Experts came with high investment intentions

Transcription

1 03/31/2014 No. 9 Final report TV TecStyle Visions 2014: Experts came with high investment intentions International growth: TV TecStyle Visions underlines unique selling proposition with 250 exhibitors from 21 countries With 250 exhibitors, TV TecStyle Visions 2014 impressively underlines its unique selling proposition as European leading trade fair for textile decoration and promotion and once more - turned out as locomotive and motor of the EXPO 4.0, the trade show quartet for visual and haptic communication professional visitors (2012: ) came to Stuttgart from February 13 th to 15 th to inform about the most different facets of advertising. According to information of Messe Stuttgart, 11,983 visitors from all over Europe only came to visit the TV trade fair in hall 4 and Oskar Lapp hall 6 to discover the new products and innovations in the field of textile decoration. Exhibitors from 24 countries were happy about the professional visitor s great intentions to invest and spread euphoria and enthusiasm among the exhibitors because of the high number of sales. The good economic forecasts for 2014 supported the success of this fair that exceeded all expectations. TV TecStyle Visions is becoming ever more international and keeps gaining more importance for the industry. 250 exhibitors, 98 of them from foreign countries, presented their product innovations and new products from the areas of textile printing, corporate fashion, embroidery, flock, transfer printing, digital textile printing, laser and other decoration technologies. The previous event in 2012 attracted 209 exhibitors, 62 of them from foreign countries. The number of international visitors has also increased: while 13 percent of foreign visitors came to see the trade fair in 2012, it was 16% this year. According to results of a visitor survey, visitors travelled to Stuttgart from over 40 different countries. Top countries after Germany are Austria, Switzerland, the Netherlands, Italy and the Czech Republic. As far as the visitor s interests are concerned, embroidery and transfer printing are both ranking in top position with 48 percent, followed by advertising textiles (43 percent), screen printing (40 percent) and digital printing (38 percent). 51 percent of the visitors feel that the importance of the industry s trade fair keeps increasing. 40 percent said that they are only visiting the TV trade fair to inform about textile decoration and promotion and that they are not going to any other fair. These results underscore the unique selling proposition of the TV TecStyle Visions, which is exactly tailored to the needs and demands of both visitors and exhibitors. Since its foundation, we are involving exhibitors in the organization in form of the TV trade fair advisory board and we owe the constant success of TV TecStyle Visions to the exhibitor s support and cooperation, said Roland Gruber, trade fair founder and general manager of gmk Veranstaltungsservice GmbH. 81 percent of visitors said that they want to come back for TV 2016 and 91 percent would recommend the trade fair. The quality of visitors is still very good: 92 percent are involved in purchase and buying decisions in companies and the high investment intentions reflect in the visitor survey. Thus, 90 percent of decision-makers have concrete purchase and investment intentions. 67 percent of those visitors intend to invest within the next six months. Supporting programme still very sought after The highlights of the traditionally extensive supporting programme were received with great interest. About 15 percent of visitors were interested in the daily fashion shows and the Laser Discovery Tour. Textile labels such as Hakro, Promodoro, Anvil and Gildan has presented their new products at the fashion shows, where it became obvious that light and partially also screaming colours define the market.

2 The Laser Discovery Tour guided trade fair visitors well-directed to exhibitors who were presenting solutions on cutting, engraving or positioning by means of laser technologies and interested parties learned what needs to be observed when working with laser systems and which systems come into consideration for which demands. With the Laser path, the organisers of the trade fair once more met the spirit of time as Nima Yusufi, project manager for the trade fair, emphasized: The,Laser Discovery Tour seemed to come exactly at the right time for many visitors. As the currently published TVP market survey shows, laser technologies are gaining more and more importance on the textile decoration market. And many decorators intend to invest into new laser systems. In Stuttgart, the print shops had the one-time opportunity to inform about the processes in detail. Exhibitors such as Z-Laser Optoelektronik, Seit Elettronica with the German distributor Mountek, Gunold as representative of the English manufacturer CadCam, AS system, cameo Laser, Trotec Laser and CTC Stickmaschinen were part of the Laser Discovery Tour. 14 percent of TV visitors were, according to the results of the visitor survey, inspired by the submissions to the competition for the Golden Shirt Award. 180 parties participated in seminars of the expert forum on the practice of textile finishing. Other crowd pullers were Style at Work, that picked the aspect of individualised workwear and corporate fashion as a central theme, the screen printing forum Charlie s Corner with screen printing expert Charlie Taublieb and the TVP info point fair eco bio. Visitors of the trade fair had the opportunity here for the first time to comprehensively deal with issues all around fair trade, sustainable products and ecological production processes in the field of promotional textiles. Date for 2016 is already fixed All in all, visitors rated TV 2014 with an overall grade of 1.8. On the whole, visitors were highly content with the trade fair. The next TV TecStyle Visions takes place from February 4 th to 6 th 2016 in Stuttgart. 72 exhibitors have already registered for that to date. Trade show quartet EXPO 4.0 creates beneficial synergies Since 2012, EXPO 4.0 brings four trade fairs together under one roof that are all dealing with visual and haptic communication. This year, there are 495 exhibitors presenting their products while it was 404 only two years ago. The enormous growth particularly resulted from a strong internationalisation of TV TecStyle Visions, the number of international exhibitors has increased from 209 in 2012 to now 250 and from the premiere of the GiveADays, which started at the same time with 97 exhibitors and took place instead of POS, which paused that year. 148 exhibitors (144 in 2012) used the advertising and signage trade fair wetec and the DS Tec for their presentations. While all four shows remain independent platforms for different target groups e.g. TV TecStyle Visions for textile finishers, wetec for advertising technology, digital printing and light advertising, DS Tec for experts in the field of digital advertising and information systems and GiveADays for promotional products. However, synergies are huge as we were not only told by many exhibitors but as it was also confirmed by the figures of the visitor survey. According to information of Messe Stuttgart, a total of 14,681 professional visitors attended this year s EXPO 4.0 in Stuttgart compared to 13,966 two years ago. 11,983 visitors came to TV TecStyle Visions in Stuttgart compared to 10,266 in a plus of 17 percent. 8,136 of all EXPO visitors headed for wetec, 4,526 experts visited DS Tec, which took place in hall 8 together with wetec. A total of 5,800 guests were interested in the opening event of GiveADays, the trade show for promotional products. A great percentage of visitors of each individual trade show said that they were also interested in the other shows and took the opportunity to take a look beyond their own noses. As a result, 38 percent of visitors of the TV TecStyle Visions said that they also visited the GiveADays. Visitors of EXPO 4.0 thus have the chance to link with other industries and to take home new ideas a development that was also welcomed by exhibitors. Markus Jentgens, General Manager of Schwarzwolf GmbH and exhibitor at GiveADays said, for instance: We were positively surprised about the number and quality of trade show visitors. The synergy effect between textile finishers and promotional products is

3 significant and our trade fair contacts also took the chance to extend their individual portfolio as an additional option. Melanie Schuster, Sales Manager of Promodoro Fashion GmbH, who had a stand at TV TecStyle Visions, commented as follows: A perfectly organised trade fair that left nothing to be desired in terms of quality and quantity thanks to good advertising, free admission and the pooling of several trade fairs. And also Kai Gminder, General Manager of TV exhibitor Gustav Daiber GmbH, commented perfectly satisfied about the synergies: The GiveADays had a good start in my opinion and I would like to see even more exhibitors participating in More information under: Press photos for download:

4 Exhibitor opinions on TV TecStyle Visions 2014 The TV TecStyle Visions was a complete success! For us, it has turned out to be one of the most important trade fairs of the industry and the rising number of visitors is proof for that as well. The new Stedman collections Stars and Active were more than positively accepted by the mainly professional visitors. Our Valentine s Day promotion with sweet Stedman loves you gingerbread hearts put a smile on the visitors faces. We are very satisfied with the result of this trade fair. Katrin Keip, Marketing, Smartwares Printables GmbH On this year s trade fair TV TecStyle Visions we were five professional consultants at our stand and could hardly cope with the great rush we were faced with on all days. We are happy to show that many visitors the versatility of our cameo laser system live. We really enjoyed the great feedback. We will be back in 2016! Michael Ebel, Consulting Engineer Laser technology, cameolaser, Franz Hagemann GmbH & Co. KG The TV TecStyle Visions 2014 has more than exceeded our expectations. Competent, professional visitors and a pleasant atmosphere were the guarantors of success for this fair! We could not have found a better place for the world premiere of our All-in-one- HA screen cleaning machine! Klemens Bochonow, General Manager, Maschinenbau Bochonow GmbH It was a great trade fair! We had a lot of really good, high quality conversations. Andrea OgSaint, Assistant of the General Management, Continental Clothing Company GmbH In textile finishing things are still moving, unlike in many other markets and you could notice that at the TV TecStyle Visions. Our new six-colour machine Avalanche Hexa was constantly besieged by interested people, and the smaller Breeze was very popular as well. We had a lot of incoming orders and will definitely be at the fair again next time! Oliver Lüdtke, Marketing Manager EMEA, Kornit Digital Europe GmbH For us, the trade fair was just what we expected. All visitors were experts, i.e. a lot of existing customers and also some promising new contacts. It was not over-crowded the three-day time frame was just right. We were able to present ourselves well. Thomas Fröhlich, General Manager, MHM Machines Highest Mechatronic GmbH Simply good discussions and a pleasant trade fair. Being one of the companies who know TV TecStyle Visions from the very beginning, we can see that the trade fair has excellently developed over this period. Just keep it up. All areas, from screen printing to digital printing, are very well represented. Claus Teller, General Manager, Borchert + Moller GmbH & Co.KG The TV TecStyle Visions is a very well organised trade fair. My compliments also to Messe Stuttgart the entire organisation including set-up and dismantling was perfect. The TV TecStyle Visions concept is right. Thank you for this platform! Uwe Kolling, Sales Manager, Switcher GmbH We at Vastex are very content with the trade fair, the entire staff and the exhibition halls of TV TecStyle Visions. We had a successful trade show here in Stuttgart presenting our brand and supporting our German distributor Siebdruck Service Welle. I also would like to say that I am very impressed by the German visitors, who helped us to raise more than 1,000 euros for the Children s hospice in Stuttgart. Mark Vasilantone, CEO, Vastex International Inc.

5 It was a great trade show all exhibitors have invested enormously in their stands. Result and Spiro will definitely be back in The two-year-interval is perfect as it allows exhibitors to afford the investment to make great stands. David Sanders-Smith, CEO, Result Clothing The TV trade fair was a great success for AMANN and the event was able to absolutely consolidate its position as the number 1 platform for textile finishing in the Germanspeaking world. We had about 40 % more contacts than in previous years and almost all visitors were professionals. A completely successful trade fair with a consistently positive mood within the industry! Michaela Kensbock, Global Marketing, AMANN GROUP The fair was interesting and we hope! successful as well. We have personally met many visitors from companies that have known us for years. We believe that this is the most important thing at a trade fair getting to know the people behind the company names. We can find information about the companies on the internet, but direct contacts play a very important role in cooperation in the end. It remains to be seen if there will be actual orders or contracts, but it was a good start. Maria Karlova, GRINI, Bulgaria Gunold GmbH from Stockstadt was very happy with how the TV TecStyle Visions 2014 went it was probably the best trade fair result since this trade fair was established. And the previous events always went well for us. The precise analysis of the leads is yet to follow, but we can already say that the number of contacts was above average. Maybe the percentage of existing customers was higher than the percentage of new customers but that is irrelevant for us as our products such as yarns, fleeces, foils, etc. are consumables, which means that we have to rely on the follow-up sales of our existing customers. There were also many visitors from neighbouring countries more than in the previous years, we think. The visitors were very interested and the discussions quite intense. People specifically asked for solutions related to embroidery and punching or they wanted to find out about new innovations. Our highly motivated sales team is now doing the follow-up work and we would like to thank Messe Stuttgart and gmk Veranstaltungsservice GmbH for organising and implementing the TV TecStyle Vision 2014 so well. Stephan Gunold, Marketing/PM, GUNOLD GmbH The trade fair was very good for KOENEN. It was the first time we attended this trade fair and we made many new contacts. We even have specific order inquiries. Organisation was good and the trade fair team Stuttgart was very nice and friendly. KOENEN meets textile is new and unusual as a technology supplier for many people but it was accepted very well. Claus Schulz, Sales Manager, KOENEN GmbH Madeira has no choice but to award top marks for the 2014 edition of the TV TecStyle Visions. Our expectations were not just met but exceeded. Perfect overall organisation, excellent atmosphere. More internationality, customers very hungry for knowledge. This trade fair can truly be defined as a leading trade fair, where organisers lay al foundation stones with heart and soul and commitment to make sure they will continue to be miles ahead in the future. Jürgen Korge, Global Sales Manager, Madeira Garnfabrik Rudolf Schmidt KG A perfectly organised trade fair that left nothing to be desired in terms of quality and quantity thanks to good advertising, free admission and the pooling of several trade fairs. The positive economic mood of January and February was reflected at the trade fair. All in all, we at Promodoro have had an extremely successful trade fair. Melanie Schuster, Sales Manager, Promodoro Fashion GmbH Once more, the trade fair war a raving success for us. The positive general mood was great. Both customers and exhibitors I talked to are all very optimistic and were also very happy about the fair. Machine manufacturers in particular are in the seventh

6 heaven given how many machines they have sold directly at the trade fair. It seems that people are brave enough to invest again. And once you have the machines then textiles and caps also have to be obtained sooner or later. The GiveADays had a good start in my opinion and I would like to see even more exhibitors participating in Maybe the vent could be moved closer to the three other trade fairs. Contrary to expectations, Thursday was the strongest day and around lunchtime I even thought that we could have done with one or two people more at the stand. Friday was almost as strong, but felt a bit quieter. The quality on Saturday was very good. This time, the excursion day was actually used as a working day. All in all, a great trade fair. Thank you very much to the team of organisers and the great service. Kai Gminder, Managing Director, Gustav Daiber GmbH It was the first time that we attended the fair and it was a real success for us with a lot of new contacts. At the same time, this trade fair was an occasion for us to present our service for customers and our new collection for We took pictures of everybody who visited our stand. They are available on Facebook. That s how we kept a souvenir of the fair. We see you in Audrey Bacherius, Communication Manager, Stanley and Stella SA For us as a full-service provider and service partner for textile printing the TV TecStyle Visions was the perfect occasion to discuss the latest issues related to textile finishing, new trends and innovative products (printing machines, screen printing mesh and textile print colours). We were stoked by the quantity and the quality of trade fair visitors. We are already looking forward to the TV TecStyle Visions Gerry Klammer, Business Development Manager EMEA, Specialty Inks & Polymer Systems, PolyOne Corporation UK Ltd We are very happy with how the trade fair went! It was very well organised! We have already booked our next trade fair stand! Thomas Meister, Sales Manager DACH, ID Identity Since this was the first time we attended the TV TecStyle Visions, it was eagerly awaited by everyone involved. Our expectation, especially regarding visitor frequency at our stand, was significantly exceeded. We are happy about the consistently positive feedback from our customer and non-customers. We actually felt that our customers were happy that we attended the fair. Several thousand visitors came to our stand during the three trade fair days and we had many good and intense discussions. Frank Behrendt, Advertising Manager, MAPROM GmbH For me the trade fair was very good, as always. I received very positive feedback for my project Online punch school. I think this trade fair has emerged as a place of pilgrimage for textile finishers and also as a MUST for exhibitors. Massimo Baezzato, owner of ConStitch Stickdesign For us the TV TecStyle Visions was an extremely successful trade fair. We welcomed a high percentage of German-speaking customers at our stand who were willing to make direct purchases. Made in Germany is trendy again. Our summary: the TV TecStyle Visions strengthens the German-speaking region. Joachim Flassenberg, Area Sales Manager, ZSK Stickmaschinen GmbH Especially the great diversity of textile finishing systems was a major attraction of the ESC-Decotec trade fair stand. That convinced professional visitors at the TV. We had many high-level discussions in a pleasant atmosphere and the expertise of ESC professionals in the different fields of textile printing was sought after. Markus Borghoff, General Manager, ESC Decoration Technologies GmbH & Co. KG What a fair with new styles, new colours, trendy fabrics, teddies and towels. It was an ideal trade show to present the Henbury brands. Thank you to all customers who visited

7 our stand. It was a busy three days and we had a great time listening to the visitor s feedback, opinions and ideas. We hope they enjoyed the fair as much as we did. See you in Natalia Bonner, Marketing and Merchandising Coordinator, Henbury Ltd Congratulations to the entire trade fair team. The show this year was even better than two years ago and I am sure that the fair s importance for the industry will keep growing. Charlie Taublieb, CEO Taublieb Consulting We are very happy with how the trade fair went and with the quality of contacts made there. Germany is our biggest market and as we did not participate last time, it was very important for us to present the innovations of the past years such as our Superstar collection. We also had the chance to talk to our customers and wholesalers and got valuable feedback. Marion Mollenhauer, Sales & Marketing Europe, Mantis Europe A real stampede of visitors, many interesting discussions and great product innovations 2014 the presentation of Falk&Ross at the TV TecStyle Visions became a fantastic success thanks to our loyal regular customers and many interested parties! In a positive atmosphere and accompanied by a great supporting programme, visitors could not only peer the Falk&Ross range 2014 but we also always had an ear for questions, suggestions and wishes. But at the same time, fun was not neglected, of course: whether the eagerly awaited show cooking event of TV chef Stefan Marquard, roses and delicious chocolate sins for Valentine s Day or a real colour explosion with products of the new Falk&Ross brand Tie Dye EU there was always something to see at the Falk&Ross stand! Michael Kienast, Marketing Director, Falk&Ross Group Europe The TecStyle Visions was once more a great success. We are very happy about the huge interest, a lot of good discussions with our retailers although there were times when people could not get through at our stand sometimes due to the large number of visitors. For us the trade fair is an important indicator and we are pleased that particularly our corporate claim True Colours received such positive response at the fair stand and at the fashion show. Jürgen Pruy, Sales & Marketing Manager, Hakro GmbH All in all a great event. For Stick-tec Service Center GmbH, the TV TecStyle Visions is a platform which we will continue to use in the future. The trade fair has potential for more and will continue to expand. Jürgen Grabemann, General Manager, Stick-tec Service Center GmbH