THE FASHION EXPERIENCE International semester in Denmark, Europe

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1 Unfold your talent VIA Film & Transmedia VIA University College Film and Transmedia Storytelling THE FASHION EXPERIENCE International semester in Denmark, Europe Photocredits: Students at VIA Film & Transmedia Anders Bachmann, Anna Osnes, Nynne Uhre, Lasse Noer, Simon Carstens and Mathias Laustrup

2 VIA Film & Transmedia STUDY FASHION FILM & TRANSMEDIA Film and Transmedia Storytelling - The Fashion Experience is an international semester at the department of VIA Film & Transmedia. The programme is centred around film and transmedia storytelling with fashion as the focal point. During the semester, we provide you with relevant academic skills and knowledge needed, in an inspiring and professional environment based on your individual potential. It is a unique opportunity to work with highly acclaimed professionals from the film, transmedia and fashion industry. The programme is based in the centre of Aarhus Film City - in the prestigious harbour environment. This is also where most of the 300 fashion companies in Aarhus reside. Here, international sales are the main objective and the the fashion industry flourishes. During your studies, you will produce fashion films and transmedia productions that will single out your resumé. We do things differently here, and we invite the industry into the classrooms to give you the newest trends. Also, you will work in groups as production teams. After completing the semester, you will have an extraordinary insight into the industries requirements and have a personal network within both large and small companies. Our motto is that your success is our success. We see it as our job to provide you with competencies that you cannot get anywhere else. Do you want to be among the best? Then come to Aarhus and participate in Film and Transmedia Storytelling - The Fashion Experience. We look forward to welcoming you. Louis Thonsgaard Director of Studies and Research, VIA Film & Transmedia Academic Calendar All international students start one week before the official semester start, to participate in a Film Production Basics crash course. Spring semester January 22 - June 8, 2018 (crash course January 22-26) Application deadline October 1, 2017 Fall semester August 27 - December 14, 2018 (crash course August 20-24) Application deadline May 1, 2018 Tuition fee: 7500 (material fee 300 )

3 SEMESTER ACTIVITIES Social activities We make sure to be updated on interesting fashion and film events in our vibrant city and invite students to participate - either organised with a lecturer or with buddies. We do things like go to the movies, concerts, museums and exhibition openings, and we also organise film and game nights with popcorn and Danish hygge at our great facilities. Students at VIA Film & Transmedia arrange different kinds of events, where you have the opportunity to mingle and get acquainted. Another tradition is our field trip to VIA Design in the city Herning, which is the fashion design department at VIA University College. An example of a workshop week This is an example of a potential lighting workshop week for fashion productions, where participants get hands-on experience through exercises and excursions. Monday Director of Photography Kim Hattesen lectures on ambient and directed light, and gives examples for inspiration. Students find examples and in a small workshop and create their own set-ups on location or in our studio, using LED lights. In the evening, students and lecturer go to the forest to study the sunset light and take photos to discuss in the next morning. Tuesday Under the supervision of Kim Hattesen, students analyse and discuss photos made the day before. Post-production at VIA Film & Transmedia is done using Adobe programmes. In the afternoon, students are seperated into groups and go on an expedition in the city to look for fashion inspired light. Wednesday Thursday and Friday At sunrise, Kim Hattesen take the students on a trip to the beach, to experience the light of sunrise and how to use this in photo shoots. Test shots are made with professional equipment. Afterwards, the photos are sorted and edited at the school s facilities. Students work in the studio with a professional model and a makeup artist, using fashion styles selected by the students. Students will work with light, colours and postproduction, inspired by the previous days. Friday afternoon, the students make a presentation of the work for lecturers and guests - followed by a student event. Note that students work longer hours this week than usual, because of the incorporation of the natural light during the days.

4 VIA Film & Transmedia CONTENT & STRUCTURE THE CLASSIC FASHION FILM MODULE 1 (10 ECTS) a) Creative methods: Teamwork, networking, acknowledging and appreciating cultural diversity, and concept workshops b) Diving into fashion: Fashion brands, the fashion scene today, and fashion business c) Diving into film production: Storytelling, producing, hands-on production and postproduction and production design THE NARRATIVE FASHION FILM MODULE 2 (10 ECTS) a) Fashion film analysis: Fashion film analysis and storytelling, fashion film trends and art film analysis, integration of storytelling and production design, and visual conceptualisation b) Fashion film production: Market understanding and client management c) The processes in fashion film production: From brief to client, final implementation of the production and preparation of distribution plans

5 en.via.dk/storytelling FASHION TRANSMEDIA MODULE 3 (10 ECTS) a) Fashion transmedia production: Transmedia branding and analysis b) Transmedia tools: Workflow, user journeys and transmedia treatments c) Fashion transmedia production: Market understanding, pre-visualisation, production workflow and final client presentation Note: All modules are project based, and each end with a graded exam. The course content may be subject to changes. Photocredits: Students at VIA Film & Transmedia Shana Stalybrass, Lars Erik Mortensen, Oskar Fisker, Anne Sofie Vork, Jamie van Dijk, Julie Zaragoza, Mallanie Gandø and Ellie McNeil

6 EXPERIENCE AARHUS AND EUROPE Aarhus is recommended by Lonely Planet s travel experts as the 2 nd most interesting city to visit in all of Europe. And it s true - Aarhus is a unique destination. You are sure to be in the middle of an abundance of exciting activities! What to see and do - Visit Aros Museum with its rainbow-hued rooftop walkway - Experience Moesgaard interactive museum - Try the rollercoasters and attend Friday concerts at themepark Tivoli Friheden - Go to the Old Town, a live-action museum - Walk to the Danish Queen s summer residence, Marselisborg Castle - Shop at Bruuns Galleri, on the shopping street, or in the Latin Quarter - the oldest part of Aarhus and known for its fashion designers - Experience the many beaches and forests that are within walking distance from the city center Exploring Europe It only takes a few hours to fly to all the major cities in Europe, making Denmark a European gateway. For example, you can drive to Hamburg and take in the modern metropol, or fly to Paris to eat croissants and visit the Eiffel Tower, ticking off Europe s bucket list of destinations. Visit Moesgaard Museum and experience Danish architecture, interactive exhibitions and beautiful surroundings

7 en.via.dk/storytelling LECTURERS The lecturers are faculty specialists from VIA Film & Transmedia and highly skilled professionals from the fashion, film and transmedia industries. We are proud to announce some of the lecturers and partners: Anja Bisgaard Gaede, Trend advisor and CEO, SPOTT Trends & Business Asta Wellejus, Producer, Die Asta Experience Daniel Kragh-Jacobsen, Director, Newland TV Ellen Riis, Assistant Professor and producer, VIA Film & Transmedia Frederikke Aspöck, Instructor Gry Halling Voetmann, Director, Unique Models Henrik Højer, Assistant Professor, VIA Film & Transmedia Jens Thau, Brand Director, Dis/Play Kim Hattesen, Director of Photography Martin Strandgaard, Fashion Film Editor and Composer, Mayday Film Max Rosborg, Director of Photography Nicolai Sloth Kramer, Lecturer and Branding Expert, VIA Design Rasmus Frøkjær, Location Manager Rune Lünell, Lecturer and Screenwriter, VIA Film & Transmedia Viktor Sloth, Director and Director of Photography, Duende Lecturers can vary from semester to semester.

8 Unfold your talent VIA Film & Transmedia Visit us: VIA Film & Transmedia Filmbyen 2-4, 8000 Aarhus, Denmark facebook.com/fashionfilmexperience instagram: the_fashion_experience_via en.via.dk/storytelling E: International Coordinator: Rikke Thomsen E: T: Photocredits: Student at VIA Film & Transmedia Bjarke Hvorslev Jensen VIA University College