For more information, please contact: Gigi Burns

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1 2011 For more information, please contact: Gigi Burns

2 About... Loren Ridinger Loren Ridinger grew up inspired by the world s most iconic, beautiful women. She aspired to embody the beauty and style of the likes of Jackie O and Princess Diana, but Loren always knew that such classic beauty could only be achieved through proper skin care and perfect cosmetic application. After years of using hundreds of cosmetic and skincare products without complete satisfaction, Loren set out to create her own line that would evolve classic beauty into ageless beauty with a customized approach. Loren truly believes that all women can be beautiful, even on a budget. Loren created Motives cosmetics so that every woman on any budget could enjoy high quality, custom-formulated cosmetics infused with antioxidants and vitamins that enhance true beauty and nourish the skin. While formulating Motives, Loren took into consideration the specific ingredients that can help the skin s natural ability to deflect lines and creases. This customized approach combines a selection of revolutionary foundations, powders and concealers to create the perfect canvas for the application of color to the eyes, cheeks and lips. Loren created a variety of colors and products from Custom Blend Foundations to Luminous Translucent Powders to Rich Formula Lipsticks, allowing women to easily create the look they want for any and every occasion or mood. Motives is about feeling empowered, beautiful and achieving goals, all at an affordable price. After the launch of Motives, Loren went on to create Cellular Laboratories advanced skin therapy. Cellular Laboratories goes beyond masking the signs of aging by utilizing patented technology to revitalize, renew and restore skin cells. The results are amazing. Cellular Laboratories has made looking young a reality through revolutionary ingredients delivering noticeable results. The Cellular Laboratories line includes: De-Aging Crème, De-Aging Cleansing Emulsion, De-Aging Sunscreen Broad Spectrum SPF 50+, De-Aging C Serum, De- Aging Moisturizing Day Crème SPF 20, De-Aging Toner, De-Aging Eye Crème, De-Aging Body Balm, De-Aging Lifting Facial Masque and Re-Birth Serum. Cellular Laboratories De-Aging Crème effectively reduces the appearance of facial wrinkles, accelerates rhythmic skin cell turnover and brightens skin tone for a more youthful complexion. Cellular Laboratories Re-Birth Serum features Clairsome P-9 the world s first cosmetic-grade bioactive synthetic growth hormone-like material that supplements and replenishes the growth hormones naturally produced in the body that have been lost due to aging. It effectively reverses the aging process of the skin. Loren strives to inspire women to live an ambitious lifestyle and infuse beauty into their daily lives with Motives and Cellular Laboratories. She has a distinct creative vision. Her love of the skin, contours of the face, natural ingredients and individual beauty are a clear reflection of her customized approach. Loren hopes to inspire all women to feel beautiful, confident, expressive and glamorous in their own skin. About... Motives by Loren Ridinger, through revolutionary cutting-edge technology, is a world leader in the customized cosmetics industry. Motives is worn by some of today s hottest celebrities and is a favorite of makeup artists, models and photographers. Motives by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of consultants worldwide with an opportunity to live the lifestyle they have always dreamed of having. For more information, visit motivescosmetics.com, Loren Ridinger s blog, My Fashion Cents, at myfashioncents.com, and Loren s World, a lifestyle and empowerment website, at lorensworld.com.

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10 MOTIVES BY LOREN RIDINGER PLUM PRETTY PALETTE MAKES ME SHINE December 7, 2011 As you can see from the color of my website, purple happens to be one of my favorite colors. So when I was sent the Motives by Loren Ridinger Holiday Plum Pretty palette, and I opened it, well it was love at first sight This palette consist of five super pigmented shades, a silver, a matte purple, an iridescent pink, a shimmery purple pink, and a deeper pink. I m so pleased to say that not only are these colors beautiful, but these shadows themselves are the bomb.com. They blend so well together and offer great color payoff. I ve worn the shades in this palette a few times and experienced no creasing, and very minimal fall out, but only with the fourth color. To get this look, I applied Heiress into the inner corner and to the lower lash line. I then mixed heiress, and twinkle together, and applied to the rest of the lid. I then mixed glamour and studio 54 together and applied to the outer corner. I then put Breaking Dawn right in the middle of the eye. I think this palette would look great on just about everyone. All in all, I really like this palette, and will def be using it often especially during the holidays.

11 GET MOTIVEATED WITH THE HONEST BEAUTY NOVEMBER BREAKOUT BRAND November 15, 2011 I don t stop when I m tired; I stop when I m done. This was one of the quotes displayed on Loren Ridinger s (@lorenridinger) twitter feed recently, and let me tell you, that is a quote Loren lives by. Talk about AMBITION! In addition to being a successful internet and fashion entrepreneur, as well as the Co-founder of Marketamerica.com, Loren is now on the fast track to conquering the world of mineral cosmetics, with her MOTIVES Mineral Cosmetics brand new line titled AMBITION. I was fortunate enough to sample the entire MOTIVES AMBITION Mineral Cosmetics Line, and the fact that I just simply cannot get enough of any of the products in the entire collection, forced me to deem MOTIVES Mineral Cosmetics - the HONEST BEAUTY NOVEMBER BREAKOUT BRAND OF THE MONTH. Some of you may recognize Loren from her appearances on some episodes of Keeping up with the Kardashians. In one episode, on a Kardashian trip to New York City, Chloe had her birthday party filmed on Loren s, and her husband J.R s, yacht. In one scene in this episode, Loren is seen dishing out some really MOTIVE-ational dating advice to Kim in the back of a taxi. Made from micronized minerals, Motives Custom Mineral Powders contain pure pigments that feel light and natural on the skin. These products, when combined, benefit the skin and leave a silky smooth, flawless finish that gives the complexion a naturally radiant and healthy glow. I keep all the MOTIVES products right beside me in my desk draw at work to freshen up before an important meeting, or before a night on the town. The bright and stunning colors of the MOTIVES Sparkle Pot Eye shadows are my Honest FAV. I also love the natural looking MOTIVES Mineral Pressed Blush make sure you try them all! We all aspire to achieve greatness and, by believing in ourselves, we can make our dreams become a reality. My hope is when all women wear these products, they will feel empowered, Loren has said. Mission accomplished! AMBITION the newest MOTIVES Mineral Cosmetics Line and MOTIVES Custom Mineral cosmetics, all favored by celebs and make-up artists, are available at as well as through certified Motives Consultants, also found online. It is no wonder Loren s mineral cosmetic line is titled AMBITION by MOTIVES. Just head over to her website for all the motivation and inspiration a woman could need. Loren s website is what really attracted me to her initially. She shares many of the same values of my Honest Beauty philosophy, and honestly motivates and inspires me everyday. Her new mineral cosmetics line does the same! Geared specifically to successful, determined women trendsetters, who refuse to let others define what they are supposed to be, AMBITION by MOTIVES is comprised of pressed powders, blushes, eye shadows, and lipsticks in radiant colors with long-lasting skin benefits. Beneficial, not just superficial, as Loren describes.

12 EXCLUSIVE: NBA WIFE LA LA ANTHONY DISHES ON HOW TO BE AN AWESOME GIFT GIVER (AND GET CASH BACK) November 22, 2011 Yesterday I had a little chat with the lovely La La Anthony about conquering the holiday shopping. She s a busy girl: not only is she an actress and VH1 reality star in her own right she just wrapped Love, Loss and What I Wore, she s also NBA star Carmelo Anthony s wife and a mother to four year old Kiyan. Oh yeah, and her BFFs are Kim Kardashian, Kelly Rowland and Serena Williams. Talk about an imposing holiday gift list! Here, she shares her best gift-giving secrets for the tricky guys in your life (no matter what your relationship stage) and a cool new way to get cash back on the stuff you re already buying all without hardly lifting a finger. Being in the spotlight doesn t mean the holidays are all about Louboutins and BMWs. To La La, it s all about super thoughtful gifts and using Shop.com/lala to do it all, where you can get cash back yep, free money on stuff you were already going to buy. Her friends Loren & J.R. Ridinger who started the company recently brought her in to be a part of the project. SHEfinds: You re a popular girl. How do you handle all the people on your list? LaLa: Well, with the economy and the way things are going and people are really trying to save money, I m a huge proponent of Shop.com. It s a great way to still do shopping and I have my own group of friends and I m telling everyone to sign up. When you use my page, Shop.com/Lala, you get my curated set of savings and gifts. Then after that, you can go to the rest of the site and shop everything. Then you can refer your own friends and get even more credit off of that. If someone only gets $50 to $100 cash back, it really makes a huge difference and then they can get other gifts with it. SHEfinds: Black Friday is coming up are you going to shop? LaLa: It s so funny I am and I m not. I go online now more. I used to go with aunts and uncles and all of my family at 3am, and wait in line all night long. My cousins still do that. But now I hope online and what s great about Shop.com But now you can find so many great things online, so that s what I do. There are also tons of Shop.com special deals and coupons. The other day they had a 30% off Gap discount that s a big discount! So there you have it: thoughtful gifts that don t take a lot of money are really key, no matter what your wallet looks like. If you haven t used Shop.com already, you should totally try it: it doesn t just last during the holidays once you sign up, you can use it every day. Sign up for Lala s page here.

13 Divas Who Dine DIVA OF THE MONTH: LOREN RIDINGER November 10, 2011 Loren Ridinger is Senior Vice President of Internet retailing giants marketamerica. com and SHOP.COM. She is creator of the award-winning cosmetics line, Motives uber-luxurious skincare line, Cellular Laboratories and the solution-oriented product line, Fixx Solutions. Loren is also founder of the exquisite jewelry collection, Loren Jewels. How She Got Started: Loren: I got started in the business at the young age of 18 years old. I had no previous experience or college education; however I was very outgoing, determined and motivated. I was the office manager for the company my husband was a consultant for. When we met, we immediately hit it off. He had a brilliant plan and the vision for creating a company that would provide a business model to enable anyone to create financial freedom for themselves. I d never seen anything like it! I immediately believed in my husband s vision and encouraged him to create Market America. People always say, Surround yourself with others who are smarter than you and always I always make sure to do just that. Everything I ve learned has been taught to me by my husband and a great team of people, everyday I learn something new and I will continue to grow. Your HOD Husband of DIVA J.R. Ridinger is your business partner. How did that happen and how do you make that work? Loren: Once I helped encourage my husband to start this brilliant vision, we brought along my brother Marc Ashley, (current MA Chief Operating Officer). We initially began Market America out of our humble home in Greensboro, North Carolina. We didn t have much capital to start with, but we worked diligently to make the company a success. Most people don t know neither of us had money, we put lots of blood, sweat and tears to our company. We had drive, passion, belief and nothing stopped us. We based our business on hard work, dedication and determination. Our dining room was the boardroom; our garage was the shipping department and our bedroom transformed into the office. We had many challenges during the early days at Market America, but we knew we had to work hard and we never gave up. I love working with my husband! I feel like we balance each other out. Like most relationships, you need equilibrium and effective communication in order for it to be successful. We both respect each other and are committed towards accomplishing the same goals. My family is filled with hardworking entrepreneurs and we are all passionate about building a legacy. We know each other s strengths and weaknesses and make sure to play off the positive. I wouldn t have it any other way.

14 Divas Who Dine DIVA OF THE MONTH: LOREN RIDINGER (continued) November 10, 2011 You like to help fellow professional women and entrepreneurs which is what your site Loren s World is all about. What is your vision for it? Loren: I started Loren s World as a vehicle to empower and inspire women and aspiring entrepreneurs. I think there are so many women out there that want to be mentored, guided and are willing to do what it takes to make things happen. Unfortunately, sometimes they might not have the necessary means to do so, or they don t know where to start. I love to help others succeed and this is one of my personal ways of doing it. My advice to entrepreneurs that are looking to build their brand and monetize through social media is to be consistent. This is critical when you re trying to establish yourself in the social media space. Social media addicts and followers have a short attention span so it s important you stay current and are consistent with their updates. Social media should be fun, creative and a form of communication. Don t be too pushy when promoting your brand. Listen to your fans and customers to find out what they are looking for. Connect with your customers and always interact! Prior to Loren s World many women would come to me for advice; including my celebrity friends, so as a woman entrepreneur who came from nothing, it was important for me to share my experiences and advice to assure them that there is someone out there who cares. After all we should all have a voice and a dream. Because of this, I began implementing other elements to the site such as beauty, fashion, business and entertainment. My ultimate goal for Loren s World is to become the go-to site for a leading generation of women. Loren is the quintessential 21st Century woman when it comes to social media. Here is how she uses social media for business. Loren: I am a social media addict, so much I ve been thrown in Twitter Jail twice. (Definition of Twitter Jail: When a person tweets more than 100 per hour/1000 per day you can access your account by you won t be able to reply for a couple of hours.) I m very passionate about social media. It s an amazing vehicle that allows you to communicate with friends, fans and customers. I urge entrepreneurs to promote and grow their business, utilizing social media to interact with customers and build brand awareness. Social media is an essential part of my marketing strategy, and if you re not an integral part of it, you re not ahead of the curve. There is a new paradigm shift and we must learn to evolve and adapt to new tactics. I am most active on Twitter with over 111,000 followers. I find Twitter an effective form of connecting my brands with customers and my fans. I do use other social media platforms like Facebook, Linked In, Tumblr, Youtube and many other platforms. Because I have so many brands and so many accounts I have a social media managers who help me post, but I talk directly to all of my friends and fans.

15 A Little Nip, A Little Tuck From a Little Bean November 21, 2011 Posted by: Shellie Terry Benson Dear coffee beans, is there nothing you can t do? You delight my senses every morning with your rich aroma, and kick start the day with the jolt I need. Your antioxidants protect my body and now, incorporated into a new skin-care product, you smooth away the signs of cellulite. Coffee, you are a miracle plant. Fixx Nip n Tuck ($25) uses Arabica coffee seed oil to harness coffee s ability to smooth away the dimples and uneven skin associated with cellulite, which occurs when the body s fat cells grow faster than the skin causing unsightly pockets of fat on the surface. The product is delivered through an unusual tip at the end of the tube that includes nodules to help blend the Nip n Tuck into the skin. It s a light, smooth formula that absorbs quickly and feels great on the skin and does, indeed, appear to be tightening my skin after using it for about a week. Nip n Tuck is part of a larger line by Loren Ridinger that offers beauty product fixes for nearly every concern from a gray-hair mascara and a microdermabrasion facial product to an eyelash extender and an anti-frizz hair oil, infused with another miracle beauty ingredient: argan oil. At such reasonable price points, we can t wait to try out more of the products.

16 GET MOTIVATED WITH MOTIVES MINERAL BAKED EYESHADOW TRIOS October 31, 2011 Motives Cosmetics by Loren Ridinger is a brand I often notice in magazines like Life & Style and US. It s well known in Hollywood circles but not as well known among us average consumers. I ve previously reviewed several items from Motives that I really enjoy (Collagen Core Lipsticks and eyeshadow/mascara/ powder). I m back with more eyeshadows from them that are new. They are the Motives Mineral Baked Eye Shadow Trios. Motives has now created a mineral line that includes these trios. These come in 5 color combinations. They can be used both wet and dry. Using them wet intensifies the colors making them more vibrant or metallic than using them dry. What makes these unique is that they are recommended for people with very sensitive skin, for people who ve had plastic surgery or chemical peels, and for people whose eyes normally react to the pigment in eyeshadows. These contain soothing ingredients like rosemary extract and magnolia bark extract so they are a good choice for sensitive eyes. In addition since they are baked there aren t binders in them to hold the pigment together. I have 3 of the 5 choices from Motives to share with you. Confident while this looks like dark browns in the packaging it translates more as a gray brown on my eyes. The shades are a light cool tone cream that has some luminosity to the finish, a matte medium brown and a matte brown black. Impatient vibrant pink, lavender and purple. The lavender has a glittery finish to it that you ll notice more if you wear that shade wet. The pink and purple are more of a satin finish. These colors can be intense even dry so blending with a brush like Motives Eye Blender brush works best. Affluent my favorite, the one I wear the most. This has a light luminous (not glittery) gold, a midtone brown taupe and a very dark brown. My favorite look with this trio is to use the taupe on my lid with the gold on my browbone, then line with the dark brown. I like to use a product like Paula Dorf Transformer when I use it as an eyeliner; it makes the liner last all day long. Affluent is a trio that I know I can use at the drop of a hat and look good in. of smoother-looking skin around the eyes and magnolia bark extract which can help reduce the appearance of lines and wrinkles. I don t know about you but I m seeing those lines on my eyes so it s great knowing that my eye makeup is working to correct these problems. You don t need to be affluent to afford Motives, you just need to be confident enough to know that you re going to look your best wearing these. According to Motives website the two most important ingredients in these shadow are rosemary extract to improve the appearance

17 BREAST CANCER AWARENESS GIVEAWAYS A YEARLY FEATURE TO HIGHLIGHT BREAST CANCER AWARENESS AND BREAST CANCER RESEARCH October 31, 2011 Win it for A Survivor! We have five awesome Breast Cancer Awareness Giveaways for you today, as a Special Halloween Treat! We want you to enter these giveaways to Win it for a Survivor of breast cancer that you know or a loved one who has been affected by breast cancer or you can donate it to another person that we choose! Whether you are a Women over 45 or one of our younger friends, we are sure you ll want to support this cause! Here s a quick summary of the Giveaways: One $40 Shoe Credit to ShoeDazzle. Two t-shirts provided by Project Iris. Three tubes of Motives Collagen Core Lipstick in Inspired 3 tubes One book on BBCA2 Gene Mutation by Veronica Neave called Pieces of Me. (Advance Copy) One book by Gina M. Maisano entitled Finding your Way Back to Life (and Love) after Breast Cancer. I would like to take a moment to highlight what each of these companies/books is doing to highlight the Pink Cause via their Breast Cancer Awareness efforts and Breast Cancer Awareness Giveaways! If you are not a survivor yourself, we encourage you to win this for someone you love who has had breast cancer or has been affected by Breast cancer. and Motives Collagen Core Lipstick in Inspired. Run over to Motives today, because they are donating $1.00 for every lipstick sold in these colors from October 5 October 31 to Breast Cancer Awareness! We will be giving away a Motives Mineral Collagen Core Lipstick in Inspired to three lucky winners. Inspired is a pearlized vibrant sheer pink lipstick. Hydrolyzed collagen in the core of Motives Mineral Collagen Core Lipstick helps softens lips thereby enhancing fullness and volume, also the core aids in reducing the appearance of wrinkles and fine lines. Motives Mineral Collagen Core Lipstick is that one lipstick that you will always have with you because it provides collegen and color in one tube, for softer and more luxurious looking lips. ( $22.50 and is available for purchase at GO PINK! Motives by Loren Ridinger Motives by Loren Ridinger wants to inspire women, the world over, to get routine mammograms and perform a regular breast self exam, thereby increasing the chance of early detection. Via an online promotion, Motives will feature two of their best and newest Motives lipsticks Motives Mineral Lipstick in Brilliant

18 HAUTE 100 UPDATE: LOREN RIDINGER S MOTIVES COSMETICS JOINS EARLIER.ORG IN THE BATTLE AGAINST BREAST CANCER October 25, 2011 Loren Ridinger s Market America and Shop.com have joined Earlier.org in the fight against breast cancer. For National Breast Cancer Awareness Month, a portion of sales of selected items from Ridinger s cosmetics line, Motives, will be donated to assist in funding critical breast cancer research. Each sale of Motives Collagen Core Lipstick in Inspired, Motives Mineral Lipstick in Brilliant, and Isotonix OPC-3 Beauty Blend will contribute to the efforts of Earlier.org. The foundation is responsible for creating an innovative biological test to detect breast cancer earlier, and thus drastically increasing the odds of patient survival, prevent invasive surgery, and minimize necessary treatment. Not only will this be a generous financial contribution, but also this opportunity provides a venue to share the need for creating a biological test to detect breast cancer earlier, says Martha Kaley, Founder of Earlier.org Realizing that most breast cancer is in the body 5 to 8 years before it can be detected with current methods helps us understand the imperativeness of the research that is supported by Earlier.org. We are very appreciative of these gifts.

19 UNBIASED BEST MINERAL MAKEUP RATINGS October 22, 2011 Posted by: Tricia Chaves When making the faces of her celebrity clients, New York City makeup pro Amy Zdunowski Roeder often chooses minerals. It s buildable with coverage and color and absorbs oil instantly, she says. Although trying trendy new beauty products is always alluring, when you re a professional makeup artist, the true test of a product s effectiveness is not in its propaganda but in its performance. A panel of nonbiased beauty biz experts weighed in, and each shares her favorite mineral makeup choice to help you narrow down the field, and pick your ideal match. Oil Control Celebrity makeup artist Claudia Betancur of Miami says one of the biggest problems for women with oily skin is finding the right makeup that stays on all day with minimal touch ups and without changing its color: There are so many different products on the market; however, for my multicultural clients with oily skin, I use Motives by Loren Ridinger mineral foundation because it has an excellent reputation for makeup that s good for your skin with revolutionary skin-care ingredients. Betancur follows up with a couple sprays of the brand s No More Shine setting spray to control and absorb excess oil, and tone down the T-zone.

20 YOU GET A TREAT AND A TRICK WITH MOTIVES COLLAGEN CORE LIPSTICKS October 17, 2011 It s October and I have a trick and a treat all rolled into one for you. The treat is Motives Collagen Core Lipstick and the trick is what it does for your lips. Let me give you some info about this product and why I like it so much. Motives Cosmetics is a line created by Loren Ridinger, SVP of Market America and SHOP.COM, internet marketing and product brokerage companies and founder of Motives by Loren Ridinger. I ve previously reviewed some products from the line that I really like so I was thrilled to receive these lipsticks to test out. Loren is constantly adding to her line and bringing out new products that she s proud of. One of her favorite picks is the Collagen Core Lipstick line. There are 4 shades in this particular lipstick formula Sincere, Optimistic, Motivated and Inspired. Not only do I like the name choices but the lipstick are inspiring me to be optimistic and motivated about such sincerely lovely colors (don t hate me but I hate to do this sentence!). This is a two in one product you get a base (core) of treatment in the lipstick that contains the products that create moisturizing and antioxidants. Here s a list of what I like about these lipsticks: - No fragrance - Very moisturizing - Beautiful long-lasting color - Light plumping effect that improves with time - In addition it contains natural mineral ingredients like mica, iron oxide and titanium dioxide providing good sun protection I ve got two shades to share with you. My favorite is Sincere, a peach that s light enough for my typical looks but not quite a nude. Not only is the color as pretty as can be but the lipstick helps reduce the appearance of lines and wrinkles. It contains hydrolyzed collagen which helps to nourish and soften lips. It has everything I look for in lipstick. The other shade, Motivated, is a beautiful rosy shade.while Sincere is an everyday color for me, I need to be motivated to wear this gorgeous red. I m not as comfortable in reds as I am nudes but this one is beautiful on with its cool slightly blue undertone. One of my favorite things about the Motives website is the interactiveness that shows you the shades when you click on them. You don t need to guess with Motives. You can check out all 4 shades at Motives by Loren Ridinger.

21 WAYS TO WEAR THE RUST COLOR TREND September 26, 2011 One of my favorite things about autumn is all the new color palettes that pop up, and this season I m really diggin rust. It s a great, warm color for your wardrobe because it falls somewhere in between a bold red and a boring brown, making it your new go-to hue. So go ahead and add a little rust to your life with my fun and interust-ing picks! If you haven t tried any of Motives great products yet, now s the time! I love their Nail Candy in Bronze Beauty ($5.25 on SHOP.com) because it adds a little bit of sparkle to this already sexy shade. LOREN RIDINGER SHARES HER TRAVEL TIPS WITH MYFASHDIARY.COM September 8, 2011 She s a Social Media phenomenon, Business expert, a Kardashian Family friend, & one that does it all! This week Loren Ridinger shares her travel tips EXCLUSIVELY with Myfashdiary readers! When traveling I always make sure to do the following: -I drink plenty of water to stay hydrated. I moisturize at least two times per day using Cellular Laboratories De-Aging Day crème. Sunscreen is a must. I always apply sunscreen regardless of where I am traveling. I use Cellular Laboratories De-Aging Sunscreen. I also do not miss a day without taking Isotonix OPC-3 first thing in the morning. -My travel style tips depend on the situation. If I m traveling on a vacation, I like to wear lounge pants, a comfortable top or hoodie, flip flops or Uggs and my sunglasses. If I m traveling for business, I will wear a long dress, flip flops, sunglasses or lounge pants and change on the plane prior to arriving. The most important accessory that I wear is a gold necklace that I ve carried around for years. The necklace has a photo of my daughter and me and I always have to wear it while I fly. It s something superstitious and brings me good luck so when I m flying without her I know I will land safely to see her. -When traveling I love playing games like Scrabble on my ipad, read magazines, shop online, respond to my s for work. Occasionally I will even catch up on some sleep.

22 HAUTE 100 UPDATE: LOREN RIDINGER S MOTIVES COSMETICS CELEBRATES FASHION S NIGHT OUT WITH WEEKLONG ONLINE PROMOTION AND EXCLUSIVE FALL PALETTE September 8, 2011 Posted by: Paulina Sung Loren Ridinger, beauty and skin care mogul, jewelry designer, and Senior Vice President of Market America, has announced today that her Motives cosmetics line will celebrate Fashion s Night Out with an exclusive online promotion to run from today, September 8 through September 15. The entire week will kick off with the premiere of a dazzling Fashion s Night Out 2011 Palette that includes two blushes and four eyeshadows in gorgeous jewel tones of amethyst, emerald, sapphire, and pearl must-haves for the Fall/Winter season. Motives haute Fall trends are inspired by luxe shades and indulgent design inspired by the latest runway looks. I am very excited to be offering this week-long online promotion, inspired by Fashion Night Out. This will give all of the women who want to look and feel beautiful the opportunity to stock up on their favorite Motives products, as well as try out some of our fabulous new fall items, said Loren Ridinger. For more information and to receive exclusive offers for the event, visit

23 MOTIVES BY LOREN RIDINGER PRESSED EYE SHADOW September 4, 2011 Motives by Loren Ridinger Pressed Eye Shadow for $12.00 at motivescosmetics.com Impeccable color retention that does not run or crease so you always look your best Even, smooth and silky application for a glamorous glow Deflects the light away from fine lines, skin imperfections and hyper-pigmentation, creating a flawless look Mix and match to create a soft, natural or dramatic look Paraben, fragrance and oil free Ultra smooth and luxurious, these eye shadows are crease-proof and deflect the light away from fine lines to help visibly reduce the signs of aging for a bright, polished look. The Motives Pressed Eye Shadows have impeccable color retention that does not run or crease so you always look your best. They glide on ultra smooth with incredible hold, a flawless look, and a luxurious feel and finish. Take the guesswork out of looking gorgeous. The Motives Pressed Eye Shadow promises to give you the long-lasting, highcolor look you have always wanted. Ali Says...Review for color Heiress...I typically use loose shadow. Not sure why, I just do. I think it may be because many of the loose shadows I have contain a slight sparkle/shine to them. I was excited to try Motives by Loren Ridinger pressed eye shadow because just from looking at it I was loving the color. It looked like it had that sparkle/shine and would make my eyes pop. The Heiress color is an icy light purple and looks great with anything! I wore it on my lid some days and on my brow bone others. It really gives great definition to the brow bone as it adds dimension to the eyes. The color was light and subtle, but sexy all at the same time. For added glam, I applied a little extra for a night out on the town. For the day, I just toned it down. The best attribute of this shadow is it s staying power. I always find by the end of the day, my shadow has found it s way to the creases on my lid. It s never still fully applied. Not the case with this pressed shadow. Come the end of the day, still perfectly applied like I had just done it. Not once have I found it creeping into my creases. I need to buy this in more colors as it is a long staying, beautiful colored, fun eye shadow. Looks like I ll have to make room for some pressed shadows among my loose ones!

24 Loren Ridinger Interview August 11, 2011 When I think of uber successful entrepreneurs who do i think of? Loren Ridinger! Loren is the the owner of websites such as My Fashion Cents and LorensWorld. She has created several companies such as Motives Cosmetics and Lorens Jewels. She is not only a businesswoman, but also a mother and role model to many, below Loren answers our questions about fame, fashion, and family! AB: What else would you be if you weren t an Internet mogul?. LR: I think I would be a Talk show host or a police detective AB: What would be the first thing you would do if today was your last day? LR: I Hold kiss and hug my daughter, husband and family What 4 tips would you give to woman who wanted to be as successful as you are? 1. Find your passion 2. Set your goals that you want to achieve 3. Stay focused 4. Don t go to sleep until it s done! AB: What s your own definition of happiness? LR: I determine my own happiness. I don t want other people to determine my happiness, instead I wake up each day doing what I want and love to do. I am fortunate to have a fabulous circle of friends and family that support me. Though, I think in order to define your happiness you have to determine who you love and what you love to do. AB: What were your dreams as a child? LR: To do exactly what I m doing right now and help others succeed AB: Where do you see yourself in 5-10 years? LR: I see myself running a multi-billion dollar company, empowering women worldwide and helping others achieve their dreams. I think all things are possible with lots of love and belief AB: What are some of the issues or challenges you ve gone through building your multiple businesses? LR: Time management is critical and also a challenge. You have to prioritize on what is most important first and sometimes everything is a priority. I don t think 24hrs is enough time to do everything I want to accomplish in one day. Luckily I have an amazing group of people around me that makes it easier for me to juggle. AB: If you could tell your fans anything what would it be? LR: Never give up on your dreams, you can be anything you want. I believe you can do it. Anything is possible with lots of hard work and determination. AB:What do you personally think are the keys to success? LR: Some key elements to success are: having a great team, determination, focus, drive, setting goals, organization, passion, belief and setting deadlines. AB: You must be such a busy woman! what do you do in your free time? LR: What free time Although, whenever I do get free time, if I get any, I like to do nothing watch movies with my family and daughter and not leave the couch. AB: Where have you gotten inspiration for your jewelry collection, Loren Jewels? LR: I m inspired by girlfriends such as Jennifer Lopez, Kim Kardashian, Eva Longoria, Alicia Keys they all have a great sense of style and fabulous at establishing new ideas. I m also inspired by my world travels, old Hollywood glamour, and my daughter Amber. AB: What are your favorite summer and fall beauty/ fashion trends? LR: Some of my favorite fashion trends are: Lace because it looks so romantic, Jade green it s a gorgeous color, Tuxedo dressing, fringe and leather skirts. For beauty they are: long lashes, side braids, pony tails and metallic eye shadows.

25 HAUTE 100 UPDATE: LOREN RIDINGER UNVEILS INNOVATIVE NEW ADDITIONS TO HER FIXX PERSONAL CARE LINE July 26, 2011 Haute 100 Miami member and Senior Vice President of Market America Loren Ridinger announced today her expansion plans for her solution-based personal care line Fixx by Loren Ridinger. The exclusive line of lush personal care products was officially launched earlier this year at Market America s World Convention in Miami and now has some exciting additions to the already celebrated line. At the launch, Ridinger revealed the line of products, painstakingly formulated with only the finest and cutting-edge personal care ingredients, including Moroccan Argan oil, aloe vera, stinging nettle extract, and other essentials to provide an instant fix for problems from anything from frizzy hair to wrinkles. The new players to join the skin care all-star line-up are Fixx Nip n Tuck firming gel for smoother, firmer looking skin, Fixx Stem Cell Serum to diminish fine lines and wrinkles, Fixx Stem Cell Marine Stem Cells Mitostime, Phyko AI-PF, and Derm SC, which have been proven to reduce the appearance of lines and wrinkles by 45% in four weeks, and Fixx Skin Soother, a quick jack-of-all-trades skin care product that exfoliates, conditions, and hydrate, for instantly smoother and healthier-looking skin. Ridinger will also be introducing the powerful and effective Fixx Microdermabrasion featuring Coralline, a powerful marine-derived complex, to slough off dull, dead skin and unclog pores to reveal a young, fresh, and radiant face. Ridinger explains, Anti-aging products are the hottest trend in the industry! Everyone wants to look young and fresh and the new do-it-yourself additions to the Fixx product line will help solve these everyday problems we all struggle with. Motives by Loren Ridinger Expands Award-Winning Line with New Mineral Products Mineral, customized offerings follow trend in cosmetics industry offering beneficial, not just superficial products, says SVP and Motives creator Ridinger

26 Motives by Loren Ridinger Expands Award-Winning Line with New Mineral Products July 26, 2011 Loren Ridinger, Senior Vice President of Market America Inc. and creator of Motives by Loren Ridinger, is set to announce the launch of Ambition - The Motives Mineral Line. This new mineral line, which Ridinger will officially introduce to more than 25,000 people at Market America s 2011 International Convention next month, contain lipsticks, blushes and eyeshadows that are multi-functional with radiant color and long-lasting skin benefits. In addition, mineral cosmetics products are an exploding trend in the cosmetics world with sales that analysts expect to increase by 9% over the next year. Ridinger said the inspiration for the new beneficial, not just superficial cosmetics line derives from the qualities she has attempted to emulate throughout her life qualities that she sees in successful women from all walks of life. With inspiring names like Fearless, Revolutionary, Motivated, Confident, Innovative and Brilliant, Ambition The Motives Mineral Line showcases traits any woman whether a working woman climbing the corporate ladder or a stay-at-home mother running her household and raising her children can aim for. We all aspire to achieve greatness and, by believing in ourselves, we can make our dreams become a reality. My hope is that when women wear these products, they will feel empowered, Ridinger said. That is why I created the Motives brand: to give women the ability to look great and feel good about themselves, while achieving financial independence. I worked hard to get where I am today because I believed in myself and I want every woman, no matter what income level, to feel the same. A leader in the industry for its customized cosmetics offerings, Motives by Loren Ridinger also unveiled the addition of its customizable Motives Custom Mineral Powders and Motives Custom Mineral Blend. Motives Custom Mineral Blend is perfect for every woman s skin type, skin concerns, and adds the Motives personalized touch. Each formula is a unique recipe, prepared by a talented Motives Consultant, designed for a woman s needs; such as, reducing the appearance of wrinkles, oil control and anti-aging. Formulated using a variety of bases, toners, intensifiers, enhancers, moisturizers and modifiers, these products, when combined, benefit the skin and leave a silky smooth, flawless finish that gives the complexion a naturally radiant and healthy glow. These products, with help from a Certified Motives Color Consultant, can offer consumers perfectly matched and blended foundations, eye shadows, blushes, and bronzers that are customized to the specific needs of consumers. Ambition the Motives Mineral Line and Motives Custom Mineral cosmetics will be available at as well as through a certified Motives Consultants. About Motives by Loren Ridinger Motives by Loren Ridinger, through revolutionary, cutting-edge technology, is a world leader in the customized cosmetics industry. Motives is worn by some of today s hottest celebrities and is a favorite of makeup artists, models and photographers. Motives by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of consultants worldwide with an opportunity to live the lifestyle they have always dreamed of. For more information visit and creator Loren Ridinger s blog, My Fashion Cents at and Loren s World, a lifestyle and empowerment website at Made from micronized minerals, Motives Custom Mineral Powders contain pure pigments that feel light and natural on the skin. With pure pigmented toners, finish-enhancing modifiers and good-foryour skin ingredients, you can create a flawless look for any skin type or skin tone.

27 HOT MAMA OF THE WEEK: LOREN RIDINGER July 18, 2011 Name: Loren Ridinger Kids: Amber Ridinger, 18 Occupation: Senior Vice President of Market America and SHOP.COM (Internet marketing and product brokerage companies) Hometown: Miami, FL and New York City H&H Interview with Loren: 1. What are the top 5 wardrobe essentials every woman should have? Leggings, a white ribbed tank top, black blazer a good pair of fitted jeans and a little black dress! 2. What style advice do you have for a new mom stuck in a fashion rut? Accessorize! Accessories can turn any simple or challenging outfit into a polished look. 3. What are a few quick beauty secrets to help busy moms on the go look their best? Always wear mascara, lip gloss, Motives No Shine Makeup Setting Spray and Motives Pressed Bronzer which adds a sexy glow to your skin. 4. What beauty product are you never without? My Motives Liquid Powder Mineral Foundation SPF 15, Full Coverage Photo Finish Powder, Motives Pressed Blush in Dancing Queen, Motives Pressed Bronzer in Miami Glow, Motives Pressed Eye Shadow in Steel, Cosmic, Starstruck and Vanilla, Khol Eyeliner in Onyx, Motives Rich Formula Lipstick in Pink Rose & Nude and Pucker Up Lip Plumper in Temptress and Diamond! 5. What is your favorite reality TV show? I don t really watch a lot of TV, because I don t have much time, but when I do I enjoy watching House Hunters on HGTV, Keeping Up With The Kardashian s and Selling New York. 6. What is your cocktail of choice? Kettle one with soda and splash of lime juice 7. What is the funniest thing your kids have said or done lately? When I was holding our best friends baby the other day, whom she is the godmother of, she was trying to tell me how I needed to hold him and what to do I loved it.. considering she forgot I have done it already with her 8. What is your favorite quotation? My favorite quote is the one that is on Loren s World, You Become What you Think About All the time. 9. What is your guilty pleasure when you get a little coveted me time? Massages! Nothing is better after a long day or week! 10. Who is your favorite celebrity mom style icon and why? My good friend Kris Jenner, because she has a classic, yet edgy style to her and she is a mom to six kids! Jackie O because of her classic, elegant and timeless style and my very dear friend, Jennifer Lopez because of her evolving style and effortless sexy style, and of course, Elizabeth Taylor for her remarkable Hollywood glamour and the fabulous jewelry collection she had. 11. What is one thing most people don t know about you? That I work from home in my pajama s all day! 12. What is your secret to staying Hot & Healthy? I take a lot of supplements, Isotonix OPC-3, Isotonix Activated B Complex and Isotonix Reservatrol. I love to ride my bike and when I m in Miami I love to take a dip in the pool after a long day of work it s a great way to de-stress. I also get a lot of facials and drink plenty of water, which helps me stay hydrated and keeps my skin looking fresh, in addition I snack on lots of fruits. *Thanks, Loren!*

28 Motives by Loren Ridinger Cosmetic Line Announces Expansion into the UK Motives by Loren Ridinger is one of many Market America brands to recently be released in the UK, in conjunction with Market America s acquisition of SHOP.COM. LONDON, U.K (PRWEB UK) 14 June 2011 Loren Ridinger, Senior Vice President of Market America, Inc., and Creator of Motives by Loren Ridinger ( announced today that Motives is now available in the United Kingdom on SHOP.COM, ( Motives by Loren Ridinger is one of many Market America brands recently released in the UK, in conjunction with Market America s acquisition of SHOP.COM. Motives cosmetics was created so every woman, on a budget, can enjoy high quality, custom-formulated cosmetics infused with antioxidants and vitamins that enhance true beauty and nourish the skin. The customised approach combines a selection of specific ingredients that can help the skin s natural ability to deflect lines and creases. The uniqueness of Motives, in addition to the revolutionary ingredients and variety, leaves women feeling empowered, beautiful and able to achieve their goals. I am excited that Motives is now available to customers in the United Kingdom, said Loren Ridinger. Motives continues to be at the forefront of colour and trend in the beauty industry and our fan base continues to grow at a record pace Introducing the luxurious line into the United Kingdom, comes in response to significant international demand for Motives, said Ridinger. Motives is worn by some of today s hottest celebrities and is a favourite of makeup artists, models and photographers. It is a high fashion, high quality cosmetic line offering a luxurious array of colours, comprised of the best ingredients on the market. Motives by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out. In addition, Motives has won multiple industry awards, including several 2010 Buzzillions Reviewers Choice Awards within the makeup and skin care categories; Best Mascara, Best Pressed Eye Shadow, Best Eyeliner and Best Concealer all received acclaim and are classified as favourites among the consumer. Latina Magazine presented the Beauty Award for BEST eye shadow to Motives Pressed Eye Shadow, and Second City Style appointed a Gold Medal Beauty Olympic award for the best powder eye shadow. Loren is an Internet mogul who has been changing the face of beauty as well as Internet shopping for 20 years. Her impeccable style has established her as one of today s leading trendsetters. She has been named to Vogue s Top 100 as one of their most influential women and selected by Haute Living Magazine as one of New York s and Miami s most influential people. Loren was awarded the 2009 Women of Substance and Style award and recognised by Fashion Group International for her contribution to the fashion and beauty industry. ABOUT MOTIVES BY LOREN RIDINGER Motives by Loren Ridinger, through revolutionary cutting edge technology, is a world leader in the customised cosmetics industry. Motives is worn by some of today s hottest celebrities and is a favourite of makeup artists, models and photographers. Motives by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of consultants worldwide with an opportunity to live the lifestyle they have always dreamed of. For more information visit and Creator Loren Ridinger s blog, My Fashion Cents at and Loren s World, a lifestyle and empowerment website at About SHOP.COM SHOP.COM is a global comparison shopping engine with a European HQ in London, UK. SHOP.COM acts as a personal shopping assistant for women and men looking for products that cater for all aspects of their lifestyle at the best prices, whether it is fashion, beauty products or home accessories. Leveraging the features of its patented OneCart technology with extensive partner store integration, SHOP.COM offers products from well-known merchants as well as specialist retailers. For more information, visit the UK website at

29 MOTIVES LIQUID BEAUTY POWDER FOUNDATION SPF 15 & WEEKEND UPDATE May 23, 2011 Hey loves, how was your weekend? Mine was pretty good. I ll talk more about it at the end of this post. Anyway, last weekend, I attended The Makeup Show which was such an amazing experience. So many brands, and artist showcasing their products. One of the booths I visited was Motives by Loren Ridinger. Now we ve interviewed Loren in our entrepemom feature before but I had never tried any of her products. When I visited the Motives booth, I was told that I HAD to try the Liquid Powder Mineral Foundation with SPF 15. So I was matched to the Honey Bronze shade and went on my way. This product is supposed to be 5 in one. Primer, Concealer, Foundation, SPF and Powder. I can honestly say using this, I didn t need to use concealer on my hyperpigmentation marks as this gave some amazing coverage. I also liked that this blended into my skin beautifully. The color was an exact match to my well... honey bronze complexion. Although this was full coverage, it didn t look like I had makeup on at all, just gorgeous second skin and this didn t feel heavy on my skin. I really liked that this also contains antioxidants like Vitamin C and E. The best thing was the longevity I got from wearing this, I had this on for at least 10 hours and it still looked wonderful. I would highly recommend this product. Here s the link to the product. After 10 hours with this product, still going strong. Excuse my eyebrows. Trying to grow them.

30 FAVORITE THING FRIDAY: MOTIVES PRESSED BRONZER May 13, 2011 As a tan skinned Latina, I have lived my life with a few misconceptions. The biggest one would have to be that darker skinned people do not need to wear sunblock. I was never the type of person to sit out and bake in the sunlight so I figured I was safe from harmful rays. I learned a few years ago that NO ONE is safe from the sun. On a less serious note, I have always been a fan of blush and I really enjoyed using different brushes and applying using varied angles of my face to create different looks. For along time, I didn t realize that bronzer works much in the same way. But back then, I assumed it was for fair skin girls seeking a more sunkissed look. Guess who was wrong again? I tried and quickly fell in love with Motives by Loren Ridinger s bronzer in Miami Glow. Bronzer works in just the same way as blush as it highlighst the beautiful features of your face. Plus the beautiful shimmer effects and the warm shade makes you look (and feel!) like you just left the beach.sans the sun damage. Something else that I really loved about this product is the pretty packaging. The case looks like it came from a high end brand when you really know you got a bargain! So whether you live down South all year round or you want to look like you do, grab Miami Glow right now.

31 WHAT S AN ESSENTIAL PRODUCT FOR SUMMER? May 3, 2011 LOREN RIDINGER PROVIDES EXPERT ADVICE ON BRONZERS TO COMPLETE THE SEASON S LOOKS. Goodbye snow showers, hello sunshine! Spring is officially here and before you know it, afternoons at the pool and beach vacations are going to start filling up your day calendar. While a little R&R is good for the soul, too much sun isn t good for the skin; fake it til you make it is my motto when getting that coveted golden glow! For an all-over solution, I am a huge fan of the Body Bling collection by my dear friend Scott Barnes. Celebrities like Jennifer Lopez and Kim Kardashian use it regularly and for good reason! Body Bling is a shimmering body lotion that can be layered on for a sheer glow or some serious color, depending on your preference. It s applied like regular moisturizer and will simply wash off in the shower: no weird smell, no zebra streaks and no commitment. When searching for the perfect powder bronzer, consumers pay attention to ingredient lists. Does it have titanium dioxide or iron oxide, which gives the best pigment? Or what about all-natural ingredients like honeysuckle? I made sure to include honeysuckle extract in my own Motives Cosmetics Pressed Bronzer because it is an antioxidant and reduces inflammation. It s also important to check for dimethicone because that s what provides the silky feel and smooth application. The right powder bronzer will leave you looking radiant and can help define the face, neck and décolletage. While testing the product, note that the substance blends evenly, looks natural and gives a healthy dose of color, not an orange stain. Not only is baking on the beach time consuming, risking skin cancer and sun damage for a tan is not worth it. Burning, and the inevitable peeling that comes afterwards, isn t cute. Why deliberately put your body in harm s way when you can get the same results in the privacy of your own home?bronzer in the form of lotion or powder is cost-effective, convenient and works even better than the sun (who wants to deal with tan lines?) at achieving that flawless glow we all search for come springtime!

32 INSTANT HAIR THERAPY FOR THICK STRANDS March 10, 2011 I ve had more than one hairdresser comment over the years that my hair is as thick as a rope and it never came across as a compliment. Whether I wear it curly or straight, up or down, use the flat iron or let it dry naturally, there s just a lot of it. And, as much as I know it will come across as completely ungrateful to my thinner-stranded friends, tackling my mass of hair is a daily chore that I often dread. That being said, I ve never been in the market for a twoin-one shampoo and conditioner. Simply put, they ve never worked for me before and that s putting it mildly. I know my hair, and I know I need a lot of conditioner if I want to be able to even remotely run a brush through it when I get out of the shower. But I recently found one that has changed my way of thinking. Fixx Thick Hair Shampoo & Conditioner s freshscented wash has serious health-building ingredients like nettle extract in an ultra-gentle formula. Best of all, when I blew my hair out, I had a ton of soft, full stands (without any fluff or frizz) that just looked healthy, hydrated and good. This cuts my shower time in half and it works I can t think of anything better. FIXX THICK HAIR SHAMPOO & CONDITIONER AND VOLUMIZING BOOST SPRAY: FIXX, RINSE, REPEAT March 4, 2011 I tend to shy away from Shampoo/Conditioner inone products I ve been somewhat scared off since a mean battle with a comb and tangled hair left me with a minor bald spot. But Fixx has fixed me of my fear! (Pun intended.) The rich lather of the shampoo plus conditioner rendered my hair soft but not weighed down. Rarely do you come across a shampoo-andconditioner combo that actually thicker without creating an unsightly fluffy look. Additionally, it s a good shampoo to travel with (one bottle instead of two and a single-step wash). Creator Loren Ridinger knows a girl does not have time to mess around when there s places to go and people to see (even if she has to steal it from her husband!) Designed to replace mousse and gel, the Volumizing Boost Spray does more than help style your hair. It offers a surprisingly strong hold (I used it before a tv appearance this week and had to walk through a windstorm not a hair out of place!)- let s just say it s not for the weak of follicle. Purchase the Shampoo & Conditioner ($16.95) and Volumizing Boost Spray ($15.95) on Market America.

33 MOTIVES COSMETICS REVIEW February 25, 2011 I have to be honest, although I had heard of Motives Cosmetics By Loren Ridinger I didn t quite know what they were all about or how great the quality of the products was. Well, let s just say I m extremely surprised and happy at what I tried out. Their product selection is huge, they have hundreds of products from skin care, to makeup, to nail polish and so much more. This review is just a small look into Motives Cosmetics, but hopefully you will be reading much more about their company from now on. The Motives Liquid Eyeliner ($14) creates a dramatic sexy look within minutes. If you have not tried liquid liner before, this would be a good place to start because it s extremely easy to apply. The result is a beautiful jet black color perfect for all occasions. I wear black liquid liner religiously, and I think I might die without it. There are a lot of good ones out there, in fact I haven t really came across that many bad ones. Because I have blue eyes, I like to think black liners bring out my eyes a bit more and can create a sexy simple look without a ton of eyeshadow or other eye products. I would recommend Motives Eyeliner because of the pen applicator and how easy it is to use. One of my favorite parts of Motives Cosmetics is this beautiful Shape & Sculpt Duo ($21) The colors are extremely different, it s a bit surprising these would be blended together. I found this best used as a bronzer and highlighter. Primary Benefits of Motives Shape & Sculpt Duo: Two-in-one highlighter and matte contour powder Luxurious formula that glides on smoothly to highlight and sculpt Designed for all skin types Non-irritant formula Paraben, oil and fragrance free I can t really pull off the colors together with one swoop of a brush, but I use the left side for a finishing powder, and the right side as a bronzer. I m trying to keep the two separate, because I have light skin and the two together give me an odd look. But worn by themselves, they are gorgeous. My favorite product from Motives is the Lustrafly Mascara ($16.95) The brush is thick and picks up a lot of product. It can get a bit messy if you re not careful. You don t need an eyelash curler with this one! It curls rather nicely while volumizing and lengthening your lashes. It s very hard for me to find good mascaras, and I tend to stick to my beloved Maybelline, however this one is definitely something to try. It could do wonders for even the smallest of lashes. Motives by Loren Ridinger is a company that I think deserves for credit for their outstanding products. I m really happy with what I tried out, and I think the mascara is nothing else deserves another mention. I m anxious to try their lip products too see if they work as well as the ones mentioned in this review. You can purchase Motives Cosmetics at MotivesCosmetics.com Check out their other products as well, there are hundreds to choose from! You can also find Motives on Facebook.