EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS CORPORATE VISUAL IDENTITY GUIDELINES

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2 2 FOREWORD Dear Reader, Imagine arriving in a new city for the first time. Among the vivid whirl of visual experiences, many things will be strange and new, while others will be familiar such as hotels, restaurants, banks and shops. Not only do we recognise a familiar combination of shapes, colours and letters but we also feel comfortable with it for us, it is a guarantee of reliability, credibility and quality. This is branding. For the European Union Agency for Fundamental Rights (FRA), we need to establish a visual language to create an image for which the Agency stands: reliability, credibility and high quality of its evidence-based advice. All of these features form a solid basis for our stakeholders. This corporate visual identity (CVI) manual is a key element in shaping the Agency s visual image. Consistent use of the basic elements forming the foundation of FRA s visual branding will reinforce the image of the Agency that we are striving to create the shapes symbolise the letters F, R and A; the logo colours emphasise our place within the EU institutions; and the modern typography reflects our belief in a future in which fundamental rights become a reality for all. To do so, we need your help: please familiarise yourself with the contents of the FRA CVI manual and apply the style elements consistently when communicating with stakeholders. If you do this, then over time, we will achieve our goal of making the FRA brand as familiar and as respected as the top brands of today. Morten Kjærum Director

3 3 CONTENTS INTRODUCTION 4 CONCEPT 5 LOGO Permitted versions 6 Recommended sizes 7 Clearance area 8 Incorrect use 9 Signature bar 10 COLOURS Logo colours 11 Thematic colours 12 TYPEFACES 13 PUBLICATIONS Grid 14 Visual elements 15 Colours 16 Back cover 17 DESIGN ELEMENTS Elementary shapes: square, circle and triangle 18 Tilted square 19 DESIGN SAMPLES 20 European Union Agency for Fundamental Rights 2011

4 4 INTRODUCTION OBJECTIVES TARGET GROUP USE OF THE CVI GUIDELINES These Corporate Visual Identity (CVI) guidelines define the rules to be respected when creating or producing a publication, internal or external, for the European Union Agency for Fundamental Rights (FRA). With these guidelines, the FRA aims to ensure graphical consistency in its corporate communications and thereby strengthen the identity and visibility of the FRA among its internal and external stakeholders as well as in civil society at large. These CVI guidelines are intended for FRA contractors involved in the production of deliverables (graphic designers, layout designers, printers, exhibition organisers) as well as FRA employees contributing to the preparation, at any stage, of a FRA product. These guidelines further aim to provide guidance for third parties to a FRA project where collaboration is to be marked, In such cases, a licensing agreement may be required. These CVI guidelines aim to impose a minimal set of design rules on the FRA target groups mentioned above. Anyone involved in the production of a FRA product must respect these basic rules in order to maximise the visibility for the FRA.

5 5 CONCEPT Elementary shapes Fundamental (adj): basic, primary, original, essential, elementary, elemental, deep, deep-seated, underlying, structural treatment Elementary forms square, circle and triangle are the foundation of the design concept. Simple and strong shapes provoke immediate visual recognition. Eye-catching and workable in a variety of ways, the shapes reflect the FRA acronym: the square represents the F, the circle the R, and the triangle the A. For this reason, the shapes can only be used in the following order: square, circle, triangle.

6 6 LOGO Permitted versions COLOUR The logo is made up of the FRA acronym, the name of the organization and a pictogram of two people on a path, a symbol of solidarity, movement and protection. It is currently available in English, German and French. The logo is available from the FRA Communication and Awareness Raising Department at productionteam@fra.europa.eu GREYSCALE GREYSCALE REVERSED For backgrounds other than white, the use of inversed logo is permitted. Inversed logo use is permitted only on the backgrounds of colours defined in these guidelines, page 11. MONOCHROME BLUE REVERSED

7 7 LOGO Recommended sizes A-SERIES FORMATS Below are listed the recommended sizes for reproduction across various A-series formats. DL 40 mm A5 40 mm A4 50 mm A3 65 mm DL and A5 40 mm MINIMUM SIZE The minimum size ensures that the logo remains clear and legible. The minimum size of the standard logo is 30 mm. 30 mm A4 50 mm A3 65 mm

8 8 LOGO Clearance area The logo must be surrounded by a blank area. No visual elements, such as a pattern or text, can be placed within this area. The size of the area is a blank area with a minimum width of the letter F in the logo at any given point.

9 9 LOGO Incorrect use The logo must not be superimposed on pictures, photographs, illustrations or other patterned backgrounds. The impact of the FRA logo can be maximised by always placing it against a white background to achieve a clear contrast. A clear contrast is necessary to ensure maximum visibility for the logo. The logo may only be used in the permitted versions as defined on page 5 in these guidelines, the logo (or any part of it) may not be altered. Any form of modification is unacceptable, for example: The logo may not be scaled, distorted or rotated; The use of other typefaces is not permitted; No colour versions other than those defined in these guidelines. The position of the logo elements may not be altered.

10 10 LOGO Signature bar The signature bar conveys the visual concept of the elementary shapes that echo the shapes of the letters in FRA square, circle, triangle; Enables better visibility of the abbreviated name of the organisation (FRA); For clarity of the concept message, a minimum visual part is obligatory for use. Maximum visual element Minimum visual element Minimum width: 70mm

11 11 LOGO Logo colours These two colours are the only ones which can be used for the logo. Reflex Blue is also the official colour of the European Union flag and, as such, it can also be used as a background colour. To ensure maximum visibility for the logo, however, the FRA has opted for a darker shade of the official EU yellow that is more in line with its corporate colour palette. To be able to ensure maximum accuracy with regard to the desired corporate colour palette and in order to establish a strong link between the FRA as an EU institution and the official EU colour scheme, the colour codes are defined as numeric values present in the following referencing systems: Reflex Blue CMYK RGB HEX # PMS (as spot colour code in Pantone Matching System) and CMYK for printed stock; as RGB and Hex values for interactive and online media. More information on the European emblem: Pantone 108 C CMYK RGB HEX #F9DD16

12 12 COLOURS Thematic colours In addition to the two colours used in the FRA logo, there are six additional colours used for FRA communication products. Each represents one chapter in the Charter of Fundamental Rights of the European Union that it is the FRA s mission to promote. DIGNITY FREEDOMS EQUALITY Chapter I (Articles 1-5) DIGNITY (gray) Chapter II (Articles 6-19) FREEDOMS (dark blue) Chapter III (Articles 20-26) EQUALITY (petrol blue) Chapter IV (Articles 27-38) SOLIDARITY (purple) Chapter V (Articles 39-46) CITIZENS RIGHTS (green) Chapter VI (Articles 47-50) JUSTICE (red) Pantone 432 C CMYK RGB HEX #444F51 Pantone 282 C CMYK RGB HEX # Pantone 3165 C CMYK RGB HEX #00565B SOLIDARITY CITIZENS RIGHTS JUSTICE Pantone 242 C CMYK RGB HEX #7C1C51 Pantone 349 C CMYK RGB HEX #006B3F Pantone 201 C CMYK RGB HEX #A32638

13 13 TYPEFACES Daxline Pro The FRA corporate typeface is Daxline Pro, a clean, contemporary font family with many weights, providing a progressive yet consistent typographical style. Daxline Pro is an OpenType version of the original Daxline. It includes expanded character sets and thus supports the languages of the European Union Member States. Daxline Pro is used in all professionally printed media. Daxline Pro is available from FontShop ( For in-house production (digital and print), Arial will be used. Daxline Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !;:/?,.@ %&*() \ <+> ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !;:/?,.@ %&*() \ <+> Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !;:/?,.@ %&*() \ <+> ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !;:/?,.@ %&*() \ <+> Nus molupta tureped giam Lorrorunti omnis earum etureiu mendandae quiam aliqui ulpa dolori cusam voluptae suntur moluptus eum quaeet enditat. Unt experibus vero quianissum Nonseni bearum eos dolora consequ ideliasit maxime endamet volorem hiliati onsequate dis dolorep erspis rem. Pos eles quisimus doluptiunt quiandent mi. Nam quataerci occum ipiet faccab ipsa ipsae earia num essim velitium qui od que sus si anditas sa sequas as nonest exped qui dicil ma.

14 14 PUBLICATIONS Grid The proportions and cover design for the FRA printed publications are based on the same grid. Only the attributed theme, visual element, title/ subtitle and cover colour may vary. The front cover is divided into four parts: From top to bottom, these parts are: publication identifier (1), visual element (geometric shapes and/or pictures) (2), the title and subtitle of the publication (3), FRA logo/signature (4). The grid ensures that all cover pages of FRA publications are virtually identical in structure and appearance. This creates a clear visual identity for FRA that help to distinguish its products from those of other organisations on the market and makes them easily recognisable among stakeholders. 1 2 visual element Subtitle of the publication ANNUAL REPORT 2011 A3: 100 mm A4: 70 mm A5: 50 mm A3: 100 mm A4: 70 mm A5: 50 mm 3 4 A3: 32 mm A4: 25 mm A5: 16 mm A3: 20 mm A4: 15 mm A5: 10 mm A3: 14 mm A4: 10 mm A5: 7 mm

15 15 PUBLICATIONS Visual elements The area allocated for the visual elements must always include the three elementary geometric shapes. However, it can also include up to three photos. In this case, the shapes must be superimposed transparently on the photos or illustrations in the defined order. ANNUAL REPORT 2011 ANNUAL REPORT 2011 ANNUAL REPORT 2011 ANNUAL REPORT 2011 Subtitle of the publication Subtitle of the publication Subtitle of the publication Subtitle of the publication no picture with 1 small picture with 3 small pictures with 1 wide picture

16 16 PUBLICATIONS Colours Reflex Blue is used for cover design of those FRA publications that discuss topics that do not clearly fall under one of the Chapters in the Charter of the Fundamental Rights of the European Union. The theme of the publication will be listed in the yellow box in the publication s upper right corner. ANNUAL REPORT 2011 Subtitle of the publication DIGNITY FREEDOMS EQUALITY JUSTICE Subtitle of the publication SOLIDARITY CITIZENS RIGHTS JUSTICE

17 17 PUBLICATIONS Back cover On the back cover, space is allocated for the following elements: FRA logo (reversed) FRA strapline with mission statement Key findings Charter reference and EU Publications office logo FRA address and ISBN code 70 mm HELPING TO MAKE FUNDAMENTAL RIGHTS A REALITY FOR EVERYONE IN THE EUROPEAN UNION FRA SPINE: In English, when the publication is placed face up, the text on the spine should be readable from top to bottom. For other language versions, please follow the conventions of that language. Key findings Em ipienda ecumquodio. La ducit, sequas qui cum id moloria culpa sum repereptat. Et volless intions equibearum eost, simil et aut quam as ium laudae et quis doles et volorep erumquatur reius ut aut odit praturi oriore esti sit fugia quam ad minum que pro cum re culparchit, illuptiae pa qui cus, comnis exeroviditin conet qui quibus in est, que ne pro doleste cuptate molore volupta simil eum volor audis dolum ab invellab idelluptas si doluptatius exerum as ut ra pro tecturit optas ni tem fugiant usapid molorec aborem. Runti derae. Nequatia nulluptati berferum comnimus nimolorias accupta temqui odis ad que nobit eos et laut aut hilibus sitatem as enist omni is plab in coritate solenimi, qui acernate quatquamus, tetur, quam que nonsed quo que que volore num doluptas expeditis et prae. HELPING TO MAKE FUNDAMENTAL RIGHTS A REALITY FOR EVERYONE IN THE EUROPEAN UNION FRA ANNUAL REPORT 2011 Key findings Em ipienda ecumquodio. La ducit, sequas qui cum id moloria culpa sum repereptat. Et volless intions equibearum eost, simil et aut quam as ium laudae et quis doles et volorep erumquatur reius ut aut odit praturi oriore esti sit fugia quam ad minum que pro cum re culparchit, illuptiae pa qui cus, comnis exeroviditin conet qui quibus in est, que ne pro doleste cuptate molore volupta simil eum volor audis dolum ab invellab idelluptas si doluptatius exerum as ut ra pro tecturit optas ni tem fugiant usapid molorec aborem. Runti derae. Nequatia nulluptati berferum comnimus nimolorias accupta temqui odis ad que nobit eos et laut aut hilibus sitatem as enist omni is plab in coritate solenimi, qui acernate quatquamus, tetur, quam que nonsed quo que que volore num doluptas expeditis et prae. Subtitle of the publication Em ipienda ecumquodio. La ducit, sequas qui cum id moloria culpa sum repereptat. Et volless intions equibearum eost, simil et aut quam as ium laudae et quis doles et volorep erumquatur reius ut aut odit praturi oriore esti sit fugia quam ad minum que pro cum re culparchit, illuptiae pa qui cus, comnis exeroviditin conet qui quibus in est, que ne pro doleste cuptate molore volupta simil eum volor audis dolum ab invellab idelluptas si doluptatius exerum as ut ra pro tecturit optas ni tem fugiant usapid molorec aborem. Em ipienda ecumquodio. La ducit, sequas qui cum id moloria culpa sum repereptat. Et volless intions equibearum eost, simil et aut quam as ium laudae et quis doles et volorep erumquatur reius ut aut odit praturi oriore esti sit fugia quam ad minum que pro cum re culparchit, illuptiae pa qui cus, comnis exeroviditin conet qui quibus in est, que ne pro doleste cuptate molore volupta simil eum volor audis dolum ab invellab idelluptas si doluptatius exerum as ut ra pro tecturit optas ni tem fugiant usapid molorec aborem. FRA - EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS Schwarzenbergplatz Vienna - Austria Tel: +43 (1) Fax: +43 (1) fra.europa.eu - info@fra.europa.eu FRA - EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS Schwarzenbergplatz Vienna - Austria Tel: +43 (1) Fax: +43 (1) fra.europa.eu - info@fra.europa.eu 20 mm 20 mm

18 18 DESIGN ELEMENTS Elementary shapes: Square, circle and triangle These shapes serve as an additional means to reinforce FRA visual identity ( FRA ) and, as such, they can only be used in the defined order, namely: square, circle, triangle.

19 19 DESIGN ELEMENTS Tilted square This graphic element can be used freely in FRA publications as a background element. Its size, colour and proportions may vary but the square itself must always be tilted at the 19 angle. However, the titled square must not cover the FRA logo. Therefore, a minimum space must be kept between the edge of the square and the letter A in FRA logo (where the width of the upright equals the space between the upright and the edge of the yellow bar, which equals the space between the edge of the yellow bar and the edge of the tilted box). 19 Minimum space

20 20 DESIGN SAMPLES Publications: cover pages File: FRA_coverpub_final.indd HELPING TO MAKE FUNDAMENTAL RIGHTS A REALITY FOR EVERYONE IN THE EUROPEAN UNION FRA ANNUAL REPORT 2011 Key findings Em ipienda ecumquodio. La ducit, sequas qui cum id moloria culpa sum repereptat. Et volless intions equibearum eost, simil et aut quam as ium laudae et quis doles et volorep erumquatur reius ut aut odit praturi oriore esti sit fugia quam ad minum que pro cum re culparchit, illuptiae pa qui cus, comnis exeroviditin conet qui quibus in est, que ne pro doleste cuptate molore volupta simil eum volor audis dolum ab invellab idelluptas si doluptatius exerum as ut ra pro tecturit optas ni tem fugiant usapid molorec aborem. Runti derae. Nequatia nulluptati berferum comnimus nimolorias accupta temqui odis ad que nobit eos et laut aut hilibus sitatem as enist omni is plab in coritate solenimi, qui acernate quatquamus, tetur, quam que nonsed quo que que volore num doluptas expeditis et prae. Subtitle of the publication Em ipienda ecumquodio. La ducit, sequas qui cum id moloria culpa sum repereptat. Et volless intions equibearum eost, simil et aut quam as ium laudae et quis doles et volorep erumquatur reius ut aut odit praturi oriore esti sit fugia quam ad minum que pro cum re culparchit, illuptiae pa qui cus, comnis exeroviditin conet qui quibus in est, que ne pro doleste cuptate molore volupta simil eum volor audis dolum ab invellab idelluptas si doluptatius exerum as ut ra pro tecturit optas ni tem fugiant usapid molorec aborem. FRA - EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS Schwarzenbergplatz Vienna - Austria Tel: +43 (1) Fax: +43 (1) fra.europa.eu - info@fra.europa.eu

21 21 DESIGN SAMPLES Publications: inside pages - Justice theme File: FRA_insidepub_final.indd 1 EU Member States and international obligations First subheader Charter of Fundamental Rights of the European Union Article Inulpa volo omnimporpor aut rem. Is modicate cor sequae ipsa voluptatque peditatur? Tatur a nonsecusam, ut et esequati dolupti ncidio cum ni dolupid eum qui quam sapiderum re cusae magnam dolupiet lacipsam ventint ex evelis andam ius rest esequatem est, aspel et dolupta turibus, nonem. Uda et iumquissum harisci lliaspide et atis nam repelit aut mo voluptur sinusanit lam quid explauta vollisciis ea culpari tatur? Musam nonsequi bla sin nulles rempos aut aut expliquiae niendis corum reperi dolorum et ad estibus volorporpora quo te ped molupti sunt lanimos nati simi, ipici voluptatur aute pera. Second level subheader solorum faccupta nullaut esecatum antore reperi ducilig nimus, nullabo. Uga. 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22 22 DESIGN SAMPLES Letterhead (A4) File: FRA_letterhead_final.indd Business card (85mm x 54mm) File: FRA_business-card_final.indd Helping to make fundamental rights a reality for everyone in the European Union by providing evidencebased advice facebook.com/fundamentalrights twitter.com/eurightsagency EUROPEAN UNION AGENCY FOR FUNDAMENTAL RIGHTS AGENCE DES DROITS FONDAMENTAUX DE L UNION EUROPÉENNE AGENTUR DER EUROPÄISCHEN UNION FÜR GRUNDRECHTE Firstname Lastname, Academic title Function Schwarzenbergplatz Vienna - Austria T +43 (1) F +43 (1) fra.europa.eu info@fra.europa.eu Schwarzenbergplatz Vienna Austria T +43 (0)x xxxxx - xxx M +43 (0)x xxxxx - xxx F +43 (0)x xxxxx - xxx fra.europa.eu firstname.lastname@fra.europa.eu

23 23 DESIGN SAMPLES Badge (95mm x 63mm) File: FRA_visitors_final.docx Slide presentation File: FRA_powerpoint_final.pptx HELPING TO MAKE FUNDAMENTAL RIGHTS A REALITY FOR EVERYONE IN THE EUROPEAN UNION FIRSTNAME LASTNAME

24 Schwarzenbergplatz Vienna - Austria T +43 (1) F +43 (1) fra.europa.eu - info@fra.europa.eu facebook.com/fundamentalrights twitter.com/eurightsagency