CreaCities Contemporary Jewellery Design

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Hilary Lester
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1 Barcelona A program developed by Creative Dialogue. Anke Hennig

What is CreaCities? CreaCities programs provide emerging talent and professionals the skills, inspiration and network they need to get a leading edge in their global industry.

2 What is CreaCities? CreaCities programs provide emerging talent and professionals the skills, inspiration and network they need to get a leading edge in their global industry. Acclaimed creative leaders guide these innovative industry-specific programs, granting you access to their inspirations, practices and networks in the world s most dynamic cities. Attend workshops, talks & tours in 5 day Trips, combined with ongoing online support and bespoke services to help you succeed in turning your dreams into a reality. Learn directly from the hands behind the brands. 2

CreaCities: Your Guide to Belonging CreaCities programs are founded on 4 core principles that guide creatives towards professional success. We believe in the power of human connection.

3 CreaCities: Your Guide to Belonging CreaCities programs are founded on 4 core principles that guide creatives towards professional success. We believe in the power of human connection. On our International Program you will shadow experts, witness their inspiration, see how they deal with their network of providers, producers, photographers, and everyone else involved in the process of creation. From branding to production, promotion, finances and client relationships- learn from the best, every step of the way. Community and a strong network are the cornerstones of any successful creative career. The relationships you ll build on our International Program can turn into collaborations and partnerships for years to come. Plus, our support and your education continues well after the end of your Trip. Stay connected through online, personalised guidance, and tailor-made services catering to your exact needs. 3

CreaCities Discover CreaCities Nothing beats the knowledge of a local. Our guides introduce you to the people, places and communities that form the beating heart of their creative city.

4 CreaCities Discover CreaCities Nothing beats the knowledge of a local. Our guides introduce you to the people, places and communities that form the beating heart of their creative city. Go straight to the source. Our experts give you direct access to the inner workings of their industry. Go deeper quicker with our exclusive behind the scenes experiences. We know time is of the essence, so we ve created a way to maximise your experience but minimise the time invested. Fast-track your upskilling and networking with our Trips, Online support & bespoke Capsule needs-based services. They aren t called accelerator programs for nothing! Connect with the next leaders in the creative fields and build your network. 4

5 Benjamin Lignel

6 CreaCities Step by Step CreaCities provides an opportunity to explore, connect and interact with the top creative professionals through the following process: CreaCities Trips Be inspired by skilled creative minds and guided through their cities over 5 days of industry-specific workshops, talks & tours. Join us and meet the international creative community! CreaCities Online Once you're back home you can have individual online follow up and support sessions by the program directors and experts.* You're not alone anymore! CreaCities Capsules Keep up the momentum with ondemand, tailor-made Capsules that suit your needs and ambitions at any stage of your business. Request specific services or let us design a capsule for you. Reach your goals faster. *Valid for 7 weeks after completion of your trip. 6

This program gave me the needed tools to merge between calligraphy and 3D pieces and products, I was always enchained by the 2D work of the

Founder Mayuscula Barcelona On the behalf of myself all the participants, thank you!

7 This program gave me the needed tools to merge between calligraphy and 3D pieces and products, I was always enchained by the 2D work of the calligraphy, moving forward was needed for me, CreaCities offered me this Jassim AlNasrallah - Arabic Calligrapher It was a great experience to have you all here.i think CreaCities has a great future based on this first trip I wish I were one of the participants ;) Rocío Martinavarro, Director & Founder Mayuscula Barcelona On the behalf of myself all the participants, thank you! This has been a great place to start for some, a good evaluation for those whose career is escalating, and a pleasure for all of us to be exposed to this vast amount of knowledge and inspiration. I can t wait to share this with everyone! Looking forward to more collaborations! Nawar Al Kazemi - Square One Studio 7

8 Karin Roy Jewellery Design Program Overview Get a clear 360 view of the world of jewellery design. Learn directly from the industry's key influencers how trends and technologies are shaping a new era of creativity. During the trip you will: - Receive portfolio reviews by program directors on your technique, concept, business model, branding & style. -Create your own piece of work with professional feedback and technical support through experiential learning. - Develop and define your own style. - Learn to clarify and communicate your brand. - Be exposed to emerging trends & technologies in our exploration of the city through talks and tours. -Build your network and create lasting international relationships. - Establish your place in the industry. 8

9 Your Journey: 5 days 4th - 7th October - Barcelona Day 01: Barcelona Tell us about yourself 3h. Portfolio reviews: Consulting - Business & Branding 1h. Talk at JOYA 2h. Talk & Tour: tour JOYA Art Jewellery Fair Day 03: Barcelona Trendsetters & mold-breakers minds 2h. Consultancy: Creative Style 1h. Talk & Tour: Barcelona Design Museum 1h. Talk & Tour: by JOYA 1h. Awards Ceremony: JOYA Barcelona Art Jewellery Fair Day 02: Barcelona Find Your Identity & Brand 3h. Workshop: Branding - Build Your Brand 1h. Talk & Tour: by JOYA 2h. Awards Ceremony: Enjoia't Contemporary Jewellery Awards Day 04: Barcelona How to run your business 3h. Workshop business development. 2h. Talk & Tour: Design galleries shops, schools and showrooms. *This program is subject to modification. 9

JOYA poster 2018 JOYA Barcelona Art Jewellery Fair The highlight of the program is the JOYA Barcelona Art Jewellery Fair, which together with Espaijoia forms the Barcelona Jewellery Week.

10 JOYA poster 2018 JOYA Barcelona Art Jewellery Fair The highlight of the program is the JOYA Barcelona Art Jewellery Fair, which together with Espaijoia forms the Barcelona Jewellery Week. In its 10th year this Fair promises an impressive array of national and international artists, galleries, schools, collectives, conferences and parallel events in the city of Barcelona. JOYA is an invaluable opportunity for international networking and exposure to the work of artists from all over the world. Meet gallerists, collectors and the cultural elite interested in knowing the latest creations in high-end art jewelry. 10

Program Brief 2017 Program Directors Dr.

Barcelona Art Jewellery Fair, the most important contemporary jewellery fair in Spain and one of top fairs in Europe.

degree and PhD at Universidad Politecnica de Catalunya. Dir. Master in Research for Design & Innovation, Dir.

11 Program Brief 2017 Program Directors Dr.Paulo Ribeiro Director Joya Fair Jorge Rodriguez Business & Entrepreneurship Rocio Martinavarro Branding & Communication Founder and co-director of JOYA Barcelona Art Jewellery Fair, the most important contemporary jewellery fair in Spain and one of top fairs in Europe. Co-director of the creative agency Le Département Interiors and the He has trained as an architect specialized in fashion spaces and interior design, with master degree and PhD at Universidad Politecnica de Catalunya. Dir. Master in Research for Design & Innovation, Dir. Master in Advanced Design Management, Strategy & Entrepreneurship at Elisava and Pompeu Fabra University. Managing Partner at DesignThinkers Group Spain. 20 years of experience working in NY, Amsterdam and Barcelona. Graphic Design degree (La Massana). MS in Visual Communication (Pratt Institute, NY). Founder of Mayúscula, branding & design agency with a cross-cultural approach. 11

Orsolya Losonczy Day 01: Barcelona Tell us about yourself! Barcelona Barcelona The design market is very competitive and full of active and creative designers. What makes you stand out?

12 Orsolya Losonczy Day 01: Barcelona Tell us about yourself! Barcelona Barcelona The design market is very competitive and full of active and creative designers. What makes you stand out? Do you know how to express who you are and what you have to offer? Knowing your strengths is critical to understanding where to focus your talents and invest your time and resources. With expert feedback you can clarify what s missing from your designs, and learn how to create a line that exceeds your own expectations. With expert feedback you can clarify what s missing from your designs, and learn how to create a line that exceeds your own expectations. Isabelle Busnel is a jewellery artist whose work has been exhibited around the world. With her unique and in-depth knowledge of the industry she will guide us through the exhibitions, fairs and networking events for the week. 12

13 Day 01: Tell us about yourself! Workshop: 3hrs. Consultancy & Portfolio Review - Led by Program Directors *Portfolio review: Identify your strengths & challenges and receive direct feedback. *Group sessions: Define your focus & goals to get the most out of the program. Tour & Talks 01: 1h. Talk & Tour: by JOYA 2h. Talk & Tour: Guided tour JOYA Art Jewellery Fair Optional: OFF JOYA: Exhibits & gallery circuit. 13

14 Day 02: Barcelona Barcelona Find your identity & brand Barcelona To succeed in the world of design you need to stand out, and to stand out you need to share your brand and talents with authenticity and flair. Learn how to define your talents and communicate your brand clearly with on-point imagery. Branding consultancy and workshops at CreaCities Programs are developed by Mayuscula, an independent brand agency specializing in multilingual identities for brands with global needs in Asia, the Middle East and Europe. Meet the established and emerging brand in Barcelona to have a better idea of its design scene. Enjoia T Contemporary Jewellery Awards is a unique event in the field of jewellery making, celebrating creativity, and offering a meeting point and platform for professionals. 14

15 Day 02: Find Your Identity & brand Workshop: 3h. Build Your Brand in the Design Business - Led by Rocio Martinez. *Go through the process of Identifying, clarifying and learning how to communicate your unique offering as a brand. Through the authentic and targeted branding you can learn how to connect directly with your desired audience, and build the brand of your dreams. Tour & Talks: 1h. Talk & Tour: by JOYA 1h. Talk & Tour: tour JOYA Art Jewellery Fair 2h. Enjoia't Contemporary Jewellery Awards Ceremony: *Emerging jewellery designers are acknowledged for their work s originality, technical quality, and conceptual richness. An indispensable meeting point and public platform for professionals in the sector. 15

Yili Cao Program Brief 2017 Day 03: Trendsetters & mold-breakers minds JOYA has created an international network that, once a year, exhibits the work of artists from all over the world, inviting

16 Yili Cao Program Brief 2017 Day 03: Trendsetters & mold-breakers minds JOYA has created an international network that, once a year, exhibits the work of artists from all over the world, inviting gallery owners and collectors to the event, along with a cultural elite interested in discovering the latest creations in high level art jewellery. JOYA is also a dissemination and communication showcase for specialist and general media outlets and both online and offline publications. This year JOYA will be celebrated at Design Museum Barcelona, one of the most advanced design museums in Europe, all this will make this program an opportunity to define your style and meet as much as possible of creatives from your sector. 16

17 Day 03: Trendsetters & mold-breakers minds Consultancy Sessions: 2 hr. Your creative line! *Do you feel that your design is well developed? Get the answers to your creative questions in this group consultancy with Dr.Paulo Ribeiro, JOYA fair director and curator. 1h. Talk & Tour: Design Museum Barcelona 1h. Talk & Tour: at Joya 1h. Awards Ceremony: JOYA Barcelona Art Jewellery Fair Design Museum, Fashion Guided Tour: The Twentieth and Twenty-First Century Fashion Collection focuses, principally on Spain, though it also contains several international pieces. Modernity first made its appearance in fashion in 1932, in a black dress by Balenciaga. Haute couture is represented by an extensive collection of dresses by Cristóbal Balenciaga in Paris and Spain, Pedro Rodríguez, Asunción Bastida, Carmen Mir and Santa Eulalia, reaching as far as Josep Font. Paco Rabanne, Manuel Pertegaz, Elio Berhanyer, Antonio Meneses, Margarita Nuez, Roser Marcè, Antonio Miró and Sybilla exemplify the prêt-à-porter phenomenon ( ) of small series made by fashion designers. The collection reaches the present in the form of such currently active designers as José Castro, Miriam Ponsa, Josep Abril, Txell Miras, Andrea Ayala, Marina Pujadas, Manuel Bolaño, Marlota, Miriam Ocariz and Amaya Arzuaga. The Catalan Trade, Crafts and Fashion Consortium cooperates with the Design Museum to include the winners of the 080 Barcelona Fashion Prizes into this collection each season. 17

Day 04: How to run a creative business Barcelona Barcelona Barcelona Isabelle Busnel Developed by DesignThinkers Group, this day of business-focused workshops arms you with an arsenal of professional

18 Day 04: How to run a creative business Barcelona Barcelona Barcelona Isabelle Busnel Developed by DesignThinkers Group, this day of business-focused workshops arms you with an arsenal of professional skills to launch your creative concepts into the world of business success. All business components at CreaCities Programs are developed by DesignThinkers Group, one of the leading design-oriented innovation agencies in the market, with presence in 22 countries. 18

19 Day 04: How to run your business Workshop: 3h. Entrepreneurship & Business Development *Providing key tools to help you communicate your creative business in a professional way. The methods, concepts and exercises developed in this hands-on session will ignite the business side of your project into a profitable and desirable proposition to your clients. Tour & Talk: Exhibits & gallery circuit. 2h. Barcelona Design Scene. Curated and guided tour to the established and emerging brand in Barcelona to have a better idea of the design scene in this amazing creative city. 1h. Final discussion & Wrap-up Session: *Discuss how to move forward once you are back at home. *Explore business models, customer segments, value propositions and more through innovation and visual methodologies 19

20 Liana Pattihis 20

21 Once you're home remember: You're not alone anymore! CreaCities Online Continue the journey when you get home with 7 hours of personalised online coaching from project directors. Choose your focus depending on your needs: Design, Business, Branding, Creative Direction & Trend Development. Stay connected and supported. *Valid for 7 weeks after completion of your trip. CreaCities Capsules Keep up the momentum with ondemand, tailor-made Capsules that suit your needs and ambitions at any stage of your business. Request specific services or let us design a capsule for you. Reach your goals faster. *Contact info@creacities.net for more info. For more information: info@creacities.net Apply here! 21

22 Program & Numbers The program will offer you Or you could pay for Which would cost you Design Advice A design consultant 500 per day Business advice A business consultant 500 per day Creative Director advice A creative consultant 500 per day Branding advice A brand consultant 500 per day 9h Design workshop A design consultant 700 3h Business workshop A business consultant 300 4h Consultancy A creative consultant h Guided tours Design expert 500 7h Online supporting session Design expert 1000 Talks and insight from leading design experts Design seminar 500 Unrivalled networking with other designers and brands A professional industry brand focused networking event 150 A network of experts and companies from 2 cities to collaborate with on your projects Intrernational design events CreaCities Program 1200 * Industry equivalent 7000 approx. 22

23 Pricing 4 Day International Program: 6 hrs per day: Price 1200 Optional online sessions: 7hrs over 7 weeks Price 1, Travel costs not included. *Participation confirmed only upon receipt of payment, due within 1 week of acceptance to the program. For any help in your travel and accommodation, we collaborate with ASPASIA Travel Agency to ensure better rates. info@aspasiatravel.es Program Fee Other costs to consider not included in the program fee CreaCities Trip 30h 1200 * Accommodation From p/n for 3-4* accommodation Optional CreaCities Online 7h 1000 Food 25 p/d Total (Trip + Online) 2200 * * hours = 26 per hour. approx. City public transport 4.00 p/d 23

24 Jewellery Design Barcelona A program developed by Creative Dialogue. If you have further questions: info@creacities.net For registrations apply here Please note: This Program brief is for information-purposes only and subject to change. Creative Dialogue retain the right to amend the details supplied.

C O N C E P T U A L B R A N D S E D U C A T I O N P O R T F O L I O

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