FOR MORE INFORMATION, PLEASE CONTACT: GIGI BURNS YANN PERRIGAULT MOTIVESCOSMETICS.

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FOR MORE INFORMATION, PLEASE CONTACT: GIGI BURNS 336-389-5824

1 FOR MORE INFORMATION, PLEASE CONTACT: GIGI BURNS YANN PERRIGAULT MOTIVESCOSMETICS.COM

2 ABOUT LOREN RIDINGER Loren Ridinger grew up inspired by the world s most iconic, beautiful women. She aspired to embody the beauty and style of the likes of Jackie O and Princess Diana, but Loren always knew that such classic beauty could only be achieved through proper skincare and perfect cosmetic application. After years of using hundreds of cosmetic and skincare products without complete satisfaction, Loren set out to create her own line that would evolve classic beauty into ageless beauty with a customized approach. Loren truly believes that all women can be beautiful, even on a budget. Loren created Motives cosmetics so every woman, on any budget, could enjoy high-quality, custom-formulated cosmetics infused with antioxidants and vitamins that enhance true beauty and nourish the skin. While formulating Motives, Loren took into consideration the specific ingredients that can help the skin s natural ability to deflect lines and creases. This customized approach combines a selection of revolutionary foundations, powders and concealers to create the perfect canvas for the application of color to the eyes, cheeks and lips. Loren created a variety of colors and products from Custom Blend Foundations to Luminous Translucent Powders to Rich Formula Lipsticks, allowing women to easily create the look they want for any and every occasion or mood. Motives is about feeling empowered, beautiful and achieving goals, all at an affordable price. After the launch of Motives, Loren went on to create Cellular Laboratories advanced skin therapy. Cellular Laboratories goes beyond masking the signs of aging by utilizing patented technology to revitalize, renew and restore skin cells. The results are amazing. Cellular Laboratories has made looking young a reality through revolutionary ingredients delivering noticeable results. The Cellular Laboratories line includes the following products: De-Aging Crème, De-Aging Sunscreen Broad Spectrum SPF 50+, De-Aging C Serum, De-Aging Moisturizing Day Crème SPF 20, De-Aging Toner, De-Aging Eye Crème, De- Aging Body Balm, De-Aging Lifting Facial Masque, and Re- Birth Serum. Cellular Laboratories De-Aging Crème effectively reduces the appearance of facial wrinkles and brightens skin tone for a more youthful complexion. Cellular Laboratories Re-Birth Serum features Nano Claire GY the world s first cosmetic-grade bioactive synthetic growth hormone-like material. Loren strives to inspire women to live an ambitious lifestyle and infuse beauty into their daily lives with Motives and Cellular Laboratories. She has a distinct creative vision; her love of the skin, contours of the face, natural ingredients and individual beauty are a clear reflection of her customized approach. Loren hopes to inspire all women to feel beautiful, confident, expressive and glamorous in their own skin. ABOUT Motives by Loren Ridinger, through revolutionary, cutting-edge technology, is a world leader in the customized cosmetics industry. Motives is worn by some of today s hottest celebrities and is a favorite of makeup artists, models and photographers. Motives by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of consultants worldwide with an opportunity to live the lifestyle they have always dreamed of. For more information, visit motivescosmetics.com, Loren Ridinger s blog, My Fashion Cents, at MyFashionCents.com, and Loren s World, a lifestyle and empowerment website, at LorensWorld.com. MOTIVES PRESS KIT SPRING/SUMMER

ABOUT LA LA ANTHONY La La Anthony has been making her own way since the age of 16, when she landed her first job at an Atlanta radio station.

VJs in MTV history, then as the star of VH1 s #1 rated show La La s Full Court Life.

She will also be seen in the Starz original drama series, Power, as well as reprising her role as Sonia in the film Think like a Man Too this summer.

3 ABOUT LA LA ANTHONY La La Anthony has been making her own way since the age of 16, when she landed her first job at an Atlanta radio station. She has parlayed her charismatic personality and tireless work ethic into a successful media career, from her beginnings on radio, followed by television first with MTV, as one of the highest rated VJs in MTV history, then as the star of VH1 s #1 rated show La La s Full Court Life. La La also appeared in several feature films including the recordbreaking 2012 film Think Like a Man, the 2013 dramatic features 1982, and Baggage Claim. She will also be seen in the Starz original drama series, Power, as well as reprising her role as Sonia in the film Think like a Man Too this summer. Anthony will soon begin filming season 5 of her hit show La La s Full Court Life which premieres this spring on VH1. La La made the jump behind the scenes when she launched the entertainment company Krossover Productions. The company produced the critically acclaimed documentary Tyson, winner of Regard Knockout Award at the Un Certain Regard event during the 2008 Cannes Film Festival. No stranger to fashion and beauty, La La is also the creator and designer of 5th & Mercer, an edgy clothing line. She made it to the 2012 s Maxim Magazine s Hot 100, was named #1 Most Beautiful Latina in Hollywood by Latina Magazine, and was awarded the 2013 Beauty Inventor title by Cosmopolitan for Latinas. La La Anthony also released her first book titled The Love Playbook, where she shares how she found love and success on her own terms. She channels her most rewarding and challenging lessons into a personal playbook, providing empowering, go-to advice for healthy relationships and a happy life. An avid user of social media, she currently has over 6 million followers on her social media networks. ABOUT Market America l SHOP.COM Senior Vice President Loren Ridinger and La La Anthony, actress and TV personality, created Motives for La La, a partnership between the two that brings the highest-quality cosmetics, uniquely formulated to exemplify their love of makeup through products and colors that will complement women everywhere with beauty in every shade. Motives for La La is part of the award-winning Motives by Loren Ridinger line and emphasizes colors and products for African-American and Latina women, due to the lack of prominence many beauty lines place on ethnic markets. MOTIVES PRESS KIT SPRING/SUMMER

4 FEATURED MOTIVES BY LOREN RIDINGER SPRING/SUMMER 2014

5 FEATURED MOTIVES BY LOREN RIDINGER SPRING/SUMMER 2014

6 FEATURED MOTIVES BY LOREN RIDINGER SPRING/SUMMER 2014

7 FEATURED MOTIVES BY LOREN RIDINGER SPRING/SUMMER 2014

8 FEATURED MOTIVES FOR LA LA SPRING/SUMMER 2014

9 FEATURED MOTIVES FOR LA LA SPRING/SUMMER 2014

DECKED WITH RADIANT METALLICS AND UNEXPECTED PIGMENTS, INVITING SHEENS AND PUMPED-UP LACQUERS, THESE PICTURE-PERFECT LOOKS PROMISE A SUMMER OF

PAPARAZZO COLLEZIONE SPRING/SUMMER/2014 MOTIVES RED CARPET PALETTE Achieve a sought-after look with daring pastels for Spring/Summer 2014.

95 MOTIVES FOR LA LA BEHIND THE SCENES PALETTE Color your eyes with unexpected pigments that lead the trend for Spring/Summer 2014.

P. 110MLML MOTIVES & MOTIVES FOR LA LA MINERAL LIPSTICK Create a rosy lip to complement your A-List look for beauty in every shade.

10 DECKED WITH RADIANT METALLICS AND UNEXPECTED PIGMENTS, INVITING SHEENS AND PUMPED-UP LACQUERS, THESE PICTURE-PERFECT LOOKS PROMISE A SUMMER OF SPIRITED SHINE. PAPARAZZO COLLEZIONE SPRING/SUMMER/2014 MOTIVES RED CARPET PALETTE Achieve a sought-after look with daring pastels for Spring/Summer Create your picture-perfect style with edgy metallics for eyes that captivate the camera. Code PRESH14, SR $34.95 MOTIVES FOR LA LA BEHIND THE SCENES PALETTE Color your eyes with unexpected pigments that lead the trend for Spring/Summer Create killer eyes with these rich hues for a desired look that is always pursued. Code 2014MLBE, SR $34.95 La La A-Lister 141ML Starlet 142ML V.I.P. 110MLML MOTIVES & MOTIVES FOR LA LA MINERAL LIPSTICK Create a rosy lip to complement your A-List look for beauty in every shade. Codes Vary, SR $17.50 La La La La Celebutante 5427MNP Stalker 5428MNP Star Studded 5013MNP Notorious 5014MNP MOTIVES & MOTIVES FOR LA LA ULTIMATE NAIL LACQUERS Four new, pumped-up lacquers inspired by the hottest trends for Spring/Summer Complete your camera-ready look with these new shades. Codes Vary, SR $6.95 MOTIVES PRESS KIT SPRING/SUMMER

NEW SPRING/SUMMER 2014 ADDITIONS TO MOTIVES Sweet Candy 40MLMLG Melrose 41MLMLG Undeniable 42MLMLG Sassy 43MLMLG Uptown 44MLMLG MOTIVES FOR LA LA ILLUMINATING LIP SHINE Light up your look with a

95 Obsessed 100MRL Secret 101MRL Peach Perfect 102MRL Inevitable 103MRL Silhouette 104MRL Charming 105MRL The New Pink 106MRL Oyster Bay 107MRL Valentine 108MRL Sin 114MRL Spiced 115MRL Bellissima

105MLMRL Ooh La La 106MLMRL Irreplaceable 107MLMRL Scarlet 108MLMRL Pink Attack 109MLMRL Taboo 100MLMRL MOTIVES & MOTIVES FOR LA LA MOISTURE RICH LIPSTICK Treat your lips to full-coverage color for

75 Jungle Red 101MLMRL La Bamba 102MLMRL La La La La La La Light (Yellow Undertone) 100SCF Light (Pink Undertone) 101SCF Medium Light (Yellow Undertone) 102SCF Medium Light (Pink Undertone) 103SCF

moisturize and help protect the skin. These shades stay true to color and allow for buildable, even coverage that blends effortlessly.

11 NEW SPRING/SUMMER 2014 ADDITIONS TO MOTIVES Sweet Candy 40MLMLG Melrose 41MLMLG Undeniable 42MLMLG Sassy 43MLMLG Uptown 44MLMLG MOTIVES FOR LA LA ILLUMINATING LIP SHINE Light up your look with a convenient mirror and LED light for the perfect shine day or night! Codes Vary, SR $13.95 Obsessed 100MRL Secret 101MRL Peach Perfect 102MRL Inevitable 103MRL Silhouette 104MRL Charming 105MRL The New Pink 106MRL Oyster Bay 107MRL Valentine 108MRL Sin 114MRL Spiced 115MRL Bellissima 109MRL Incognito 110MRL Fabulous 111MRL Oh So Fab 112MRL La La La La La La La La La La La La La La La La La La Classy 113MRL Icon 116MRL Destiny 117MRL La La Venti 103MLMRL Divine 104MLMRL Impatient 105MLMRL Ooh La La 106MLMRL Irreplaceable 107MLMRL Scarlet 108MLMRL Pink Attack 109MLMRL Taboo 100MLMRL MOTIVES & MOTIVES FOR LA LA MOISTURE RICH LIPSTICK Treat your lips to full-coverage color for beauty in every shade. The moisture-rich formula soothes to create naturally soft lips. Give your pout a little pop of color that lasts all day. Codes Vary, SR $15.75 Jungle Red 101MLMRL La Bamba 102MLMRL La La La La La La Light (Yellow Undertone) 100SCF Light (Pink Undertone) 101SCF Medium Light (Yellow Undertone) 102SCF Medium Light (Pink Undertone) 103SCF Medium (Yellow Undertone) 100MLSCF Dark (Yellow Undertone) 101MLSCF Extra Dark (Yellow Undertone) 102MLSCF MOTIVES & MOTIVES FOR LA LA SUPREME CRÈME FOUNDATION Formulated with antioxidants to moisturize and help protect the skin. These shades stay true to color and allow for buildable, even coverage that blends effortlessly. Create a natural look with a lightweight formula that lasts all day for beauty in every shade. Codes Vary, SR $24.50 Regal Blue 44MEP MOTIVES KHOL EYELINER A beautiful Regal Blue for a royal look is a great addition to our eyeliner collection. Code 44MEP, SR $14.75 Taupe 54MBP Light Brown 55MBP MOTIVES MINERAL WATERPROOF EYEBROW PENCIL Helps to create naturally sculpted brows. Featuring a spoolie brush that allows you to tame and fill in sparse areas, full and flawless brows are just within reach! Codes Vary, SR $15.75 Fairy Tale 5429MNP First Dance 5430MNP I Do 5431MNP MOTIVES BRIDAL NAIL LACQUERS Say I do with this pure Bridal Collection. This collection features a nude, pink-nude, and a white-nude, perfect for the modern bride. Codes Vary, SR $6.95 Naughty Mauve 100MLMS Moonlighting 101MLMS Copper 102MLMS MOTIVES FOR LA LA SHIMMERS The perfect touch to any look! Apply these shimmers wet or dry and go from subtle to bold to achieve a flawless look. Enhance the natural beauty of your eyes. Codes Vary, SR $15.50 MOTIVES PRESS KIT SPRING/SUMMER

INTRODUCING THE NEW MOTIVESCOSMETICS.COM The stunning new motivescosmetics.

Customers can easily find the hottest new shades, access tutorials, and

SPECIAL EDITIONS MOTIVES MAVENS (Closed) MOTIVES MAVENS ELEMENT Bringing the

shadow palette that allows you to always stay on trend.

palette is a must-have for any fashionista. Code 1LMT, SR $35.

Shell, Serene, Bordeaux, Truffle Fire Code: 2SSF Ice Code: 1SSI Ignite Glow

Series are essential contour palettes for creating flawless looks.

12 INTRODUCING THE NEW MOTIVESCOSMETICS.COM The stunning new motivescosmetics.com is here! It s totally redesigned for a more user-friendly experience. Customers can easily find the hottest new shades, access tutorials, and discover all the ways to earn more income with Motives. SPECIAL EDITIONS MOTIVES MAVENS (Closed) MOTIVES MAVENS ELEMENT Bringing the glamour of artists to everyday women, Element is a beautifully versatile eye shadow palette that allows you to always stay on trend. Handpicked by six of our Motives Mavens, social media beauty sensations, this palette is a must-have for any fashionista. Code 1LMT, SR $35.00 Color Names: (Top) L to R Birch, Native, Aubergine, Raven (Bottom) L to R Shell, Serene, Bordeaux, Truffle Fire Code: 2SSF Ice Code: 1SSI Ignite Glow Blaze Heat Frost Halo Dusk Black Ice MOTIVES MAVENS SCULPT SERIES Sculpt Series are essential contour palettes for creating flawless looks. Also created by our Motives Mavens, these palettes give you the tools to master the art of facial sculpting. Codes Vary, SR $35.00 MOTIVES PRESS KIT SPRING/SUMMER

13 FOR MORE INFORMATION, PLEASE CONTACT: GIGI BURNS YANN PERRIGAULT MOTIVESCOSMETICS.COM

Motives Retail Brand Introduction2013 prepared by Patrice Hale RETAIL BRAND INTRODUCTION

Motives Retail Brand Introduction2013 prepared by Patrice Hale RETAIL BRAND INTRODUCTION MOTIVES Cosmetics Motives by Loren Ridinger, through revolutionary, cuttingedge technology, is a world leader in