DESIGN-A-BAG ONLINE COMPETITION.

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1

2 DESIGN-A-BAG ONLINE COMPETITION

3 CONTENTS About us Our sponsor Eligibility Judging Prizes Partnership package Target audience Contact us

4 ABOUT DESIGN-A-BAG Design-A-Bag (DAB) online competition is the only bag designing event of its kind for designers and design students all over the world. The annual event brings together a global design community to Fashion Access trade fair in Hong Kong to showcase their creations to the world and exchange design concepts among talents from various cultures and backgrounds.

5 VIDEO HIGHLIGHT OF DESIGN-A-BAG 2016

6 OUR SPONSOR ARSUTORIA School has been organizing shoes and bags design and pattern making courses since 1947, courses globally recognized as the best ones to become fashion designers, able to combine design talent with technical knowledge of shoes and bags models. ARSUTORIA is the world s leading school for fashion training, focused on shoes and bags pattern making and design. Uniqueness of ARSUTORIA courses is given by its teachers, highly specialized professionals designers and pattern makers, with years of experience in the field of footwear, and its ARSUTORIA method, that allow students to learn easily and quickly the best techniques to realize shoes and bags models and prototypes.

7 ELIGIBILITY Open to designers and design students worldwide

8 JUDGING PROCEDURE Three category winners are selected by judges via the online judging platform Winners are then flown to Hong Kong together with their prototypes to attend the Final Judging (held at Fashion Access March 2017) to compete for Best of Overall Winner. Best of Overall Winner will be rewarded a 4-week bag collection development course and USD 1,000 cash subsidy on accommodation at Ars Sutoria School in Milan.

9 TIMELINE 2 NOV 6 JAN 9 JAN 30 JAN 29 MAR Competition opens Submission Deadline 6 Jan :59 (HKT) Facebook polling opens (Ends 27 Jan) Winners announcement Winners briefing & DAB final judging

10 JUDGING CATEGORIES 3 CATEGORIES Business Bag Evening Bag Sporty Bag

11 JUDGING CRITERIA The judges award points on the basis of: 35% Originality Of Design 35% Fashion Trend Awareness 30% Wearability & Marketability Entries are evaluated via an online platform by a panel of professional judges from around the world. They look out for unique, innovative yet trendy forms, creative use of materials and product s functionality and marketability.

12 CREATIVE DIRECTOR OF DAB Jayne Estève Curé is the Creative Director of the DAB competition. She is responsible for the pre-selection of all the entries from designers and students across the globe and is part of the panel of judges online & onsite. With more than 25 years of experience in the Fashion Industry have enabled her to become a true expert in Parisian and international fashion, in which she has a command of both the strategic and operational aspects. In the past 15 years, Jayne has taught fashion related disciplines in some of the best international schools (I.F.M/C.S.M, Studio Bercot, Bangkok International Fashion Academy, ENSAD, Ecole de la Chambre Syndicale de la Haute Couture, K.I.A.D, ) Jayne Estève Curé Creative Director

13 JUDGING PANEL OF DAB 2016 DAB s panel of judges consists of renowned fashion professionals from the design and fashion industries: Jayne Estève Curé, Jayne Fashion Agency Namhee Lee, Color Planning Team, Korea Color & Fashion Trend Center Suthini Tanangsnakool, InFASH Thailand Institute of Fashion Research Natalie Spelge, Ars & Arpel Stefano Migliavacca, Ars & Arpel Olivier Vedrine, Designer / Partner [O, O] Mountain Yam, 2008 Winner and Creative Director of 112 mountainyam Sophie Delaurent, 2009 Winner and Fashion Design Professor of IFA Paris 2017 JUDGING PANEL WILL BE RELEASED ON DESIGNACCESS-FA.COM IN NOV 2017

14 4-week bag design course at Ars Sutoria School PRIZES 3 CATEGORY WINNERS USD 500 cash prize A free trip to Hong Kong to attend Design-a-bag competition at Fashion Access One-year subscription to Ars Arpel Magazine 1 BEST OF OVERALL WINNER (out of the 3 category winners) 4-week bag design course at Ars Sutoria School, Milan valued at EURO 3,500 USD 1,000 cash subsidy on accommodation at Ars Sutoria School

15 MEDIA PARTNERSHIP PACKAGE

16 MEDIA PARTNERSHIP PACKAGE Media Partner Media logo in all promotional materials including but not limited to enewsletter, poster, advertisement Media logo and link on DAB official website (Total reach: 2,000 monthly impressions) Media name mentioned in press releases prior, during and after the competition Media logo placement on backdrop of DAB display area Media logo placement on backdrop of DAB award ceremony

17 PARNERSHIP BENEFITS Gain media exposure Each year, Design-A-Bag competition and the Fashion Access trade show capture wide attention from the media and the public at-large including some of the following:

18 PARNERSHIP BENEFITS Heighten corporate branding and identity Raise brand awareness to the media and public at-large Create positive PR for the company Contributing to the fashion community Demonstrating corporate social responsibility Stay connected with the global fashion community Held alongside Fashion Access and APLF trade fairs (29 31 MAR 2017), DAB allows you to reach out to over 20,000 trade buyers and 1,500 exhibitors from the fashion and leather industries.

19 TARGET AUDIENCE DAB participants Designers Design students Fashion Professionals Fair exhibitors Fashion manufacturers Fashion brands Fair visitors Fashion agents Buying offices Department stores Distributors Importers Private labels Representatives of fashion brands Retailers & boutique buyers Wholesalers

20 CONTACT US An event of

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