hairs the bling Salon Education

Transcription

1 all-ntrient KERATHERAPY'" hairs the bling Salon Edcation & Professional Distribtion

2 "For more than 4 years my family has made it their goal to help salons... " THE WORD 111III11III11III11III11IIII11III11III11III11 II I I I II 111III11 II I I II 11III11III11III11III11III1111 DARREN STORK When yo've been in or indstry as long as my family has been (over 4 years)... yo've seen ho mch it has evolved and contines to evolve. From the early 197's throgh the 199's, my father, Jack M. Stork ho fonded the company had a poplar monthly magaine, Chicagoland Hairdressers" Before the Internet andbefore hair shos ere everyhere, the monthly nes magaine shocased hat as happening, hat as ne and hat as on trend. Over 4 years later, a lot has changed... bt or belief has not. To stay competitive, fresh and sccessfl... a hairdresser is only as good as hat they have & hat they kno. We help yo take yor bsiness & skills as far as yo ant by only carrying botiqe, professional hair goods that are niqe, ne and have that "bling factor". In the folloing pages yo'll learn more abot hat e have to offer and the portfolio of manfactrers that I've careflly selected and chosen to represent that have the same integrity and commitment to indstry that I hold dear. All of them deliver a little bit of magic ith client's hair... that little extra something... that instant confidence... that diamond like shine. Alays remember that "hair is the bling", L>a.-t.A.e.. -.SroA.k

3 Having gron p in the professional beaty indstry, Darren Stork fonded Hair's the Bling in 22 ith a desire to deliver trly niqe, high qality brands to salons and spas throghot the Midest. Careflly selecting the most niqe, ctting edge, non-diverted and jst plain cool professional brands and copling it ith firm, accessible edcation is the corerstone of or bsiness. Or desire is qite simple: Spply yo ith the best tools, eacation and spport to gro yor bsiness and offer transformational experiences for yor clients. Or mission is even simpler: Whatever it takes. In service and spport e're a family oned bsiness that has alays lived and breathed this indstry and e rotinely go ot of the ay to not only meet yor needs and expectation, bt exceed them. The name of or company is also the mantra e live by. For any client, hair is imperative as or emotional otfit begins and ends ith the hair. Nothing impacts or personality and confidence like hair. As sch, all the prodcts yo'll find nder or portfolio are chosen for their ability to transform, reconstrct or shape hair... giving any client a little bit of "bling"... and yo a lifelong, loyal gest in yor salon. To stay competitive in this bsiness yo need to stay crrent. To stay crrent, yo need edcation, coaching and most importantly... inspiration! We offer a variety of contined learning corses across mltiple states throghot the Midest to give yo access to the latest in trends, techniqes... as ell as bsiness and marketing principles. Ne since 214, e also have developed a poerfl in salon coaching crriclm that brings training to yor salon. Led by the Hair's the Bling Artistic Team, or coaches are comprised of Master Stylists that have the training and experience to help gide yo in honing yor artistic and technical skills. Additionally Online training seminars, orkshops and ho-to technical videos are available 24/7 throgh the Hair's The Bling On Demand Edcation Portal. Sign-p and get registered at HairsTheBling.com!

4 ::: ::r:: I if) if) ::: ::r:: Mshe :::::: rl.e $1 l.a./a. exre"'s1"' of THE MIDWEST'S TOP SALONS hair extensions!fa..a., "TA, cocc, 1 //si.a.. 1 /{, cf.a..et. //... rj.7, raa.ak G,'Aoe.,(a. &_ 'T.:.,(.,(,',: K ossoj'! SHE Hair Extensions is the orld leader in hair extensions and one of the largest prodcers of add-on hair. SHE prides themselves on not only having the greatest variety of colors in their palette for yo to choose from, bt also on the range of lengths & textres designed to fit any and all clientele that alk in yor door. Additionally, they only se 196 Remy hair, hich means high qality and no tangling. SHE ST AND ARD EXTENSIONS» 3 to 6 month earability ith proper care! co» 1% hman Remy hair is premim qality, ltra grade.» Long lasting, highly drable bond technology» Available in 3 textres, 3 lengths and ith the most complete color palette in the indstry!» Qalifies for or innovative ne In Salon Coaching that marries techniqe mastery & bsiness excellence! SHE EXTENSIVES FUSION TAPE EXTENSIONS './._ f-l-l ' I» 6 to 8 eek earability, they are resable & cost-effective.» 1% hman Remy hair is premim qality, ltra grade.» High qality adhesive ensres drable, lasting bond.» Available in 2 lengths...35/4cm & 5516cm.» A ide variety of colors ith over 48 shades. DID YOU KNOW? SHE also has a range of clip-in extensions that allo yor clients to change p their look, add effortless bangs... or even a ponytail!

5 SHE HAIR EXTENSIONS COLOR CHART NATURAL COLORS 1B * 2 * 4 * 6 * 8 * 1 12 * * 14 * * * 83 * :l I T..,,, T&12 T6121 Tv.?6 T1I82 T1:v.16 r,..,,oo, T17/2 TW2 T2112 T3V1:)(l TD8312() FANTASY COLORS ',1 BLUE * SKY ACID GREEN * DARK GREEN * NEW VIOLET * YELLOW *, i ORANGE * LILAC * VIOLET * DARKVIOLET DARKBLUE PINK * DARKREO * RED * DN!KffiANGE * 53 DAAKPINK * P\JRPI.ISHNK * MEOIUMVK>I.ET * OARKFUXIA* REOOISHVICUT,'1\11 FUX IA * TURQUOISE * FROSTED COLORS fij Fsion Tpe Extensions "SELECT SHADES AVAILABLE I M14111 M2/17 M32/13 M2127 M12/26 M21/13 M1B/53 M6J27 M6112 M32/53 M33/21 M18/24 M8/26 MDB3/2 ::: ::r:: I <- U) U) ::: ::r::,:'/ WHY REMY HAIR? Remy hair is premim qality becase the cticles are kept intact and not stripped. This means that nlike cheap qality hair, the hair remains sper soft, shiny, silky & tongle-free!

6 ::: ::r:: I <- U) U) ::: ::r:: Have yo seen the gooey mess tat traditional tape-in extensions leave? Never orry again! It doesn't have to be that a., 1 '"i, SHE Hair Extensions presents a ne program to deliver a trn-key hair extension bsiness to YOU... best of al l yo can master it in jst 17 mintes: EXTENSIVES! SHE Hair Extensions have improved the Extensives and no has the indstry's longest lasting tape-in extensions! The Extensives come ith SHE Hair Extensions' exceptional Remy hair attached to a drable base that contains a keratin infsed adhesive that is clean and secre. 'I f It is the same premim 1% hman remy hair in a strip form. The strip incldes natral keratin for a secre bond. The application ith the Easy Flat iron is achieved hen the keratin poder softens and bonds ith the natral hair. This application is good for thin hair becase the strips fold and bond arond the hair. The application qickly adds volme, length, color ithot chemicals and it is resable. SHE EXTENSIVES FUSION TAPE-INS The fastest, easiest ay to get started in the bsiness of extensions! Same indstry leading 1% hman Indian Remy hair Wide selection of 48 colors and blends Easy to se step by step training video Most secre, longest lasting tape-ins ith resable keratin tape

7 lntercelllar ORGANICS ::::: a. AevoL..4r/o""' 1""' TEXTURE T AMINGI r/..e seav/ce f A ct./e,-,rs v/..o CJ.//vf; R._ LDvf; r/..e,',( rext4ae. Finally! No more bad hair days. This is the in-salon service yor clients ith "any textre" avy, crly, or kinky hair have been aiting for! Gary Smith, the hair legend ho created 3 of the top selling brands of the fast 5 years, lanches his neest innovation: the /CO Textre Management System. Formlated ith natrally occrring heavy ater that contains Deterim (a stable hydrogen isotope). ft is deposited the hair natrally, forming a permanent hydrogen bond that fasts as long as the hair does! (I) I LL 32 active organics Enhances crls & Faster, smoother 1% safe, natral repair broken bonds adds body bloot reslts & non-toxic cc Leaves hair 1% Helps prevent free Leaves hair softer, WithUVNUVB hmidity proof radical damage shinier & hydrated botanical snscreens O::'. O::'. I- >< I- HYDROPHOBIC TEXTURE CONTROL >> ICO is a revoltionary ne chemical-free in-salon service treatment pls at home system that internally corrects fri and makes hair non-reactive to hmidity. ICO is a dream come tre for crly hair anyone ith crly or friy hair.» ICO permanently eliminates genetic fri by addressing the condition at the very cortex of the hair and at a micro-moleclar leve l.» In addition to sealing the vacant fri casing hydrogen bond, ICO also contains a proprietary blend of botanicals, oils and essential amino and fatty acids that help to restore hair to an optimal level of moistre and strength reslting in hair that is stronger, shinier and more manageable. = = I I lntercelllar ORGANICS-

8 ::: ::: ::r:: U) U) LL :::... all-ntrient SULFATE-FREE I GLUTEN-FREE I CRUELTY-FREE I NO PARABENS NO MEA & DEA I NO PROPYLENE GLYCOL I NO SYNTHETIC FRAGRANCE :::::: rl.e Ji-,OST -6A./t:.t:./a.,,,r LONGEST LASTING COi QR All-Ntrient is created here in the U.S. and is dedicated to prodcing certified organic hair care prodcts based on all-natral ingredients that norish, protect, and revitalie the hair....jf_yo ask any leading color salon in the Midest ho have tried All-Ntrient's hair color, they'll tell yo it ill otshine and otlast anyone else's! All-Ntrient Permanent Cream Haircolor ses the healthiest, most natral ingredients knon to exist, nrtring each strand ith the ntrients it needs and none of the chemicals it doesn't. From the roots of the Amaon rainforest to the roots of yor hair, it is the perfect soltion for today's organic and green demands. AS FEATURED IN AMERICAN SALON DOUBLE DYE-LOAD 1% gre! coverage EVERY shade 1% CORN DERIVED Petrolem-free shine & condition ADV. MICRO PROTEINS Long lasting maximm pigment deposit CERTIFIED ORGANIC PERMANENT COLOR Certified Organic Cream Base is made of natral pre oils & keratin protein that allos for a gentler penetration of haircolor pigment, greater depth and intensity of color. Lo ammonia for a gentler color experience. Offers spectaclarly brilliant shine & 1% gray coverage every shade.

9 DEMI PERMANENT COLOR GLAZE >> Ammonia free, this certified organic color-glae allos yo versatile demi-permanent color reslts.» The color that treats! Formlated ith a proprietary Keratin Reconstrcting Color formla, it is color that heals & repairs.» No direct dye. Additionally it ill not fade off-tone. PERMANENT OXIDATIVE PIGENT» Say goodbye to fadage and hello to intensity! These permanent, oxidative pigment anchor in the hair's cortex to garantee greater depth of color and longevity.» Delivers shiny, vibrant, high-fashion color reslts that trly last.» One step toning for yor most difficlt cstomers, ith no off-tone fadage.. & maximm dimensional color options. ALL-NUTRIENT BALA YAGE PAINT BOX r :::: :::: ::r:: if) if) LL :::: o_» Take balayage to the next level! This complete self contained kit offers p everything yo need to do the hottest trending color techniqe! >> Incldes: Mixing Bol, 17.6 o. White Poder Lightener, (2) 4 o. Lightener Control, Color Whisk, Crescent Balayage Brsh, Color Application Brsh, Angle-Ct Balayage Brsh, Small Balayage Paddle, Large Balayage Paddle, Color Cape ALL-NUTRIENT LIGHTENER CONTROL >> Lightener Control transforms lighteners into an ltra-smooth, creamy medim that is perfect for non-slip foiling and balayage. This soft, flid gel provides ideal control for perfect, balanced reslts. >> Qaternied Keratin strengthens & protects the hair for faster, safer lightening!

10 " )I,.) SLATE SERIES COOL SERIES NATURAL PEARL BEIGE SERIES NEUTRAL SERIES NATURAL SERIES " BLUE/OLIVE BLU E/ BLU E VIOLET BLUE VIOLET VIOLET PRIMARY PRIMARY ::: Sper Light Series SLPS..,,...Ligtl'..-IBlon&o SLBligtBoig,:,Blon&o SLNESp.N.-d81ondo SINSp.r-""""=>IBlondo The highest lifts for beatifl blondes. Use /eqol or doble omont1 of developer a) ::: ::r::.µ U) 8CSl.igt U) I LL...-4 :::...-4 MOCHA SERIES... II Aesome! Amaing! The best color I've ever sed! oc,- Elevore-Mixithcolor II.cso.<--. ond developer lo intensify tones, enhance gray coverage and increase John So/vodore, levels of lilt. head co/orist, Eie...oreExtn>ligl'lleningCream Teddie Kossof Salon NATURAL VIOLET BVBkleVK>lelAl-.aN /-Glosses, seals, and redces intensity of tone. /Netral/Cleor " VV,ole!A«t,rt

11 CHOCOLATE SERIES WARM NATURAL SUN SERIES YELLOW ORANGE INTENSE COPPER ORANGE RED RUBY SERIES RED RUBY MAHOGANY RED BROWN VIOLET SIClnlMseCopper alonde le TOBACCO SERIES YELLOW NATURAL COPPER SERIES RED ORANGE BURGUNDY SERIES RED VIOLET AUBURN SERIES BROWN RED SCARLET SERIES RED / RED VIOLET <Accent Serie$ 6 Incredible colors to odd, intensify, netralie, control and reline.

12 U) =:) :::... ( > I U) ::: ::: ::r:: all-ntrient define+ ler all-ntrient" pla)cment+ mokllng all-ntrient 1% Vegan RETAIL Crelty-Free Slfate-Free Glten-Free all-ntrient Paraben-Fre e Formaldehyde-Free Formaldehyde Donor-Free J-ntrien No Sodim Ch loride No MEA& DEA No Triclosans No Propylene Glycol A COMPLETE NATURAL CARE & STYLING RANGE» Plant derived natral & organic haircare formlas provide gentle cleansing & conditioning on any hair type to tackle any hair challenge. UV & color protection formlas are 1% vegan, slfate-free. amine-free, DEA-free. MEA-free, betaine-free, EDTA-free, paraben-free, glten-free, & crelty-free. Styling prodcts created ith earth-friendly technology that norishes, protects, and revitalies hair. Made ith natral and organic ingredients. Incorporates fatty acids and vitamins, to proteins and minerals, every styling prodcts is formlated ith ingredients that enhance ntrient delivery to the roots, preventing age in hair.

13 rl.e jjo;:>{4cr 1.1/rl. rl.e /4"'7,,.a,;,,e THAT CUTS BREAKAGE BY 85¾ AND FRIZZINESS BY 6 7¾1 It's a name no dobt yo'll chckle over and remember. Bt dont let it fool yo... Pro Locks has created a range of niqe hair prodcts that instantly and effectively transform keratin-depleted, stressed, friy hair to sleek smooth, healthy, shiny dimensions. Infsed ith the original CRACK formla, all CRACK prodcts are designed for all hair types. Best of all, they are slfate and paraben-free and never tested on animals. CRACK HABIT FORMING LEA VE-IN» This cheeky tbe offers one of the most niqe and "habit forming" hair fixes e've ever seen...it's as mlti-prpose as it is different and packs a poerfl dose of style ith reslts!» Lighteight & sper moistriing, it smooths split ends and protects from chlorine & UV rays. >> Integrated thermal barrier protects from thermal damage. >> Offers shine and slip ithot grease. CRACK MIST LIGHT-WEIGHT LEA VE-IN I V) =:) O::'. o_ lj > I V) V) = O::'. I-» All the poer of "CRACK in a tbe" no in a lighteight sprayable form that offers all the conditioning and styling poer of CRACK!» It controls fri, strengthens, protects, detangles hair, smooths & tames fly-aays, adds shine and is a great thermal protector. ULTIMATE DUO FOR SMOOTH HAIR» Clean & Soaper Shampoo is a poerfl age-defying & norishing shampoo that rolls back the clock on damaged hair ith visible signs of aging» In Treatment Conditioner is a rich, ltra-moistriing deep conditioner that helps tame even the most nrly hair... ithot leaving it heavy or feeling greasy.

14 if) > :::: if) L ::r:: :::;:: rle 11,,,oST /,,,,,,,,ova.r/ve 511,,,oorl/;f s7sre11,,, rla.r CAN ADD A WHOLE NEW POFIT CENTERI / Keratherapy as fonded in 21 by David Mlhollen, a trsted beaty indstry professional ho realied the need for high performing keratin smoothing treatments for stylists and consmers. Inspired by the glamor of the Miami lifestyle, and motivated by its threats to hair sch as relentless sn, nforgiving hmidity and salt ater, Keratherapy has since become the most innovative, forard thinking company in the keratin smoothing category, bilding the brand arond sperior formlations and providing omen ith smooth, shiny, healthy and fri-free hair. Today, Keratherapy's portfolio consists of 8 professional keratin treatments and 21 premim maintenance prodcts. Throgh nmeros distribtor partners, Keratherapy can be fond in over 45 contries and contines to be the fastest groing Keratin Smoothing company in the orld. lti'\ No "Dontime".,:J Clients can shoer that day! Weeks!? BB ith Extreme Reneal Universal Smoothing - They have a system far anyone BRAZILIAN RENEWAL SMOOTHING TREATMENT-.. : Offers the greatest amont of crl redction possible, along ith amaing shine and "no-fri" smoothing for all types of hair; all ith less fmes! Especially effective on hair that is coarse, nrly, extremely crly or very resistant. Enriched ith keratin, collagen, argan oil, soy and rice proteins for extra brilliance, strength and protection. No dontime!

15 EXTREME RENEWAL SMOOTHING TREATMENT» A maximm strength keratin smoothing treatment that smoothes and dramatically redces fri and crls on medim to resistant hair types. >> Deeply penetrates the hair shaft for maximm repair, redces excess volme & fri.» Delivers long-lasting norishment/protection for p to 16 eeks. Color-treated safe. EXTREME RENEWAL CREME DE COCOA COLOR LOCK & SMOOTH»»» With KERABOND Technology, this maximm strength keratin smoothing treatment offers sperior crl redction, shine & smoothing for even the most resistant/nrly types of hair. Contains cacao seed btter, a poerfl antioxidant that norishes and protects the hair from styling and environmental elements. Color Safe. Lasts p to 16 eeks » This very niqe, 2-in-1 formla is highly recommended after all hair color and highlighting services to lock in color and prevent fading, or as a stand alone, express keratin treatment.» Provides nsrpassed fri control, adds amaing shine and provides a hmidity barrier for 4 eeks. A mst for bloots!»»» PURE RENEW AL PLUS+ A grond breaking, ZERO formaldehyde. keratin smoothing system ith a poerfl blend of amino acids that provides increased strength, elasticity and vibrancy. g a Provides maximm crl and volme redction >- ithot a permanent strctral change to the hair. A safer experience for everyone! " --- Only takes 9 mintes! -...:==- KERATIN BOOSTER g - ---» This niqe and poerfl spray enhances and amplifies any Keratherapy ero formaldehyde keratin treatment, reslting in an even distribtion of keratin and amino acids throghot the client's hair.» Ensres niform crl and volme redction, fri control, shine and conditioning from roots to ends and helps to extend the longevity of the keratin treatment. EXPRESS RENEW AL PLUS+» This express professional keratin smoothing treatment is as easy to se as spraying it on and sealing it in. >> It's a fast, safe ay to remove fri, rejvenate, smoothen and revive the hair.» Tama n and argan oils, jojoba & rosemary leaf extract transform ordinary, overorked hair into silky, shiny, healthy looking hair for 4 to 6 eeks. CLEAN START» Preps the hair properly, removing prodct reside, bildp and imprities that can interfere ith keratin treatment reslts.» The 8.5 ph opens the cticle to provide maximm absorption of treatments and ensres the longest-lasting reslts.

16 if) =:) :::: o_ > I if) (- if) L :::: I- KERATHERAPY" KERATIN THERAPY FOR HAIR KERATINFIX REPAIR COLLECTION» A keratin infsed trio that offers miraclos repair ith a formla rich in caviar extract and argan oil! - 2-in-1 Miracle Leave-In provides 2 benefits in 1 easy step: Softens, smoothes, restores, detangles, adds shine, increases body, enhances moistre balance, evens porosity, blocks hmidity, eliminates fri, provides UV protection, seals cticle, improves manageability, extends color, promot es elasticity, prevents breakage, protects from heat, mends split ends, controls static, and rebilds damaged hair. - Miracle Repair Shampoo instantly repairs dry, damaged or over-processed hair hile protecting against environmental stresses and hmidity. - Miracle Repair Conditioner repairs and restores dry, colored, damaged or over processed hair leaving it hydrated, shiny and strong.

17 KERATIN INFUSED MOISTURE COLLECTION» Homecare infsed ith keratin, designed for the driest hair. - Moistre Shampoo gently cleanses and hydrates to create soft, smooth and si lky hair. - Moistre Conditioner qenches even the driest hair, repairing, strengthening and sealing in moistre. - Leave-In Conditioner is a eightless, mlti-prpose conditioning and detangling spray that norishes and hydrates the hair, giving it a healthy shine and refreshed look. - Deep Conditioning Masqe is an intense, norishing and hydrating treatment, hich revives hair. KERATIN INFUSED YOLUMIZING COLLECTION >> Homecare infsed ith keratin, designed to amplify hair volme. - Volme Shampoo gently cleanses hile removing bild-p from the hair and scalp. Designed to create the ltimate body, fllness and textre in hair. - Volme Conditioner is formlated to detangle, hydrate and illminate hair hile adding incredible body, bonce and volme. Natral formlas restore elasticity and vitality to thin, limp or lifeless hair. - Root Boost & Volmier ls a proprietary formla that performs doble dty as a root lifter or as an all over bodifier for all types and textres of hair. It creates noticeable thickness and volme throghot KERATIN INFUSED COLOR PROTECT COLLECTION» Homecare infsed ith keratin, specifically made for color treated hair. - Color Protect Shampoo is niqely formlated to extend the life of color-treated and highlighted hair hile gently removing reside bildp that cases hair to become dll and lifeless. - Color Protect Conditioner is niqely formlated to extend the life of color-treated and highlighted hair hile moistriing, repairing and sealing the cticle. - Color Protect Perfect Bloot is a eightless styling spray that dramatically redces blo dry time and eliminates fri by sealing the cticle and creating an invisible barri er against hmidity i J I El - I V) =:) O::'.... lj > I V) V) = O::'. I- KERATIN INFUSED STYLING & FINISHING» Styling & finishing prodcts infsed ith keratin?! I. - I - Perfect Finish Session Hairspray provides eightless maximm hold and shine. - Perfect Hold Hairspray is a versatile hairspray that gives hair a tochable, finished look. - Daily Smoothing Cream is a heat activated blo dry treatment. - Norishing Styling Foam is a lighteight mosse that moistries, controls fri & creates volme. - Argan Oil penetrates instantly for improved manageability, health & appearance of the hair. - Dry Shampoo leaves hair and scalp refreshed and rejvenated by gently absorbing excess oil. - Rapid Resce instantly transforms dll, dry hair to shiny, smooth and healthy! 1 tt - '""' '... : II, I i r i_ i 1 ;;;i =-...?:..;':., 11 PAGE

18 if) L :::: L <- :::: I I I- ZENAGEN THE FUSION OF BEAUTY+ SCIENCE At age 29, medical stdent Jared Reynolds noticed his hair starting to thin and recede. Conventional hair loss prodcts and treatments broght him nothing bt disappointments and adverse side effects. As a scientist ond aspiring doctor, he decided to pt his on head toard finding a ne soltion. The anser os fond in Ntracetical Science: the stdy of natral componds, ingredients and extracts that hove phormocetical-grode qalities ond effects on the body. He believed ntracetical technology as the key to on ntapped natral, potent and convenient soltion to men and omen's hair loss. After to years of research and development, Jared arrived at o revoltionary formla: Zenagen! THINNING HAIR TREATMENT» The Zenagen Revolve System is a to step therapy process that ses innovative ntracetical componds to thicken and maximie the volme of one's hair. It leaves it ith increased shine & manageability.» Innovative, grondbreaking science that is fast! Patented ntracetical technology blocks the enyme that cases 95% of hair loss, taking only 5 mintes, 3-4 times a eek. DAMAGE REPAIR TREATMENT» The Zenagen Evolve System is a to step therapy process that ses innovative ntracetical componds to repair damage & boost hair groth by p to 4%.» Maximies volme & increases shine & manageability.enhances color treated hair.» Repairs breakage, heals dryness & redces shedding cased by excessive heat styling, coloring, chemical treatment or postpartm hair loss. VOLUMIZING STYLING SYSTEM The Zenagen Boost Styling System is a for piece styling prodct line that ses innovative ntracetical componds to add volme, thickness and density to thinning hair, hile treating the root case. These styling prodcts are designed ith proprietary hair lossfighting technology, this niqe treatment spray creates an optimal fondation for healthy hair groth hi le delivering visible fllness from root to tip.

19 RESULTS ON ' J +- THINNING HAIR i..,, :,,, ---.,,: PEOPLE'S,, ; CHOICE AWARD, BEST EMERGING, INNOVATIVE, -. BRAND,,: -,,,,,,... 1.,., HBA GLOBAL EXPO WINNER..,,,-. -, ; NEW PRODUCT ' : i SHOWCASE 1 " NEW PRODUCT I, EXCELLENCE,\: "=-', AWARD 1,,:,,,,,,.. 1,.,..._, HBA GLOBAL EXPO WINNER if) L :::: ( L <- :::: I ( I I- "THERE IS NO COMPARISON, ZENAGEN IS INCREDIBLE! " CELEBRITY STYLIST MELISSA SCHLEICHER

20 > ::: U) ( =:) aj aj rj.e rae"'tp{/"1,f "'ev recj. IN BOND Blff LDING & RESTORA TIONI r,t_4e,t_e/a./,t_, /"'-orecr/o.,, Z..;e"'-;o"'-,._,a,.,ce TRUEPLEX is an innovative hair repair system that drastically prevents and repairs damage cased by chemical, mechanical and environmental stress. ft can also reverse the damage cased by color, chemicals, hot tools and harsh environmental inflences. ft can be sed ith any color, bleach or lightener; before any chemical, keratin or smoothing service or as a stand-alone intensive conditioning and repairing treatment. No adjstment to lighteners, timing or mixing ratios is needed. Their proprietary AMINO TRUE COMPLEX is comprised of a blend of 11 amino acids essential to the health of hairs strctre, strength, elasticity and condition. The most important of these amino acids is cysteine, hich plays a vital role in the cross/inking of proteins and is critical to sstaining and repairing the internal strctre of hair. BOND RECOVERY SYSTEM Significantly redces breakage. I I Reverses the damage cased by color, chemicals & hot tools ;iii ;!!, b Prevents damage cased by RUEPLEx 1REPLEx environmental stress Improves manageability and condition Garanteed reslts! :;;,-: l-:..1-2

21 THE HAIR SCIENCE Their AMINOTRUE Complex is comprised of a proprietary blend of 11 amino acids essential to yor hairs strctre, strength, elasticity and condition. The most important of these amino acids is cysteine, hich plays a vital role in the cross-linking of proteins and is critical to sstaining and repairing the internal bond strctre of hair. BAMBOO EXTRACT The richest knon sorce of sil ica, hich penetrates the hair cortex and promotes stronger ha ir by increasing the resilience of each hair fiber. Its proteins help smooth ot roghened hair cticles and make the hair softer, ith enhanced sheen. COMBRETUM FARINOSUM FLOWER NECTAR Imparts a soft, smooth feel to hair hile enhancing hydration and improving manageability and condition. > O::'. V) lj co co BAMBOO MIRACLE RECONSTRUCTOR» The first and only salon strength bond repair treatment to retail for home!» Utilies the poer of Cysteine to repair broken protein bonds in dry, damaged or chemically treated hair.» Restores hair to its natral condition and protects against thermal, chemical and environmental damage» Repairs broken protein bonds hile strengthening and fortifying» Softens and provides amaing shine

22 L... =:) a <- U) I- Qergo rl.ese.6a.4sl.es 1..1/LL CHANGE YOUR LIFE Since 1994, ERGO Research, Inc. has been considered the first stop for photo session and entertainment indstry hair stylists, salons and hair care companies seeking leading edge hairstyling tools for creating the most beatifl and niqely creative hair designs. Fonded by indstry leader & teacher Robert Reed, ERGO Research, Inc. has been committed to one thing since the very beginning: delivering perfectly ergonomic hair styling tools that meet the qality standards of even the most discerning hairdresser. Decades later, professionals and their salon gests arond the orld create amaingly beatifl hair ith less damage,more shine, less fri... and even hair color that lasts longer! IONIC CERAMIC HAIR BRUSHES» Negative Ionic Technology netralies odors sch as smoke & perfmes and leaves the hair smelling clean and fresh» Ion Tormaline Infsed Bristles penetrate & condition the hair, reslting in sleeker, shinier reslts. Oter cticle layers become smoother, more resistant to hmidity The Poer of 2%... 2% longer barrel, 2% larger sections, finish 2% faster, 2% feer rist rotations and 2% less fatige at the end of the day!

23 TWIN TURBO 2 BLOW DRYER» Negative Ionic Technology smooths even the most resistant hair types ithot robbing finer hair type of volme & body.» Perfect balance, light-eight design. Only 18 onces, this dryer is ergonomically designed for perfect eight, balance and feel in the hand.» Variable & poerfl motor. 8 mph air flo ith 2 speeds and 4 temperatres, it has the perfect combination of air flo, heat otpt and sond level. ELECTRIC FRIZZ ELIMINATING HOT RAZOR» Maximm creativity, damage free! Shears and traditional raor can case damage that leads to fri, split end and breakage... especially for crly hair.» Poerfl heated blade, arms p to 35F fast and seals the ends of all hair types, leaving the strctre intact and stronger.» Excellent for hair extensions! Will allo yo to blend in hair extensions natrally ith no tearing or ripping. L... =:) a <- if) I- IONIC CERAMIC FLAT & SMOOTHING IRON» Variable heat control allos for controlled & consistent heat setting for faster straightening ith less fri.» Drable, light-eight design. Weighing nder 9 onces, it featres "hybrid" flexible plates and heat resistant silicone sspension system that eliminates the need for inner springs (hich tend to corrode over time). IONIC CERAMIC MINI CRIMPING IRON» Drable, light-eight design. Weighing nder 9 onces, it featres long-lasting titanim infsed plates that allo for more even heat distribtion, easy cleaning ith a 36 degree no tangle cord.» Amaing, artistic reslts. It creates a clean, embossed textre that allos yo to create retro, yet modern looks or even for teasing the roots.

24 JUl\ffHA -:::, a,//oa.da,.6le DEPENDABLE TOOLS Oned by All-Ntrient, their tools are created here in the U.S., and in addition to their commitment to natral manfactring, their Skesha brand of premim qality styling tools gives yo everything yo need to create great hair. Their styling tools are as drable as they are ser friendly! ALL-NUTRIENT SUKESHA SCISSORS» 6" Skesha Draflex Rotating Dry Slide Shear allos for comfort & maximm flid movement.» 6" Skesha Draflex Fixed Dry Slide Shear featres a comfortable fixed design for dry ctting. ADDITIONAL SUKESHA SCISSORS» V1 Cobalt Offset (5.5", 6", or 6.5")» Slim Blade 44C Offset (5.5", 6", or 6.5")» ErgBentThm 44C Offset (5.5", 6", 6.5", 7")» 6" SU 44C Crved Offset» SU 44( TEXTURIZER Shear (3 options)» SU Styling Sivel Raor

25 @ Goomee TH E MARK LESS H A IR LOO P Goomee's Markless Hair Loop is made of polyrethane, also knon as synthetic resin. This special material does not absorb dirt and bacteria and also ensres a high level of hygiene becase of its easy-to-clean srface. When this hair ring is rapped arond the hair, it places neven pressre arond the circmference of the ponytail; standard hair rings pt even pressre on the hair, leaving an obvios mark. The neven pressre prodced by the Goomee allos for the hair to be held strongly in the ponytail ithot being too tight. This gives individal hairs more space ithin the ponytail than they old have hen earing a normal hair band. GOOMEE CLASSIC HAIR LOOP >> Doesn't Leave A Mark. De to Goomee's niqe shape, it leaves the hair mark free by creating neven pressre arond the ponytail.» Avoids Plling and Breakage. Unlike other hair ties, It is easy to remove, and eliminates tangles, plling and breakage.» Strong Grip ith only 2-3 loops for less headaches. 1/. Iii tif 'ii if) ::: if) if) c if) I- GOOMEE ACTIVE HAIR LOOP» NEW! Goomee Active Collection holds yor hair firmly bt isn't too tight.» Strong enogh to keep yor hair in the loop even throgh yor toghest orkots! DOESN'T LEAVE ANY MARKS ON YOUR HAIR AVOIDS HAIR BREAKAGE HAND - MADE STRONG GRIP FOR ALL HAIR TYPES

26 I L... =:) a <- U) I- rle t.a.a.f esr set.ecr/o"' of HAIR'cOLOR TOOLS & ACCESSORIES Prodct Clb is the leader in color accessories offering everything a colorist needs to perform color services ith the exception of the haircolor itself! Prodct Clb offers over 2 items for professional colorists inclding the largest selection of foil, gloves, capes, caps and more. They are committed to offering colorists the best possible tools for their profession. All of their prodcts are designed based on salon research and are professionally packaged to meet the needs of today's colorists. PAPER WRAPS & COLOR FOILS >> Ready to Use Pop-Up Foil >> Pop-Up Foil Dispenser >> Embossed Pre-Ct Foils Silver or colored >> Thermal Color Wraps s or 12 GLOVES, BOTTLES & COLOR TOOLS >> Disposable Gloves >> Applicator Bottles >> Bottle Cleaning Brsh be sb >> Tbe Key >> ColorWhip Electric Color Mixer >> Digital Color Scale >> Ja Clips, Great Clips & Eyeglass Gards >> Tripod >> Color Station Cart

27 COMMITTED TO YOUR EDUCATION Comprised of an edcational team of seasoned professionals, salon oners and celebrity hairdressers, e've created a diverse crriclm that offers yor learn options that ork for yo and yor entire salon! From hands-on in salon coaching to virtal training sessions available 24/7! ;, 'lhl,l edcation on-demand IN SALON COACHING As featred in Modern Salon Magaine! Or aard inning in salon coaching programs are the ltimate in convenience. A talented and experienced edcator orking hand in hand ith yo or yor salon. With mltiple programs available yo can master the art of hair extensions or simply polish and discover ne color techniqes. Note: Minimm of 3 participants per salon. LEARNING STUDIO IN ELGIN, IL From Look & Learn to Hands-On Workshops, visit or learning Stdio in Elgin, Illinois for the best in contining edcation! Since 214, e've been offering a ide va riety of corses that allo yo to keep p to date on the latest trends as ell as challenge yo artistically. From mastering the bloot to advanced color formlation, e have a class for hatever skill yo need to enhance! VIRTUAL LEARNING Can't get aay from a bsy salon? No problem! We offer a ide variety of both live ebinar programs and pre-recorded on-demand ebinars to learn as yo go! Join s for or virtal color formlation orkshops or essential prodct knoledge sessions. We also can create a cstom session to meet yor needs or the needs of yor salon. DID Yo KNOW? We have a 7 day a eek help line? Call s ith yor color formlation, extension qestions & more at !

28 Hairs TheBling Hairs Hairs TheBling Toll-Free: Hairs The BI in g.c om