COMPANY PRESENTATION R O S E M U N D E. A luxury feeling - every day

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1 COMPANY PRESENTATION R O S E M U N D E A luxury feeling - every day

2 MISSION STATEMENT A luxury feeling - every day

3 ABOUT ROSEMUNDE Founded in 2004, Rosemunde is an established lifestyle brand rooted in Scandinavian values with elegant and feminine styles at its core. The business idea of the company is TO GIVE ALL WOMEN A LUXURY FEELING EVERY DAY Today, Rosemunde is an established lifestyle brand retailing in more than 1,500 selected shops and department stores across 24 countries. The company is built on beautiful clothes that are easy to wear such as our bestselling signature silk camisoles, cashmere cardigans and lace styles. FUNCTIONALITY and FEMININITY are the two essential elements in each and every piece that bears the Rosemunde name and devote the fullest attention to create a trusted relationship to our Rosemunde customers.

4 THE ROSEMUNDE LIFESTYLE

5 ROSEMUNDE VALUES Rosemunde is the bridge between two poles, SENSE AND SENSIBILITY, a woo-some twosome that builds our inspiring universe and develops the business. SENSE SENSIBILITY FUNCTIONAL & LONGLASTING Quality product design and dynamic service strategies drive consistent performance. CHIC & CONTEMPORARY Our sensibility allows women to discover their own style and way of wearing the collections. We devote the fullest attention to every aspect of the chain until the product reaches the consumer. Rooted in Scandinavian values we invite consumers inside Rosemunde s feminine and sensual world.

6 ROSEMUNDE STRENGTHS TO GIVE ALL WOMEN A LUXURY FEELING - EVERY DAY Overall Rosemunde is 4 yearly collections - competitive retail prices - high traffic generating styles COLLECTION FEMININE AESTHETICS Strong and innovative styles - Compatible prices - Luxurious qualities ESSENTIALS FUNCTIONAL & LONG-LASTING More than just essential basics, Rosemunde is designed for everyday luxury & comfort Seamless, ribbed and with the perfect fit - Best grade of silk quality: A4 STOCK SUPPORTED STYLES Proven for 14 years, across 24 countries Very high turnover pr. m 2 Average mark-up of 2,7 High volume styles Will never go on sale High stockrotation High availability rate Commercial Rec. Retail prices Wide range of styles in up to 9 colours Fast delivery No side seams 70% finest silk / 30% soft cotton

7 Stock supported styles Our best sold silk essentials are made of the finest A4 silk available. The feminine tube knitted tops and cardigans have no side seams offering a perfect fit. Proven for 14 years, across 24 countries Very high turnover pr. m 2 Average mark-up of 2,7 High volume styles Will never go on sale High stockrotation High availability rate Commercial Rec. Retail prices Wide range of styles in up to 9 colours Fast delivery No side seams 70% finest silk / 30% soft cotton SECURE YOUR BREAD & BUTTER STYLES AND TURNOVER

8 BAG COLLECTION The 4 yearly bag collections from Rosemunde embrace elegant choices from a classic purse to the perfect working bag or clutch for going out to add an extra luxury to the outfit. Our bags are both functional and feminine designed with detachable and or adjustable straps for cross body wear. The bags come in beautiful seasonal colours signed with Rosemunde logo lining and Rosemunde zipper pullers at affordable prices.

9 SHOP IN SHOPS Rosemunde is a great company to do partnership with. The team is professional, commercial and provide a great service to Magasin du Nord. There is a mutual understanding of how to drive business, volume as well as keep building and developing the brand together with Magasin du Nord. Rosemunde s 80/20 rule (volume vs. collection) is a strong strategic direction, that we believe in. Their feminine and multi-coloured essentials and collections in high qualities at affordable prices make their products attractive for our customers. We have experienced a very satisfactory sales per M2 of Rosemunde s products and the numbers keep growing. Our shop in shop concept includes wall and floor fixtures. It is flexible and can be between 15m 2 and 40m 2. An area of 25m 2 as example: Main collections: 25 options Collection / 65 options Essentials Pre collections: 10 options Collection / 30 options Essentials Turnover pr. m 2 : DKK/ ex. VAT* Margrethe Dal, Buying Director, Magasin du Nord (biggest department store in Scandinavia) *Based on turnover in high footfall areas

10 KEY BUSINESS PARTNERS copenhagen flagship store DENMARK MAGASIN Salling Suite Stylepit NEYE sinnerup SWEDEN BOOzT ÅHLENS FINLAND STOCKMANN ICELAND NTC Maia UK Bentalls The dressing Room Hoopers JULES B BELGIEN casting etiole GERMANY BREUNINGER L u d W i g B e c k ZALANDO ABOUT you ENGELHORN HOLLAND BE-ONE little soho austria Kastner & öhler vienna airport STEEFL usa FRED SEGAL nordström Anthropologie Stitch fix KOREA HYUNDAI SHINSEGAE JAPAN Beams Baycrews Australia honeysuckle & lace - act Durance Armadale - Vic Laine - vic toscana - qld CANADA Delano, Montreal Andrew s, Toronto Glori US, Sherbrooke TrèS Chic, Montreal CHINA - flagship stores RIVERSIDE 66, TIANJIN Raffle CITY, BEIJING SOLANA MALL, BEIJING Joy city, Beijing Joy city, tianjin kerry centre, beijing Kerry Centre, Shanghai Indigo Shopping, Beijing Raffle City, Shanghai Oriental Plaza, Beijing Ocean International Centre, Hangzhou Nanjing Road, Shanghai Tianjin Youyi, Tianjin SWITZERLAND Globus

11 PRESS COVERAGE HIGHLIGHTS ALT FOR DAMERNE, Denmark IN, DENMARK ELLE, Denmark

12 CONTACT Headquarter Rosemunde ApS Staktoften 2, DK-2950 Vedbæk, Denmark T: , F: , M: sales Denmark, Sjælland T: Denmark, Jylland / Fyn T: Denmark accessories Denmark, T: n o r way T: SWEDEN, NORTH T: GERMANY, NORTH/EAST T: SWEDEN, south T: GERMANY, NORDRHEIN WESTFALEN rheinland - pfalz, hessen, saaland T: AGENTS AUSTRIA BELGIUM/luxembourg GERMANY, BADEN WÜRTTEMBERG, BAYERN the netherlands North switzerland FINLAND the netherlands south DISTRIBUTORS AUSTRALIA greece S P A I N CANADA uk USA CHINA japan

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