HDINTERACTIVE BRANDING & IDENTITY DESIGN SERVICES WE DON T CREATE LOGOS WE BUILD BRANDS

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1 HDINTERACTIVE BRANDING & IDENTITY DESIGN SERVICES WE DON T CREATE LOGOS WE BUILD BRANDS HDI's unparalleled branding process, extensive experience and raw passion have consistently yielded world-class results for our clients. We take the time to listen and to thoroughly understand our client's goals. With a clearly defined objective in mind, we can then ensure that every aspect of a design points toward it. By leveraging a strong knowledge of the science of perception, we're able to create identities that have influence that extends beyond their aesthetics. The resulting streamlined brands speak to their targets clearly and powerfully, forming natural preferences with strong memorability. When you combine this process with a sincere love for developing ground-breaking brands, the results speak for themselves. SEAN@HDINTERACTIVE.COM

2 HDINTERACTIVE BRAND PORTFOLIO

3 TM OBJECTIVE The client was seeking a brand for a live national football squares game mobile app 1.0 SYMBOLOGY A bold logo was created in the style of an NFL team logo for instant theme recognition 2.0 TYPOGRAPHY The letter-forms were also designed to echo an NFL team style while maintaining a unique look 3.0 PALETTE With nation-wide games on the horizon, a patriotic palette felt perfect for this project

4 SPLASH & APP ICON BRANDING This on-screen brand for an AR butterfly experience conveyed an ethereal look with it s flowing typography and stitching. The splash screen for this app used a life-like moving butterfly to tie in with the main theme of this experience.

5 TM Smart! Fast! Fun! OBJECTIVE BeachTran was seeking a logo for a city-to-beach transport concept for Clearwater 1.0 SYMBOLOGY We used swooping curves to lend the brand s monorail illustration a powerful sense of movement 2.0 TYPOGRAPHY The lettering for this logo was customized to help add to the logo s streamlined flow 3.0 PALETTE The tropical palette was designed to emphasize a fun in the sun feel

6 SPLASH & APP ICON + INTERFACE BRANDING This on-screen brand project was developed for an AR app that enables users to place virtual knock-down domino tracks into their environment. The brand s key visual themes were applied to the app icon, splash screen and even to the interface itself for a strong sense of unity. TM

7 FAMILY FOREST WEBSITE BRANDING This web-based brand was design for a powerful ancestral database capable of making family connections with distant historical figures. The design played literally off of the idea of a family tree with figures spanning backward in time from the central subject/parents.

8 PITCH BOOK BRANDING Mathisys Capital, a new investment startup, needed a brand design for a client-facing pitch book. An abstract M monogram was created using overlapping bar chart shapes to represent their special proprietary ability to analyze trends using advanced machine learning. A technology-centric look was created to match the brand s look for a series of stylish page layouts perfect for the pitch book.

9 My Profile Check Meds Send Report Johnathan W. Doe (750 PTS) Check Medication My Warnings Check Meds for Someone Else... Change Users Family Sharing MULTIFACETED BRANDING The Pharmazam project required brand design elements spanning product packaging, instruction booklets, a deep mobile app interface, video production and more. A unique brand style was developed and applied consistently across these elements to give Pharmazam a streamlined and memorable image.

10 OBJECTIVE X-Medica needed a brand design for an online video service for physician s continuing education 1.0 SYMBOLOGY A monogram M was combined with a strip of movie film to create an instant association with film 2.0 TYPOGRAPHY Clean and simple lettering was used to give the brand an inviting appearance 3.0 PALETTE The color of surgical scrubs was matched to a vivid lime hue to lend energy to the look

11 VIEWPOINT EXPLORE TAKE A CUSTOM TOUR OF THE MUSEUM SPLASH & APP ICON + INTERFACE BRANDING This on-screen brand design was created for the Museum of Fine Arts St. Petersburg mobile app Viewpoint. A clean and metropolitan style was used consistently through the app right down to the symbolic splash screen capturing the essense of the project s name.

12 TM OBJECTIVE Adobe s Greg Wilson asked us to create a brand for Proxxi, a mobile message board app 1.0 SYMBOLOGY A tack and note paper were used to create a monogram that immediately suggests the function of the application 2.0 REDUCTION The bold typeface and solid forms were designed to work well when reduced on a mobile device 3.0 UNIVERSAL APPEAL Elements were selected to be appealing to anyone from college students to businessmen

13 OBJECTIVE La Lucha wanted an esoteric logo suitable for their unusual jazz band 1.0 SYMBOLOGY A black and white version of their album s infamous squirrel was created as a single color logo 2.0 TYPOGRAPHY Old world text was used to play off of the woodcut style of the squirrel illustration 3.0 PALETTE This logo was rendered in black and white for low-cost output of t-shirts and stickers

14 TM OBJECTIVE J2N needed their brand to capture the essense of their service; teaching new management practices that lead to a brighter future 1.0 SYMBOLOGY We conveyed the message of a route to a brighter future using a symbol elegantly nested into the typography 2.0 TYPOGRAPHY The three letterforms flow from old-world to contemporary; mirroring J2N s process 3.0 PALETTE The soft color palette suggests a gentle approach to apprehensive employees

15 TM OBJECTIVE Social media chef Lee-Anne Camis needed a logo for her online ketogenic cooking videos and on-line tutorials 1.0 SYMBOLOGY A monogram K was created with an integrated knife and then paired with an iconic chef s hat 2.0 TYPOGRAPHY Bold and simple typograhy allowed this logo to work well in social media applications 3.0 PALETTE Aqua and white were used to create an elegant image for the Keto with Lee brand

16 TM Destined for Growth OBJECTIVE TriOaks Capital needed a brand design and tagline centered on increasing their client s capital 1.0 SYMBOLOGY An acorn was chosen to represent potential growth of capital (in a perfect match to the Oak portion of the name) 2.0 PALETTE Solid black letterforms paired with dollar-bill-green suggest financial solidity 3.0 ILLUSTRATION An old-world woodcut style was used to lend TriOaks a well-established appearance

17 OBJECTIVE To create a brand for software that facilitates managing data in the cloud 1.0 SYMBOLOGY A whimsical figure guiding a cloud was used to give the brand an inviting feeling that suggests ease-of-use 2.0 PALETTE A bold two-color design allowed for excellent reduction and low-cost spot color printing 3.0 TYPOGRAPHY Rounded letter-forms and graphics lend the look a friendly appearance

18 ALVAREZ CPA GROUP TM OBJECTIVE The Alvarez CPA Group needed their brand to convey a reliable accounting service 1.0 SYMBOLOGY Stylized A s were merged to form a + symbol reminiscent to a workhorse adding machine button 2.0 PALETTE The palette was also pulled from classic adding machine tones to subtly tie in to the theme 3.0 TYPOGRAPHY A modern typeface was utilized to keep the image fresh and technically viable

19 OBJECTIVE Autography needed a brand to represesent their software designed to sign e-books 1.0 SYMBOLOGY This symbol combined an a with a pen literally signing it (in a format perfect for a stand-alone app icon) 2.0 PALETTE Gray and lime green were combined to convey a tech-savvy appearance for this company 3.0 TYPOGRAPHY An all lowercase stance was used in the lettering for a casual signature look

20 OBJECTIVE DRAW!, a prototype ipad app for artists required an eye-catching, sketch-centric brand image 1.0 ILLUSTRATION A hand-drawn, brush-&-ink image was used for this brand to establish an immediate connection with the market 2.0 PALETTE Variable weight line work allowed this logo to simply exist in pure black and white 3.0 TYPOGRAPHY Playing off of the word Draw!, wild west style typography was utilized to tie in with the imagery

21 OBJECTIVE Relay for Life contacted HDI to design a brand for their 2013 fund raising event targeting college students 1.0 GRAPHICS Cut-paper-stencil graphics were used to give the brand a fun, spontaneous and youthful image. 2.0 PALETTE Burnt orange lent the brand a trendy feel similar to current designer t-shirts 3.0 TYPOGRAPHY Tape-letterling of varying scale gave the brand a hand-made feel in sync with the target audience

22 TM OBJECTIVE Tessuti Uno, a Parisian luxury fabric and textile supplier needed a high-end brand for their business 1.0 TYPOGRAPHY Carefully shapped S s were interlinked to create a woven pattern, suggesting the nature of the company s focus 2.0 PALETTE Black was paired with bold aqua for a modern European look that suggests sophistication 3.0 TYPOGRAPHY Tall and elegant letterforms with a twist of art deco were customized for this brand

23 OBJECTIVE Outpost A22 required a brand centered around the studio s adventure themed interior environment 1.0 ILLUSTRATION A bold custom illustration (designed to reduce well) incorporated adventure elements in a stylish composition 2.0 PALETTE Olive drab and khaki were a natural fit for this project adding an outdoor feel to the image 3.0 TYPOGRAPHY Bold type with distressed texture gave the mark a tough and weathered appearance

24 HDINTERACTIVE BRAND PROCESS & APPLICATION

25 URBAN JUICE S OBJECTIVE The Urban Juice Company engaged HDI to uniformly brand their unique juice experience; from package design to web commerce and beyond. DEFINING THE PERSONALITY Together the decision was made to focus on developing a hip, fun and upscale personality for Urban Juice, and a black and white palette was selected to stand apart from the competition s ubiquitously fruity color palettes. THUMBNAIL SKETCHING With a goal clearly defined, dozens of thumbnail sketches were executed, exploring ways of communicating the target brand personality through symbols and custom typography.

26 URBAN JUICE CO. PROOF OF CONCEPTS Next, the most promising thumbnail sketches were refined into vector art for review with the client and their strengths addressing the brand goals were compared and a final options was selected and fine-tuned.

27 THE FINAL BRAND The final brand not only captured the hip, fun and upscale feel that UJCO was seeking; it also took the message a step further by conveying the notion of delivering freshly grown fruit to the city through an inviting graphic.

28 KALE APPLE SPINACH COLLARD GREENS PEAR GREEN GRAPES MANGO APRICOT CELERY ROOT BLOOD ORANGE GINGER HABANERO STRAWBERRY 50 SHADES OF GREEN KALE APPLE SPINACH COLLARD GREENS PEAR THE MONA LISA GREEN GRAPES MANGO APRICOT CELERY ROOT THE FIRE ENGINE BLOOD ORANGE GINGER HABANERO STRAWBERRY SHADES OF GREEN THE MONA LISA THE FIRE ENGINE PACKAGING: MOCKUPS & SELECTION In applying the new brand to the packaging design, a transparent label was used, allowing color from the juice to show through the fruit portion of the UJCO logo. This added a small splash of color to each label without adding a panel of spot colors to the printer s invoice.

29 WEBSITE BRAND APPICATION With bottles in production, HDI advanced to the task of wrapping the UJCO brand around an inviting website experience equiped with online ordering, dynamic news articles, and humorous copywriting reflecing the company persona.

30 TURN UP THE JUICE JUICE MENU FRUTRITIONAL INFORMATION THAT LITTLE LABEL ON THE BACK WARNING: SOME JUICE LOVERS MAY HEAR A HEAVENLY CHOIR SOUND UPON OPENING OUR MENU. THIS IS NORMAL. PACKS SOME BIG BENEFITS! CHECK OUT THE DETAILS INSIDE... PROMOTIONS & COPYWRITING A series of t-shirt options for the big opening were put together and a set of final designs were created using playful copywriting to grab the attention of visitors new to the UJCO experience. MENUS & NUTRITIONAL INFORMATION Next, printable menu and nutritional information PDFs were designed, carrying UJCO s unique new brand image into downloadable extras on the site.

31 NUTRITIONAL INFO SAMPLE Custom icon systems and illustrations were created in line with the UJCO style to further amplify brand recognition and memorability. FRUTRITIONAL INFORMATION BTW, THERE S NO CORN SYRUP, PRESERVATIVES OR OTHER TOXIC SLUDGE IN OUR JUICE, AND THAT S WHY THEY AREN T ON THIS LIST. PHEW! EVEN MORE INGREDIENT BENEFITS: LEMON Helps Boost the Immune System Helps with Inflammation Helps with Detoxification Helps with Digestion Alkalizes the Body LIME Helps Boost the Immune System Helps with Inflammation Helps with Detoxification Helps with Digestion Alkalizes the Body ORANGE Helps with Inflammation Helps Boost the Immune System PEAR Helps Boost the Immune System Helps with Digestion Helps with Energy Helps with Digestion Helps with Detoxification SPINACH Helps Boost the Immune System Helps in Detoxification Helps with Digestion STRAWBERRIES Helps Boost the Immune System Helps with Inflammation Helps with Digestion Helps with Energy AT UJCO THERE S ALWAYS SOMETHING GOOD IN THE MIX... PINEAPPLE Helps Boost the Immune System Helps with Inflammation Helps with Detoxification Helps with Inflammation Helps with Digestion ROMAINE 510 N FRANKLIN ST TAMPA, FL ORDER ONLINE:

32 POINT OF PURCHASE VIDEO DISPLAYS As the big opening day neared, a series of video display screens were designed to play UJCO brand-centric graphics alongside the on-screen menu system. Beyond signage and printed peripherals, these screens helped to customize the UJCO brick-and-mortar space with the new brand image. MENU JUICE > CHOOSE YOUR DESTINY JUICE LIFE JUICE YOUR OWN ADVENTURE JUICE WISELY JUICE THE FORCE, LUKE AWESOME BY NATURE GREAT STUFF IS IN THE MIX URBAN JUICE CONTAINS OVER 750% OF THE U.S. DAILY ALLOWANCE OF YUMMINESS JUST ASK YOUR TASTEBUDS YOUR PLACE OR MINE? ENJOY HOME! YOU LOOK GOOD WORKIN IT! URBAN JUICE HAS GOT ANTIOXIDANTS, UNCLE OXIDANTS AND ALL THAT JAZZ. SQUEEZE ME, BABY! JUICE-DRINKER & SODA-DRINKER T-SHIRTS SIZES ARE AVAILABLE

33 PRINTED IDENTITY ELEMENTS The finishing touch of a traditional printed identity centered on the UJCO brand with snappy double-sided cards and a hip letterhead design. The powerful new brand image was now complete, spanning a broad panel of peripherals with a clear and potent brand image to boost UJCOs success. AWESOME BY NATURE N FRANKLIN STREET TAMPA, FL N FRANKLIN STREET, TAMPA, FL 33602