PORTFOLIO GRAPHIC DESIGNER & ART DIRECTOR

Transcription

1 PORTFOLIO GRAPHIC DESIGNER & ART DIRECTOR

2 LOGOs

3 IDENTITY / LOGO All of my logo designs for my various clients.

4 BEAM

5 LOGO / IDENTITY BEAM is a piece of technology that enables global payments between mobile wallets. In essence its breaks the barriers of international currencies, enabling a truly global market.

6 Primary Secondary Tertiary R-0 G-175 B-167 R-0 G-75 B-86 R-176 G-191 B-196 R-71 G-85 B-101 R-0 G-166 B-113 R-243 G-151 B-42 #00afa7 #004b56 #b0bfc4 # #00a671 #f3972a R-0 G-100 B-118 # R-1 G-50 B-92 #01325c R-121 G-137 B-148 # R-59 G-61 B-66 #3b3d42 R-228 G-6 B-89 #e40659 R-252 G-198 B-39 #fcc627 Colour ratio LOGO / IDENTITY The colour pallet needed to be appealing to potential investors and at the same time people who owned cryptocurrencies. This colour range provides a sophisticated yet modern aesthetic to a mobile platform.

7 ICONOGRAPHY Iconography plays a key role in the brand, the movement that was devised in the logo, is maintained in the icon-set.

8 LOGO / IDENTITY We used a mix of white-space and bold pull-outs with infographics. These combined helped create a modern informed feel, that potential investors would engage with.

9 LOGO / IDENTITY Using these bold colours from the pallet the brand assets can feel like the brand is moving. Just like mobile transactions.

10 LOGO / IDENTITY The website is a selling tool to investors. It demonstrates the features of the product and industry leading technology within it. Again, I kept the contrast of colour and white-space.

11 LOGO / IDENTITY

12 + FOURS

13 LOGO / IDENTITY + FOURS is a music management company. The previous logo was very clunky and the + and the FOURS were separated. I ve brought these together in one cohesive mark.

14 LOGO / IDENTITY The mark is used as a graphical device, it works on it s own and a repeated pattern

15 LOGO / IDENTITY The pattern works across a big area and blends the wordmark and mark together.

16 LOGO / IDENTITY

17 NIKE (WITH FAMILY CREATIVE)

18 ART DIRECTION Working with the guys at Family Creative, we made an animated video that is on rotation at Nike Town in Oxford Street. The video highlights all the features and reviews of Nike s elite football boots.

19 ART DIRECTION

20 SEEK ASIA

21 LOGO / IDENTITY I was at TheTin for a month, working on the rebrand of Asia s biggest recruitment platform. The company was built up of a number of subsidiaries. Two parts of the business JobStreet & JobsDB were being rebranded

22 LOGO / IDENTITY The graphic device of the brand looks to a brighter future. This is done by using the lines to suggest progression.

23 LOGO / IDENTITY JobStreet s website had to be streamlined because of the heavy traffic it has. We moved the business forward by delivering a mobile friendly offering.

24 LOGO / IDENTITY We developed a grid system that was flexible enough to work on digital and print platforms. There will be a large spend on OHH advertising with this brand.

25 LOGO / IDENTITY The Identification of Music Group is a Facebook group of 85k+ loyal followers. Who ID music for fellow fans at gigs/ club nights. Its regarded in the music industry as one of the hottest things in 2018

26 LOGO / IDENTITY

27 ICARUS BREWING

28 IDENTITY / LOGO Working with Jason and the team in New Jersey, we created a brand that speaks to the traditions of the Greek mythology with a modern twist.

29 IDENTITY / LOGO / ART DIRECTION The logo had two variants a contained version and a landscape version.

30 IDENTITY / LOGO / ART DIRECTION The logo was heavily informed by the mythological story. Focusing on the craft of the beer and family values.

31 ART DIRECTION / PACKAGING / IDENTITY Here s a selection of some of the beers that i ve designed with Icarus. There are twenty in total, each with their own style and flavour.

32 ART DIRECTION / PACKAGING / IDENTITY These two limited edition bottles are wax sealed at the lids. The first Wax Wings, printed with metallic inks. The second Kalashnikov is a whisky barrel aged stout, it sold out in 20 minutes.

33 TROPICS

34 PRINT / PACKAGING This is the front cover of the new Tropics album Nocturnal Souls. Photography by Ian Howarth

35 PRINT / PACKAGING The back cover of the vinyl release

36 PRINT / PACKAGING Front and back views of the vinyl release.

37 DIGITAL Mock up of the new album in Spotify

38 IDENTIFICATION OF MUSIC

39 LOGO / IDENTITY The Identification of Music Group is a Facebook group of 85k+ loyal followers. Who ID music for fellow fans at gigs/club nights. Its regarded in the music industry as one of the hottest things in 2018

40 Monogram Full Logo Spacing LOGO / IDENTITY We created brand guidelines that shows the spacing and application of the logo from digital through to print.

41 BOOK Font: Circular Pro DISCOVER. TOGETHER. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz $%^&*()_+ MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz $%^&*()_+ BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz $%^&*()_+ LOGO / IDENTITY Circular Pro was the right font for conveying the right message through a pro-dominantly digital platform.

42 LOGO / IDENTITY

43 IDENTITY Re-skinned Facebook page with the updated brand.

44 Reaction So far the branding has been a huge hit. The full announcement will be made soon.

45 TAILIFY

46 IDENTITY Tailify are a company that connects social influencers with brands.

47 IDENTITY The logo needed to look modern but also appeal to brands that perhaps are new to social media

48 Powerful connections Bold character Powerful connections Cross platform support (web/print) IDENTITY Characteristics of the logo were refined to appeal to the target market.

49 Tailored blue #005ec4 R:0 G:94 B:196 Colour Swatches Blue # R:0 G:27 B:132 Deep blue #001b38 R:0 G:27 B:56 Deep cerulean # R:21 G:66 B:85 Deep teal #013c5f R:1 G:60 B:95 Dusty Grey #acb7ba R:172 G:183 B:186 IDENTITY The colour pallet is mainly blue with some added tints and similar hue s to round it out.

50 Copy moves slightly right on scroll. Introduction film opens to full screen when clicked. From behind the feed moves up when user scrolls down. IDENTITY The website was based on movement through scrolling. With a blind effect masking out different sections of copy.

51 IDENTITY The Tailify brand applied through print and digital mediums. Showing the consist visual language.

52 SNOWBOXX

53 LOGO / IDENTITY The idea came about by fusing snow and music together. Accompanied by the waveforms of music and the tracks in snow. This informed the logo s creation.

54 LOGO / IDENTITY Re-branding Snowboxx meant updating the logo/mark to bring it into today s market. Using these dynamic shapes, this was used as a device throughout the creative.

55 F U L L L O G O ( 2 V E R S I O N S ) W O R D M A R K B R A N D M A R K LOGO / IDENTITY The logo can be stripped back to just a monogram or a wordmark, depending on how it s used

56 S E M P L I C I T A P R O ( A D O B E T Y P E K I T ) C O L O U R P A L L E T L I G H T ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@ $%^&*()_+ M E D I U M ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@ $%^&*()_+ Music & Snow in perfect B O L D ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@ $%^&*()_+ harmony. LOGO / IDENTITY Creating consistency through the brand will help elevate the brand awareness. This is done by implementing some rules, in this case referring to typographic and colour.

57 ART DIRECTION / LAYOUT Creating these vibrant posters for the line-up will help expand the festivals customer base.

58 WEB DESIGN / UX / UI The website needed to fit for today s devices, making use of the high end capabilities of the latest screens, but also being compatible to work on all computers/devices.

59 WEB DESIGN / UX / UI Festivals need to have world class apps in today s market. For line-ups and getting around, all this essential information can be delivered in one branded application.

60 SOCIAL MEDIA / LAYOUT Announcements needed to carry the same consistent messaging. This instagram template was just one of the many examples.

61 REGULIANT

62 ART DIRECTION / ILLUSTRATION / WEB DESIGN I worked on the branding Reguliant but mostly on the digital roll-out. I worked with the team to deliver a website that serves as the best selling too for Reguliant.

63 ART DIRECTION / ILLUSTRATION / WEB DESIGN The website is very bold and uses the energetic colours to guide users from page to page.

64 Home Page About Page Product Page Reporting 2 3 ART DIRECTION / ILLUSTRATION / WEB DESIGN I worked on the illustrations for the website, in time these will be animated. They serve as a tool to inform the user about the written text that s next to every illustration.

65 TIFO

66 IDENTITY / LOGO Tifo is the Italian word for the phenomenon of supporting a sport team. I used Italian football logo s as a base for this. We created something that can be adapted through man colour ways. Just like any football teams colours.

67 DIGITAL / UI / UX / ART DIRECTION The Tifo website and app functions as a news source and is the hub of the company. Regular stories and articles are posted. We wanted to keep the feel of a football blog.

68 JOANNE STOKER

69 IDENTITY / LOGO Wordmark & Monogram design for the fashion designer Joanne Stoker.

70 Wordmark Monogram Monogram Wordmark IDENTITY / LOGO

71 IDENTITY / STATIONERY / PRINT Showcasing the new identity across various stationery. Joanne s designs are heavily influenced by vintage architecture

72 IDENTITY / EDITORIAL / PRINT Conceptual spread for Joanne s collection at London Fashion week.

73 IDENTITY / PACKAGING / PRINT Shoe box for Joanne Stoker s Autumn/Winter range.

74 KAIROS

75 ART DIRECTION / FRONT-END DESIGN We created the mock-up of the website and campaigns. Keeping the luxury feel throughout the site brings the products and their makers to the forefront.

76 ART DIRECTION / PRINT / LAYOUT The merchant information pack was developed to inform and inspire its readers. Giving a key insight into what The Kairos Collective is offering.

77 LG

78 EDITORIAL / PRINT This is the new LG UHD TV key-art. The colour was the most important element. I layered paint and kept the detail of the powder at the edges.

79 DIGITAL The is the screen-fill that will be used in showrooms, it will demonstrate the features of the LG UHD TV

80 EDITORIAL / PRINT This is the LG OLED TV advert. It has been used in most major magazines. The jellyfish s colour shows something that you have never seen before. Much like LG s display.

81 CAPULETS

82 IDENTITY / LOGO The logo merges a quill and a house. Representative of House Capulet and the artistry of song writing.

83 IDENTITY / PRINT / PACKAGING Artwork for the bands first release. This will form one of three EP s.

84 CAMPAIGN / PRINT / POSTER Poster for the bands release.

85 BEN PAUL Thank you for your time.