Amanda Groff Design Portfolio

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Eugenia Morris
5 years ago
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1 Amanda Groff Design Portfolio

Typography Whys Impact I believe this photo illustrates the typeface of impact because of how close together the letters themselves are.

Black letters pop on the yellow and are very easy to read; having the words in the upper center of the vest ensures that people will know who is there more easily. Your attention is captured.

You can tell from the photo that the building is older which means the font shown is more classic.

The building front is made out of glass, the tet is spaced so if the glass were to hit the sun, it would still be readable.

With the futura font, it could be a metaphor that those who live in St. Louis plan to stay for the future. The graphic o really works with this design, it grabs your attention.

2 Typography Whys Impact I believe this photo illustrates the typeface of impact because of how close together the letters themselves are. The designer needed the words to stand out because of the fluorescent yellow vests. The type could possibly be bolded; it would make more of a statement. Black letters pop on the yellow and are very easy to read; having the words in the upper center of the vest ensures that people will know who is there more easily. Your attention is captured. LAO SANGAM MN Like many places in New York City, Penn Station is classic because of the services it provides: transporting people to and from their desired destination. You can tell from the photo that the building is older which means the font shown is more classic. The font of Lao Sangam MN is a clean and crisp font which works to not take away from the building structure itself. The building front is made out of glass, the tet is spaced so if the glass were to hit the sun, it would still be readable. Futura Unlike the other eamples on this page, this banner looks homemade or commissioned. You can easily tell that the designer was trying to make a statement. With the futura font, it could be a metaphor that those who live in St. Louis plan to stay for the future. The graphic o really works with this design, it grabs your attention. Even though the photo is in black and white, you can tell the type is black because of how big and bold it is. This sign keeps focus. Bodoni 72 Bodoni 72 is a very classic font. It is sophisticated and gives off a feeling of wealth. The Four Seasons could not go wrong with this font. It is recognizable and is very cohesive with the brand itself. This font is used for many things Four Seasons; it is on all their signs and communication materials. In a way it gives off a feeling of old-time wealth, especially because the name is risen from a gold plate. The name placement is interesting: separated from the logo. Arial Black For many companies, the font of arial black is very effective. It is easy to see from a distance and is big/bold. It s a very clean cut font. The font is effective, even more so now that the words are white with a black stroke; it pops on the yellow/orange bulldozer. I think the company could have done a better job with placement. It works fine on the back, but not on the side. The designer made a good choice of not kerning the letters because it is now more cohesive. Helvetica For this tech/gadget conference the helvetica font makes perfect sense. It is clean, simple, and strong. It doesn t detract from the message of the conference, but brings an air of boldness to it. Even though the photo is in black and white it is easy to tell that the letters are white on a black background. The placement of the tet is presented nicely, as is the all capitalized letters; you can see it is there, but allows you to stay more focused on the people attending.

3 Advertisement toms one day without shoes give the gift of vision blake mycoskie development 50 million 2006 and beyond classics argentina provide a safe birth each pair of shoes you purchase, a new pair will be given to a child in need humanitarian for a tomorrow full of smiles restored eyesight to 360,000 people since 2011 start something that matters inspired by giving, designed to make a difference most comfortable shoes i ve ever owned each bag purchase = a safe birth for a mother and baby 250,000 weeks of safe drinking water since 2014 seize the day toms tribe world water day canvas 70 countries size 7 wedges go far, go together world sight day sustainable, local, need, evolving, future boots shoes, apparel, glasses, bags, accessories, coffee slip on shoe inepensive helping another = priceless vegan size 8 shoes for men, women, and children connect one day without shoes improving quality of life blake mycoskie chief giving officer first of its kind your purchase shapes the future wedges aafa you can change the world no limitations quality quality no limitations you can change the world aafa wedges your purchase shapes the future first of its kind chief giving officer blake mycoskie improving quality of life one day without shoes connect shoes for men, women, and children size 8 vegan helping another = priceless inepensive slip on shoe shoes, apparel, glasses, bags, accessories, coffee boots sustainable, local, need, evolving, future world sight day go far, go together wedges size countries canvases world water day toms tribe 250,000 weeks of safe drinking water since 2014 toms seize the day each bag purchase = a safe birth for mother and baby most comfortable shoes i have ever owned inspired by giving, designed to make a difference start something that matters restored eyesight to 360,000 people since 2011 for a tomorrow full of smiles humanitarians each pair of shoes you purchase, a new pair will be given to a child in need provides a safe birth argentina 2006 and beyond 50 million development blake mycoskie give the gift of vision one day without shoes

History of Design Art Nouveau Decorated Poem In the late 1800s, and into the early 1900s, when people thought of art, Art Nouveau was generally the first thing that came to mind.

Art Nouveau brought along a new sensibility and made art more delicate/decorative. At this time designers got inspiration from various Japanese techniques.

Flowers were used to make pieces seem more feminine, and the watercolor effect more classic. Designers also focused on female figures. Source: Drucker, J., & McVarish, E. (2009).

4 History of Design Art Nouveau Decorated Poem In the late 1800s, and into the early 1900s, when people thought of art, Art Nouveau was generally the first thing that came to mind. It was popular at the turn of the century due to people s rising interest in simple, yet decorative style. Art Nouveau brought along a new sensibility and made art more delicate/decorative. At this time designers got inspiration from various Japanese techniques. Many of the pieces created during this time featured flowers with simple lines and flowing curves. Flowers were used to make pieces seem more feminine, and the watercolor effect more classic. Designers also focused on female figures. Source: Drucker, J., & McVarish, E. (2009). Graphic design history: A critical guide. NJ: Pearson Prentice Hall. The Garden Lord Alfred Tennyson She is coming, my own, my sweet; Were it ever so airy a tread, My heart would hear her and beat, Were it earth in an earthy bed; My dust would hear her and beat, Had I lain for a century dead, Would start and tremble under her feet, And blossom in purple and red.

5 Wartburg

Money Redesign 50 20 10 5 THE UNITED STATES OF AMERICA THE UNITED STATES OF AMERICA THE UNITED STATES OF AMERICA THE UNITED STATES OF AMERICA FIFTY DOLLARS FEDERAL RESERVE

DOLLARS FEDERAL RESERVE NOTE H55932714Q1 Celebrate Our National Parks On August 25, 2016, the National Park Service is going to be celebrating their 100th anniversary.

tourists visit at least one of the 407 national parks on a yearly basis. It s time commemorate the centennial in a new way.

The parks are home to some of the most special creatures in the world; they are ones that guests often see when on vacation.

In the corner of the bill will be braille dollar amounts so those with a vision disability will be able to easily use the bills.

6 Money Redesign THE UNITED STATES OF AMERICA THE UNITED STATES OF AMERICA THE UNITED STATES OF AMERICA THE UNITED STATES OF AMERICA FIFTY DOLLARS FEDERAL RESERVE NOTE H JA2 50 FIFTY DOLLARS FEDERAL RESERVE NOTE H JA2 TWENTY DOLLARS FEDERAL RESERVE NOTE K L1 TEN DOLLARS FEDERAL RESERVE NOTE Y A2 FIVE DOLLARS FEDERAL RESERVE NOTE H Q1 Celebrate Our National Parks On August 25, 2016, the National Park Service is going to be celebrating their 100th anniversary. Millions of The National Park Service, sharing 100 years of achievement. Help us kick off another century of stewardship August 25, tourists visit at least one of the 407 national parks on a yearly basis. It s time commemorate the centennial in a new way. The best way to share the history is through a special edition paper currency. While the design is simple, it shows the beauty of all the parks in our country. The parks are home to some of the most special creatures in the world; they are ones that guests often see when on vacation. On the front of each bill is an animal commonly seen; the different colors of each bill help differentiate the dollar value. In the corner of the bill will be braille dollar amounts so those with a vision disability will be able to easily use the bills. The back of each will host the same image and commemorative tet, but in each bills respective color. The bills will be printed on thicker paper as a way to stand out and be unique from previous designs. Yes the design is simple, but it is fun to look at and a great way to celebrate an organization that has helped so many people, animals, and environments. Amanda Groff amanda.groff@wartburg.edu THE UNITED STATES OF AMERICA

Wine Label A Fresh New Wine Ripley Gardens Sauvignon Blanc, 2000 Ripley Gardens is bringing freshness back into the wine world.

Specializing in white wines, our goal is to bring out the fruity flavors while also creating a dry and classy taste.

7 Wine Label A Fresh New Wine Ripley Gardens Sauvignon Blanc, 2000 Ripley Gardens is bringing freshness back into the wine world. Over the years wineries have lost their passion for creating unique products and consumers have noticed. It is the Gardens job to inspire and help bring that passion back. Specializing in white wines, our goal is to bring out the fruity flavors while also creating a dry and classy taste. One of the reasons customers are going to reach for our bottle is because of the design. The watercolor hummingbird is very inviting and appealing. People like when they can instantly recognize a brand on the shelves; customers don t want to have to search for a name to know which product they are picking up. Our label is placed lower on the bottle than traditional wine bottles because the label is so delicate; we feel that the label blends better down lower. The hummingbird, while easily recognizable, tells that the wine is going to be more flowery/fruity; the aroma, when you take a sip, will be one to remember. Ripley Gardens Sauvignon Blanc, 2000

8 Magazine Layout

9 Magazine Layout

10 Big Poem I ll spread wings my fly and I ll learn how to I ll do what ittakes til I touch thesky make a wish, take a chance, make a change andbreakaway

11 Client/Designer THE GREAT GATSBY BALL TICKET & CARTON AMANDA GROFF THE GREAT GATSBY BALL The Great Gatsby Ball The Grand Hotel April 15, 8PM TICKET CARTON TICKET Why This As a designer I ve always been drawn to the patterns of art deco and Gatsby. When I came across the request for a Gatsby themed project I couldn t look away. I feel the design I created is the best and should be chosen for use because it emulates Gatsby and the 1920 s while also keeping it simple. The pattern is one you may see on a movie poster, but toned down. Inspiration was drawn from Baz Luhrmann s interpretation on The Great Gatsby. For the invitation carton, I kept it simple because you don t want to bore your audience or give them all the information before they ve even opened the package. The simple gold and event title, along with the black invitation carton draw you in and keep attention. Brief The items requested were a ticket and invitation carton themed for a Great Gatsby Ball. The carton goes into the shipping bo. The needed the ticket to emulate glitz and glamor, while also showing the theme as Gatsby 1920 s. It needed to be obvious that there would be a red carpet, paparazzi and themed entertainment. Information and Details Requsted The only information that was provided was the 8PM time and vague hotel location. It was also requested that the colors used be black, gold and cream.

12 Calendar MAY MAY temperature precipitation JUNE temperature precipitation

13 Rice Day Poster Wartburg College Psychology Department Rice Day Research Factors Affecting Rape Myth Acceptance Presenter Name Purpose This study eamined how gender, social dominace, and gender role beliefs are related to rape myth acceptance. Definitions Rape Myths: Rape myths can be described as myths or false beliefs that are used to justify or lessen the severity of the act of rape when it comes to actual rape cases. Rape Myth Acceptance: Ectus vollandunt que liquam aut dolorumque am que prehenis ullab im lab illo ipis quissequae pra quasit quunt aut quodion rerio te nus. Research & Hypotheses Difference in Social Dominance in Rape Myth Acceptance within Gender Role Beliefs Results Main effect of gender on Rape Myth Acceptance Non reicium volectem ut aped quame suntiam quunto ius aut et quiatur, odi ut squ.caborporumque nonet eossequ amenitassus modio tem a cum quis atur quo conet as quo beaqui quostibus ideliquo mi, conse parion pro quist, optatem am rent, totatae cearia dolut Social Desireability Mossin res sitecep erchillis im in eicima quas maimagni quam, sollisquat evenditem aut ligenim porumenem quos ut que siniet ratquis maimusti dolecte mquibus denim denis quideliquam intio. Am eictur Gender Role Beliefs: Non reicium volectem ut aped quame suntiam quunto ius aut et quiatur, odi ut as. Social Dominance: Non reicium volectem ut aped quame suntiam quunto ius aut et quiatur, odi ut squ. Method Participants Students SOMA System Survey Procedure Harum volupta sam eneces sum qui volorerum et et ipiet ped ut veniendam faccum iur? Ovitas res aut eria vel inis aut hiliquam, ommoditate sum harum eum venisim poritat arunte aligent estissit ped ut eneces et Etus, se perorerunte ecea nobis plia sendam, sequam sum ad quam fugit am qui conemqui doluptatus dolorio eserum rerum re arcius molupta volorro maimil Ferrum fugias utat eic to et venis iur, et harias nons Male Asperume peris ate et quam est lab il et, ipsam doluptas sum hario modit volorio molorempor sa accae odis evenien ectatas eos voluptat. Ferovit verfernatem vitatiis quas sequo ecesen turerspit estorendit omnimet quam etusdae qui optatius, ut ut aut occusa ipsam aut atis untio tora quisque quatqua tiore, ute natibus, simus natem non cupta sam dus, ut aditatemped molores moluptate volum nonsequatur soles doluptiae nobis repeliq uibusae que plant quatecus. Ovit omnis arum nobit officim illorup tatur, et que lit verciisquo min corionsedis eature, quassus mi, simaiossit, sernatione ne eumquae nulloribea conseonse quatur soles doluptiae nobis repeliq uibusae. Female Dusci acimusda nesent, culpa in rerunt ullaborrore, aliquam comnis qui cupta aboriamenim ilibearibus quos alibus, quam quidion niaersp edicitias ant magnim quam et et autestrum dendel int lab ipsustrum volor molorum quosam lia volupta veni nonsedisti antur res est faceped que quibusdae magni aut de aborehe ndaest quam dolupta velique veliquis rae dolori ut escitio consequist, se num harum eicit acerum, corepro reperunt fugita que consequ atincta tatuste dolumqui at opta aut ommosan dendes dit aut pedi cus enienis doluptiat et lique moluptate di nonsed quis ratiaerentis endi sequi officidem corerchillit quibus, cus, cum quo optatius, ut ut que plant. Discussion Strengths & Limitations of the Study Harum volupta sam eneces sum qui volorerum et et ipiet ped ut veniendam faccum iur? Ovitas res aut eria vel inis aut hiliquam, ommoditate sum harum eum Implications & Suggestions for the Future Caborporumque nonet eossequ amenitassus modio tem a cum quis atur quo conet as quo beaqui quostibus ideliquo mi, evenditem aut ligenim quam imagni Bibligraphy Ritat fugiaes im aciis et omni tempore, coruptatem ad. Sintibusa cus imus et utae latur re placcatem eosandi. Atur renit ut anditaque pro es re niae dolore eplitem. Ratum dolum sint, omnisquam inctianda ea sant est. Caborporumque nonet eossequ amenitassus modio. Vel inis aut hiliquam, ommoditate sum harum eum. 100 Wartburg Blvd Waverly, IA

Corporate Identity Package Le Barb Magnifique

Corporate Identity Package Le Barb Magnifique Colour Business Card Palette C=91 M=55 Y=11 K=1 R=0 G=108 B=166 Dark Blue C=0 M=0 Y=0 K=4 R=243 G=244 B=244 Dirty White C=0 M=84 Y=84 K=40 R=159 G=50 B=32