COMPANY PROFILE. Copyright c 2012 dr. dream Inc.. All rights reserved.

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Nancy Chambers
5 years ago
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2 Table of Contents Ⅰ Ⅱ Ⅲ Ⅳ Ⅴ Ⅵ Ⅶ Ⅷ Company Overview 1. General 2. Company Introduction / Vision / Management Philosophy 3. Organizational Chart 4. History Brand History Brand Core Competitiveness Product Map Product Technology Details Business Development Orientation Business Development Distribution Channel and Details Appendix

3 Company Overview - General Company Name Representative Director Date of Establishment Address dr. dream Inc. Yangsoo, Park Mar. 15, F Seokyung Univ. Bldg., 603-2, Shinsa-dong, Gangnam-gu gu, Seoul, Korea Tel Fax Business Fields Cosmetic development, Medical Consulting, Cosmetics distribution, manufacturing and Consulting

4 Company Overview - Introduction Starting from the Medical Consulting Division of Dream Medical Group, Dream Biomedical Inc. is a company developing/distributing one-stop total beauty-care products based on plastic surgery to realize the synergy effect of beauty not only with advanced medical operations but also cosmetics. VISION Company to satisfy all the interests including customers by promoting the activities of a Total Beauty Provider based on the company/brand network power on the ground of differentiated product competitiveness PHILOSOPHY 1 2 We promote business by holding people (customers, employees and associate companies) into the best esteem of value, keep management under the path of righteousness full of morals, ethics and fundamentals, while providing values rather than products and emphasizing the altruistic ideology and core value rather than profits. Creating the Brand Value - We adopt the intangible assets such as reputation, brand, human resources, technology/patent as the sources of competitiveness, and seek after accumulating, utilizing and maximizing them in the long run. 3 Pursuing Open-Minded Management for Mutually Balanced Operations under Partnership - We generate the maximum synergy by sharing vision and closely keeping cooperation based on the mutually close solidarity.

5 Company Overview Organizational Chart Dream Biomedical Inc. organizes and operates the optimal project organizations with professionals in the specialized areas matching to the supporting characteristics by team and, has a total corporate support system to provide high-quality products and services. President Director Management Support Team Customer Support Team Business Development /Marketing Team Outsourcing/ Logistics Team Design Team Human Resources On-Line CS Planning/ Development OEM Management Design Management General Affairs Off-Line CS Business Development Products Inventory System Operation Public Relations

6 Company Overview - History DREAM BIOMEDICAL INC. Launching in the second half of 2008 Launching Dream-Medi (For Altwell Company) Elody (Skin Eldorado Land By Deam) With Hwang Guemhee Aesthetic Launching Dr. DREAM in May 2008 Established on 23 April 2007

7 Brand Story dr. dream, presented after a long research and development through the complete consultations and verifications with the participation of medical specialists most excellent and reliable in plastic surgery and dermatology in link of Dream Dermatology with the best medical group in our country, Dream Plastic Surgery at the top, is a brand of scientific cosmeceutical cosmetics to provide true solutions for the skin and realize the ideal skin. It is one of cosmetics providing true solutions for the entire skin of our body with arrangements from face to body and hair care products and has total beauty care programs having the effectiveness in caring them. It will provide and lead a new trend of beauty as a true cosmeceutically specific brand having a differentiated group of products developed with the best technology with safe and highly condensed and activated ingredients based on the prescriptions by medical specialists. - Customized Cosmetics Focusing on the High-Quality and Needs of Customers Best Name for Skin dr. dream

8 Brand Core Competitiveness ONE Proven safety and high-effectiveness of product with the participation of development by medical specialists in plastic surgery/dermatology best in Korea (Expertise) REAL SOLUTION TWO THREE Quick and full reflection of customer needs on the clinical experience -> (maximization of customer satisfaction) New skin care by pharmaceutical cosmetics based on the medical care -> (focusing on radical skin improvements) D R ifferentiation evitalization Product made with differentiated technology Providing vitality to skin E xcellence / Effectiveness Excellent effectiveness A mbition Ambition to take a lead in the cosmeceutical brand M ulti-function / Masstige Masstige product with multi-functions, high-quality and reasonable price

9 Products First PRODUCT MAP to the Market - 6 Lines in Total with 20 Items Basic Care Sun Care Whitening Care Antiaging Care Body Care Special Care Mineral Aqua Total UV Protect System Nano Platinum VC-IP Placent EGF Capsaicine Caffein Removing Atopi and Corneum Foam Cleansing Aqua Toner Aqua Cream Sun Lotion Sun Cream Platinum Toner Platinum Ample Platinum Cream Filler Ample Filler Cream Filler Kit Eye Cream Body Slimming Gel Body Essence Hand Wash Hair Tonic Soap Peeling Gel BB Cream Mask Sheet Hair Shampoo

10 Products BASIC SUN WHITENING ANTIAGING BODY SPECIAL BASIC CARE High-Moisturizing Line with Daily Care to Purify Skin Clean and Add Vitality Mineral Aqua 2 Items in Total Foam Foam Cleanser Cleanser TUBE Clean cleansing of the face with soft and rich foam every morning/evening Clean removal of any wastes and makeup in the skin pores Softness with no dry or attraction after washing the face Aqua Cream Aqua Cream JAR Last stage of basic caring every morning/evening Excellent ability in maintaining moisture while keeping moisture from the inside of skin without any stickiness Surrounding the skin in a glossy and slippery by the continuously maintained membrance protecting moisture

11 Effects of Raw Materials Mineral helps provide nutrition for the skin cell and promote collagen and elastin maintaining the revival and resilience as well as discharging harmful chemicals accumulated inside/outside the cell. Dream s Mineral is a mineral obtained from 500 times condensing the water extracted from rock bed 700m under the ground, which foster the healthy skin by helping recover the collapsed skin balance while caring the skin clearer and cleaner due to the ideal mix of the density for both magnesium and calcium

12 Products BASIC SUN WHITENING ANTIAGING BODY SPECIAL SUN CARE Antiaging care to effectively block off ultraviolet rays(uva, UBV), the major causes of aging and skin disease Aloe Plant Medicine 2 Items in Total Sun Lotion Remarkable Shaking Sun Protector PA++ / SPF24~28 A type to shake and use Low stimulative, nice feeling of use, able to use with no burden in the daily life in any four seasons, controlling photo-aging by ultraviolet rays Sun Cream Remarkable Sun Shield PA+++ / SPF50 TUBE Sun cream for summer/leiports with the strong effect of blocking off ultraviolet rays Low stimulative, soft application and excellent adhesion

13 Products BASIC SUN WHITENING ANTIAGING BODY SPECIAL WHITENING CARE A whitening care line caring the skin brightly and transparently by drawing the natural light of skin Platinum VC-IP Platinum Toner 3 Items in Total Platinum Toner Shake beads to mix the contents well in the container and then use Nano platinum and safe and useful vitamin ingredients care the skin clearly and transparently Platinum Ampul Platinum Ample Insert into a container like a injection and then use Make the effective ingredients penetrate deeply and quickly into the skin, supply moisture, and keep concentrated care for the clear and transparent skin Platinum Cream Platinum Cream JAR(not confirmed for the first round)

14 Effect of Raw Materials Nano Platinum effectively removes the oxygen free radical which is a cause of skin aging by stimulating wastes inside the skin, protects the skin from troubles, and provides improvements on whitening, wrinkling and freckles. does no harm to the human body, provides antimicrobial effects superior to any other synthetic medicine, especially keeps the metabolism active by providing strong catalytic actions and activating interexchanges between the positive and negative electricity of human body when contacting the human body, makes possible the ultimate anticancer effects with the purifying actions in the blood, and promotes the reviving functions of injuries. VC-IP A type of safe and useful vitamin inducing substance (ascorbyl palmitate) Vitamin C with high safety to the skin which cares for the transparent skin and has the effects such as promoting the composition of collagen, whitening the skin, etc. Vitamin C palmitate in a type of ester is used to promote the absorption into the skin by increasing the stability of vitamin C and making the pure vitamin C with high acidity more stable state Copyright c 2012 dr. dream Inc.. All rights reserved.

15 Products BASIC SUN WHITENING ANTIAGING BODY SPECIAL ANTIAGING CARE A line to improve wrinkles and increase resilience while keeping the resilience from the inside of skin, holding the time with wrinkles, and realizing the dream of young and robust skin Placent EGF 4 Items in Total Filler Ampul Perming filler ample Insert a narrow faucet into an ample container and then use (3~4 times a week) Filler Cream JAR Provides nutrition for the skin and gives robust and smooth resilience

16 Products BASIC SUN WHITENING ANTIAGING BODY SPECIAL ANTIAGING CARE A line to improve wrinkles and increase resilience while keeping the resilience from the inside of skin, holding the time with wrinkles, and realizing the dream of young and robust skin Placent EGF 4 Items in Total Evening/special day once~twice a week Filler Kit 1ml*16ea, 2 EA a week for two-month use Contents are stained upon pushing like an injector Use the last stage for parts under eyes (four parts of the half two parts under eyes, only for the appropriate amount in case of the near mouth shaped two parts) Eye Cream TUBE(not confirmed for the first round) Absorption and smooth eye rims

17 Effects of Raw Materials Placenta helps control the sebum balance and skin troubles such as pores and pimples as well as freckles, lentigines by ultraviolet rays by containing in balance the nutrients necessary for the skin such as rich amino acid, vitamin, minerals, etc. Main ingredients are water-soluble vitamin, amino acid, elements for cell growth, and have the effects of moisturizing, cell reproduction and whitening EGF Dr. Stanley Cohen found it in December 1996 and was awarded the prize of Nobel Physiology and Medicine as it has a very excellent effect of reviving the skin for the ingredient having the actions of curing naturally with no scar when the skin has any damage. * Promoting Cell Metabolism: Increasing the circulation of blood in the skin. The skin has the healthy complexion with vividness. * Promoting the growth of basal cell: Increasing the newly-born cells. The tone of skin becomes bright in general. * Stimulating the secretion of transparent nitric acid: Strengthening the water-friendliness of skin. Becoming moisturized and smooth * Recovering elastic fiber and collagenous fiber: Strengthening the resilience and easing wrinkles * Injury recovering effect: Strengthening the revival and functions of skin tissue The EGF ingredient generated in the human body controls the aging and wrinkle of skin although wrinkles are generated with the aging skin as the revival turnover of skin cell gets slower from about four weeks (28 days) to around six weeks (42 days) when the age becomes at the middle of 20s. Copyright c 2012 dr. dream Inc.. All rights reserved.

Products BASIC SUN WHITENING ANTIAGING BODY SPECIAL ANTIAGING CARE A line to improve wrinkles and increase resilience while keeping the resilience from the inside of skin, holding the time with

18 Products BASIC SUN WHITENING ANTIAGING BODY SPECIAL ANTIAGING CARE A line to improve wrinkles and increase resilience while keeping the resilience from the inside of skin, holding the time with wrinkles, and realizing the dream of young and robust skin Medicinal cosmetics to show the true efficacy and effect as the special brand distributed throughout hospitals such as dermatology, plastic surgery, etc. Miracle in 2 Weeks Complete launching of 7 primary products (in the reproducing and moisturizing line) on November 27, 2009

19 Products BASIC SUN WHITENING ANTIAGING BODY SPECIAL BODY CARE Coaxel Unislim Products providing a smooth and resilient body line by keeping the tension of skin tissue with prescriptions for the easy penetration of fat decomposing ingredients into the skin, strengthening the skin perming, and removing bumpy cellulite. 4 Items in Total Body Slimming Body Slimming Gel Gel TUBE Effectively controls cellulite by deeply penetrating into the skin Body Body Essence Essence Pumping type Shake and then use Effects of protecting, smoothing and moisturizing the dry skin with no stickiness but wetting

20 Products BASIC SUN WHITENING ANTIAGING BODY SPECIAL Hair Home-care hair product line with the effects having specialized care to keep the scalp and hair healthy L-Menthol D-Panthenol Salicylic acid Hinokitiol 4 Items in Total Hair Tonic Hair Tonic Items other than pharmaceutics Use by rubbing the scalp light like massaging Easing dandruff by adjusting the sebum of scalp Maintaining the balance of fat and moisture in the scalp Having the effects of preventing alopecia and fostering hair Opening pores and giving the feeling of being cooled Hair Shampoo Hair Shampoo(Fostering hair) Feeling of use lighter than the existing products in markets Giving hair the resilience with stiff feeling Keeping hair thick and strong

21 Effects of Raw Materials Hinokitiol Something obtained from separating and refining the hinoki oil belonging to chamaecyparis No incurring any side effects to the skin but having the antimicrobial and sterilizing effects, removing halitosis with good absorption Not only providing the actions of sterilization and anti-inflammation with pharmaceutical ingredients but also promoting the metabolism with deep penetration into the skin D-panthenol Also called pro-vitamin B5 or pantothenyl alcohol as vitamin B5 i.e. a precursor of D-pantotehnic acid Helping the proliferation of cells, not sticky unlike glycerin but giving the moisturizing effect with a soft feeling, used for cosmetics with sensitivity and suntan product with the effect of appeasing the skin, and easy for the skin absorption with the stimulus to the skin less than panthennic acid L-menthol Giving the refreshing/nice/cool feelings with the powder in the crystallization of round or needle shape with no color or white color Easing pains and itch and having the antisepsis and sterilization Salicylic acid Removing the outermost layer of skin, the stratum of corneum composed of dead skin tissues, and the protective layer Having the effects of preventing any inflammation and removing the corneum in the pores causing pimples Effective to the suppurative pimples such as black head comedon symptoms / papule / pustule

22 Products BASIC SUN WHITENING ANTIAGING BODY SPECIAL SPECIAL CARE Products for non-pharmaceutical item for Atopy and removing corneum and deep cleansing Acid Soap AHA 3 Items in Total Soap Soap Product suitable for those who have sensitive or atopi skin as well as high-quality soap in a form of neutral soap to wash the whole body as non-pharmaceutical products and items for the atopi patients Peeling Gel Peeling Gel Peeling gel to keep the skin texture soft and smooth Protecting skin but removing unnecessary corneum completely and softly with no stimulus Hand Wash Hand Wash For surgery Keeping the state of skin optimal and clean before any surgery as containing ingredients excellent in antimicrobial such as TGS, SA, etc. Completely removing yellow sand or O-157 bacterium up to 99.99%

23 Products BASIC SUN WHITENING ANTIAGING BODY SPECIAL SPECIAL CARE Products removing any swelling after surgery and soothingness and care after laser surgery L-Menthol EGF 2 Items in Total BB Cream Blemish Blam Comfortable feeling of use like having skin care Excellent feeling of adhesion Real blemish balm using after operations as well as depicting the moisturizing, natural and clean tone of skin Mask Sheet Mask sheet hydra gel For surgery (Sterilized products) Sheet covering from forehead to nose Sterilized, providing soothingness and easing swelling after any laser surgery Soothing the skin comfortably that has become sensitive Providing a feeling of tightness 20 minutes after applying

Business Development Growing out of the concept of simple cosmetics, developing / launching the competitive products based on pharmaceutical prescriptions Increasing cognition and preference by

24 Business Development Growing out of the concept of simple cosmetics, developing / launching the competitive products based on pharmaceutical prescriptions Increasing cognition and preference by providing the innovative and customize d products through the quick reflection of customer s needs Performing internal/ex ternal business developm ent to generate the added values by stage, and landing and expanding the brands Positioni ng as a company leading the field of total beauty with the cosmece utical brand power Establishment Innovation Growth Stability

25 Business Development ON-LINE BUSINESS FIELD Distribution Channel Company Mall Top 4 large malls (SKIN Rx, D&Shop, H mall, Shinsegye mall) Top 10 large malls (Lotte and others) Profit INTER ACTION OFF-LINE BUSINESS FIELD Distribution Channel Dream Plastic Surgery Drug store (Olive Young) FEEDBACK Providing web promotion and various contents plus membership benefits Aggregate link between ON and OFF promotion Strengthening CRM - Realizing personalized service, service, 1:1 Q&A service and customer impression system E-Beauty Service Provider Structure linking ON &OFF Customer centric culture (Thorough after service for customers) Growing as a company to prosper for a long time over the life cycle of products Continuously launching new products Providing total beauty services differentiated at the contacting points with customers Increasing customer satisfaction through QR(Quick Response) Expanding distribution channels through hospitals and discount stores D-Beauty Service Provider

26 Thank you Real Solution by dr. dream Inc.

Main ready-made products list [Quasi drugs] Skin-whitening series Product names Active ingredients Product characteristics

Main ready-made products list [Quasi drugs] Skin-whitening series Product names Active ingredients Product characteristics [Quasi drugs] Skin-whitening series Product names Active ingredients Product characteristics Medicated white lotion TR Double effective for whitening and anti-inflammation ingredients Paraben-free, Synthetic