THINK PINK. Christmas New Product Launches. Limited Edition Pink Products. Your Guide TO THE 6 Experiences. Christmas Gift Guide & Promotions

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1 newandnow Christmas 2012 Supporting Salons Since 1995 FOR SALON PROFESSIONALS ONLY! New Product Launches Your Guide TO THE 6 Experiences THINK PINK Limited Edition Pink Products Christmas Gift Guide & Promotions aae HOUSE: 4 yiannaki talioti street, 2013 strovolos, nicosia, cyprus, tel: , fax: , admin@aae.com.cy, Web Paul Mitchell Cyprus New CID Cyprus Intercosmo Cyprus

2 Merry Christmas from the aae team! Welcome Welcome to the aae New & Now, Winter Thank you to those of you who sent us your feedback on our first edition. It is great to hear such positive comments and that you enjoyed reading the articles. This season s Paul Mitchell POP (Point-of-Purchase) campaign is inspired from the roaring 20 s which is mirrored on the catwalks and red carpets of London, Paris and Milan. Once again, Paul Mitchell brings you and your guests the ultimate in on-trend marketing material and luxury gifts for the festive season. From the fabulous gift sets and luxurious clutch bag, our winter campaign evokes the decadence of a bygone era that will tempt your guests to treat themselves and their loved ones this winter. Ensure you feature the Paul Mitchell POP in your window so guests instantly recognise they can buy Paul Mitchell from you. Look through our Gift Guide Promotions page so not to miss out on increased sales and profit this Christmas! Contact Club Services to reserve your allocation. Read through our Business section Christmas Guide to the 6 Experiences with a guide to get yourself set for winter, and discover the marketing support service we offer to set you apart from the competition Wave goodbye to the doom and gloom of the recession, and have some fun with this stylish winter campaign. With such an array of gorgeous gifts, our service marketing and the support of your salon business consultant, you can look forward to a lucrative and busy Christmas. We are here for you, always, so let us work together to create the greatest sales and biggest impact for winter Alex Georgiou, aae Marketing Executive Events... The Ultimate Bridal Beauty & Faces of Fashion Seminar Join us for an afternoon of inspirational make-up education with London based Celebrity make-up artist Rupert Kingston. Rupert will be joining us from London for this exclusive seminar on the Sunday 4th of November from 15:30pm until 6:30pm at the Hilton Nicosia. In his 20 year career Rupert has worked with some of the most beautiful celebrities from the Fashion Film and music Industry. On stage alongside Rupert will be Make-up artist Theresa Manti. Rupert will be demonstrating two stunning looks, Ultimate Bridal Beauty and Faces of Fashion. Learn the skills for Choosing the perfect base Contouring and correcting Shaping and shading for eyes Working with colour For beginners and experienced make-up artists alike, this is a unique opportunity to learn skills and techniques from two of the industries seasoned professionals. The event is being held at: Hilton Nicosia Archbishop Makarios III Avenue, Nicosia, 1516 Sunday 4 November 2012 Arrival time with coffee: 15:30, Seminar starts: 15:45, Duration: 3 hours Ticket Price 30. To RSVP call , by Friday 26 October Announcements... In addition to We are proud to announce the launch of our company website for aae ltd, both in Greek and English... We believe this tool will help us better communicate with our professional friends and also the public, all the very latest in product knowledge, promotional campaigns, new products and all the exciting news from our global brands Paul Mitchell, New CID and Intercosmo. I do hope you share our enthusiasm and save the address in your favourites so you can visit on a regular basis. We look forward to receiving your comments and feedback.

3 YOUR Christmas Guide TO THE The Reservations Experience 1,2,3 what do you see? You have just three seconds to grab someone s attention so make it count by adding visual merchandising at every step of the in-salon experience. First impressions count and last, so check your reservations area is welcoming and tidy. It s the perfect place to highlight new products and services, and encourage impulse purchases 70% - the number of purchasing decisions made in store. Source: A C Nielsen Use the promotional POP at reservations to let all guests who walk through the door know you recommend professional products, and can take care of all their needs from salon services to take home Experiences 2 The Stylist Station Experience Never underestimate the power of your Stylist Station! This is the place where your guests spend the most time during their visit. Send out a style message to your salon guests with the winter POP and promotions, and help recommend professional products for them to take home Pave the way for a service upgrade with questions like, How much have you budgeted for your salon experience today? Stephanie Kocielski, Vice President of Education for Paul Mitchell ICON hairdressing salon for Paul mitchell, Nicosia 3 The Wash House is another great place to feature the winter POP and seasonal promotions. 5 The Wash House Experience Indulge guests at the wash house and create a truly unique experience. Introduce oils for calming, giving scent sational me-time for guests. Remember to tell guests what you re using on their hair this will encourage them to take home cleanse and condition. A year ago my Vegas salon celebrated $150,000 in increased revenue from the wash house menu alone. Robert Cromeans, Global Artistic Director for Paul Mitchell The Tool Bar Experience Boost your electric style with a Tool Bar. Giving guests an opportunity to touch and feel tools promotes items they may not have considered buying before. Remember to include the new MITCH trimmer for male guests. Always share styling tips with guests so they can get the look at home Remember eye level is buy level The edge of the shelf is the buy line Shelf screamers make it easy to buy, shelf talkers talk to your guests and help recommend products Always have clean, well lit shelves with clearly priced product Well stocked shelves Good service Pleasant environment Source: A C Nielsen The Color Bar Experience Show guests how you mix it up at the color barsm. A color bar gets guests involved in their colour service and can be highlighted as a feature in your salon guests can instantly see you offer an interactive, educational colour experience. Introduce lunchtime colour with PM Shines and men s services with Flashback to turn back time on grey hair. 6 We are proud of our Paul Mitchell Color Bar which has 7 chairs facing the working area. Since we started mixing colour in front of the guests we have noticed a big increase in colour services. Guets want to get involved in their colour experience, they LOVE IT! The Color Bar has made colour more fun for the guests and our colourists too. George Sofroniou, ICON hairdressing a Signature Salon for Paul Mitchell, Nicosia. ICON hairdressing salon for Paul mitchell, Nicosia The Take Home Experience Consumers have less time to spend shopping, so make Christmas gift buying easy for them in your salon take home area. Use shelf talkers and wobblers to attract attention, and load the shelves for maximum impact and return on investment. The correct number of facings, product mix and level of stock can dramatically change your take home results ask your salon consultant for a personalised planogram.

4 New Product Launches *To find out more about these new products or to plan your order call your Salon consultants. i polish Light-up Nail Varnish Introducing 24 shades of our new i polish plus a base coat and a quick dry top coat, featuring a built-in light making it perfect for application anytime, anywhere. i polish is free from three nasty ingredients found in traditional nail polishes, Formaldehyde, Toluene and Dibutyl Phthalate (DBP). To compliment the light-up i -polish, we have developed this luminated POS. It runs off mains power and battery, ideal for use in all salons. It holds 28 polishes meaning that there is room for 4 seasonal colours BEFORE INTRODUCING THE NEW PAUL MITCHELL the color N+ SERIES Designed to provide stylists with extra coverage for guests with more than 50% grey and/or highly resistant hair. Providing guets with maximum coverage, longer-lasting and natural looking results Available in 7 shades, levels 3-9 Intermixable with Paul Mitchell the color shades i - colour A long lasting, mousse textured, cream eye-shadow that is simple to blend and will not crease. Take Home 1 Iron & Receive FREE! 1 Heat Seal 100ml worth 9.50 GO FROM GREY TO GORGEOUS RRP RRP Voila New Shades... 0,9 From the Intercosmo comes Nutrilux Full Cover, the natural blend of high treating power with a high performance coverage. Nutrilux Full Cover is the range of Nutrilux that offers excellent coverage to satisfy the requests of demanding consumers that want ammonia-free products with high coverage, that is as close as possible to that of permanent color. Nutrilux Full Cover is 100% coverage Up to 3 lightening tones zero ammonia innovative oil technology maximum result 12,0S 3,86 4,24 5,21 5,86 6,24 7,21 7,84 9,21 9,99

5 Gift Guide & Promotions PLAN FOR SUCCESS THIS CHRISTMAS! SAVE Color Care Color Protect Daily Shampoo 300ml Color Protect Daily Conditioner 300ml Instant Moisture Instant Moisture Daily Shampoo 300ml Instant Moisture Daily Treatment 200ml Smoothing Super Skinny Shampoo 300ml Super Skinny Conditioner 300ml Super Skinny Serum 25ml Kids Baby Don't Cry Shampoo 300ml Taming Spray 250ml Art Deco rubber duck Best Tressed Awapuhi Shampoo 300ml The Detangler 300ml Sculpting Foam 200ml Clutch Bag Take Home 3 of your choice Paul Mitchell Brand Products 150ml + & Receive 1 Bag FREE! Vogetti Stocking Fillers Melt & Massage Spend 25 on Green Tea Tree Products 200ml of your choice + & Receive 1 Candle FREE! Plans & Thoughts Set Spend 25 on Paul Mitchell Brand Products 150ml of your choice + & Receive 1 Plans & Thoughts Set FREE! THINK PINK LIMITED EDITION PINK PRODUCTS SUPER SKINNY SERUM 150ml RRP On-Location Dryer RRP PINK V970 RRP For every unit sold $1 is donated to the Pink Ribbon Foundation Paul Mitchell USA has made a significan donation to American Cancer Sociey when creating these limited edition products Paul Mitchell BRUSH KIT Paddle Brush 427 Sculpting Brush 413 i gloss Trio Coconut Ice Honey Pot Tickled Pink RRP Value Special Trio RRP * These offers do not work in conjunction with each other.

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