In the ever-evolving retail space, we showcase two current trends: Indoor Gardening and Tools for Living.

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Annabelle Gibson
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Spring/Summer 2016 NEW ARRIVALS Three new brands featured Appointed, Tay Ham and Jstory plus new releases from Rifle Paper Co., MT Tape, House Doctor and Nkuku.

1 Spring/Summer 2016 NEW ARRIVALS Three new brands featured Appointed, Tay Ham and Jstory plus new releases from Rifle Paper Co., MT Tape, House Doctor and Nkuku. RETAIL TRENDS In the ever-evolving retail space, we showcase two current trends: Indoor Gardening and Tools for Living. DESIGNER INTERVIEW We meet Suann Song, founder and creative director of Appointed, and learn about the creation journey of this brand.

SOUL. LOVE. CREATIVITY. MERAKI From Denmark, Meraki produces a range of organic skincare and lifestyle products from scented candles to dishwashing liquid you ll actually want to use.

2 SOUL. LOVE. CREATIVITY. MERAKI From Denmark, Meraki produces a range of organic skincare and lifestyle products from scented candles to dishwashing liquid you ll actually want to use. The range features Scandinavian styling and elements that are soothing and enticing. Based on simple and clean principals and belief in clean products, Meraki strive to use natural perfumes, basic oils and vitamins that are organic. 2

4 KAWECO Kaweco has been designing and manufacturing their German range of writing instruments for over 100 years. High quality components, extensive experience, precise attention to detail and a wonderful blending of classic and contemporary styling set Kaweco apart. Stunning new counter displays now available to best showcase this brand. 4

5 HAMAZING THINGS. INTRODUCING TAY HAM CARDS. Bold designs, clever wordplay and pop culture-related content. tay ham (created by designer Taylor Hamilton) specialise in belly laughs, secret jokes between friends and keeping it real. A hand-illustrated range; tay ham is the best way to say whatever. 5

Suann Song is the founder and creative director of Appointed a minimalist stationery and desk object range from Washington, USA that we re excited to bring to Australia and New Zealand.

6 Suann Song is the founder and creative director of Appointed a minimalist stationery and desk object range from Washington, USA that we re excited to bring to Australia and New Zealand. Every element within the range is thoughtfully designed and considered to elevate the work experience. They are stationery products that truly make utility look luxurious. We chat with Suann to find out a bit more about the brand and where her inspiration comes from. Suann, your love of stationery design began several years ago with a blog, letterpress work and a even a stationery store. How did this evolve into your vision for Appointed? My love for stationery starts back as far as I can remember. Fast forward to 2013 when I came up with the idea for Appointed. My personal aesthetic has always been minimalist and gender-neutral and while I loved, and still do, Japanese and European paper products, I couldn t find the type of paper products I wanted so I decided to create my own. That began 18 months of researching, prototyping and designing what I considered my ideal line. All my years of marketing, PR, owning a stationery store, letterpress printing and designing for others have played an invaluable role in the building of Appointed. Why was it important to you to create your products in the USA? This started from a practical standpoint. Manufacturing our products in the US, many locally in the Washington DC area, allowed us to maintain the highest level of quality control. Our products are simple at first glance, but every single detail is considered. Everything from how much the corners are rounded to the perforation of each page. Each of our partners recognise our commitment to quality. In addition, many of our 6

Above: Suann Song, founder and creative director of Appointed. manufacturing partners are small-to-midsize companies that are family-owned.

Your designs are quite pared back and minimalist how do you stay true to this and still make products that will catch a shopper s eye? This is something we consider every day!

Our carefully selected materials from the linen covers to brass wire to premium paper stock enhance our designs and are often what catch the shopper s eye.

I m hugely inspired by Scandinavian and Japanese design I ve always admired the pared back and thoughtful approach to design from these regions.

7 Above: Suann Song, founder and creative director of Appointed. manufacturing partners are small-to-midsize companies that are family-owned. They are the best at what they do and I am proud to support these fellow small businesses. Your designs are quite pared back and minimalist how do you stay true to this and still make products that will catch a shopper s eye? This is something we consider every day! While our designs are definitely pared back and minimalist, we consider our materials a core element of our designs. Our carefully selected materials from the linen covers to brass wire to premium paper stock enhance our designs and are often what catch the shopper s eye. In addition, we try to offer a variety of colour-ways that independently stand alone but are also intended to be used together. What other minimalist designs, designers or brands do you admire? I m hugely inspired by Scandinavian and Japanese design I ve always admired the pared back and thoughtful approach to design from these regions. I m also a long-time fan of British designer Margaret Howell. She has a very utilitarian and minimalist approach to her luxury designs. Any time where minimalism and design meets function is super inspiring to me. What is your own favoured stationery tool? Of our products, my favourite tool and integral to my daily work process is my notebook. All of my work begins and ends on paper. One of my favourite things is a filled-up, well-loved notebook I love the sense of accomplishment it represents! Of other products, I love Delfonics pens and I have a beautiful stainless steel tape dispenser by Japanese designer Takeshi Endo that I love. Despite our increasingly digital age, why do you think stationery and desk objects still have such appeal? There s something about the tactile action of writing down a task or starting a project or idea on paper that can t be replicated on a computer. We spend so much time at our desks or working, and I believe that surrounding ourselves with beautiful, functional tools can only help with our productivity and foster creativity. What would you love to add next to the Appointed range? Our core products will always remain paper tools, which we ll continue to build and refine. We have a number of new paper accessories in the works and we ve also been working on a few select leather pieces that we re excited to start releasing this winter, starting with our perfect pencil case! Apply to be a stockist of Appointed at TelegramCo.com 7

8 TREND Outdoors Moving Indoors Plants bring life, colour and cleaner air to interiors. Far more sustainable than cut flowers, they also provide a chance to utilise ceramic planters, vases and other beautiful objects in your space. CLOCKWISE FROM TOP LEFT: Nkuku Hanging Teardrop Planter, Antique Zinc, Large, RRP $120; Nkuku Glass Green House, Antique Zinc, RRP $89.95; House Doctor Glass Jar Vase, RRP $99.95; Nkuku Glass Planter, Antique Zinc, Point, RRP $44.95; House Doctor Earth Vase, Grey & Rose, RRP $24.95; House Doctor Watering Can, 10L, Black, RRP $129; House Doctor Spot Vase, Light Grey, RRP $44.95; House Doctor Glass Cylinder Vase, Large, RRP $19.95; House Doctor Smokey Grey Vase, Large, RRP $120. 8

Organic materials that last, like stone and wood. FROM FIRST ROW, LEFT-RIGHT: House Doctor Liva Hook, 2 assorted colours, RRP $12.

9 TREND Tools for Life Moving beyond fast fashion and disposable culture to objects that will perform for years to come. Like quality writing instruments, such as LAMY or Kaweco. Timeless design that ensure lighting or furnishings extend past momentary whims. Organic materials that last, like stone and wood. FROM FIRST ROW, LEFT-RIGHT: House Doctor Liva Hook, 2 assorted colours, RRP $12.95; Nicolas Vahe Vegetable Brush, RRP $14.95; Telegram Desk Lamp, The Mistress, RRP $ 149; Kaweco Brass Sport Rollerball Pen, RRP $119.95; LAMY Lx Fountain Pen, Rose Gold, RRP $99; LAMY Lx Fountain Pen, Gold, RRP $99; Appointed Brass Ruler, 15cm, RRP $

10 MT CHRISTMAS This festive season ensure your card, wrap and decoration range is distinct and stylish. Add the fun seasonal additions from the MT Masking Tape range. 10

11 JSTORY Based in South Korea, Jstory designs all of their products to be both practical and stylish with a personal touch. The Jstory range features undated planners and schedulers, sticky notes, notebooks and other essential stationery items. 11

STORES WE LOVE 12 CW PENCILS whole store dedicated to pencils A was bound to

This is a pencil lover s delight, with some of our favourite stationery

It's a little store but is simply and beautifully merchandised.

Caroline and her team are supersavvy with their PR and online presence too,

12 STORES WE LOVE 12 CW PENCILS whole store dedicated to pencils A was bound to be one our mustvisit list for New York! This is a pencil lover s delight, with some of our favourite stationery brands there too. It's a little store but is simply and beautifully merchandised. It shows the value of both passion and staying true to speciality in retail. Caroline and her team are supersavvy with their PR and online presence too, at over a hundred thousand Instagram fans inside of a year and an online store. Lots to learn from this savvy niche retailer. CW PENCIL ENTERPRISE 100a Forsyth Street, New York, NY cwpencils.com

STORES WE LOVE LABOUR & WAIT ou feel a little like you ve stepped Y back in time

Timeless goods, a nod of nostalgic styling, excellent service.

The ongoing success of this retailer is a testament to moving away from

We love their commitment to allowing product ranges to mature and establish

13 STORES WE LOVE LABOUR & WAIT ou feel a little like you ve stepped Y back in time when you enter this retailer. Timeless goods, a nod of nostalgic styling, excellent service. It's what made retail great. The ongoing success of this retailer is a testament to moving away from fashionable homewares and instead committing to quality and heritage. We love their commitment to allowing product ranges to mature and establish themselves. It s a retail formula that s working too, with their move to larger premises in London and an impressive 11 concessions stores via Bshop in Japan. LABOUR & WAIT 85 Redchurch Street, London, E2 7DJ labourandwait.co.uk 13

15 NEW RIFLE PAPER CO. This gorgeously illustrated range by Anna Bond just keeps on giving, with an extended range of functional and gorgeous new calendars and diaries. There's also new cards for all seasons, including Christmas. 15

16 ith a love of design stationery and homewares at the core of what W we do, Telegram Co. is Australia and New Zealand s leading distributor of original, design-focused paper goods, writing tools, journals, notebooks, homewares and unique gift ideas. We believe the best things in life are beautiful and simple. With a keen eye for design, form and function we travel far and wide, hand-picking exceptional brands and working with some of the most innovative designers from around the world. Launched in 2008, Telegram Paper Goods was founded by Scott Druce and Matt Harris. Seeing the potential to take stationery beyond the everyday, the pair share a passion for providing design and stationery enthusiasts with an ever-changing range of products to collect, use and cherish. Our company has grown every year since inception and we now have a dedicated team of passionate individuals and a growing suite of leading international brands. We also have a growing range of our own tools for living. Telegram Co. s full stationery range can be found at TelegramCo.com. For sales and service enquiries please call or service@telegramco.com. Please direct all media enquiries to the phone number above or press@telegramco.com. Our permanent New Zealand Showroom can be found at: Stockists enquiries can be made anytime to your local territory manager: SOURCE HOME + OBJECT 199a Main Highway, Ellerslie, Auckland, New Zealand showroom@sourcehomeobject.com VIC/TAS/SA/WA/QLD/Online Arcadia Scott arcadia@telegramco.com NSW/ACT Allan Burns allan@telegramco.com VIC/TAS Georgia Vallance georgia@telegramco.com Telegramcompany 12 Thomas Street, Yarraville VIC 3013 PO Box 694, Yarraville VIC 3013 E: info@telegramco.com T: F:

MAGAZINE. Kinto, Milligram, MiGoals & Papier Tigre. Serax, Appointed, Meraki & Rifle Paper Co. New Office, Showroom & Warehouse. Autumn/Winter 2017

MAGAZINE. Kinto, Milligram, MiGoals & Papier Tigre. Serax, Appointed, Meraki & Rifle Paper Co. New Office, Showroom & Warehouse. Autumn/Winter 2017 Autumn/Winter 2017 MAGAZINE UPDATE New Office, Showroom & Warehouse WELCOMING NEW BRANDS Kinto, Milligram, MiGoals & Papier Tigre NEW ARRIVALS Serax, Appointed, Meraki & Rifle Paper Co. Slow down. Enjoy