SERVIZI. Books - A series of titles, all related to the issues of packaging SERVIZI design, originating from collaboration with the world of academia.

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2 0 1 8 Impackt - Contenitori e Contenuti - The first Italian magazine - now on the web - that speaks of packaging as a tool for understanding and explaining the contemporary world. The Ethical Packaging Charter - An open document which stresses the commitment of all those involved in designing, producing and using packaging in a mindful way. 10 principles to be shared. Books - A series of titles, all related to the issues of packaging SERVIZI design, originating from collaboration with the world of academia. SERVIZI Services - Paper and web based communication projects covering the world of packaging. Edizioni Dativo Srl Via Benigno Crespi 30/ Milano T F info@dativo.it

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4 Cosmotalks Bags sponsored by and Cosmotalks Powder sponsored by Cosmotalks Cosmetic Pencils sponsored by Session sponsor: With the participation of

5 COSMO powered by COSMOPROF & COSMOPACK COSMO puts relevant intelligence at your fingertips so that you can easily make informed decisions to positively impact your business. These highly interactive presentations are the perfect opportunity to expand your knowledge and network with the right people. CosmoTalks go across the launches, trends and innovations that are driving and changing the Beauty industry worldwide. COSMO define what s next: What are the most pressing issues? Which are the latest trends? How is each industry responding It s a perfect combination of strategic insight and granular detail, with coverage that moves as fast as the market itself. We dig deeper, look further and make our partner and speaker think harder in search of innovation and unseen opportunities. 3

6 AGENDA powered by COSMOPROF & COSMOPACK COSMO THURSDAY, 15 MARCH 10:45 a.m. 11:30 a.m. THE NEW LUXURY IN BEAUTY 12:00 p.m. 12:45 p.m. THE METEORIC RISE OF BEAUTY TECH: SMART, SAVVY, DISRUPTIVE AND HYPER-PERSONAL The Producers of the BeauyTech CES 1:30 p.m. 2:15 p.m. BEAUTY COLORS EMBRACE DIVERSITY 2:30 p.m. 3:15 p.m. THE SKIN CHALLENGE: ADAPTING SKIN CARE AROUND THE WORLD 3:45 p.m. 4:30 p.m. WHAT S NEXT IN INFLUENCER MARKETING? MEET TODAY S BEAUTY INFLUENCERS 5:00 p.m p.m. THE EVOLUTION OF PERFUMERY: THE PROTAGONISTS

7 AGENDA powered by COSMOPROF & COSMOPACK COSMO FRIDAY, 16 MARCH 10:30 a.m a.m. NATURAL & ORGANIC: AN UPDATE OF WHAT S ON IN THE INDUSTRY 11:30 a.m. 12:15 p.m. ALIGNING BRAND STRATEGIES WITH NEW CONSUMER VALUES 12:30 p.m. 1:15 p.m. BEAUTY AND ARTIFICIAL INTELLIGENCE (AI) 2:15 p.m. 3:15 p.m. SHOPPING IN BEAUTY. THE PERFUME EXPERIENCE 4.0 3:30 p.m. 4:15 p.m. RETAIL 2025: ADAPT TO THE NEW BEAUTY RETAIL LANDSCAPE 5

8 AGENDA powered by COSMOPROF & COSMOPACK COSMO SATURDAY, 17 MARCH 10:30 a.m a.m. THE COSMOPROF TRENDS REPORT 2018 BY BEAUTYSTREAMS: MACROTRENDS AND KEY DRIVERS BEHIND THE INNOVATIONS 11:30 a.m. 12:15 p.m. BEAUTY S COLOR QUAKE 12:30 p.m. 1:15 p.m. REINVENTING BEAUTY: HOW ARE TECH STARTUPS REDEFINING THE RULES OF THE BEAUTY INDUSTRY 1:30 p.m. 2:15 p.m. THE BEAUTY WORKOUT: KEEPING UP WITH THE ATHLETIC BEAUTY TREND 2:30 p.m. 3:15 p.m. PACKAGING & INNOVATION IN :30 p.m. 4:15 p.m. THE RISE OF CHINESE BRANDS AND NEW DISTRIBUTION CHANNELS 4:30 p.m p.m. COLLECTIVE INTELLIGENCE IN THE BEAUTY INDUSTRY

9 THE NEW LUXURY IN BEAUTY h.10: A.M The global luxury market will reach EUR 295 billion in revenue by Redefining luxury and what it mean for beauty brands in terms of product development, innovation, service, distribution channel and experience will be the main topic of the opening panel discussion of Cosmotalks Panelists will analyze the new approach to the idea of luxury: people want experiences, they want to feel transformed. New companies are emerging in the global scenario: is social media redefining the concept of luxury product? THURSDAY 15 MARCH MODERATOR & SPEAKER: GIOVANNI VACCHI Partner EY-PARTHENON SPEAKERS: SHANNON GOLDBERG Vice President MDNA SKIN PAUL PEROS CEO FOREO FEDERICO BONELLI Partner EY - PARTHENON 7

10 THURSDAY 15 MARCH powered by COSMOPROF & COSMOPACK COSMO Giovanni VACCHI Partner EY-PARTHENON Giovanni Battista is a partner in the EY-Parthenon practice of Ernst & Young S.p.A., based in Milan. He is the regional leader for EY-Parthenon in Italy. Giovanni joined in 2016, and is highly skilled in corporate strategy and M&A, with a focus on private equity and luxury and branded consumer goods. Giovanni has more than 25 years of experience in industry, consulting and private equity. In the past 15 years, he held various C-level roles, including CFO, CCO and CEO, in companies operating in the luxury goods, real estate, transportation and branded consumer goods industries. During his tenure in these roles, Giovanni successfully grew revenues through strategic marketing, new product development, channel strategies and internationalization. He has also held roles at Bain & Company and The Carlyle Group. Giovanni graduated summa cum laude from the University of Bologna and holds an MBA from the Amos Tuck School of Business at Dartmouth College.

11 powered by COSMOPROF & COSMOPACK COSMO Shannon GOLDBERG Vice President MDNA SKIN THURSDAY 15 MARCH With over 12 years of experience working directly with brand founders in the beauty industry, Shannon Goldberg is the Vice President of Marketing for MDNA SKIN an exclusive line of skincare products created by Madonna. As the Executive Director of Global Marketing for Peter Thomas Roth Clinical Skin Care, her launch strategy saw Water Drench become the #1 moisturizer at Sephora before selling out worldwide in just three days. During her tenure as Brand Manager for Ling Skincare, she grew three retail locations in New York City into a global cult brand with a dedicated celebrity following. A brand founder herself, Shannon created 4N21 Skincare and transformed it into a bestselling product line for ShopNBC and QVC UK. She enjoys spending every second she can with her husband and two children at their home in Connecticut. 9

12 THURSDAY 15 MARCH powered by COSMOPROF & COSMOPACK COSMO Paul PEROS CEO FOREO Paul Peros is the CEO of FOREO, the high-tech Swedish design company specializing in beauty and well-being solutions that are re-defining and challenging the industry s status-quo. The company has reached over 35 countries and counting and is one of the fastest growing global challengers in the beauty and wellness industry today, with over 50 international awards won in only 3 years since its inception. As the CEO of FOREO, Paul Peros has given numerous talks across the globe on the topic of beauty and innovation, most recently at WWD CEO Summit, the Millennial 20/20 conference in London and CEW Beauty Insider Awards. Over the past 20 years, as a partner in one of the oldest strategy boutiques in Milano, GEA, Paul has been leading projects in a variety of fields, from luxury eyewear with brands like Miu Miu, Prada and Bulgari to premium make-up, including Chanel and MAC, to luxury fashion with the likes of Valentino. A non-conformist, a free thinker and a challenger of the status quo and traditional approach in the beauty industry; Paul Peros believes in embracing innovation, challenging the norm and pushing the boundaries of what you thought possible, while adopting influences from around the globe and always looking for the next big thing while having fun at the same time. With FOREO, Paul and his team have achieved global success by continually launching innovations. And this is only the beginning; FOREO s list of technology and marketing innovations for 2017 is impressive and they are keen to share it with potential partners and interested audiences.

13 powered by COSMOPROF & COSMOPACK COSMO Federico BONELLI Partner EY - PARTHENON THURSDAY 15 MARCH Federico is a partner in the EY-Parthenon practice of Ernst & Young S.p.A., based in Milan. He has deep experience in the luxury, fashion and retail industry, and has advised more than 40 companies and private equity funds over the past 10 years across Asia, Europe and North and South America. Prior to joining, Federico worked for The Boston Consulting Group where he coled the fashion and luxury division of its Milan office, and for Bain & Company as a core member of its fashion and luxury practice. He has also served as an advisor for the Italian Ministry of Economic Development during the reorganization, governance definition and global re-launch planning of the Italian fashion system. Federico has an undergraduate degree in Physics and a master s degree in Theoretical Physics from the University of Milan. 11

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15 THE METEORIC RISE OF BEAUTY TECH: SMART, SAVVY, DISRUPTIVE AND HYPER-PERSONAL h.11:30 A.M. - 12:15 P.M Mirror, mirror on the wall, who s the hottest tech of all? A big crop of beauty tech innovations hit the market in force this past year. With technologies that have been typically only used in gaming, social media, healthcare monitoring and medical device development, beauty tech innovators are soaring to new heights. Beauty routines have received a colossal makeover. Consumers can now selfeducate and self-treat their own personal beauty issues. VR and augmented reality systems are analyzing and treating skin problems as well as teaching proper techniques 100% personalized to the consumer. What typically you turn to a professional for, you can now DIY! And it doesn t stop there. There are sophisticated skin sensors to measure skin hydration and key aging factors, at-home lasers to remove hair or even re-grow it, AR-enabled apps to try on makeup and hair colors before you buy, as well as AI-enabled tools to diagnose and recommend appropriate treatments for your skin. And no longer is the purchase the only focus of beauty s biggest brands. It s about building the strongest connection with the consumer for life. We re convening some of the industry s most prolific innovators to share how 21st century beauty is being transformed by technology. Join us for an all star session which will leave you awe-inspired and dreaming about beauty tech! THURSDAY 15 MARCH MODERATOR: JILL GILBERT Producer LIVING IN DIGITAL TIMES SPEAKERS: ROBIN RASKIN Journalist and Producer - High Tech Retailing CES SYLVAIN DELTEIL Heading business development PERFECT CORP 13

16 THURSDAY 15 MARCH COSMO powered by COSMOPROF & COSMOPACK Jill GILBERT Producer LIVING IN DIGITAL TIMES Jill Gilbert is a catalyzer of people, events, and ideas. Her experience ranges from speaker, publisher, and Silicon Valley entrepreneur to Hollywood producer to breakthrough industry conference curator. Her most recent accomplishments include producing Beauty Tech, Digital Health, Sleep Tech and Baby Tech which are adjuncts to the Consumer Electronics Show (CES). She also founded and premiered the Digital Health Summer Summit in 2012, which continues to grow and receive rave reviews. Earlier in her career, Jill served as the VP of E-Commerce at Caring.com and co-founder and CEO of Gilbert Guide, the first national senior living directory, and advisory resource. She also spent years in feature film development and production at Columbia Pictures, Disney, and MGM.

17 COSMO powered by COSMOPROF & COSMOPACK Robin RASKIN Journalist and Producer High Tech Retailing CES THURSDAY 15 MARCH Robin Raskin is an American author, editor, magazine publisher, blogger, TV and radio personality who has spent the past 40 years exploring what it means to be living with technology. She was Editor of PC Magazine, launched FamilyPC Magazine with Disney and Ziff Davis Publishing, worked for Yahoo! Tech, has authored 6 books and now writes for multiple outlets. She s also founded a number of conference and event programs including The Last Gadget Standing, High Tech Retailing Summit, and the Digital Money Forum. She lives in NYC and the Hudson Valley, with her husband, her three drop-in now and then children, and closets full of obsolete technology. 15

18 THURSDAY 15 MARCH COSMO powered by COSMOPROF & COSMOPACK Sylvain DELTEIL Heading business development PERFECT CORP Sylvain Delteil is heading business development in Europe of Perfect Corp., leader, with more than 500M downloads worldwide, in the area of mobile apps dedicated to Beauty and MakeUp. Perfect Corp. offers a wide set of services that match with current main market demands such as using video and Augmented Reality (AR) to better engage with Millennials or develop a global Omnichannel approach on Mobile, Web or Point of Sale (POS). In close contact with major brands such as L Oréal Group, Estée Lauder, LVMH or Chanel, Sylvain Delteil insures an optimal comprehension, adaptation and adoption of this innovative Saas platform in Europe.

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21 BEAUTY COLORS EMBRACE DIVERSITY h.1:30-2:15 P.M Is the Makeup Industry Finally Embracing Diversity? When it comes to beauty products, women of color now have more choices than ever. The industry has evolved from leaving customers wandering makeup aisles alone to creating elaborate marketing campaigns designed to target specific skin tones directly. Brands are expanding their color palettes and using color-matching technology to make it easier for women with darker skin to find the perfect shade of foundation or concealer. THURSDAY 15 MARCH MODERATOR: LAURENCE DORLHAC Journalist and Founder Agence ELIOT SPEAKERS: DOMINIQUE ASSENAT Head of Color, Beauty & Accessory PECLERS PARIS EVA YEAN Vice President of Product Development L ORÉAL 19

22 THURSDAY 15 MARCH powered by COSMOPROF & COSMOPACK COSMO Laurence DORLHAC Journalist and Founder AGENCE ELIOT She is a columnist and journalist. She currently works for France 2 on the program of Sophie Davant, C est au program. She is also the founder of ELIOT Communication (1999). Laurence Dorlhac obtained a Master of Geopolitics at the Sorbonne. She was a journalist at the Le Figaro in 1989 where she was responsible for promoting special operations. In 1994, she joined BFM where she is a reporter about society and health. In 2002, she joined Canal +. She also holds a column in the newspaper Metro International. She then worked from 2005 for RTL. How much does it cost on TF1. From 2002 to 2009, she held the position of Managing Editor of the magazine Well in my life.

23 powered by COSMOPROF & COSMOPACK COSMO Dominique ASSÉNAT Head of Color, Beauty & Accessory PECLERS PARIS THURSDAY 15 MARCH With a bachelor s degree in English and a strong inclination for movies, film imagery and adaptation, Dominique Assénat begins her career in Los Angeles. Spurred by the American entrepreneurial spirit and endowed with a fine sense of creativity, she launches a highly successful collection of handbags. For over a year, Dominique adopts the made in the USA business model, an experience which infuses her with an unfailing fondness for the country, and its business acumen, sharpening her knowledge of how markets work. She returns to Paris in the early 80s to expand her leather goods collection which is sold at Kashiyama, Victoire, etc. Looking for new experiences that involve teamwork and sharing expertise, she decides to work for a key designer of the period, Anne-Marie Beretta, where she refines her love of fabrics and colors. Recruited in 1987 by the Fashion Director at that time, Dominique begins working for PeclersParis as the head of the textile and accessories department. She spends many years providing her prospective insight to the agency s two main departments: colors and fabrics. Now in charge of the Colors, Beauty & Cosmetics and Accessories Department, Dominique also heads one of the PeclersParis fundamentals: the Colors trend book. Her creative vision is essential to this task which involves the fine-tuning of 45 exclusive, specially crafted colors, with her team, every season, laying the foundations for all the agency s publications. Her broad vision across all markets and uncanny ability for abstraction have made her a shrewd observer of the evolution of international markets and how they interact (the emergence of Asian markets and strong demand for color from China have had a major influence on European and American designers). 21

24 THURSDAY 15 MARCH powered by COSMOPROF & COSMOPACK COSMO Eva YEAN Vice President of Product Development L ORÉAL Eva Yean is the Color Designer and Vice President of Global Product Development for L Oreal Paris Make-up. She is an expert of Cosmetics and Color. Eva specializes in color, ideation, formula development and make-up artistry to bring forth shade vision, trends and innovation. She works hand in hand together with the International Marketing Team, the R&I department and make-up artist/ director Val Garland. After studying both Fashion and Cosmetics at Fashion Institute of Technology in the United States, Eva s career path started at LVMH then the Estee Lauder Companies, gaining experience at MAC Cosmetics, Estee Lauder and prescriptives brands in Marketing and Product Development roles. She joined L Oreal in 2008 and put her talent at the service of the Maybelline New York DMI team. She has launched over 10 of Maybelline s all-time bestselling mascaras such as Volum Express Colossal, Falsies, One by one, and Great Lash Animation, and helped create the successful Eye Studio and Face Studio franchises, Maybelline s line driven by fashion colors and professional make-up artistry. Joining the talented global team of L Oreal Paris in 2014, Eva modernized the make-up category with the most dynamic and exquisite colors and breakthrough formulas. She s put her mark on key launches such as Colour Riche Matte and Shine Lipstick and Vernis a L Huile, the restages of iconic Colour Riche Lipstick and True Match Foundation, as well as color collections and the daring Infallible franchise across Eyes, Face and Lips. Eva is also a founding member of the New York City Charity, Audubon New York Young Members Group. She currently resides in beautiful Paris, France.

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27 THE SKIN CHALLENGE: ADAPTING SKIN CARE AROUND THE WORLD h.2:30-3:15 P.M A vital, groundbreaking topic for the beauty industry. While some make-up brands adapt colors to local skin tones, there are very few skin care companies that adapt products to the physical aspects of skin internationally. BEAUTYSTREAMS, together with L ORÉAL Medical Director Dr. Michèle Verschoore and global contract manufacturer B.KOLORMAKEUP & SKINCARE, will examine skin differences and needs from region to region. Discover their expert insights on how to market and adapt skin care products around the world. THURSDAY 15 MARCH MODERATOR: MICHAEL NOLTE Creative Director BEAUTYSTREAMS SPEAKERS: DR. MICHÈLE VERSCHOORE Medical Director L OREAL MARIO DE LUIGI Founder / Creative Director B.KOLOR MAKEUP AND SKINCARE 25

28 THURSDAY 15 MARCH powered by COSMOPROF & COSMOPACK COSMO Michael NOLTE Creative Director BEAUTYSTREAMS Michael Nolte is a trend forecaster with over 15 years of experience in fashion and beauty. As the Creative Director of Beautystreams, he oversees a content team of over 200 experts worldwide. BEAUTYSTREAMS provides color forecasts and consumer insights to companies globally, including Amway, AmorePacific, Chanel, Estée Lauder, LG, L Oréal, MAC, Marie Dalgar, Martha Tilaar Companies, P&G, Sephora, Unilever, etc. A graduate of Esmod Paris, Mr. Nolte is a well-known expert that is widely quoted in global fashion and beauty publications.

29 powered by COSMOPROF & COSMOPACK COSMO Dr.Michèle VERSCHOORE Medical Director L ORÉAL RESEARCH & INNOVATION THURSDAY 15 MARCH Doctor in Medicine, specialized in dermatology-venereology and in clinical pharmacology, Dr. Verschoore began her career in skin clinical pharmacology and managed clinical research teams in various pharmaceutical laboratories. Currently Medical Director at L Oréal, she establishes networks within medical dermatology communities worldwide. She brought together dermatologists from Sub-Saharan Africa in a professional organization with more than 25 countries. She launched ambitious partnerships with health authorities and professional associations in the USA, China, India and Africa to encourage research on hair and skin. Finally, she established education programs on skin aging photoprotection, pigmentation, skin aging and skin of color in several countries. Dr. Verschoore is a part time dermatologist at Hospital Saint Louis, Paris. She has published over 80 articles in renowned medical journals and edited two textbooks Cosmetic Science and Dermatology in China and in India. In 2016, she published the Male Beauty Guide, edited by Odile Jacob. 27

30 THURSDAY 15 MARCH powered by COSMOPROF & COSMOPACK COSMO Mario DE LUIGI Founder/Creative Director B.KOLORMAKEUP & SKIN CARE Mario De Luigi, Creative Consultant, Beauty Strategist and Make-Up Artist is an internationally renowned authority on cosmetics and skin care. Over the last 20 years, he has achieved a highly respected, international reputation for his expertise and creativity in the beauty business. In 2000, Mario has founded B.kolormakeup&skin care, a contract manufacturing company for innovative make up products.

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33 WHAT S NEXT IN INFLUENCER MARKETING? MEET TODAY S BEAUTY INFLUENCERS h.3:45-4:30 P.M Many brands are using influencers to captivate consumers by telling their story, but who are the most effective influencers to tell that story, what should they say, and which platforms should they use? Yuli Ziv, Influencer Marketing Pioneer, Founder & CEO of Style Coalition by Launchmetrics, along with a team of today s leading Beauty Influencers, will share Influencer Marketing s best practices to help demystify and navigate a complex environment. Hear firsthand from these Beauty Influencers, who collaborate with top tier beauty brands from around the world, what they have found to be the most effective practices so you can build your brand s very own influencer strategy! Additionally, panelists will share upcoming Influencer Marketing trends for 2018 and beyond. THURSDAY 15 MARCH MODERATOR: YULI ZIV Founder & CEO STYLE COALITION SPEAKERS: ANDREEA BOLBEA JALEESA MOSES AMANDA STANTON NATHALIA ASHBA 31

34 THURSDAY 15 MARCH powered by COSMOPROF & COSMOPACK COSMO Yuli ZIV Founder & CEO STYLE COALITION Named one of the Top Women in Media by Folio: magazine, Yuli Ziv is the Founder and CEO of Style Coalition, a leading influencer marketing platform with a network reaching more than 400 million followers and clients such as L Oreal, Dior, Fendi, Bulgari, Givenchy and Chanel. In 2017, Style Coalition was acquired by a global technology & data company, Launchmetrics, where Yuli is now heading up the Influencer Marketing division. An internationally known speaker, Yuli has delivered speeches at WWD Magic, DLD, Luxury Retail Summit, NY Internet Week, Yale University, Fashion Institute of Technology and has been featured in The New York Times, Financial Times, NY Observer, WSJ and Forbes. Prior to founding her own ventures, Yuli spent years developing interactive online strategies, including her role as a Creative Director at the digital agency 360i. She holds a BA in Design of Visual Communications from Tel-Aviv University and an MFA in Computer Art from the School of Visual Arts New York. Yuli currently lives and works in New York City.

35 powered by COSMOPROF & COSMOPACK COSMO Andreea BOLBEA Influencer THURSDAY 15 MARCH An immigrant from Bucharest, Romania, Andreea Bolbea was raised with the mantra work hard and be kind. This developed her no judgement theme for Andreea where she inspires people to be open to new ideas when it comes to beauty and self care, living healthy, always in search for happiness. 33

36 THURSDAY 15 MARCH powered by COSMOPROF & COSMOPACK COSMO Jaleesa MOSES Influencer From the East Coast to Downtown LA, city girl Jaleesa Moses specializes in beauty, fashion, and fine arts. Known for her bright smile, ever-changing hairstyles, and impeccable artistic ability, she s passionate about inspiring her subscribers and encouraging them to step out of their comfort zones.

37 powered by COSMOPROF & COSMOPACK COSMO Amanda STANTON Influencer THURSDAY 15 MARCH Amanda Stanton was born and raised, and still currently living, in Southern California. She is an obnoxiously proud single mother to two beautiful little girls, Kinsley & Charlie. She expresses herself through things design related; such as fashion, makeup, interior design and art, and hopes to encourage & inspire people to do the same. 35

38 THURSDAY 15 MARCH COSMO powered by COSMOPROF & COSMOPACK Nathalia ASHBA Influencer Natalia Ashba is a beauty blogger and YouTuber based in Las Vegas. When Nathalia moved to the US from Italy, she decided to use all her skills she learnt from the fashion industry, her passion for beauty, healthy lifestyle and fitness to create a multilingual blog dedicated to women to inspire and be inspired. In 2013, she started her blog According to Naty and her YouTube channel Naty Ashba.

39 THE EVOLUTION OF PERFUMERY: THE PROTAGONISTS (Only in Italian) h.5:00-7:00 P.M The new scenarios of selective cosmetics is the theme analyzed during the Beauty Conference, organized by Pambianco Strategie di Impresa together with Accademia del Profumo and Cosmoprof, entitled The Evolution of Perfumery: the protagonists. The meeting on the themes of the selective perfumery sector, aimed at entrepreneurs, managers and retailers of the channel, will be held in Bologna on the opening day of the event, on March 15th, and it will be moderated by David Pambianco. New players at play on the chessboard of beauty, international challenges and strategies to face an evolutive distributive market, which in Italy is witnessing a strict competition between channels and aggregative phenomena: these are the key issues of the seminar. THURSDAY 15 MARCH MODERATOR: DAVID PAMBIANCO CEO PAMBIANCO SPEAKERS: ROBERTO SERAFINI General Director L OREAL LUXE ITALIA CARLO BIANCHINI General Manager Italy & Greece COTY LUXURY LUCIANO BERTINELLI CEO FERRAGAMO PARFUMS MICHELANGELO LIUNI President FENAPRO GIANCARLO ZINESI CEO SISLEY ITALIA 37

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41 NATURAL & ORGANIC: AN UPDATE OF WHAT S ON IN THE INDUSTRY h.10:30-11:15 A.M. The green trend is all the rage in the beauty industry, with a growing number of brands launching natural and organic lines. This panel of key experts will discuss latest developments in the natural and organic cosmetics industry: standards, green raw materials, and marketing issues. What is the state of the natural and organic cosmetics market, and what developments are on the horizon? MODERATOR: AMARJIT SAHOTA President and Founder ECOVIA INTELLIGENCE SPEAKERS: MARK SMITH Director General NATRUE STEVEN KO CEO O RIGHT LOTTE TISENKOPFA-ILTNERE Founder & Creative Director MÁDARA FRIDAY 16 MARCH 39

42 powered by COSMOPROF & COSMOPACK COSMO Amarjit SAHOTA President and Founder ECOVIA INTELLIGENCE FRIDAY 16 MARCH Mr. Sahota is the founder and president of Ecovia Intelligence (formerly Organic Monitor), a London-based specialist research, consulting & training firm that specialises on global sustainable product industries. His company organises the Sustainable Foods Summit, Sustainable Cosmetics Summit, and Sustainable Cleaning Products Summit in the major geographic regions of the world. Mr. Sahota has been involved in the health, wellness and sustainable industries for over 20 years. Research and analysis of Mr. Sahota has been quoted extensively in the media, including The Financial Times, The Independent, Forbes, Fortune, BBC World Service, The Economist, Food Chemical News, The Straits Times, South China Morning Post, CNBC News, Nordic Business Report and Asian Business. He regularly delivers papers at international events. Mr. Sahota has degrees in Applied Chemistry and Management Science, as well as a Postgraduate Diploma in Marketing. He has co-authored a number of books on sustainability and organic products. His latest publication is called Sustainability: Greening of the Cosmetics Industry (Wiley & Sons).

43 powered by COSMOPROF & COSMOPACK COSMO Mark SMITH Director General NATRUE Mark graduated with a M.Chem (Hons.) degree in chemistry and an interdisciplinary Ph.D. between chemistry and genetics. Before joining NATRUE in June 2014, he extended his research career with two positions covering biotechnology (Leeds, UK) and the biomedical/pharmaceutical sector (Montréal, Canada). Mark is a British national who has more than five years experience in Scientific Management, and during the last ten years he has been involved in the successful coordination of strategic and collaborative interdisciplinary projects via academic departmental and international research. Mark became Director in July FRIDAY 16 MARCH 41

44 powered by COSMOPROF & COSMOPACK COSMO Steve KO CEO O RIGHT FRIDAY 16 MARCH Steven Ko is among Taiwan s Top 100 MVP Managers. He is the Director of Taiwan Superior Brands and Taiwan Excellent Brand Association. He has been a speaker at APEC, Sustainability Summit & UN Carbon Footprint Conference. He won Winner of AREA Green Leadership Award, Model of Entrepreneurs Award, National Sustainable Development Award, and National Oustanding SMEs Award. Steven Ko is the CEO of O right,the leading hair care brand in Taiwan with products sold to 39 countries worldwide and the home to Asia s first GMP certified green cosmetics plant. O right world renown as a Katerva Environmental Award Finalist and recognized as a Sustainable Beauty Award and Green World Award recipient. As the mastermind behind the world s first shampoo that can grow into a tree, Tree in the Bottle, O right has won multiple awards such as the if Packaging Design Award and Red Dot: Best of the Best From the procurement, raw materials, design, production, delivery, usage, to the recycling of green products, O right strives to create an eco-friendly environment for everyone and future generations to enjoy.

45 powered by COSMOPROF & COSMOPACK COSMO Lotte TISENKOPFA-ILTNERE Founder & Creative Director MÁDARA Lotte Tisenkopfa-Iltnere, 35, founded MÁDARA COSMETICS in 2006 with a quest for safe and honest beauty products. As an entrepreneur, Lotte has been passionate about creating an open business model with the focus on sustainability and ethical production methods. MÁDARA pioneered scientific research and ingredient innovations based on organic plants from the Nordic and Arctic regions; owns a skincare production factory in Riga, exports products to over 30 countries, and employs more than 80 people. She studied Japanese culture and business and post-graduated in Corporate Social Responsibility. She frequently gives presentations at various events and conferences to encourage female entrepreneurship. In 2012, represented Latvia and her entrepreneurship story in the Northern Future Forum to the UK Prime Minister David Cameron and the Prime Ministers of the Baltic-Nordic region. She is a member of the board of MARTA, SOS center, working with victims of domestic violence, sexual abuse and human trafficking, whilst focusing on the human rights and gender equality. FRIDAY 16 MARCH 43

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47 ALIGNING BRAND STRATEGIES WITH NEW CONSUMER VALUES h.11:30 A.M. - 12:15 P.M. The needs and values of beauty consumers will continue to evolve in tandem with behavioural shifts stemming from healthier lifestyles, digital connectivity, green and ethical consumerism, as well as more authentic brand experiences. Brands need to step up activity in all these spaces to stay relevant and those that embrace the shifts fast enough are best-placed for long term success. The pursuit of healthier lifestyles is transforming stereotypes about ageing and optimising preventative health. With consumers refocusing their spending toward experiences, rather than an accumulation of things, as well as seeking further transparency and meaningful stories behind brands, premium quality credentials are also transforming and aligning with those core values at various price tiers. MODERATOR: IRINA BARBALOVA Global Lead Beauty and Personal Care EUROMONITOR INTERNATIONAL SPEAKERS: LEE PANG Chairman FMM MCTIG(MALAYSIAN COSMETICS & TOILETRIES INDUSTRY GROUP) ROMUALDO PRIORE Strategic Marketing Director CHROMAVIS BRIDGETTE HOWARD Managing Partner and Founder PARLOR WEST VENTURES FRIDAY 16 MARCH 45

48 COSMO powered by COSMOPROF & COSMOPACK Irina BARBALOVA Global Lead Beauty and Personal Care EUROMONITOR INTERNATIONAL FRIDAY 16 MARCH Irina Barbalova heads up the global Beauty and Personal Care industry division at Euromonitor International, which she joined in Irina drives the content, quality and evolution of Euromonitor s Beauty research, which provides strategic analysis of the global market and in-depth coverage of the industry in 100 countries worldwide. As a Global Lead of the industry, she focuses on developing expertise and thought leadership through strong commercial engagement and strategy support across the business. Irina has a high-profile record in the industry and is a regular speaker at leading events and forums. Before heading up the Beauty industry in 2008, Irina also managed the research programme for the Home Care & Tissue/Hygiene industries for 7 years.

49 powered by COSMOPROF & COSMOPACK COSMO Lee PANG Chairwoman FMM MCTIG (MALAYSIAN COSMETICS & TOILETRIES INDUSTRY GROUP) Started the working career in a plastic manufacturing firm before joining a multination company, one of the largest contract manufacturer in Personal Care, food and Pharmaceuticals products in Malaysia. More than 20 years with Bodibasixs Manufacturing Sdn Bhd Joined Bodibasixs in 1995 to set up a cost-effective manufacturer of personal care products. With the right mix of financial and intellectual capital and trust from the Shareholders, Bodibasixs was incorporated that give personal care marketers the kind of products they need. We position ourselves as a manufacturer with a proper GMP set up, certified with ISO , CGMP-ISO22716 and Halal compliant, who can produce consistently good quality products, and to develop and innovate formulas for marketers to commercialize. Our customers are both MNC and local companies. We manufacture world class quality personal care and toiletries. The products are now in many countries such as Australia, New Zealand, ASEAN, Japan, Hong Kong, India, Sri Lanka and Middle Eastern Countries. FRIDAY 16 MARCH Currently hold position as: Chairman of FMM MCTIG (Malaysian Cosmetics & Toiletries Industry Group) Vice President Operations of ASEAN Cosmetic Association Board Member of ASEAN Cosmetic Association Committee Member of FMM Women in Business Working Committee Committee Member of FMM Branding & Intellectual Property Committee Committee Member of FMM Kelang Regional Committee Council Member of MCMTC (Malaysian Consortium of Mid-Tier Companies) 47

50 COSMO powered by COSMOPROF & COSMOPACK Romualdo PRIORE Strategic Marketing Director CHROMAVIS FRIDAY 16 MARCH Romualdo Priore born in south Italy on 28th May He attended Art school in Art Academy of Brera and graduated in art in Milan. Currently lives in Milan, Italy. He began his artistic career drawing caricatures and comics. Its path into the world of cosmetics started thanks to Federico Fellini s wife, Giulietta Masina. He has been the Art Director behind the success of MakeUpStudio, a professional make-up line that made history in the global cosmetic scenario and the Creative Director and Consultant of many cosmetic brands such as Orlane, Perlier, Kelemata, Piana Cosmetics, Rimme... He was the Marketing Director behind the success of image and products in Gamma Croma, then in Gotha Cosmetics and now in Chromavis, triggering new attitudes and cosmetic formulations: almost 20 years of experience and experimentation that have sophisticated and completed his professional profile even from technical point of view. His career as Make-up Artist has seen him collaborating with top Fashion Designers for both fashion shows and advertising: Versace, Armani, Valentino, Ferragamo, Dolce & Gabbana, Donna Karen, G. Ferrè, Prada, Gucci and others. He worked with photographers like Patrick Demarchelier, Helmut Newton, Michelangelo Di Battista, Albert Watson, Oliviero Toscani, Fabrizio Ferri, Giovanni Gastel and many others in the fashion business. He collaborated also with Tarsem Singh in The Cell and other famous commercial movies. He has been for years Beauty Consultant Editor of Donna and several magazines over the years have hosted on their covers his works and shown his interviews: Amica, Grazia, Glamour, Marie Claire, Cosmopolitan, W, Elle, Italian Vogue, American Vogue and many others. He wrote Make-up Usage Instructions How, when and why to use it (BCM EDITRICE Milano). Romualdo Priore is today one of the very few Trend Setter in the world of cosmetics business, one of those people that creates and invents new products, giving new guidelines, suggestions and intuitions. The journey of Romualdo Priore is uninterrupted and not still defined: passion and ideas have guided him up to date, with continuous new creations and new developments in taste and thought.

51 powered by COSMOPROF & COSMOPACK COSMO Bridgette HOWARD Managing Partner and Founder PARLOR WEST VENTURES Bridgette Howard is the founder of Parlor West Ventures, an incubator for early stage beauty brands that provides growth capital and strategic guidance across product development, manufacturing, distribution, financial management and brand/influencer marketing. She launched the incubator after recognizing the unique challenges of innovative indie beauty brands. Parlor West Ventures has strategic partnerships with contract manufacturing labs in the U.S. and packaging manufacturers abroad to provide their brands with enhanced opportunities to grow. The incubator focuses on brands with unique positioning and dynamic founders. Brands include Artist Couture founded by makeup artist and YouTuber Angel Merino (recently launched at Sephora), KNC Beauty founded by influencer Kristen Noel Crawley (sold at Nordstrom, Neiman Marcus, Net-a-Porter) and other early stage brands. Prior to launching Parlor West Ventures, Ms. Howard honed her passion for the beauty industry in various roles across brand management, business development and product development. Her career in beauty started at Birchbox where she was an early employee, helping to shape their brand partnerships and merchandising strategy. Next she went on to Bluemercury (luxury beauty retailer acquired by Macy s Inc) and lead brand management and product development for their proprietary brands (M-61 skincare and Lune+Aster Cosmetics). She launched M-61 on Home Shopping Network (HSN) and helped to aggressively grow the brand s SKU count. Other roles include launching Time Inc s Essence Beauty Box and leading product development for Boxycharm, an innovative beauty subscription service. Ms. Howard holds a B.A. in Public Policy Studies from Duke University. Her team includes a project manager and a finance partner, both of whom were her classmates at Duke. She is the founder of the Multicultural Women in Beauty Dinner Series which brings together women across retail, brand and editorial. Her writing is published in the 4-H National Curriculum on Entrepreneurship. Her work has been spotlighted in Tribe Dynamics quarterly reports and various Time, Inc publications (Essence, InStyle, People). She is bicoastal, splitting her time between Washington D.C. and Los Angeles. 49 FRIDAY 16 MARCH

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53 BEAUTY AND ARTIFICIAL INTELLIGENCE (AI) h.12:30-1:15 P.M. As the Emotional Economy will increasingly affect the beauty business. How can brands create an empathetic relationship with consumers by tapping into both their mental and physical needs with beauty products and treatments? WGSN and IBM will explore how the combination of AI (Artificial Intelligence) + EI (Emotional Intelligence) are crucial in the future strategy of any beauty company, and with examples of the capabilities of IBM Watson how technology should be implemented in a manner that is authentic to the brand s heritage. SPEAKERS: THERESA YEE Senior Beauty Editor WGSN EMMA GRACE BAILEY Associate Editor Beauty WGSN LUCA ALTIERI Chief Marketing Officer IBM ITALIA FRIDAY 16 MARCH 51

54 powered by COSMOPROF & COSMOPACK COSMO Theresa YEE Senior Beauty Editor WGSN FRIDAY 16 MARCH Theresa manages and edits WGSN s Beauty directory, reporting on the latest global beauty trends, catwalk hair and make-up, product development, trade shows and retail news. Theresa is also responsible for WGSN s beauty forecast reports, which identify future beauty trends two years ahead of season.

55 COSMO powered by COSMOPROF & COSMOPACK Emma Grace BAILEY Associate Editor Beauty WGSN With a background in journalism, Emma s role at WGSN covers everything from beauty forecasts 2 years ahead to consumer insight reports and real-time product information across all beauty categories. FRIDAY 16 MARCH 53

56 powered by COSMOPROF & COSMOPACK COSMO Luca ALTIERI Chief Marketing Officer IBM ITALIA FRIDAY 16 MARCH Mr. Luca Altieri has been Marketing & Communications Director at IBM Italia S.p.A. since September Before, since March 2014, Mr. Altieri has been general manager and Chief Executive Officer of IBM subsidiary In.te.sa. And in January 2013 he became executive assistant of IBM Italy CEO. He has been at IBM since 1999, having headed the Italian subsidiary s web sales department and global e-business strategy. After a degree from Bocconi he took an MBA from Henley College.

57 SHOPPING IN BEAUTY - THE PERFUME EXPERIENCE 4.0: PERFUMERY AND OLFACTORY LUXURY -A DELICATE BALANCE BETWEEN INNOVATION AND TRADITION (Only in Italian) h. 2:15-3:15 P.M. Material versus immaterial, science versus dreams, individual aesthetics versus environmental ethics. More than any other manufacturing sector, perfumery negotiates this line between opposites which is constantly being redrawn by the progress of research and the desire for personalisation. The balance between luxury and need, and between tradition and innovation, is particularly noticeable in the world of fragrances. This is why exploring how the customer experience changes, and keeps on changing, requires commercial, economic, ICT and psychological expertise. It is both a strategic and a practical issue and involves getting into consumers hearts and minds. How to is the shared theme of meetings and panels by How to Spend it, with experts from the luxury sector examining this expertise. MODERATOR: NICOLETTA POLLA MATTIOT Director HTSI FRIDAY 16 MARCH SPEAKERS: MARIO DELL OGLIO President CAMERA ITALIANA BUYER MODA GIANLUCA TONIOLO Global Travel Retail Managing Director LVMH PERFUMES & COSMETICS 55

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59 RETAIL 2025: ADAPT TO THE NEW BEAUTY RETAIL LANDSCAPE h.3:30-4:15 P.M. Predicting the next innovation that will forever change the retail landscape from the experience of TOP worldwide retailers, media innovative start ups: the panel discussion will analyze the next disruptors with sights on the market. The speakers will explore a variety of emerging technology including 3D printing, artificial intelligence, driverless transportation, robotics, wearable technology and virtual reality. Panelists will discuss about the interaction between physical shops and virtual online: retailers are going through an accelerated metamorphosis. To connect with the new consumers, retailers are becoming destinations where the products can be tested at 360. MODERATOR: JENNY B. FINE Executive Editor, Beauty WWD SPEAKERS: DONGEUN SHIN Team Leader / Merchandise Team LOTTE H&B BUSINESS (LOHB`S) ANDREY GOLUB CEO ELSE CORP CINDY DIPRIMA CEO CAP BEAUTY FRIDAY 16 MARCH 57

60 COSMO powered by COSMOPROF & COSMOPACK Jenny B. FINE Executive Editor, Beauty WWD FRIDAY 16 MARCH Jenny B. Fine was named executive editor of beauty at WWD in October, She has been Editor-in-Chief of Beauty Inc, a sister publication of Women s Wear Daily (WWD), since November Prior to joining Beauty Inc, Jenny was Editor of Luckymag.com, where she was responsible for overseeing its launch and editorial content. She was previously director of ivillage.com s Beauty Channel and beauty director at SELF. She began her career in magazine publishing at Fairchild, where she served as senior associate editor of Salon News and beauty news editor of Women s Wear. A native of Louisville, Kentucky, Ms. Fine received a B.A. in art history and an M.A. in journalism from New York University.

61 COSMO powered by COSMOPROF & COSMOPACK Dongeun SHIN Team Leader Merchandise Team LOTTE H&B BUSINESS (LOHB`S) Dongeun Shin is team lead of Merchandise for LOTTE H&B BUSINESS (LOHBS). She heads the branding, marketing and merchandising functions. Dongeun is responsible for brand ownership from providing the vision and go-to-market strategies to measuring the implementation and sales outcome. By refreshing the health diet branding, the beauty group s sales were 70% better than previous year. Prior to LOHBS, Dongeun was a director of CJ O Shopping where she successfully oversaw and developed a new cosmetic line called REPERE, which was industry s first cosmetic made with caviar. She has also created a new brand Kenzo Takada nail sticker by cooperating with Takada Kenzo and amplified the nail cosmetic industry. Prior to CJ O Shopping, Dongeun was a CMO (Chief marketing officer) of Charmzone where she introduced the industry s first bus advertising campaign and directed the redesign of the company marketing strategies to help Charmzone meet its strategic goals and fortify the brand image. Dongeun holds a BA in history from HONG-IK University and MA in marketing management from SOOKMYUNG University. FRIDAY 16 MARCH 59

62 COSMO powered by COSMOPROF & COSMOPACK Andrey GOLUB CEO ELSE CORP FRIDAY 16 MARCH A Business Transformation, Technology Innovation and R&D expert, now entrepreneur/ startupper (in the past a strategy & technology consultant), specialized in the design, development and launch of INNOVATIVE SMART PRODUCTS AND SERVICES. He is experienced in the most phases of the design and development of a new product/ service, from Market Research, Business Model Definition, Algorithms Design, Methods/ Processes Patenting, Software Fast-Prototyping, e-business Strategy Definition, Technology Transfer, Strategic Marketing, People and Processes coordination, building and executing of a competitive strategy for the target market. As Startup Entrepreneur, his best expertise and main focus now is concentrated in the Luxury Fashion Retail and Mass Customization, towards Luxury 3.0 philosophy, and at this moment his best professional and business challenge is ELSE Corp ( Virtual Retail and the Real Time Fashion System ( which is a new business model and a set of technologies and processes for virtualization (3D simulations) of the whole retail chain, for ON DEMAND, PERSONALIZED/ CUSTOMIZED and MADE TO MEASURE fashion, towards SUSTAINABLE & HYBRID MANUFACTURING models.

63 COSMO powered by COSMOPROF & COSMOPACK Cindy DIPRIMA CEO CAP BEAUTY Cindy DiPrima is a Co Founder and the Chief Creative Officer at CAP Beauty. Prior to founding CAP, she worked as a prop and interiors stylist, creating the images we see in magazines, billboards and books. She s contributed to countless magazines including Harper s Bazaar, Town and Country, Domino, GQ, Bon Appetit and The New York Times. Her advertising clients include Michael Kors, Grey Goose, Bombay Sapphire, Nike and Microsoft. Equally at home in a castle or on a commune, she is a mixer of styles and a seeker of beauty in the most common and uncommon of places, a sensibility perfectly suited to CAP Beauty s stylish and lifestyleish approach to natural beauty. Before setting out as a freelance stylist, DiPrima worked briefly as an art director for television and film and then served as Senior Style Editor at Martha Stewart Living. She graduated magna cum laude with a BA in philosophy from Cornell University. In 2014, DiPrima launched CAP Beauty with her friend and colleague, Kerrilynn Pamer. Their mission was simple: to spread the power of naturals to as many people as possible. They created impossibly strict standards, no synthetic ingredients whatsoever, and knew that if they built an inspiring home for these deeply healing, transformative products, a sophisticated and influential clientele would discover their magic. They also knew that beauty begins within and so from its inception, CAP Beauty included foods and ingestibles in its beauty product lineup. CAP Beauty is known as the first retailer to champion this important and burgeoning category. CAP promotes the lifestyle of natural beauty and is a source of education and information on all aspects of living well from rituals and recipes to skincare, self care and fitness. On April 3, DiPrima and Pamer will release their first book, High Vibrational Beauty: Recipes and Rituals for Radical Self Care. FRIDAY 16 MARCH 61

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65 THE COSMOPROF TRENDS REPORT 2018 BY BEAUTYSTREAMS: MACROTRENDS AND KEY DRIVERS BEHIND THE INNOVATIONS h.10:45-11:30 A.M. The beauty industry is constantly changing and moving forward. Behind every innovation, there are macrotrends and key drivers which shape it. Each year, Cosmoprof presents its official Cosmoprof Trends Report to highlight directional products from exhibitors. Join BEAUTYSTREAMS for an exclusive insight into the Cosmoprof Trends Report for In a panel discussion with experts Vittorio Giomo, Iris Martin, and Anne-Catherine Auvray, BEAUTYSTREAMS will examine the societal and market movements that will impact categories such as color cosmetics, skin care, personal care, nails, hair, fragrance, and packaging. For more information, explore the Cosmoprof Trends Report 2018 by BEAUTYSTREAMS online and the special installation at Centro Servizi. MODERATOR: LAN VU CEO BEAUTYSTREAMS SPEAKERS: VITTORIO GIOMO Vice-President INTERCOLOR IRIS MARTIN Make-up Artist ANNE-CATHERINE AUVRAY Editorial Director BEAUTYSTREAMS 63 SATURDAY 17 MARCH

66 COSMO powered by COSMOPROF & COSMOPACK Lan VU CEO BEAUTYSTREAMS Lan Vu is a renowned trend authority and forecaster with over 27 years experience in the beauty and fashion industries. She is the Founder/CEO of BEAUTYSTREAMS, a leading trend site that provides color forecasts and consumer insights to beauty brands on six continents. She is regularly quoted in many international publications and lectures worldwide. SATURDAY 17 MARCH

67 COSMO powered by COSMOPROF & COSMOPACK Vittorio GIOMO Vice-President INTERCOLOR Vittorio Giomo is a forecast expert. With over 35 years of experience in the field of textiles, color, and materials, he studies and analyzes social and economical shifts to identify trends that will influence future products. He is the Vice-President of Intercolor, a global organization of trend experts from 16 countries. 65 SATURDAY 17 MARCH

68 COSMO powered by COSMOPROF & COSMOPACK Iris MARTIN Make-up Artist Iris Martin is a reputed German make-up artist and product developer with over three decades of experience. She created successful collections for Astor (Coty), Stagecolor (J. P. Rosselet Cosmetics), and Horst Kirchberger Make Up, as well as consulted for La Prairie Germany. Ms. Martin is also well-known for her work with celebrities such as Miranda Kerr, Gerald Butler, Kiefer Sutherland, Eva Padberg, Christiane Paul, Jeff Koons, and BMW Chairman Norbert Reithofer. SATURDAY 17 MARCH

69 COSMO powered by COSMOPROF & COSMOPACK Anne-Catherine AUVRAY Editorial Director BEAUTYSTREAMS Anne-Catherine Auvray is the Editorial Director of BEAUTYSTREAMS. She has over 17 years experience in marketing and communications for the cosmetics industry, including 10 years at Clarins Paris. Ms. Auvray is an expert in branding, marketing strategy, and product development. She currently heads BEAUTYSTREAMS editorial content, where she oversees a vast team worldwide. 67 SATURDAY 17 MARCH

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71 «BEAUTY S COLOR QUAKE»,PRESENTING THE COLORS FOR 2019, DNA COLORS h.12:00-12:15 P.M. Color, the first universal language understood by all, is perceived before the shape. First impact in the sale, color has a power of evocation that makes you love or not a product. Color is also a real differentiator for brands, DNA color is the only element that ensures their consistency. Easy to use in symbolic values of companies, it is a valuable link between Style, Marketing and Communication. The choice of color has become a true orientation strategic in the beauty market: How to be sure that product colors will be in line with client s expectations? How the material and the finishes can renew the basic colors? How to harmonize the color ranges, renew the timeless, develop ranges? With 70 years of color expertise, Carlin is the first trend agency dedicated to color, approaching color from the perspective of creative anticipation and strategy to ensure international design renewal. During our discussion, Carlin will share with experts about color best practices, fast-fashion colors and their vision of color codes. MODERATOR: VIRGINIE CORBASSON Consulting Director CARLIN CREATIVE TREND BUREAU SPEAKERS: ELA BENCZEK Product Coordinator BELL CATERINA BONDIOLI R&D Managing Director RED OF VIEW 69 SATURDAY 17 MARCH

72 COSMO powered by COSMOPROF & COSMOPACK Virginie CORBASSON Consulting Director CARLIN CREATIVE TREND BUREAU Virginie Corbasson graduated from Neoma Business School, with a major in Marketing and International Business. She started her career in California and North Africa in the start-up industry and decoration sector. In France, from 2002 to 2005, she was Sales Manager at Peclers Paris. Curious about people, lifestyles and cultures, she experienced it by living in Russia and Bulgaria from 2005 to Back to Paris since then, she integrated Carlin as Sales Manager. She is now Head of Consulting Business Development in Europe. SATURDAY 17 MARCH

73 COSMO powered by COSMOPROF & COSMOPACK Ela BENCZEK Product Coordinator BELL Ela Benczek is a Product Coordinator for Bell PPHU. She works on creating new and trendy colour cosmetics. She decides on the daily basis how make-up formulas should be like, the colour range of cosmetics and graphic design of packaging. Ela is also responsible for communication with customers. Meetings with clients and frequent visits on international make-up fairs give her a better perspective on demands and trends of international beauty market. She graduated from Mokotowska Make-up Academy and worked with high-end make-up brands as a make-up artist and a part of Marketing Department. Established in 1983, Bell PPHU was the first colour cosmetic brand in Poland with the full make-up range. Being a leading Polish manufacturer of cosmetics, company is a recognized producer and distributor of colour cosmetics, which meet the highest global standards. As a result, products from two lines: "Bell Defines Beauty" and "Bell HYPOAllergenic" are now exported to about 50 countries. Also Bell PPHU provides high-quality services in contract manufacturing of colour cosmetics. 71 SATURDAY 17 MARCH

74 COSMO powered by COSMOPROF & COSMOPACK Caterina BONDIOLI R&D Managing Director RED OF VIEW She started her experience 30 years ago in Decorative Cosmetics field as Laboratory Technician becoming very shortly R&D Manager. She worked for the main Italian contract manufacturer companies. In the beginnings of the 2005 she started her free-lance activity as Technical Consultant for Brands around Europe and Middle East. In 2006, together with her brother and sister, she founded red of view, a Contract Manufacturer company of decorative products. Since her technical experience, red of view based its focus on R&D offering to the customer a wide range of products as result of a strength work of a professional formulators and technicians team. Always looking for news in terms of raw materials, technology and products, red of view now a day a is a dynamic, always curious young company in third field panorama, proposing itself as alternative supplier to the great competitor companies of the Italian manufacturer school. SATURDAY 17 MARCH

75 REINVENTING BEAUTY: HOW ARE TECH STARTUPS REDEFINING THE RULES OF THE BEAUTY INDUSTRY h.12:30-1:15 P.M. The importance of innovation is not lost on most corporates. Much has been written about the drastically shortening lifespan of big companies the average tenure shrinking from 61 years in 1958 to18 years. But the most forward thinking corporates know that the best ideas don t always come from within their own business. Instead they are setting powerful examples of how working with and investing in startups can help defend and grow market position, with many of these companies - mostly using new technologies - disrupting whole industries from the bottom up. The beauty industry included. Young businesses, all less than 10 years old, have reached billion dollar valuations and are replacing incumbent technologies and existing business models. Unilever acquired Carver Korea for $2.7bn, Estee Lauder purchased Too Faced Cosmetics for $1.45bn and the beauty brand Glossier recently raised $34m for its Series B. At Founders Factory we matchmake startups with large corporates, providing an unprecedented opportunity for these new companies to scale. With L Oreal, our beauty partner, we grow five existing early stage technology companies and create - from scratch - two new startups per year. In this session, Founders Factory will present three of our most promising and exciting beauty startups, changing the face of the beauty industry. MODERATOR: LAURA DELGADO Business Development Lead FOUNDERSFACTORY SPEAKERS: MACIEJ KIRYŁŁO Business Development Director TALKINTHINGS MARIUS T. KRISTIANSEN CEO BAD NORWEGIAN ANDI HADISUTJIPTO Founder and CEO RIVITER 73 SATURDAY 17 MARCH

76 COSMO powered by COSMOPROF & COSMOPACK Laura DELGADO Business Development Lead FOUNDERSFACTORY Before joining Founders Factory, Laura spent 4 years at Goldman Sachs as an Associate in the Leveraged Finance team. She was in charge of helping corporates raise bonds and loans in the financial markets. Laura also worked at Weinberg Capital Partners, a mid-cap private equity fund in Paris. She graduated from EMLYON Business School and from East China Normal University (Shanghai). Laura joined Founders Factory one year ago. Founders Factory is a new model for corporate innovation and startup creation, and has been backed by L Oreal, Aviva, easyjet, The Guardian, Holtzbrinck and CSC. We have hired a team of 60 digital specialists to create 12 and accelerate 30 start-ups each year. Over the 5 year we will have built and scaled over 200 start-ups. Our mission is to help corporates to develop an innovative culture, to find the best startups to work with and to build disruptive technology. As business development lead at Founders Factory, Laura helps partner the best startups around the world with the Factory s corporate investors and other corporate partners in her network. This involves helping position startup use cases, identifying and making introductions to the the right industry partners and designing ways for our ecosystem partners to work together. Her focus is on beauty, fashion and retail. SATURDAY 17 MARCH

77 COSMO powered by COSMOPROF & COSMOPACK Andi HADISUTJIPTO Founder and CEO RIVITER Andi Hadisutjipto is the Founder and CEO of Riviter, whose powerfully precise visual search automatically matches objects in images to products, people, and trends enabling marketers with rapid consumer insights. Andi s background in marketing, e-commerce, and enterprise technology gives her firsthand experience with the challenges her customers face. She led the overhaul of search, e-commerce, CRM, and analytics infrastructure for 70K products across 40 countries at National Instruments, and also led the company s largest business unit to double-digit growth with zero marketing budget increase as a product marketing manager. Her passion of empowering curiosity and consumer knowledge inspired her to found Riviter in She holds a Masters in Business Administration from The University of Chicago Booth School of Business. 75 SATURDAY 17 MARCH

78 COSMO powered by COSMOPROF & COSMOPACK Marius T. KRISTIANSEN CEO BAD NORWEGIAN Marius T. Kristiansen, CEO and co-founder of BAD NORWEGIAN. He holds a MSc International Marketing & Management. After working as a management consultant, he started full-time with BAD NORWEGIAN in The company was one of the first companies in Norway to successfully complete equity-crowdfunding, and is today distributed in Travel Retail, Beauty Retail and ecommerce under the heading MEN S SKIN CARE MADE EASY. SATURDAY 17 MARCH

79 COSMO powered by COSMOPROF & COSMOPACK Maciej KIRYŁŁO Business Development Director TALKINTHINGS Maciej Kiryłło is a partner at Talkin Things and he is responsible for business development and relationship with key client. He is Polish, speaks fluent French and English. He studied French Literature and International Relationships at the University of Warsaw where he gained a Masters Degree. He holds also an MBA from HEC (Haute École de Commerce). Maciej has 20+ years experience in sales and marketing. He has almost 7 years of experience as a Deputy Managing Director at DDB Warsaw. He worked with brands such as McDonald s, Nissan, Unilever, Nestle and Géant. After leaving the agency side, he became a CE Marketing Director for HBO. Three years later he joined a Canal+ team as a Board Member. Maciej joined Talkin Things in October 2015 and widely contributed to develop various marketing functionalities with NFC technology. Today he is responsible for business development and with his team, he creates tailor made NFC campaigns. 77 SATURDAY 17 MARCH

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81 THE BEAUTY WORKOUT: KEEPING UP WITH THE ATHLETIC BEAUTY TREND h.1:30-2:15 P.M. Consumers are being encouraged to exercise their bodies and brains, while health and wellness is seen as an integral part of daily life from a physical and emotional standpoint. Beauty brands are formulating products and positioning themselves to better align with these interests in order to meet the unique needs of active consumers. Product benefits claims, protection claims and ergonomic packaging all take centre stage for brands looking to capitalise on the Athletic Beauty trend. We see products that shield the hair and skin from exposure to pollution, ultraviolet (UV) and infrared (IR) light; make-up and gym bags filled with rubberised packaging that stays in pristine condition and exercise clothing that sends skin temperature and hydration levels directly to smartphone apps, with instructions about which products to release into the skin. We will take a look at what we are currently seeing in the beauty space and how the lifestyle trend is having an impact, as well as where the trend will go in the future. MODERATOR: ANDREW MCDOUGALL Global Beauty & Personal Care Analyst MINTEL SPEAKERS: DANIELE VERSOLATO Sales & Marketing Director BIOFARMA SPA LUISA POISA Head Of Marketing [COMFORT ZONE] SKINCARE DIVISION DAVINES 79 SATURDAY 17 MARCH

82 COSMO powered by COSMOPROF & COSMOPACK Andrew MCDOUGALL Global Beauty & Personal Care Analyst MINTEL Andrew is an award-winning beauty & personal care analyst with over ten years experience of researching and writing about the cosmetics industry. As a Mintel expert, he has written content for the Beauty & Personal Care platform with a special focus on haircare and oral care. He has focused on the latest ingredient and product trends and also presented key data to clients on the natural, ethnic, styling and haircare segments. Prior to Mintel, he worked as Editor of the Cosmetics Design brand for 7 years, covering all aspects of the cosmetics industry and interviewing key figures from L Oréal, Beiersdorf, Unilever, Procter & Gamble and more. Andrew has worked in the South of France, London and New York, and travelled the world to cover key consumer, market and product developments in the beauty industry in each region. This has led to him presenting, moderating, and chairing at the industry s key conferences and exhibitions, such as in-cosmetics, Luxe Pack and the Global Compliance Summit. SATURDAY 17 MARCH

83 COSMO powered by COSMOPROF & COSMOPACK Daniele VERSOLATO Sales & Marketing Director BIOFARMA SPA From 2013 Sales & Marketing Director in Biofarma SpA, contract manufacturing company for the industries of Cosmetics, Medical Devices and Food Supplements. Daniele has experience in many beauty companies like Zignago Vetro SpA, Helvoet Pharma Datwyler Group, CMA SpA, CMA SpA. Biofarma is the industrial centre which formulates, produces and manufactures cosmetics, food supplements and medical devices exclusively for third parties. In our company the client can find all of the solutions and products to satisfy their needs, tailored to suit their specific requirements. For 30 years Biofarma has contributed to the success of its clients by offering a complete service, from the first idea to the finished product. Biofarma is constantly investing in research and development, in new production processes and advanced machinery, and in the professionalism of its team. It is the ability to innovate that makes Biofarma an international benchmark in the field of Consumer Health and Beauty Care. 81 SATURDAY 17 MARCH

84 COSMO powered by COSMOPROF & COSMOPACK Luisa POISA Head Of Marketing [COMFORT ZONE] SKINCARE DIVISION DAVINES Senior marketing professional with international experience in professional and prestige skincare. Since 2014 she is part of Comfort Zone, the skincare division of the Davines Group, where she leads the marketing department with a particular focus on brand and product development. Comfort Zone is a professional spa brand founded in 1996 in Parma, Italy, with selective distribution in day and destination spas worldwide. SATURDAY 17 MARCH

85 PACKAGING & INNOVATION IN 2025 h.2:30-3:15 P.M. New technologies and innovations are reshaping the beauty status quo: the most dynamic and evolving markets are embracing the latest trends, challenges, and solutions in the packaging industry. The revolution of the distributions channels, the new generation consumers and the infinitive possibilities opened by customization and personalization bring even more attention to multiple packaging solutions. Panelists will analyze the most important solutions that will have a strong impact in the beauty packaging scenario. MODERATOR: LUCY WHITEHOUSE Editor COSMETICSDESIGN-EUROPE.COM SPEAKERS: RICCARDO MASTRONARDI CEO CADICAGROUP SPA RUSTY MARTIN Global Strategic Marketing Director POREX, FILTRATION GROUP ANGELO FARAVELLI Founder and Chief Strategic Officer MCI BRAND APPEAL 83 SATURDAY 17 MARCH

86 COSMO powered by COSMOPROF & COSMOPACK Lucy WHITEHOUSE Editor COSMETICSDESIGN- EUROPE.COM Lucy Whitehouse is an experienced journalist and editor, and has worked across corporate and national news publications for both print and digital media. She has been reporting on the beauty and personal care industry for several years and currently acts as editor for Cosmetics Design Europe. Her particular expertise lies in covering both the Asia and European markets, and she is also experienced with events and multimedia coverage. SATURDAY 17 MARCH

87 COSMO powered by COSMOPROF & COSMOPACK Riccardo MASTRONARDI CEO CADICAGROUP SPA Currently CEO at Cadicagroup SpA (Italy) and A+A Design Studio (Italy), with a Master s Degree in Theoretical Physics, Business Management, and Management Science from University of Pisa and Stanford Graduate School of Business. Previously, he has been in charge of PIAGGIO Group China and at McKinsey & Company leading consulting projects and managing client relationships in industrial goods, consumer durables, automotive and transportation industries. Cadica Group is the leading Italian company and one of the world s most innovative suppliers of labels, hang tags, badges and packaging solutions, for leading fashion international brands. Cadica invests heavily and continuously searches new trends and innovative technical and global logistics solutions. Recently, Cadica Group acquired one of the leading Trend Agencies in Italy, A+A design Studio based in Milan. 85 SATURDAY 17 MARCH

88 COSMO powered by COSMOPROF & COSMOPACK Angelo FARAVELLI Founder and Chief Strategic Officer MCI BRAND APPEAL Angelo Faravelli is MCI Brand Appeal partner and chief strategist. He believes in the power of Strategic Communication, and he thinks that the Digital Transformation is not an option, is a matter of fact. Faravelli boost an over 30 year experience in developing branding projects for leader companies and he add analog capabilities and experiences to the digital environment, with an high end know how about AR packaging, the 4th dimension of pack. He works with Chinese Cosmetic industries to help them in revamping and repositioning the brand in their local market. SATURDAY 17 MARCH

89 COSMO powered by COSMOPROF & COSMOPACK Rusty MARTIN Global Strategic Marketing Director POREX, FILTRATION GROUP Rusty Martin, Global Marketing Director, Consumer and Industrial Segments, has been with Porex 20 years. His previous positions included Global Director Advanced Solutions, Manager of Product Development Engineering, and Account Manager for Western United States. Mr. Martin is a graduate of the Georgia Institute of Technology with a Bachelor of Mechanical Engineering Degree and a Minor in Economics. Prior to joining Porex, he worked for International Paper in positions including Process Quality Engineer and Global Marketing Applications Manager. 87 SATURDAY 17 MARCH

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91 THE RISE OF CHINESE BRANDS AND NEW DISTRIBUTION CHANNEL h.3:30-4:15 P.M. To talk about the constant evolution of the Chinese market is an euphemism. Two very interesting trends that have appeared over the last two years, is that according to consumers it is not about being foreign, or locals it is about being better than the competiton. This has been giving tremendous opportunties for challenger to emerges. This has been combined with the evolution of technology that is bringing tools to these brands to explore new ways of expressing and distributing themselves. During our panel discussion we will have 4 experts with very different backgrounds and experiences sharing with us some best practices combined with their vision of where the market is heading. MODERATOR: LOUIS HOUDART Founder and managing Partner CREATIVE CAPITAL CHINA SPEAKERS: THIBAULT VILLET Chairman and Co-founder MEI.COM SHUAI FENG Founder and Chairwoman INOHERB TORSTEN STOCKER Chief Operating Officer THAKRAL CORPORATION 89 SATURDAY 17 MARCH

92 COSMO powered by COSMOPROF & COSMOPACK Louis HOUDART Founder and managing Partner CREATIVE CAPITAL CHINA SATURDAY 17 MARCH Louis Houdart is the founder and managing Partner from CREATIVE CAPITAL CHINA. Before coming to Asia in 2000, he studied and worked in London, Barcelona, Singapore and New York. He holds an MBA from Columbia Business School and London Business School, and a Master Degree in branding from the prestigious Italian school SDA Bocconi. He is originally from France, Paris. Mr Houdart is not only a talented creative entrepreneur, he has also a true retail expertise have created, owned, built and sold a leading flower chain in China. Now, CREATIVE CAPITAL CHINA has grown into one of the leading independent branding agency in China with offices in Shanghai, Paris, Shenzhen, Jakarta and New York. Its unique methodology is based on systematic and creative story-telling. The company works with both prestigious international clients such as LVMH group, Chanel, L Oreal group, as well as leading Chinese brands, such as Aimer or Afu. Houdart is also a regular guest speaker at a handful of prestigious design fairs and universities and seats of the board of different companies. Mr Houdart speaks fluent Chinese, English and French, and is conversational in Spanish and Italian. He is also French Foreign Trade Advisor (CCE), appointed by decree by the French Prime Minister as well as Vice President and Executive Board Member of the French Chamber of Commerce in China.

93 COSMO powered by COSMOPROF & COSMOPACK Thibault VILLET Chairman and Co-founder MEI.COM Thibault Villet is Chairman and Co-founder of Mei.com, a leading Chinese luxury and fashion flash sales retailer. Operating in China since 2010, the company collaborates directly with over 2000 international fashion, luxury and lifestyle brands, and helps them to sell their products online, providing outstanding product selection, presentation as well as superior customer experience. Mei.com has already recruited over 7 million fashionistas in China. Mei.com received a strategic investment from Alibaba group in July, Prior to joining Mei.com, Thibault Villet was the first Greater China President of Coach, Vice President of Luxury Products Division of the L Oreal Group in Japan, and Vice President and General Manager of the L Oreal Luxury Products Division in China. Mr. Thibault Villet graduated with an MBA degree from the Paris Graduate School of Management in He is a member of the luxury retail committee of the French Chamber of Commerce in Hong Kong and Executive Vice President of China Luxury Industry Association. He is also a mentor of China Accelerator, investor and advisor in several tech start-ups in Asia, member of French founders as well as YPO North Asia. In 2015, Mr. Thibault Villet was awarded the Shanghai Magnolia Award by Shanghai municipality. 91 SATURDAY 17 MARCH

94 COSMO powered by COSMOPROF & COSMOPACK Shuai FENG Founder and Chairwoman INOHERB SATURDAY 17 MARCH INOHERB is one China leading and pioneer China Herbal brand. It is an interpretation of herbal skin care concept of the brand. The brand was founded by Ms. Feng Shuai, a famous Chinese medicine practitioner. Her grandfather Mr. Yang Jitian was a famous doctor. She used to be a general physician. She has profound medical skills and is renowned for his medicine. Ms. Shuai was deeply influenced by the culture of Chinese medicine since her childhood and upholds her responsibility for the Chinese culture and Kampo beauty and has always advocated a simple, balanced and healthy life. The birth of INOHERB is precisely due to her philosophy of life. In early 1999, she founded INOHERB, mainly engaged in R & D, production and sales of herbal cosmetics. At present, the main products of INOHERB are skin care products. They have 10,000 point of sales. In recent years, the company has successively obtained Top 10 Enterprises in China Light Industry Cosmetics Industry, Shanghai Famous Brand, China Credit Model Enterprise in 2010, CCTV China Annual Brand, Shanghai Famous Brand Product in 2008 and 2009 FMCG Best-selling gold products, Shanghai famous products, China Light Industry Products Exhibition Technology Innovation Award, China Light Industry Products Exhibition welcomed by consumers, Shanghai Famous Brand, Shanghai Famous Brand, Shanghai Patent Pilot Unit, Enterprise Technology Center, High-tech enterprises and many other honors.

95 COSMO powered by COSMOPROF & COSMOPACK Torsten STOCKER Chief Operating Officer Torsten Stocker is the Chief Operating Officer of Thakral Corporation s Lifestyle Division. Listed in Singapore and managed by the Thakral family since 1905, Thakral Corporation is a leading distributor of Western and Asian beauty, wellness and lifestyle brands in Greater China, working with domestic and cross-border ecommerce as well as traditional retail channels. Based in Asia since 1996, Torsten was previously a partner at global management consulting firms A.T. Kearney and Monitor Group (now Monitor Deloitte), helping global and Asian beauty, apparel and other premium consumer goods brands grow successfully in the region. He has also advised financial investors in deal sourcing, acquisitions and post-investment value creation. 93 SATURDAY 17 MARCH

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97 COLLECTIVE INTELLIGENCE IN THE BEAUTY INDUSTRY h.4:30-5:15 P.M. Time to market & agile development. A mirage, a nightmare or a dream for creativity? The world is changing at a fast pace. Product cycles are getting shorter. Luxury and beauty groups are asking for quicker time to market. Brands, like their clients, require high vivacity, but considering the competition, they also need high creativity. How can we, actors of the beauty industry, re-think our methodologies and organisations to keep up with this new rhythm, while remaining qualitative, innovative and audacious? Is it a positive challenge, pushing the industry to move? What are the methods? With a panel of great experts, we will share experiences to find the right answers. MODERATOR: ELIE PAPIERNIK CEO/Founder CENTDEGRES SPEAKERS: JUAN MANTILLA Design manager KIKO SONIA CERATO Category Manager QUADPACK MAKE-UP DIVISION SARA ZANAFREDI President and CEO PENNELLI FARO 95 SATURDAY 17 MARCH

98 COSMO powered by COSMOPROF & COSMOPACK ELIE PAPIERNIK CEO/Founder CENTDEGRES Former student of the Ecole Nationale Supérieur de Création Industrielle (National School for Industrial Creation), Elie Papiernik is the artistic director of centdegrés, the independent creative agency that he co-founded in Paris in 1988 with his friend David Nitlich. Brand intelligence, brand and style platform, visual identity, product and graphic design, merchandising, scenography, retail design, architecture, digital brand activation and video production presence: the agency is recognized as one of the most important for its expertise in the field of beauty, luxury and with beautiful brands, those that create strong emotional bonds. Present on the international stage from Paris to Hong Kong, China, where she opened four agencies, Ho Chi Minh, Bangkok, Seoul, Sao Paulo, Casablanca, Madrid, Dubai and Geneva centdegrés combines deep reflection, anticipation and action to think far, do well. Passionate about brand transformation, ground-breaking innovation, collective intelligence, Elie Papiernik regularly intervenes on subjects including the future of retail, the digital revolution, consumer experience and storytelling for large groups and events. SATURDAY 17 MARCH

99 COSMO powered by COSMOPROF & COSMOPACK Juan MANTILLA Design manager KIKO Colombian born, Spanish art director and designer. Based in Milan, Italy. Juan has spent the latest 7 years in KIKO as design manager, art directing all the creativity behind the iconic KIKO s packaging, contributing actively to the success of the Italian make up company growing from 70 to retail stores. In 2010 after joining KIKO Cosmetics, created a small in-house studio that rewardingly collaborates with product design studios and designers like Centdegres, Ross Lovegrove, Makio Hasuike and Kengo Kuma. In 2004, working at Landor Associates, he has discovered his true love: packaging. Since then, Juan has worked for clients like: MAVIVE, Collistar, Acqua di Parma, Ermenegildo Zegna, Gianfranco Ferré, Persol, Vogue, among others. His work past is wide and spaces from been creative director in the advertising and interactive industry to brand consultant, working for the WPP Group of Agencies in Spain and Italy. To been one of the pioneers art directors co-founding the interactive agencies in Spain like Icon Medialab and WYSIWYG* back in Also as a DJ living intensively the Club Culture of the 90 s and early 2000 s in Madrid, Juan draws inspiration for the packaging also from underground electronic music, cinema and Japanese illustrations thanks to his multicultural background and curiosity. 97 SATURDAY 17 MARCH

100 COSMO powered by COSMOPROF & COSMOPACK Sara ZANAFREDI President and CEO PENNELLI FARO Sara Zanafredi joined the family business in 1991, after her technical studies in business administration. PENNELLI FARO is a private label manufacturer of cosmetic and fine arts brushes for some of the most prestigious international brands. She has always believed in what she likes to define the brush formulation : like the make-up texture, the accessory plays a key role in obtaining the final result of the application. For that reason, each brush is unique and designed specifically for the client, not only taking care of the aesthetic details but, most of all, emphasizing the functional comfort. Motivation, attention to details, innovation, continuous research of pioneering solutions, confidentiality and organization: those are the values she shares with her team of collaborators and they can be found in every company project. She believes in young people and invests in their enthusiasm to create new opportunities and synergies among talents. During the years of her administration, she implemented the company s development strategy on the main foreign markets and led PENNELLI FARO to be recognized as one of the most innovative companies in the brush market, increasing sales volume by 9 times since she took over the activity. SATURDAY 17 MARCH

101 COSMO powered by COSMOPROF & COSMOPACK Sonia CERATO Category Manager QUADPACK MAKE-UP DIVISION Sonia Cerato heads up the Make-Up Division of Quadpack Industries. A 10- year veteran in colour cosmetic packaging, she shapes Quadpack s make-up offering, keeping track of global trends and innovations. In addition to supporting sales staff, she guides the Design & Engineering team in new product creation, both for Quadpack s range and for bespoke development. On joining Quadpack, Cerato was Project Manager for the Italian market and worked in sales on key accounts. She started the division in 2010, with the goal of increasing Quadpack s penetration in the make-up sector. This includes setting up and maintaining business relationships with manufacturers and contract fillers. Between 2010 and 2017, colour cosmetics has grown from 5% to over 25% of Quadpack s business. The goal is to achieve 30% by Based in Milan, Italy, Cerato is driven by a passion for beauty. Thanks to her situation, her experience and her own initiative, she has access to the main suppliers and keeps ahead of what s new and what s next. Prior to Quadpack, Cerato worked at international filler Intercos, a leader in its field, for four-and-a-half years, first as a Packaging Developer, then in marketing in the packaging innovation department. Cerato is a graduate in foreign languages from the Catholic University in Milan. 99 SATURDAY 17 MARCH

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105 Every product has its packaging. Everyone has The Voice of Italian Packaging Webmagazine Pack-Media Srl Via Benigno Crespi 30/ Milano Tel Fax