For the FIrst time two charities both known for their outstanding fundraising work are joining forces, The Naked Heart Foundation and
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1
2 For the FIrst time two charities both known for their outstanding fundraising work are joining forces, The Naked Heart Foundation and AR, The Foundation for aids research.
3 SPECIAL HALLOWEEN EDITION OF FABULOUS FUND FAIR
4 THE FABULOUS FUND FAIR NEW YORK
5 VENUE: SKYLIGHT CLARKSON NORTH DATE: Saturday, OctOBER 28, 2017
6 FUN SCARY MEMORABLE CELEBRITY GUESTS RAISE MONEY FOR WORTHY CAUSES RAISE AWARENESS
7 A Glamorous night of fabulousness
8 Fun of the fair Luxury Brands
9 Fun & FEAR at the fair Celebrity takeover
10 FEAR The Fabulous Fund Fair A unique charity event created by Natalia Vodianova. Distinctly different from a traditional sit-down dinner, this lively fundraiser is in the style of a classic funfair with many stalls, games, and attractions to entertain and challenge guests. The stalls are voluntarily manned by many well-known and popular figures from the worlds of fashion, film, sports and entertainment, and the prizes are kindly donated by an array of luxury brands. Guests at the fair can try their luck at everything from Hook-a-Duck to Hoopla, with all proceeds from the sales of tickets and game tokens as well as sponsorship fees going to the Naked Heart Foundation and amfar. First held in London in 2015, the Fund Fair has swiftly become the most fabulous - and fun - event of London Fashion Week, and after three successful years, it s coming to New York - for the most creative and mind-boggling edition ever!
11 A ROLL CALL OF THE MOST FABULOUS BRANDS
12 We would love for you to Get involved right now to ensure your brand s presence at the Fabulous Fund Fair on October 28th in New York
13 presenting SPONSOR $300,000 Prominent, above the title, inclusion as a Presenting Sponsor in all printed and electronic materials related to the event Category exclusivity no other brands competitive to your core business will be in any sponsorship category Top-level logo inclusion on media wall on the red carpet Twenty tickets to the event; table seating for ten guests Prominent positioning of booth in the venue Onstage recognition during the event Prominent mention and boilerplate inclusion in pre- and post-event press releases and tip sheets Full-page corporate message in event activity map Opportunity for product placement (i.e. branded VIP area) Opportunity to contribute a prize for The Wheel of Fortune activation Opportunity for interview with Natalia Vodianova and possible mention on her social media accounts Inclusion on amfar s and Naked Heart Foundation s websites Integration into amfar s and Naked Heart Foundation s social media plans surrounding the event
14 signature SPONSOR $150,000 Inclusion as a Signature Sponsor in all printed and electronic materials related to the event Logo inclusion on media wall on the red carpet Ten tickets to the event; table seating for six guests Premium positioning of booth in the venue Onstage recognition during the event Mention in pre- and post-event press releases and tip sheets Full-page corporate message in event activity map Opportunity to contribute a prize for The Wheel of Fortune activation Inclusion on amfar s and Naked Heart Foundation s websites Integration into amfar s and Naked Heart Foundation s social media plans surrounding the event
15 booth partner $50,000 Inclusion in select printed and electronic materials related to the event Six tickets to the event Production and execution of booth in the venue Onstage acknowledgement Mention in pre- and post-event press releases and tip sheets Inclusion on amfar s and Naked Heart Foundation s websites
16 THIS UNIQUE CHARITY EVENT CONSISTENTLY ATTRACTS THE ATTENTION OF THE WORLD S MOST FABULOUS AND INFLUENTIAL PRESS AND A ROLL CALL OF VIP GUESTS
17 MEDIA COVERAGE Naked Heart Foundation s events are consistently amongst the most eagerly anticipated and widely publicized charity fundraisers, earning extensive worldwide press and social media coverage. Virtually all major print and broadcast media outlets, as well as international wire services, annually cover Fabulous Fund Fair and the Foundation s events are regularly featured in the pages of Vogue, Tatler, Vanity Fair, HELLO!, The Telegraph, Harper s Bazaar, Elle, The Evening Standard, Le Figaro, Paris Match, The New York Times, and countless other newspapers, magazines, and websites worldwide. For London s Fabulous Fund Fair 2017 alone there were over 150 publications in more than 20 countries, including the UK, USA, France, Italy, Portugal, Netherlands, Germany, Ireland, Poland, Hungary, Brazil, China, India, Japan, Vietnam, South Korea, Australia, Russia, and CIS. Media impressions exceeded 2 billion. Social media impact across the main formats of Instagram, Facebook, Twitter, and Snapchat reached over 75 million impressions via partner and owned channels (the charity and Natalia s personal feed). The event s new association with amfar will enhance these benefits significantly.
18 PRESS OVER 150 publications worldwide 2 BILLION IMPRESSIONS
19 PRESS OVER 150 publications worldwide
20 SOCIAL MEDIA OVER 75 MILLION IMPRESSIONS
21 MOST INSTAGRAMMED EVENT OF the YEAR
22 CELEBRITY GUESTS
23 NAKED HEART FOUNDATION WHERE EVERY CHILD CAN Naked Heart Foundation is an international children s charity founded by Natalia Vodianova in 2004 The charity supports efforts to eradicate child abandonment in Russia and create accessible play facilities for children of all abilities across the country and internationally Our main mission is to help build an open society, where people with disabilities and special needs are included and supported The Foundation runs two programmes: Every Child Deserves a Family Support services for families of children with special needs. Play with Purpose Construction of inclusive playgrounds and play parks. For nearly 13 years the Foundation has been making a longlasting, measurable impact on the lives of thousands of children and their families It is one of the most prominent NGOs working in Russia
24 NAKED HEART ACHIEVEMENTS Over 170 accessible play facilities, some of which are built at children s hospitals, care homes, and rehabilitation centers across Russia and internationally Several fully-funded and operational family support and early intervention services across Russia, including the large Family Support Centre in Natalia s native Nizhny Novgorod We are the number one organization associated with this cause in Russia and are pioneers in the field of inclusive education Regular visits to Russia by renowned international experts on intellectual disability Collaboration with various contemporary artists and worldrenowned photographers such as Sir Peter Blake, Tracey Emin, Damien Hirst, Paolo Roversi, Patrick Demarchelier, Mario Testino, and many others Over 40 million raised globally to carry out the work
25 AR is dedicated to ending the global AIDS epidemic through innovative research
26 ABOUT AR Founded in 1985, amfar is dedicated to ending the global AIDS epidemic through innovative research. With the freedom and flexibility to respond quickly to emerging areas of scientific promise, amfar plays a catalytic role in accelerating the pace of HIV/AIDS research and achieving real breakthroughs. Since 1985, amfar has invested $480 million in its programs and has awarded more than 3,300 grants to research teams worldwide. Through its $100 million Countdown to a Cure for AIDS initiative, amfar aims to develop the scientific basis for a cure by 2020.
27 LETS HAVE FUN!
28 HALLoween ideas
29 MEMORABLE DRESS UP UNIQUE FUNDRAISING SOCIAL SHARING
30 CATERING SCARY TREATS SERVED BY BEAUTIFULLY TERRIFYING WAITERS
31 BRAND EXPERIENCE LUXURY BRANDS CREATE EXPERIENCES THAT GUESTS CAN PAY TO PLAY DURING THE NIGHT
32 LOUIS VUITTON GHOST TRAIN Ghost Train designed to give the guests a fright. Hosted by celebrity supporter
33 CHANEL SPIDER WEB Like Hook a Duck, but guests try to catch the Chanel spider from its web to win a treat! Hosted by celebrity supporter
34 PUMA PUMPKIN PANIC Enter the pumpkin palace where guests will search through pumpkins to find their prize. Hosted by celebrity supporter
35 NEON SKULL SHY Like a Coconut Shy but guests throw to knock the skulls off to win a prize. Hosted by celebrity supporter
36 MAC SPECIAL EFFECTS Opportunity for guests to pay professionals to create scary special effects. Hosted by celebrity supporter
37 DOM PERIGNON POISON APPLE Opportunity for guests to win a champagne filled red apple. Hosted by celebrity supporter
38 THE WHEEL OF TRICK & TREATS A Wheel of Fortune twist guests pay to play and will receive a private magician s trick or a very unique and special treat. Hosted by Natalia Vodianova & other celebrity supporters
39 Previous GAME HIGHLIGHTS
40 DIOR LUCKY STAR Hosted by Erin O Connor
41 STELLA MCCARTNEY S ARCADE GAMES Hosted by Caroline Winberg, Charlotte Wiggins, and Carmen Jorda
42 GIVENCHY CATAPULT Hosted by Lara Stone
43 LOUIS VUITTON POP Hosted by Arizona Muse
44 NET-A-PORTER NET-A-DUCK Hosted by Arizona Muse
45 EUPHORIA CALVIN KLEIN ORCHID SALOON Hosted by Eric Underwood
46 ROLLS- ROYCE DAWN DROPHEAD PHOTOSHOOT BOOTH Hosted by Ellen Von Unwerth
47 LOUBOUTIN HIGH HEELED OLYMPICS Hosted by Daisy Lowe and Florrie Arnold
48 GUERLAIN METEORITES PLAY PEN Hosted by Lily Donaldson
49 DOM PERIGNON SPIN THE BOTTLE Hosted by Clara Paget and Eric Underwood
50 Previous SPONSORS INCLUDE
51 FENDI FORTUNES Hosted by Kristin Scott Thomas
52 MAXX ROYAL RESORTS Hosted by Liv Tyler
53 ULYANA SERGEENKO RUSSIAN BLINIS Hosted by Ulyana Sergeenko and Sasha Luss
54 STEPHEN JONES HAT TRICK TOSS Hosted by Stephen Jones
55 REPOSSI HOOK-A-DUCK Hosted by Natasha Poly
56 LOUIS VUITTON AEROPLANE TOSS Hosted by Doutzen Kroes
57 GUERLAIN KISSING BOOTH Hosted by Natalia Vodianova
58 MESSIKA MESSIKA S MAZE Hosted by Tony Garrn
59 CHATEAU CHEVAL BLANC VINTAGE WINE BOWLING Hosted by Elizabeth McGovern
60 WARNER BROS. PERFORMANCES BY WARNER MUSIC DJS 2015: Clean Bandit Disciples 2016: Blonde Lauren & Kate DJ Doug
61 FEAR THE FABULOUS FUND FAIR
62
63 CONTACT nhf Masha Smirnova RUS: US: e: Alisa Volskaya t: e: alisa@nakedheart.org Ekaterina Kazakova t: e: Ekaterina@nakedheart.org
64 CONTACT ar R. Andrew Boose, Jr. AAB Productions, Inc. t: e:
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