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1 Contact: Jessica M. Gutierrez Public Relations Manager Farouk Systems is company of hairdresser s for the Cell: (832) hairdresser with a commitment to Ethics, Education Cell: (786) and the Environment by introducing Innovation and jgutierrez@farouk.com safer products and tools. FOR IMMEDIATE RELEASE What makes everyone including Celebrities ecstatic about CHI/BioSilk products? Perhaps it s because Farouk Systems Group is the Evolution and Revolution of Professional Hair/Nail Care using Former Chief Scientists from NASA to create its technology! Houston we DON T have a problem! Farouk Systems simply pioneered Thermal Tool Technology and has the BEST tools that feature sophisticated technology with smooth handling and solid reliability to smooth, straighten and style your strands! In 1986, Farouk Shami himself started a revolution in hair coloring technology when he invented and introduced the first Ammonia-Free hair lightener and color system, SunGlitz. Ammonia is a hazardous chemical that can cause asthma, emphysema, allergies and irritation which Farouk suffered from as a hair colorist. Then in 1992, Farouk Systems introduced Silk Therapy by BioSilk ; the first hair care line to incorporate silk into hair products. Silk Therapy s original, weightless formula gives hair strength, moisture, shine, protection and the Award Winning product is America s #1 choice to replenish, de-frizz hair and provide unparallel shine. Prior to CHI, there were only $30 Metal Irons and Dryers but Farouk Systems continued the evolution of professional salon thermal tools and introduced to the world the First Ceramic, Ionic and Far Infrared Irons and Dryers using their patented CHI 44 Ceramic Advanced American Technology! It s composed of 44 Inorganic substances that produce the Highest Quality of far infrared and negative ions that lock in moisture, keep hair healthy and create incredible shine. Then, Farouk Systems introduced the first Hair Dryer and Hair processor that produced lower electromagnetic fields (Low EMF) creating a safer environment for salons and their clients. In addition, Farouk System s persistence initiated a new revolution when they developed new hair tools using Nano Silver particles added to critical surfaces on CHI tools and non irritating chemical additives to reduce both microbe growth and cross contamination in professional hair salons that kill up to 650 forms of bacteria.
2 In 2006, Farouk Systems decided it was time to offer Advanced American Technology to the Nail Care industry and created a unique nail lacquer that did NOT contain formaldehyde, toluene or DBP but instead formulated it with CHI 44 Ceramic for stronger resistant nails, Silk for an incredible high-gloss finish and Nano Silver for ultimate protection against bacteria as never seen before in the professional nail industry! FAROUK SYSTEM S PRESS SINCE SEPTEMBER 2007 Star Magazine 09/02 Issue - VMA s Gossip Column mentions Lauren from The Hills picking up a CHI Iron 10/01 Issue - Paula Holding Diamond CHI for Emmy Swag Column In Touch Magazine 09/10 Issue -Teen Choice Gift Give Away features Pink CHI with Hillary Duff on page 09/24 Issue - VMA s former Spice Girl Mel B was featured getting swagged by CHI 10/04 Issue - Emmys Molly Sims and Becky Newton talking about Million Dollar CHI OK Magazine 09/02 Issue- VMA s Gifting Suite with Rhianna on page and CHI mention People Hollywood Paula Abdul holding Million Dollar CHI VCast Today Video at Teen Choice attached Shauky introducing Million Dollar CHI
3 In Style Check out the star of NBC s hit show Las Vegas, Molly Simms, at the Emmy event where according to In Style she admired the Million Dollar CHI! Entertainment Hollywood LA Times Plus Model Magazine YouTube CHI on the Red Carpet at the Emmys CHI Stylist Abel Salazar had the opportunity of styling the hair of Ursula Burton from The Office which won Emmys Entertainment Today
4 Perez Hilton ( (Perez Hilton blogs about Mel B. picking up CHI at the Style Villa) Girl Power Filed under: Anglophilia > Mel B. Britney may be a train wreck, but at least the Spice Girls are getting back together! Mel B was in Vegas this past weekend for the VMAs and hit up the CHI suite at Style Villa in Caesar s Palace. The Spice Girls reunion tour better not suck! And NO lipsynching!!!!! [ Image via Browarnik/Red Eye Productions.] Posted: September 10, 2007 at 11:00 am Entertainment Weekly E! Online 517c5ade09f0
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9 What Celebrities said about CHI and BioSilk Products Vanessa Hudgens of High School Musical "Yes! I got the blue one I got the black one and now I have the pink one!" (CHI) Jessica Alba I love Silk Therapy!" (BioSilk) Miley Cyrus Hannah Montana "I was getting ready to go buy one and now I don't have to!" (CHI) Sophia Bush of One Tree Hill "I love it so much I have two!" (CHI) "I love BioSilk that stuff it s the best!" (BioSilk)
10 Megan Fox of Transformers "I have the black one and now I'm excited I've got the pink one!" (CHI) Nikki Blonski of Hairspray "My hairstylists use it on me all the time but I would like to have my own!" (CHI) Avril Lavigne (Singer) "I even have the CHI with the European plugs!" (CHI) Jonas Brothers (Singers) "My flat iron broke today so I'm excited I'm getting another one today!" (CHI) Jordan Sparks (American Idol) "Yaih mommie I'm getting a CHI, I'm getting a CHI!" (CHI)
11 Omarion (Singer) "My mom is a hairstylist so I know she will love her new CHI!" (CHI) Emmy Rossum of Phantom of the Opera "I use these; I love these" (CHI) Chuck Wicks of the Reality Show Nashville "Ok so tell me about the CHI, I've heard great things about it!" (CHI) Tia Mowry of Sister Sister "I've been using Silk Therapy for the longest!" (BioSilk) "I love my CHI so much I even turned my friends on to it!" (CHI) Jared Padelecki of Supernatural "I just used Silk Therapy on my hair today!" (BioSilk)
12 Adrianne Palicki of Friday Night Lights "Oh my God I use it all the time!" (CHI) Selita Ebanks (Victoria s Secret Model) "Dang my CHI doesn't bling like that!" (222Karat Diamond CHI) Snoop Doggy Dogg (Singer) It s for the hair of a millionaire (222Karat Diamond CHI) ###
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