FOCUS 3. Oct 18 HAIR CARE.

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1 FOCUS 3 Oct 18 HAIR CARE

2 MARKET TREND Hair ritual When hair becomes as important as your skin Hair: the skin extension Since several months now, we assist to an explosion of hair products launches. This is the result of the customers new vision of their environment. Concerned about pollution, skin damages, the hair has become the extension of the skin in consumers mind and so needs to be treated with the same interest. DID YOU KNOW? Hair has an average growth of 1cm per month*. Inspired by the skin care routine To meet customers expectations, brands have used the same codes than in the consumers skincare routine: serums, scrubs, masks complement the traditional combination shampoo + conditioner. Very specific treatment for each hair concern as we can find on the skincare market. It is the number of hair that we lose everyday.* It is the price for a blond hair lock of David Bowie that has been sold in 2016 in the USA **. The Lock was used to recreate the hair s star on its wax statue in the famous Madame Tussauds Museum of London. *Marie France 2018 **RTL

3 A volumizing spray Use the volumizing hair spray on dry hair to make it looks fuller and thicker. Interesting to give volume to the thin hair and to define curly hair. Water QSP Spirageline 5,0% Marine serum 5,0% Organic sea fennel water 3,0% Benzyl alcohol & Dehydroacetic acid 0,6% For a softer twist on beachy, sun-dried styles. A blend of marine serum, a sea mineral complex that makes the hair looks like after a seawater swim. The spirageline seaweed extract (from Brittany area) is a viscous liquid that forms a film on the hair s surface. It is an hair conditioner that protects and reinforces the hair fibbers. The organic sea fennel water comes from a perennial plant that lives on the marine coast. It helps to revitalize and regenerate the hair fibbers. Source: Pinterest 2

4 A hair dry oil The hair dry oil can be used to rehydrate and avoid hair breakage. The hair oil brings brightness and softness to the hair. Caprylic/capric triglyceride QSP Dicaprylyl esther 20,0% C13-15 alkane 15,0% Cranberry oil omega 5,0% LycoMega 0,5% For bright and soft hair This dry oil allows to get that satin finish any time. It fixes frizzes, protects and nourishes the hair. The cranberry oil nourishes your hair with a high contain of omega 3. LycoMega helps to protect the hair fibber from deleterious effects of UV radiation. The Piece of lavender add an amazing visual effect to the oil. Lavender essential oil 0,20% Piece of Lavender 0,10% Tips: The hair dry oil can be used as a preshampoo. Apply the oil strand by strand before wrapping the hair on a warm towel. Wait 10 to 20min before rinsing with the usual shampoo. Piece of Lavender from Lessonia 3

5 An anti-pellicular healthy exfoliating shampoo Scrub exfoliation is the new trend in the hair beauty routine. Exfoliating particles can be used in shampoo or directly on specific scrub for scalp. Water QSP Sodium Lauryl Sulfate 7,00% Argan Exfoliator 3,00% Decyl glucoside 2,50% Cocamidopropyl betaine 2,30% Sodium Lauryl glucose carboxylate 1,75% Caprylyl/capryl glucoside 1,25% Acrylate copolymer Healthyskin 1% Zinc pyrithione 0,8% For bright and soft hair This anti-pellicular exfoliating shampoo cleans the hair in a mild way and prevents dandruff. The natural balance of the scalp is retained. Argan Exfoliator is an exfoliating ingredient made from the argan shell. Argan is produced by several women s co-operatives in the region of Agadir in Morocco. Healthyskin will improve the health of your scalp by strengthening the skin defence system and the barrier function (destroyed in case of pelliculars) and by reinforcing the epidermis renewal process. 4

6 A dry shampoo Texturizing powder Applied on the hair roofs or on all the hair, the texturizing powder gives a boost of beauty and volume and leaved the hair feels clean and fresh. Microzest bamboo 25 50,00% Microzest rice 25 30,00% BioMicrozest Argan 20% For a styling hair This is a texturizing and styling powder, ideal to create volume and structural texture. For an immediate volume generation, a hair texture expansion and a traceless mat finish. The Microzest 25 bamboo has a high sebum absorption. Microzest 25 rice adds a volumizing and texturing effect. BioMicrozest 25 argan, besides it absorption capacity has a brown color so it allows to avoid white residue on dark hair. Source: Pinterest 5

7 INGREDIENT MARINE INGREDIENTS Name: Seatrace (F12) INCI: Maris sal Active compounds: Minerals (Ca, Mg, K) Aspect: Powder Cosmetic properties: remineralization, revitalizes skin & hair, soothing effect. Name: Marine serum (F52) INCI: Maris sal & Aqua Active compounds: Minerals (Ca, Mg, K) Aspect: Colourless Cosmetic properties: remineralization, revitalizes skin & hair, soothing effect. Name: Organic sea fennel water (F247) INCI: Aqua & Crithmum maritimum extract Aspect: Colourless Cosmetic properties: revitalizes and regenerates the hair fibbers. Name: Spirageline (F319) INCI: Glycerin & Fucus spiralis extract Active compounds: Polysaccharides esterfied with glycerin Aspect: Viscous liquid Description: Second skin effect. The ingredient forms a film on the skin s surface. Protects and hydrates. Hair conditioner: protection and reinforcement of the hair fibers. Name: Healthyskin INCI: Glycerin & Aqua & Gigartina stellata extract Active compounds: Aspect: Limpid yellow liquid Cosmetic properties: improves the health of your scalp by strengthening the skin defence system and the barrier function (destroyed in case of pelliculars) and by reinforcing the epidermis renewal process. MICROZEST 25 Name: Microzest 25 bamboo (G309) INCI: Bambusa arundinacea stem extract Aspect: Powder Cosmetic properties: can be used in dry shampoo for its absorbing capacities. Name: Microzest 25 Rice (G308) INCI: Oryza sativa powder Aspect: Powder Cosmetic properties: can be used in dry shampoo for its absorbing capacities. Brings volumizing and texturing effects. 6