the first time in the history of main stream fashion that modest fashion would be a featured segment on its own. Torino Fashion Week represented a ground breaking historical event with the collaboration of the Islamic Fashion Design Council. It was covered by worldwide media. The winner of 2 prestigious awards and the only designer from the United States was Carmen Muhammad of Al Nisa Designs. The 2 awards included the At Films Award (a brand and marketing package) and the Louis Vuitton Luxury Brand Ambassador Award that will include Al Nisa s debut at Paris Fashion Week. With the most recent success in Turin Italy at Torino fashion week Beverly Hills is now on the radar to be the next hot destination for modest fashion week a new era of fashion is now commanding the attention of the fashion world.
11 Luxury Fashion Influencers To Inspire Young Girls I Can,I Must, I Will VIP Luncheon Beverly Hills, California is known for housing some of the most glamorous people, places and fashion brands. However, not everyone has the opportunity to live their dream-life among the 'beautiful ones. That s one of the reasons Al-Nisa Designs is hosting its first mentoring program entitled "I CAN. I MUST. I WILL." to close the gap between vision and reality. The goal of the luncheon is to bring fashion influencers together with young girls to inspire them with their story of personal success designed to fuel them to dream. Al-Nisa Designs and her team of influencers will include an up close and personal conversation and Q&A with Yamna Aghrib international fashion infulencer to take the word impossible and transform it to an "I'm Possible" state of mind. The elite team of fashion experts will have the opportunity to give an interactive workshop with a group of young ladies along the subjects of how to create their own brand, how to be an asset to their community, how to maintain their virtue, how to see their education as a building block versus a barrier. This humanitarian effort will allow a continuous flow of inspiration, empowerment and action that is 100% rooted in giving back with style!
12 EVENT SPONSORSHIP Title Sponsor $200,000 exclusivity on all event marketing and venue recognition. Co-Host Teen Luncheon, inclusion in Live WEB cast and subsequent re-broadcasts of event. VIP package Torino fashion week 2018 (2 persons) hotel & air included, Playback of 30 sec spot at all Beverly Hills fashion shows. Full back page ad in program booklet, 20 VIP event passes. 4 outfits gifted by top five designers. Suite at the Beverly Wilshire for 2 nights w/ spa package & breakfast. Car service 4 hours per day. Gift certificate to Louis Vuitton Beverly Hills Store. Platinum Sponsor - $100,000 visibility in all marketing & advertising ownership of launch party. Weekend in Dubai for fashion event including travel & Hotel stay. Inclusion in Live WEB cast and subsequent re-broadcasts of Beverly Hills event. 10 VIP event passes. 2 outfits gifted by top five designers. Full page in program booklet,gift certificate to Louis Vuitton Beverly Hills Store. Gold Sponsor - $50,000 visibility in all marketing & advertising Inclusion in Live WEB cast and subsequent re-broadcasts of Beverly Hills event. 4 VIP event passes.. 2 Room Nights at the Beverly Wilshire Hotel. 1 outfits gifted by top five designers. Full page in program booklet, Gift certificate to Louis Vuitton Beverly Hills Store. More TBD Silver Sponsor - $25,000 visibility in all marketing & advertising Inclusion in Live WEB cast and subsequent re-broadcasts of Beverly Hills event. Full page in program booklet, 2 VIP event passes Gift certificate to Louis Vuitton Beverly Hills Store. More TBD
13 INVESTMENT Al Nisa is also looking long term for investors to partner with the corporation as plans to be in full manufacturing and distribution of the modest fashion clothing lines for women and men. Investment will: Set up Beverly Hills operations. Contract suppliers Establish an on-line store Establish a Beverly Hills Store 2018 Participate in Fashion Shows worldwide Produce Fashion Shows united States Create 5 year business plan Leverage existing relationships and develop new ones Production of Documentary on Rise of Modest Fashion
14 SUMMARY The 2017 Beverly Hills fashion weekend is a big deal for the Al Nisa brand and the Modest fashion Industry as a whole. We are excited and inspired to bring a new market to the mainstream of the US fashion industry. The time has come for the amazing designs of the modest designers to be included in to the conversation and recognized as the next big demographic whose time has come. The 2 nd annual Islamic/Modest Fashion weekend is the first in a proposed tour we are planning for the United States to promote modest fashion and the Al Nisa brand. Join us on the ground floor, we have the creative team, the management team, and the operations team and we look forward in bringing your company on as a sponsor/partner.
15 Al Nisa Designs 2 nd Annual Islamic/Modest Fashion Weekend December 14-17, Beverly Hills California USA
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