COLORIMETRY. COLORING Now we better understand the color and mixtures thereof. First understand the principles of color. Azul. Azul/Violeta.

Transcription

1 TECHNICAL MANUAL

2 COLORIMETRY Structure of Hair The structure of the hair is formed by three concentric layers: CUTICLE (outside) CORTEX (the real) CORD (Center) - Cuticle: Is the outside, formed by flat cells or scales that are positioned one above the other. - Cortex: These cells contain pigments that give rise to natural hair color. The cortex is up to 90% by weight of fiber. - Cord: It is the central structure of the hair, like a column, low cell density. The importance of the marrow becomes relative in comparison to the other parts that make up the hair, because very little influence on the physical and chemical behavior of the fiber. COLORING Now we better understand the color and mixtures thereof. First understand the principles of color. THEORY OF COLOUR The colors are divided into Primary and Secondary. PRIMARY COLORS (PURE) SECONDARY COLORS AZUL VERMELHO AMARELO WHEN MIXED IN EQUAL PARTS THE PRIMARY COLORS WE GET THE SECONDARY COLORS. + = + = + = OPPOSITE COLORS How to read the number of natural colors and nuances. The first number indicates : Tom height ( natural color ) = 6 Dark Blonde The second number indicates : Main impact = 3 Gold The last number indicates : Secondary reflex 4 = Copper MELANIN RANGE 1- BLACK 2 VERY DARK BROWN 3- DARK BROWN 4 BROWN 5- BROWN 6 DARK BLONDE 7- BLOND 8- BLOND COURSE 9 VERY LIGHT BLONDE 10- BLOND CRYSTAL CLEAR Azul Azul/Violeta Violeta Violeta/Vermelho Vermelho Vermelho/Laranja Laranja Laranja/Amarelo Amarelo Amarelo/Palha

3 KROMUS COLORING CREAM The Kromus coloring cream gives a permanent result allowing: - Lighten natural hair 2-4 tones; - Darken the natural and artificial color; - Cover the entire percentage of white hair; - Create a different reflection; - Penetrates the cuticle and into the cortex; - Available in cream 60g; Permanent colorations It is formulated with pigments which increase durability and prevent color fading, providing full coverage. Assets: Macadamia and Buriti Note: IT IS IMPOSSIBLE TO LIGHTEN THE HAIR COLOR NOW USING A COLOR LIGHTER. Correct dilution: To 1 part of coloring cream add 1.5 of the desired oxidizing emulsion. Ex: To 30 g Coloring mix 45ml desired oxidizing emulsion. To 60 g of the desired color mixing 90ml oxidizing emulsion. Choice of Emulsion Oxidant: Emulsion Oxidant is a highly stabilized oxygen generator, characterized by an acidic ph ranging from 2.5 to 3.5 which ensures the stability of the product. Its formula is enriched by very fine waxes that protect the hair structure during the chemical action of the product, showing the coloring pigment and ensuring uniformity of color and brightness. FUNDAMENTAL COLORS (BASES) Natural series: (predominantly blue pigment). Ideal to restore and create the pigments in the shade of tall desired and also in coverage of gray hair. Color Reflection Grey series: Predominant pigment: GREY / BLUE. Ideal to counteract the reflections Red / Orange (unwanted coppery colors.) Golden series: Predominant pigment: YELLOW / GOLDEN. Ideal for stains of Dourados-Natural reflexes. Chocolates series: 5:53 to 6:53 Predominant pigment: Auburn / YELLOW. Ideal for stained with Brown reflections. Brown Series: 5:35 to 6:35 Predominant pigment: YELLOW-mahogany. Ideal for coloring in Dourados-Acajús reflexes. Tobacco series: Predominant pigment: BROWN / YELLOW. Ideal for coloring of Tobacco-Golden reflections. Tobacco Special series: Predominant pigment: BROWN / BROWN. Ideal for coloring of Tobacco Intense reflections. Cobres series: Predominant pigment: COPPER. Ideal for coloring in the coppery reflections. Red series: Predominant pigment: RED / RED. Ideal for coloring prone reflections Red Intense. Acajus series: Predominant pigment: PURPLE / RED. Ideal for coloring with a tendency of Acajus reflections Red.

4 Red Series Special: Predominant pigment: INTENSE RED. Ideal for coloring reflections Red Intense. Irizados series: Predominant pigment: BLUE / RED. Ideal for stained with purple reflections Intense and also ideal to tint unwanted yellow highlights. Beige series: Predominant pigment: GREY YELLOW / YELLOW-GREY. Ideal for the colorations of beige-natural reflexes. Series Super Whitening: 12.00S-12.1S-12.11S-12.89S In the Super Bleaching tones, the mixing ratio is one to two that is: To 60 g of cream color, add 120 ml of emulsion Oxidant 40 volumes. 60 min application of break and is good to remember that bleaching tones, whitening hair of 4 to 5 tons. Matizadores series: Ideal to remove unwanted colors like Golden and Orange. Application: The application of coloring can be done in two types of hair: - Natural - Design (root retouch) - For each type we have an application technique. Natural hair Apply the product in 2 cm from the root. Let stand for 30 minutes, then, prepare a new mixture and apply to the root. Let stand for 15 minutes. Total time the product action is 45 minutes. Note: Virgin Hair - The application must respect 2 cm from the root, to avoid to accelerate the whitening of the same. Hair color: (root retouch) The application must be made on the part of the grown roots. Let stand for 30 minutes, moisten the edges with a spray bottle and apply the rest of prepared content and distribute in length and tip. After, leave it for another 15 minutes. This procedure is revive hair color. Total time the product action is 45 minutes. Note: Super Whitening mix 1 part of coloring cream and 2 part of oxidizing emulsion. Application pause time 60 min. Coverage White Hair, you must: - Establish the desired tone. - Analyze the percentage of white hairs - Create a blend (Natural Series + Nuance with reflection = desired color.) - Pause time 60 minutes. WHITE COVERAGE - GENERAL TABLE % White hair Reflection and Fantasy Fundamental or Base 0% /4 1/ /2 1/ /4 3/4

5 Special Techniques - Pre-Pigmentation For extremely light hair with dark need more than 4 tones: Prepare 1 part staining 7.4 to 2 parts Oxidant 8 volumes with a time of 20 minutes pause. Rinse and remove moisture with a towel and apply the desired color, with a time of 45 minutes break. Important: To diagnose the wire porosity. - Color Replacement Ideal for removing hair from spots Mix 1 part staining (base color) desired and 1 part of oxidant 8 volumes with pause time 20 minutes. After applying the desired color, with a time of 45 minutes pause. - Matizadores / 90.32, are predominant colors: Silver and Champagne. Mix 1 part Matizador the chosen color + 2 parts Oxidant 8 volumes with the dwell time of 5 to 15 minutes or until the desired neutralization. - Slivers Brown Mix 1 part staining (base color) 4, 5 or 6, with 1 part staining (copper) No 5.4 or 7.4. Dry Decapante Eliminates all interference color on the hair. - Mix 50 ml. Emulsion Oxidant 8, 20, 30 or 40 volumes grams of Bleaching Powder ml of shampoo Antirresíduos. Application time: according to the desired goal. Note: Apply the mixture on the parts of the hair to be modified in the sink. When you notice that the reflections or the negative effects disappear, rinse and apply Shampoo and Mask. 80% dry, then apply the desired color. Thonus color wash on cream The Thonalizante Thonus cream gives a semi-permanent result allowing: - Also known as color without ammonia. - Penetrates the cuticle and into the cortex. - Contains large and small color molecules: once within the cortex, small molecules unite proporiconando vivid and bright colors with results uniform and long lasting. - Available in cream 60g. Correct dilution. To 1 part cream tint adding 2 parts of oxidizing emulsion 8 volumes. Ex: To 30g of color wash mix 60ml of oxidizing emulsion 8 volumes. For 120ml 60g tint mixing of oxidant 8 volumes of emulsion. Semi- permanent colors Fundamental colors: Predominant Blue pigment. Ideal to revitalize the color of natural hair providing shine and equality in tone. Color Reactions: Tom chosen to be equal to or darker than the natural color of hair. The color wash not only lightens the hair of color reflection. Note: Do not apply on the hair as it has been any kind of product metal salts base.

6 Kromus & Thonus Coloring Kromus is formulated with the latest pigments, which increase the durability of the color and prevent fading, offering full coverage of gray hair. The use of macadâmica and Buriti assets promote a smooth, velvety touch. The Low content of ammonia, together with the action of active moisturizing, leave the healthiest hair, hydrated and with more vivid and bright colors. Use: Mix in a non-metallic container 1 as coloring to a measure and a half of oxidizing emulsion (60g coloring cream 90ml of oxidizing emulsion), mix well until the required creamy consistency. Note: To lighten more than 4 tones use superclareadoras nuances. Thonus- tint without ammonia, formulated with the latest pigments, which increase the durability of color, providing more vivid and bright colors. Promote uniform and lasting results. How to use: Add in a non-metallic container, 1 measure of color wash for 2 oxidizing emulsion measures of 8 volumes, ie for a tube of 60g add 120ml of oxidizing emulsion. Mix well until the required creamy consistency. Apply at the root, length and ends with 25 minutes of application break. BASE PROTECTIVE KROMUS 120g Protective cream for all skin types, applied around the scalp prior to staining. So you will create a protective film, softening the chemical action and avoiding unwanted spots. For use in straightening processes / relaxation : apply with the root on the scalp.

7 Oxidants Emulsion / Powder Bleach Creamy Oxidant Emulsion - Professional - Kromus - 900ml Its creamy formula is more stabilized and moisturizing due to the use of Macadamia and Buriti assets. Vol 08 (2.5% peroxide ) - To darken 1 tone on tone on bleached hair or tone on tone. Vol 20 (6% peroxide ) - To cover white hair, coloring tone on tone, brighten 1 to 2 shades. Vol 30 (9% peroxide ) - To Lighten 2 to 3 tons. Vol 40 (12% peroxide ) - To Lighten 3 to 4 tons. BLEACHING POWDER BLUE ( DUST FREE) - PROFESSIONAL - KROMUS Composed of non-volatile pellets, the Bleach Powder Blue Dust Free lets you make reflections, rapid, uniform and intense streaks and discolorations. Lightens up to 7 shades from the natural base. The components present in the formula allow for the protection of hair structure. - Mixed with Emulsion Oxidant its main classifications are : to the root and the length and ends. - Chemical reactions occur within the cortex by weakening and the dissemination of natural and artificial pigments. How to use: A mixture obtained by adding the emulsion Creamy Oxidant Kromus of volume. Facilitates the application and guarantees an excellent result with a fast, perfect and uniform whitening.

8 A new concept in Hair treatment. X- Plex - Protection of chemical processes. 150ml The discoloration X- Plex Guard Xtreme line Care reduces the damage caused by chemical treatments, providing compensation and improving the hydration of the hair. It is formulated with Macadamia Oil, which enhances the brightness and strengthens the hair fiber and Extract camellia, which provides moisturizing, emolliency, nutrition and antioxidant properties. How to use: Add approximately 15 ml X -plex directly in Gourds containing the mixture of bleaching powder and oxidant cream, mix well until complete homogenization and proceed with the application. Note : Can be added colorings and relaxing cream. For hair that have undergone smoothing process, rinsing after applying a necessary quantity in the entire length of the yarn, allow to act between 10 to 15 minutes, rinsing again and condition. For damaged hair, apply before and after chemical processes to strengthen and return the amino acids of the yarns, especially at the tips.

9 New treatment Power and Beauty! X- Mask - Nutritious mask 150ml Net Nourishing Mask X -Mask from Xtreme Care line is a cosmetic treatment fast and intensive for the hair providing smoothness and silkiness. formula concentrated nominated for a revitalization and instant hydration leaving the more healthy and bright hair. How to use: Wash hair with shampoo Kenwee and still damp, apply directly throughout the hair and massage until suavamente form a consistent cream, leave it for a few minutes and rinse. Finish with Products of the same line. Daily use is recommended.

10 Ten benefits your hair needs. X- Cream - 10 em 1 150ml The X -Cream Finisher 10x1 from Xtreme Care line has ten benefits to let their hair most beautiful and well maintained. Its formulation provides antifrizz action, conditioning, softness, thermal protection and hydration. Promotes the unraveling of the strands, and It contains sunscreen. It is prepared with Macadamia Oil, which enhances the brightness and strengthens fiber and Extract Camellia, which is antioxidant leaving them soft and shiny. Benefits 10 in1 Extreme care Nutrition Hydration Repair Frizzy Solar filter Elasticity Fortification Conditioning Softness Thermal protector How to use : After washing the hair and condition distribute a sufficient amount in the palm spreading throughout the hair. Dry and brush.

11 A new concept in hair treatment. X- Curls - Activator of Curls 150ml The activated clusters, X-Xtreme Care Curls, enhance the curls giving brightness and life to your forms. Daily use revitalizes, moisturizes, nourishes and conditions from the roots to the tips. Enriched with macadamia nuts and Camellia, a silkiness that soothes the wires. Nutrition Brightness Repair Directions for use: apply on damp hair and finish as desired. Can be used to model hairstyles with curling iron or brush.

12 MASKS TONERS Highlight the natural wealth of lights and reflections. Choose your color. The toners masks were developed for the special hair care, offering hydration, sealing, shine and silkiness with color correction. Made with vitamins to replenish the nutrients of the hair fiber. RED TONER AT MASK Has direct pigments with high affinity for the hair fiber, revitalizes and intensifies the color of the hair, and indicated by a permanent color and another. No ammonia, ethanolamine or oxidant. Made with Keratin, elastin and D panthenol which gives a sharper and vibrant color. Leaving them soft and shiny. How to use: With gloves, apply the mask on clean, damp hair, evenly distributing the product throughout the hair. Glove and allow to act for 20 to 30 minutes. Rinse thoroughly and finish as desired. COPPER TONER AT MASK Has direct pigments with high affinity for the hair fiber, revitalizes and intensifies the color of the hair, It is indicated by a permanent color and another. No ammonia, ethanolamine or oxidant. Made with Murumuru, Ojon and Manga which gives a sharper and vibrant color. He is also disguising or even coloring gray hair, leaving them softer and brighter. How to use: With gloves, apply the mask on clean, damp hair, evenly distributing the product throughout the hair. Glove and allow to act for 20 to 30 minutes. Rinse thoroughly and finish as desired.

13 The masks were developed with toners balanced combinations of pigments that act as suppressors agents of unwanted tones. Moisturizes, provides shine and softness enhancing the nuances. Intensifies and revitalizes hair color, being indicated in a permanent color and another. Does not contain ammonia, ethanolamine or oxidant. The higher the porosity of the wire steeper the color. Use: With gloves, apply the mask on clean, damp hair evenly distributing the product throughout the hair. Glove and leave it, the time may be shorter or longer depending on the desired tone. Rinse thoroughly and finish with the X -Cream 10 in 1 Xtreme Care. Note: For colored and bleached hair. BLACK TONER AT MASK Has direct pigments with high affinity for the hair fiber, revitalizes and intensifies the color of the hair, being indicated in a permanent color and another. No ammonia, ethanolamine or oxidant. Made with Murumuru, Ojon and D panthenol which gives a sharper and vibrant color. It is also disguising or even coloring gray. Leaving them soft and shiny. How to use: With gloves, apply the mask on clean, damp hair, evenly distributing the product throughout the hair. Glove and allow to act for 20 to 30 minutes. Rinse thoroughly and finish as desired. PLATINUM TONER AT MASK It provides hydration, sealing, shine and silkiness with nuance correction to gray tones. Made with Ojon, Elastin and D panthenol to hydrate, protect and replenish the nutrients of the hair fiber. How to use: With gloves, apply the mask on clean, damp hair evenly distributing the product throughout the hair. Glove and leave it for 5 to 10 minutes (according to the tone of the hair over time may be greater or lesser). Rinse thoroughly and finish as desired.

14 XTREME - HOME CARE Xtreme Care line was developed to provide softness, gentle touch, shine and the naturalness of the wires. Formulated with micro-particles that intensify the silicones movie makers who leave the wires aligned, without frizz and without volume. 3 MINUTES Nutritious Mask 180ml The Nutritious Mask Xtrame Care 3 minutes is a treatment that conditions and hydrates quickly, giving strength and shine to hair. Its formula contains macadamia nuts and Camellia that penetrate the damaged cuticles providing body and movement to the hair. Combat the dryness and brittle threads. Directions for use: Apply the necessary amount on damp hair, let stand for 3 minutes and rub the hair until the formation of cream. Rinse and finish as usual.

15 Macadamia and Camellia Shampoo 240ml Shampoo suitable for daily care, cleaning deeply removing residues of the scalp and capillary wire giving hydration and shine with prolonged effect. Made with macadamia nuts and Camellia with properties rich in vitamins that provide revitalization, shine and softness to the hair. Does not contain salt. Macadamia and Camellia Mask 240ml Suitable for the care of non-hair is conditioning and Untangling, emollient, let the hair soft and silky. Made with macadamia nut that has omêga 9 and 6 and vitamin e provide prolonged hydration and extract of Camellia, together provide complete revitalization to hair promoting softness while preserving the lightness of the freshly washed hair. Macadamia and Camelia Leave-in 180ml Finalizer for daily use that helps keep the hair healthy, soft and easy to care for. Enriched with macadamia oil and extract of Camellia that have revitalizing and emollients assets which give healthy hair, soft and silky. Facilitates the process of combing assigning clear and shine to the hair. Contains sunscreen and thermal protection.

16 Fast Color - Fast Protection The Fast Color Bioactive line is indicated for the treatment of colored hair and tonalizados or reflections. Formulated with proteins and amino acids, repairs the damage caused by the sun s rays UVA / UVB, fighting the action of free radicals and replenishing the nutrients and vitamins needed the hair fiber. Keeps hair silky, healthy, soft and glare. LUNA MATRIX SYSTEM: Greater color protection, prevents fading of color. providing protection of the hair fiber and gives shine, softness and silkiness. D PANTHENOL: Age deeply acting as long-lasting moisturizer, has restorative and protective action, improves elasticity, flexibility and revitalizes the wires from the roots to the tips. GRAPE SEED OIL: Rich in nutrients and vitamins that the wires need day after day, has emollient and antioxidant property, resulting in hair nourished, well cared for much longer, providing brightness and softness. ACTION: - Maintains moisture and elasticity of the wire. - Highly moisturizing and regenerating. - Fights free radicals. - Keeps the fixing of color.

17 SHAMPOO BIOACTIVE: Specially developed for daily care for colored hair. Forms a soft and creamy foam that removes waste Wireless fade the color. Comprising MATRIX LUNA SYSTEM, D PANTHENOL, SEED UVA, which provide softness, shine and a perfect nuance. It contains no salt. BIOACTIVE MASK: Comprising LUNA MATRIX SYSTEM, D PANTHENOL, SEED UVA, which provide shine and silkiness nutrition, stressing the nuance of your hair much longer. Promotes hydration, restoration and protection to the hair while maintaining color integrity. LEAVE -IN BIOACTIVE: Comprising LUNA MATRIX SYSTEM, D PANTHENOL, SEED UVA, is an everyday finisher that keeps hair hydrated, soft and easy to care for, promoting softness and silkiness. Term activated, reduces frizz. Let your hair with the perfect nuance and a natural glow. HOW TO USE Wash hair with shampoo, rinse and repeat the process. Remove excess water and apply the mask on the whole hair, massaging gently. Let sit for a few minutes and rinse. Remove any remaining moisture with a towel and apply the Leave-in. Let it dry naturally or brush if desired. Finish with Liss Hair Repair. Note : The daily use is recommended.

18 ALL ONE - PROFISSIONAL The Kenwee brought together the very best in questions of Molecular Replacement, hydration/nutrition for hair. The line of All One contains assets that retrieves the hair fiber, revives the color of natural and colored hair, protecting them against free radicals, providing softness, silkiness and shine. A complete treatment for your hair. ANTIRESIDUE SHAMPOO: removes residues of treatment products, healthy-looking hair. Confers lightness, softness and suppleness and shine. Does not contain salt. MACADAMIA MASK: is a compound that moisturizes and restores natural moisture of porous and damaged hair, giving them life, softness and brightness. BIO PROTEIN: promotes deep hydration, reduces porosity and renews shine and softness of hair. Formulated with wheat proteins and silk protects the wires and provides, in addition to brightness, and wetting malleability. MACADAMIA LEAVE-IN: without rinsing, acts effectively reduces the volume of curly hair, curly and bulky, making it soft and with defined curls. HAIR LISS REPAIR: Anti-Frizz, sunscreen, vitamin e. Plays in protecting the wires and combat free radicals, protects them from the heat of the dryer and piasters. Glare. HYDRATION / NUTRITION - STEP BY STEP 1. Wash hair with Shampoo Antiresidue until completely clean. 2- Apply the Hair Mask Moisturizing Macadamia. Pause 15 minutes. Rinse. 3 Remove the moisture with a towel and apply the Leave-in Moisturizing Macadamia. 4 Brush your hair for sealing the cuticle.

19 ALL ONE - HOME CARE STRENGTHENING SHAMPOO: Rico in plant extracts of Chamomile, Savia and Witch Hazel, which reduces the fall, hydrates, strengthens, making it stronger and resistant wires. Mentolada formula, highly refreshing and purifying, without salt and free from parabens. MACADÃMIA SHAMPOO: Rich in plant extracts and vitamin AE, treats and strengthens the hair from the root tips, proporcioando shine and softness. Note: for all hair types. LEAVE-IN MACADAMIA: without rinsing, acts effectively reduces the volume of curly hair, curly and bulky, making it soft and with defined curls. SPARE MOLECULAR - STEP BY STEP 1. Wash hair with shampoo antirresiduos until completely clean. 2 Apply Bio Protein, and leave it for a few minutes. Then apply the Hair Mask Macadamia Moisturizer, wick wick leave it for 10 minutes. 3 Rinse and remove moisture with a towel. Spray Bio Protein again in her hair. 4 Apply the Leave-in Moisturizing Macadamia (On Term) throughout hair to hydrate and protect the hair from heat. 5. Dry and brush your hair for closing the cuticle. 6- Pranche, finish with Liss Hair Repair.

20 BENOX - BIOTECH Capillary mass replacement In addition to daily hair care, it is necessary to intensively treat the damage caused by the processes chemical, coloring, straightening, pollution, sunlight, etc. Seeking revitalization, maintenance and prevention of wires, root tips. The capillary Benox recover the damaged hair, penetrate the hair fiber and binds the hair keratin, returning life and brightness. Enriched with amino acids and hyaluronic acid Biotechnology, forms a film on the wire surface, maintaining the hydration and sealed cuticle. rejuvenating for hair, Benox Hair has in its composition, very important asset to the treatment process of hair. QUERATINA ALFA The basic structure of the yarn and its keratin, is a polypeptide chain of alpha keratin. Three alpha helical chains form 3-wire structures, and these structures 11 constitute the hair. The yarn contains a high proportion of sulfur amino acids, especially cystine, about 16%. It is a chair built polypeptide of amino acids, but its richness in amino acids sulfur apart from other fibrous proteins. HYALURONIC ACID An organic polymer is highly soluble in water, very important component in the body, is found in large quantities in the skin.when together with other components of the formulation, hyaluronic acid does fill in Hair Keratin cavities, giving strength, shine and softness to the hair.

21 NANOPARTICLES SERICIN It is an elastic molecule with high affinity natural keratin of human hair. Thus acts as an adhesive and cements that repairs damaged cuticles and keeps them aligned wires. The result is a uniform distribution of proteins in the wires, but making them bright and soft to the touch. BIOTECH SHAMPOO: designed for chemically treated hair, promoting maximum hydration and protection yarns. Penetrates into the hair fiber and binds to keratin hair, developing strength, shine and softness. Application: After wet hair, apply the Shampoo Biotech, with soothing massages. Let stand for a few minutes and rinse. Reapply if necessary. Finish with the mask and Leave-in Biotech, to obtain a better result. BIOTECH MASK: delivers intense hydration to the hair and protects them against damage caused by chemical processes, heat from the dryer, UVA/UVB, free radicals, etc. CATALYZING BIOTECH (Sachet): potentiates the intensive hair treatment. Application: After the hairs are totally clean, add in a non-metallic container the Conditioning hair treatment mask Biotech, add the contents of a sachet of Catalyzing Biotech, (1 for each 50 g Sachet of mask) and with the help of a brush blend well, divide the hair and apply mecha mecha, massaging with gentle movements for better absorption of the product in the hair fibers Let Act 10 to 15 minutes, rinse well and remove moisture with a towel. BIOTECH LEAVE-IN: term active, with sunscreen, no rinse. Its formula is enriched with Hyaluronic Acid, Nanoparticulas of Sericina, Alpha Keratin, Argan oil and amino acids that provide maximum hydration, endurance, brightness, softness. Application: Put in the Palm of your hand a sufficient amount and spread throughout the hair, combing for better distribution of the product for protection of wire, brush and pranche.

22 New Blond Suitable for natural blond hair, colored or white. Revives color and eliminates the gold or yellowish tint that forms in the day-to- day. SHAMPOO COLOR CARE Enriched with pineapple oil, banana and cocoa contains vitamin E. Suitable for weekly use of 1 or 2 times. It has function to neutralize the yellowish or gold that forms over time in the hair. Moisturizes highlighting a brighter tone and platinum. CASTING MASK BLUE Enriched with amino acids, vegetable oils of macadamia and jojoba, gives natural effect, enhances the color and brightness of the hair. It provides conditioning, strengthening, protection, hydration and repair of inner and outer layers of wire balancing the PH. Leaving them more silky, soft and shiny. Step by step: NEW BLOND Wash hair with shampoo New Blond color care, let it act for 3-5 minutes after this time, rinse well. Then the Mask apply throughout the casting Blue hair, leave it 3-5 minutes and rinse well, finalize as desired.

23 PREMIUM FIX Power Finish GEL SPRAY WITH VITAMIN B5 Fixed and gives wet shine. Contains sunscreen, no alcohol. Protects hair against the action of free radicals. MOLD HAIR STYLE Fixed and styles the hair. Sunscreen, D panthenol, vitamin E. Protects against the action of free radicals. HAIR SPRAY LAQUE Hairstyles of completion. Instant, dry and strong attachment. For all styles. Long lasting. SHINE HAIR SPRAY High profitability. A light spray to shine to the hair. Silkiness and instant brightness while preserving the lightness and suppleness.

24 ARGAN OIL - BAMBOO EXTRACT The argan oil is of Moroccan origin, extracted from a kind of semi-desert tree called Argan spinosa, rich in Vitamin E and fatty acids. Bamboo is native to Asia, often found in Brazil, is rich in amino acids and minerals that contains moisturizing ingredients that take care of the hair. The mixture of argan oil with bamboo shoot extract, it becomes a powerful ally in hair care. It has properties as: - Thermal protection to wires - Moisturizing - Sealing the cuticle and shine - Anti-frizz - Double Anti-tips - Antioxidant - UVA / UVB protection - Thermal protection to wires Important Tip: To make the moisture in dry hair, put 10 drops of oil along with the mask sleeve. Spread throughout the hair and leave it for 15 minutes, gives the hair softness and shine. in hair colorful, put 5 drops in coloration, moisturizes deeply wires, leaving them soft and silky. HAIR LISS REPAIR The Liss Hair repair is an oil with vitamin E concentrate acts as a antioxidant, moisturizing and refreshing, is absorbed directly into the hair cortex. In his formula is still active sunscreen and silicone, which protect the wires against UVA / UVB and promotes repair tips damaged, giving, gloss and combing. It has properties as: - UVA / UVB protection - Anti-frizz - Sealing the cuticle and shine - Antioxidant - Thermal protection to wires - Moisturizing

25 S.O.S - Power Fiber / Power Protein After chemical product recovering quickly and intensiveness the hair fiber, restoring amino acids, keratin and restura the fragility and wiring flexibility. Leaving them shiny, soft and healthy. - S.O.S. Power Fiber Suitable for strengthening wires sensitized by chemical processes, acts and reducing the ph rebalancing the porosity of the wires, thus minimizing the disruption process of the hair fiber. Made with amino acids, cysteine, creatine, ceramides, protein the quaternized wheat, and keratin. Restores strength and wire elasticity. - S.O.S Power Protein Gel conditioning and protein formulated with keratin Dye Luna quaternized and promotes the regeneration of fiber hair making it more resistant. Enriched with protein collagen and wheat peptides in their quaternized form, restore the hair fiber, improves elasticity and flexibility of hair. Suitable for fragile hair by processes chemicals. Cauterization with S.O.S Step by step 1. Wash 2 times hair with moisturizing shampoo to were completely clean. 2. Remove excess water from hair with a towel. Apply Power Fiber # 1 wick wick enluvando all wire extension. 3. Without rinse, then apply Power Fiber paragraph 2, massage and leave it for 10 minutes. 4. Without rinsing, dry the hair in approximately 70% pranche them lock to lock in low temperature, 70 C. 5. let cool and rinse thoroughly. Apply the mask ALL ONE macadamia and mango, rinse again and apply leave-in, dry hair. Brush pranche them and the hair in a temperature of 120 C. IMPORTANT TIP: If you are making a chemical (Relaxation, Ultimate Brush, wicks and others), and realize the wires damaged (elastic / porous), use immediately send the SOS, paralyzing the chemical action of the product. Only cauterize, after at least three hydrations. It is indicated perform cauterization once a month.

26 RELAXER THIOGLYCOLATE The only 2 processes and gradual action Neutri -Color. Line Thioglycolate has exclusive formula of dual protection with action macadamia and buriti, which provide intense protection the wires, leaving hair with great results. Relaxing Cream : To relax the wires. Neutralizing : It neutralizes the action of relaxing cream. Reconstructive capillary 5 in 1 : Hydrates, conditions, restores protein, amino acids and waste indicator.

27 STRUCTURE HAIR The hair wire is at the same time, strong and elastic. To change its structure depends on a softening followed by hardening, and then, to set the new shape. By placing a hair in the microscope, we observed that it has many fibers which are formed by curled fibrils each other, coming to the basic structural unit, ie keratin protein. The Keratin stand in helical shape (like a corkscrew), surrounded by several layers of scales or cuticles, which are responsible for shine and protection. Cuticle Hair: The cuticle is 7 to 13 layers, between opaque and transparent. The cuticles of the wires, when open, ficamsujeitas to increased porosity, making dull hair. It is important that your cuticles are healthy to reveal brightness and luminosity. Cortex: The cortex is divided into layers, which comprise 70 to 90% of the yarn structure. The strength, flexibility and natural color are influenced by the properties of the cortex. Marrow: Your training is irregular as honeycomb and keratin beams. This does not influence the behavior of the fiber thread, chemically or physically. Hair elements: The human hair is composed of five elements: Carbon C 45% Oxygen O 28% Nitrogen N 15% Hydrogen H 6.5% Sulfur S 5.2% The hair structure has several trace elements that can only be determined by a method known as Hair analysis. The trace elements are: Ca, Mg, Sr, B, Al, Si, Na, K, Zn, Cu, Mn, Fe, Ag, Au, Hg, As, Pb, Sb, Ti, W, Mo, I, P and S. Trace element present in the yarn is characteristic of each person. The hair yarn weight is 80% protein and Keratin, comprising about 18 to 20 amino acids. The main compõen keratin amino acids are: 1. Cistina17,5% 2. Sirina 11.7% 3. Threonine 6.9% 5. Glycine 6.5% 6. Arginine 5.6% Trace elements are an association in the formation of cells and proteins, and are present in plants and minerals. The mean free ph Hydrogen potential exists for the reference acidity and alkalinity of each product. - Acid products neutralize the action of basic products (Alkali). - Chemically damaged hair require treatment with acid products. - The hair has ph 4.5 and 5.5

28 THIOGLYCOLIC ACID The Relaxation of wavy or curly hair is very requested in salons. The hairdresser s responsibility is to seek to provide the best product combined with an efficient application technique. The relaxation process aims to change the shape or curvature of the hair. For this to occur permanently is necessary to resort to alkalis (bases) that soften and dilate strong the hair fiber, and break the bonds of cystine (SS), allowing the amino acid Cysteine (S) slip one on others. Then, mechanically, the fibers positioned in the desired way and with the aid of a neutralizing we re-establish disulfide bridges giving a new form to the hair. Factors that influence in getting the desired result: Structure wire, temperature, process time, type of chemical agent used, ph alkali, alkali concentration, technique used in hair processing, rinsing and neutralization (Fixing). As the chemical acts on for Relaxation / straightening THIOGLYCOLATE: Ammonium / Etalonamina TIOGLICOLATO NEUTRALIZAÇÃO C-S-S-C > C-S-H + S-C-H > C-S-S-C CÍSTINA CÍSTEINA CÍSTEINA CÍSTINA (ELASTICIDADE) (NÃO ELASTICIDADE) (ELASTICIDADE) The thioglycolate acts on sulfur cystine ends of the molecule (CSSC) separating it into two molecules cysteine (CS) and inserting the atom H (Hydrogen) with the neutralization occurs by oxidation, where there the removal of the H atom (hydrogen) making a cysteine molecule (CSSC). Analysis of wire A good analysis of the wire, in different parts of the head: Top exposed to the sun; side and Nape. Thin hair: you have less mass and processing is less, unless the hair is with a layer of cuticle tougher. Thick Hair: The Pause time is longer. Abundant hair / Thick: Care must be taken. Use sufficient quantity and distribution to occur and uniform penetration. Hair Resistant: tightly closed Scales hinder the entrance of relaxing active. African-Ethnic Hair: They have twisted shaft, with frequent variations in diameter along the wire and will draw little resistance when brushing, breaking up easily. It has extremely high electrostatic charge, and little moisture, making them difficult and spiked comb when dry. Damaged hair / Porous: Has the scales open, and there may even be a lack of them at some points along the wire. The absorption of the products is faster if the porosity is greater wires (so the processing time is reduced.) Indications: Types of Hair: Natural, Healthy, Resilient, Voluminous, Curly. Analysis of Scalp The analysis of the scalp is of paramount importance for the application and result in the relaxation process. It is always necessary to check the scalp conditions. To analyze whether there is, for example, the presence of seborrhea, psoriasis, dandruff or any other kind of irritation. You should not apply any chemical with the scalp sensitized, irritated or injured.

29 And precautions for use: Products containing Thioglycolic acid salts. - Professional Use. - May cause skin irritation in sensitive people thioglycolate. - Do not apply if scalp is irritated or lesiado. - Keep out of the reach of children. - Not recommended the use of this product in pregnant women or children. - This product should only be used for the purpose intended, and dangerous for any other use. - This product is contraindicated in persons who are hypersensitive to any component of the formula. - The improper use from product may cause damage to the hair and scalp. - Avoid contact with eyes. - If you get in eyes flush with water, quickly and thoroughly as it can cause blindness. - Clean the product immediately if drain on the skin. - Do not use headgear or any device that provides heat. - Wear appropriate gloves. - The swab test and the neutralization are required. IMPORTANT: The velocity depends on the hair relaxing state. The more porous faster the result. Do not apply to hair with HeNe, progressive dyes or other metal salts based products. Never use metallic materials. The relaxing cream with Thioglycolate is incompatible with sodium based products, guanidine, lithium, magnesium and potassium. We recommend an interval of 120 days for root and retouching at least seven days for the oxidation dyeing process. Using Emulsion Oxidant 8 Vol. (2,4 peroxide), or 20 vol. (6% peroxide). The coloring Pause time is 35 minutes. The tint can be applied without ammonia in the indicated processes 2. Relxamento and Definitive brush, and should be 08 volumes (2.4% Peroxide) The processing time and pause may vary according to the result of swab test.

30 Blend Hair brushing progressive PROFESSIONAL LINE The Blend Hair line promotes an effective hydration of the hair cuticles preparing for subsequent treatment. It is a progressive volume reducer system that withstands repeated washing, it is suitable for all types of hair. And controls the volume diminishes, reduces frizz, saddle cuticles making brighter hair and improving strength and reducing porosity. Blend Hair Kit with oyster extracts, formulated for the treatment of hair is rich in vitamin E, fatty acids, amino acids and minerals, is antioxidant. Does not contain formaldehyde. - Reduces the volume and frizz. - Let them soft and healthy wires. - It can be done more than one again without damaging the wires or drying.

31 BLEND HAIR BRUSH PROGRESSIVE - Dilator Shampoo: Shampoo active and intensive cleaning with high power detergent and ph alkaline (8.0 to 8.5) that promotes an effective dilation of the cuticles preparing her hair subsequent treatments, leaving them with better absorption and nutrition of the next step. Made with hydroglycolic oyster extract, rich in trace elements, vitamins and minerals with moisturizing and revitalizing action of opaque wires. Minty formula, highly refreshing and cleansing, salt-free and paraben-free. - Rebuilding Thermal: progressive smoothing system that withstands several washes. Elaborate LISS with PRO 100 is suitable for all hair types. Colorful, discolored or from other chemical hair. Reduces and controls the volume, reduces frizz, seals the cuticle making brighter hair and improves resistance reducing porosity. Makes easier to care for hair on a daily dispensing brush and dryer after bathing.

32 RELAXER GUANIDINE The only one with 2 Processes and Action Gradual Neutral-Color Perfect line indicated for the relaxation of hair. With triple macadamia action, burity and hazelnut, which provide strong protection for the wires during the entire process chemical. Relaxing cream (Calcium hydroxide): To relax the wires. Activator (Carbonado Guanidine): Activator Relaxing Cream Guanidine. Reconstructor capillary 1 in 5: Hydrates, conditions, restores protein, amino acids and waste indicator.

33 CALCIUM HYDROXIDE (GUANIDINE) The Relaxation of wavy or curly hair is very requested in salons. The hairdresser s responsibility is to seek to provide the best product combined with an efficient application technique. Relaxing is a process whose aim is to change the shape (curvature) of the hair. For this to occur permanently has to resort to strong alkalis (bases) that soften and dilate the hair fiber and break the bonds of cystine (SS) allowing the amino acid Cysteine (S) slipping on each other. Then mechanically positioned the fibers into the desired shape and reestablish the disulfide bonds giving a new shape to the hair. The guanidine hydroxide is an organic substance and therefore absent soda (metal) and Ammonium which allows a better control in the relaxation process to act more smoothly. It consists of a cream base containing calcium hydroxide and an activator liquid. When the two parts are mixed, the hydroxide radical Relaxing Cream, with the radical activator liquid react resulting in the active HYDROXIDE guanidine. - Factors that influence in getting the desired result. Structure wire, temperature, process time, type of chemical agent used, ph of the alkali concentration of the alkali technique used in hair processing, rinsing and neutralization (fixation). - As the chemical acts on hair To change the shape of hair is necessary to break the disulfide bonds, thereby giving enough flexibility to get the desired shape. Then you need to redo those connections to secure the new format. This requires a strong alkali (base), organic substance that allows great results. The hair with high sulfur (S-), means more disulfide bonds to be broken and therefore one needs more time for processing. The ideal is to go following the behavior and the degree of curvature of the wire, as time goes on and you work the locks. - As the chemical reacts in for Relaxation / straightening - HIDRÓXIDOS: GUANIDINA / SÓDIO / LÍTIO Hidróxido C-S-S-C ==========> C-S S-C ==========> C-S-C Cistina (aminoácido) Lantionina (aminoácido)

34 The hydroxide acts on the bridges of sulfur s cystine molecules (CSSC), removing a sulfur atom (S) and turning it into a lanthionine molecule (CSC). Hair is formed by bridges of sulfur is called disulfide bridges (CSSC). During the process of straightening or relaxing, the active acts upon these disulfide bridges, removing a sulfur atom, making this bridge in a cysteine molecule (CSC). This process gives the name of lanthionine formation. During application gloving and the product is removed from the sulfur atom, therefore there is the softening of creating the new fiber structure of wire, which occurs with the formation of cystine molecule. - RELAXING GUANIDINE FORM (CALCIUM HYDROXIDE) 1. MILD: 25ml of liquid per 100g Guanidine Activator Relaxing Cream Suitable for hair: Extremely thin, many porous, color and chemically treated. 2. EAST: 50ml of liquid per 100g Guanidine Activator Relaxing Cream Suitable for hair: Fine, porous, colored and chemically treated. 3. STRONG: 75ml of liquid per 100g Guanidine Activator Relaxing Cream Suitable for hair-resistant, natural, healthy, voluminous and curly. - ANALYSIS OF THE SCALP The scalp analysis is very important for application and result in the relaxation process. Verification of scalp conditions is always required. To analyze whether there is, for example, the presence of seborrhea, psoriasis, dandruff or any kind of irritation. Do not apply any chemical with the scalp raising awareness, irritated or injured. PRECAUTIONS AND INSTRUCTIONS FOR USE: PRODUCTS CONTAINING THIOGLYCOLLIC ACID SALTS - Professional Use. - May cause skin irritation in sensitive people guanidine hydroxide. - Do not apply if scalp is irritated or lesiado. - Keep out of the reach of children. - Not recommended the use of this product in pregnant women or children. - This product should only be used for the purpose intended, and dangerous for any other use. - This product is contraindicated in persons who are hypersensitive to any component of the formula. - The improper use from product may cause damage to the hair and scalp. - Avoid contact with eyes. - If you get in eyes flush with water, quickly and thoroughly as it can cause blindness. - Clean the product immediately if drain on the skin. - Do not use headgear or any device that provides heat. - Wear appropriate gloves. - The swab test and the neutralization are required.

35 IMPORTANT: The velocity depends on the hair relaxing state. The more porous, faster results. Do not apply to hair with HeNe, progressive dyes or other metal salts based products. Never use metallic materials. The relaxing cream guanidine hydroxide is incompatible with sodium based products, ammonium thioglycolate, thioglycolate etalonamina, lithium, magnesium, potassium. We recommend an interval of 120 days for root and retouching at least seven days for the oxidation dyeing process. Using Emulsion Oxidant 8 Vol. (2,4 peroxide), or 20 vol. (6% peroxide). The coloring Pause time is 35 minutes. The tint can be applied without ammonia in the indicated processes 2. Relaxation and Ultimate Brush, and must be applied immediately after using the reconstructive 5 in 1. The color wash pause time is 25 minutes with oxidant 08 volumes (2.4% peroxide). The processing time and pause may vary according to the result of swab test. STRAND TEST 1. Do not wash your hair in less than 72 hours prior to the relaxing process. 2. Select 3 strands test in different parts of the hair to the test (neck, top of the head and front), even if you have used the product before. 3. Approved the testing process of fuses: With a damp cloth, wipe the applied product and separate the strands, for use in the rest of the hair. Note: The test wicks should not receive the application of Relaxing Cream again. Application in Strand Test The time of action of relaxing example cream next door is only figurative. Each hair type has a duration of action to be followed so it is important to follow the results of the strand test of time. The wick test indicates whether the hair is compatible with the product and also the relaxation time length and ends. Always start at the most Tough. RELAXATION - STEP BY STEP 1. Make the swab test by applying the product of root tips. It indicates whether the hair is compatible with the product and also the relaxation time of the hair length and ends. 2. Divide the hair into 4 parts, apply the ready mix starting with + resistant part of the hair, indicating the swab test, leaving 1 cm away from the scalp. 3. After the pause time, rinse the abundamente hair with warm water, then apply the reconstructive 5 in 1 to see if it still contains residues and neutralize the chemical relaxing action if the foam continue pink, rinse thoroughly hair and Then apply the reconstructor 5 in 1 again. The water has to come out crystal clear. Remove any moisture with a towel. 4. gradual Action Neutri-Color: For tinting the hair in the relaxation process, prepare one of the color wash Thonus and 2 of Emulsion Oxidant 8 Volumes and apply the hair with a 30 minute break. 5. Rinse and remove excess water with a towel, apply Leave-in Kenwee and brush and pranchar. 6. Finish with Liss Hair Repair.

36 BRUSH FINAL Preparation and correct use of the product, follow the instructions below: IMPORTANT: Relaxing Cream Guanidine (calcium hydroxide) + Activator (guanidine carbonate). Make the mixture a few minutes before applying, according to the chosen strength (Soft, Medium, Strong). 1. RELAXING CREAM: Split hair into four parts with a non-metallic brush and apply the ready mix (base + activator), lock the lock, the natural hair growing direction while keeping the distance of 1 cm from the scalp, starting with the neck. Do not apply the product on the tested strands. At the top of the head, apply with straight wire up, letting the strands fall to the feeling natural growth, evitanto folds close to the root. At root, the product acts quicker, so it is recommended to leave the application root and tip last. The pause time is time according to the wick test. Control the application time, from the first wicking test. This time is important to achieve the desired result; remember that at the root and the porous wire break time is always less. Processing: After finishing the application of soothing cream, neck and back will make gloving gently on each strand without jerking it and without pressure. Do this always lengthwise to the tips. Pause: Leave it to take in accordance with the desired result of swab test. Evaluate the wires, if they have not yet reached the result and the fiber is healthy, leave it for a few more minutes, always accompanied, simultaneously, relaxation, elasticity and appearance of the fiber. After the pause time, rinse abundantly your hair with warm water, aproxidamente minutes or until there remains no residue, apply reconstructive 5 in 1 and see if the foam turns pink if the foam is pink, rinse until the water comes out clean and clear. 2. GRADUAL ACTION NEUTRI-COLOR: For tinting the hair, enter the type of procedure: Mix 1 part of Thonus tint and 2 parts of emulsion Oxidant 8 vol., 30 minutes pause. 3. RECONSTRUCTIVE 5 IN 1: After tinting and rinse thoroughly, apply the capillary rebuilder 5 in 1, to wash, condition and treat the hair, then rinse and remove the excess water with a towel, apply a leave-in kenwee, brush and pranchar: finish with Hair liss repair.

37 TRIATIVA Triativa is a line of treatment suitable for all hair types. Formulated with keratin, seaweed and Aloe Vera, which gives hair softness, silkiness, lightness and brightness. Hydrolyzed Keratin promotes vitality and strength to hair, with increasing moisture content and distribution of cargoes allocated along the keratinized fibers. Increases the conditioning. Seaweed and Aloe Vera rich in polysaccharides, natural vitamins, amino acids and trace elements, the marine algae form a bioactive network around the wire with protective properties, nourishing and revitalizing, mending acting as biological anchor retains hydration water much longer resulting in hair with shine and silkiness. Triativo shampoo: Promotes a perfect hygiene of the hair, removing waste that weigh on the wires. Enriched with keratin, seaweed and Aloe Vera, which provide smoothness and silkiness to hair, making them more healthy. Does not contain salt. Conditioning mask Triativa: acts and etching, Untangling closing the cuticle making hair soft and emollients. Enriched with keratin, seaweed and Aloe Vera to revitalise the wires promoting softness while preserving the lightness of the hair. Defrizzer Triativo: Finalizer moisturizer without rinsing, minimizes the formation of split ends and breakage of wires. Contains active term protectors for brush or flat iron. Enriched with keratin, seaweed and Aloe Vera that give the hair more smoothness and shine. How to use: Wash hair with shampoo, rinse and repeat the process. Remove excess water and apply the mask Condition in all the hair, massaging gently. Let sit for a few minutes and rinse. Remove any remaining moisture with a towel and apply the Defrizante to enhance the result. Let it dry naturally or brush if desired. Action: -Maximum hydration. -Combat free radicals. -Maintains the suppleness and softness for longer. -Promotes softness and shine.

38 DRYERS The line of Kenwee Professional Dryers have modern design and three different colors: red, purple and gold. Have specially developed technologies to treat the wires, making them healthier and shiny. DRYER TURBO POWER 2100 Watts 110v E 220v IONIC - CERAMIC The ceramic coating ensures a fast drying and that no hits the wires. Meanwhile, the infrared waves and sterilize the sections, dealing with the wires from the inside out. In addition, the dryer is lightweight, ergonomic and has professional engine. Long life AC motor with ball bearing DRYER EXTREME POWER 2400 Watts 220v IONIC - CERAMIC DRYER EXTREME POWER 2400 Watts 220v IONIC - CERAMIC COMPACT

39 Customer Service Professionals