Design Unleashed. Tracy Tu

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Janis Mitchell
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1 Design Unleashed Tracy Tu

2 Chapter 1: Communication Design Chapter 2: Digital Media/ Animation Chapter 3: Branded Fashion Chapter 4: Environment Design

Massimo Vignelli, New York Matthew Carter, Boston Michael Bierut, New York Wim Crouwel, Amsterdam Why do some people find it so strange that a typeface should be used for over 50 years?

When something is constructed as well as Helvetica, it should last for a couple of hundred years, just like great architecture.

the typeface has been the world s most recognized and widely used fonts, and there is even a documentary film of this font.

The culture that a typical Western consumer is said to see as opposed to actually notice more than 3,000 corporate messages every day, and many of them are printed in Helvetica because Helvetica has

4 Massimo Vignelli, New York Matthew Carter, Boston Michael Bierut, New York Wim Crouwel, Amsterdam Why do some people find it so strange that a typeface should be used for over 50 years? said Danny van den Dungen of Experimental Jetset, the Dutch graphic design team. When something is constructed as well as Helvetica, it should last for a couple of hundred years, just like great architecture. Helvetica is typography, graphic design and global visual culture designed by Max Miedinger with Edüard Hoffmann in It has now been 50 years since Helvetica was introduced.the typeface has been the world s most recognized and widely used fonts, and there is even a documentary film of this font. Whether you like it or not, this font is a professional and unique style which never out of date. In Governments and corporations documations, Helvetica is widely accpeted. The culture that a typical Western consumer is said to see as opposed to actually notice more than 3,000 corporate messages every day, and many of them are printed in Helvetica because Helvetica has a variety of styles, multiple versions, the world s leading Logo designed using it are numerous, with international typographic style as we know, the American airlines, car companies, and software giant like Microsoft. And there are many designers whether it is Web designer, or graphic designers are really like this font, this font will change the design in different way, as in designers always have numerous fonts can be used, but Helvetica is often the safest choice for them. By the design of the font design industry this typeface has become a masterpiece. The original name of Helvetica was called Neue Haas Grotesk. But the name was later changed to Helvetica, derived from Helvetia, the Latin name for Switzerland. According to Michael Bierut, Switz type design is the big area which Helvetica is influence on. In the video, the Interviewees are include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel and so on. The film was shot in high-definition on location in the United States, England, the Netherlands, Germany, Switzerland, France and Belgium. And the film is according to communicate from work and tells about the history of Helvetica. Massimo Vignlli think post modernism if a disease, as in this period Helvetica still need lots of space around to work because its heavy in middle, and now days Helvetica is predictable and dull, people like to more over use the typeface and in Post Modern period designers like to break things up and illustrate again in different kinds ways. So on Helvetica is best typography designers like but cannot over use.

Persepolis (2007 Marjane Satrapi and Vincent Parronaud) Persepolis is a French-language autobiographical comic by Marjane Satrapi depicting her childhood up to her early adult years in Iran during

8 Persepolis (2007 Marjane Satrapi and Vincent Parronaud) Persepolis is a French-language autobiographical comic by Marjane Satrapi depicting her childhood up to her early adult years in Iran during and after the Islamic revolution. The title is referenced to the ancient capital of the Persian Empire, Persepolis. This film is using hypermediacy style, aware of the medium and multimedia aspects of the imagery. Drawn in black and white of the girl s memory flash back, it is very simple graphic drawing, when the father tells stories to the girl; the story has turned into action mood style very fancy patterns and happy music around. The graphic novel found great popularity following its release, and was translated into several languages. Persepolis details Satrapi s life during the war between Iran and Iraq. In that time, people very against war. And What Marjane knows is that she needs to find a place, both within the world and within herself, where she can feel at home. Sexual confidence and a capacity to choose the right man rather than the wrong one are hard-won. Fortunately, she has the support of an empathic mother and a role model of feminist elegance in her grandmother. She has her music. And she retains her sense of humour: The movie sparkles with witty self-awareness. Persepolis depicts Satrapi s childhood in Iran, the music always plays very children like pianos, when she s in the bed she likes to ask and tell everything to the god, this will show the drawing of black and white become flying in the air, with classic piano music at background, there are always use fun and cute music in background in between each scene, but there are no music playing when her parents talking or any intense action. Persepolis depicts her high school years in Vienna, Austria and her return to Iran where Satrapi attended college, married, and later divorced before moving to France, where she now lives. Hence, the series is not only a memoir, but a Bildungsroman. During the time she leaves home at airport, it is very sad motion, using of depressing music and slow movement. Opposite of the scene where she break up with her boyfriend, shows a very fast flashback, and angry music. During the scene, environment design was changing every time when Persepolis moves on and grows up. Example when she likes punk music, and how she goes to high school meeting friends and so on, the music is changing together as well. Of course, the personal rebellion of any strong-willed young person from any culture makes a good story; the movies are full of them. But the sassy, nonchalant juxtaposition of political and personal specificity in Persepolis is a marvel. Marjane s awful experiences in Austria, where she slept on the street for a while and her homecoming to a very restrictive world in Iran are depicted with clarity and suppressed anger, but always with a sly, cheeky sense of humour, and the characters are all beautifully drawn. In the end this is a hymn to the human spirit, to a young woman who refused to let fundamentalism destroy her love of life. Therefore by using hypermediacy style in this film are showing the great 2D animations, this movie show us the Moving, revealing, clever, funny, and poignant and utterly engaging. Told with power and authenticity but also sensitivity and dignity.

10 Branded Fashion

11 Lolita Fashion

12 Subcultures can be distinctive because of the age, ethnicity, class, location, and gender of the members. To determine a subculture as distinct may be linguistic, aesthetic, religious, political, sexual, geographical, or a combination of factors. An ethnic, regional, economic, or social group with characteristic patterns of behaviour and ideals that distinguish it from the rest of the culture or society. Therefore Lolita Fashion become popular in late 20th century, Lolita Fashion is the subculture Gothic & Lolita is originating in Japan that is primarily influenced by Victorian children s clothing and the sophisticated costumes of the Rococo period. Other influences of Lolita include the western Goth, punk, cosplay subculture and French maid outfits. Lolita has made this into a unique fashion by adding gothic and original design elements to the look. From this, Lolita fashion has evolved into several different sub styles and has created a devoted subculture in Japan. The Lolita look consists primarily of a knee length skirt or dress, headdress, blouse, petticoat, knee high socks or stockings and rocking horse or high heel/platform shoes. Around the start of the 20th century fashion style magazines began to include photographs and became even more influential than in the past. In cities throughout the world these magazines were greatly sought-after and had a profound effect on public taste. And Lolita fashion is likely the movement started in the late 1970s when famous labels including Pink House, Milk and Angelic Pretty began selling clothes that would be considered Lolita by today s standards. Shortly after that came Baby, The Stars Shine Bright, and Metamorphose temps de fille. During the late 20th century, fashions began to crises-cross international boundaries with rapidity. Popular Western styles were adopted all over the world, and many designers from outside of the West had a profound impact on fashion. Synthetic materials such as Lycra, Spandex, and viscose became widely-used, and fashion, after two decades of looking to the future, once again turned to the past for inspiration. In the 1990s, Lolita fashion became better recognized, with bands like Malice Mizer and other Visual Kei (or visual type) bands coming into popularity. These bands wore intricate costumes, which fans began adopting as their own style. The style soon spread from its origins in the Kansai region, and ultimately reached Tokyo where it became popularized throughout Japanese youth culture. Today, Lolita fashion has grown so much in popularity that it can be found even in department stores in Japan. There are different kinds of Lolita in Japan; Gothic Lolita refers to the culture of young Japanese who knows how to prepare them with some pretty cool fashion. It is usually a combination of white & black colour, but in Japan they will have more variety of fashion instead of just sticking themselves with the two colours. By influence of Lolita fashion, many of Asia country start to wearing these kinds of styles, especially on their makeup s Japanese start to wear makeup s like teens and have taken sartorial matters to eyebrow-raising extremes; however, it s merely an expression of a wider fashion trend that directional designers have already been expressing for some time on the A-list runways: floor-length Victorian-inspired skirts, romantic silhouettes, Oriental harem pants, Byronic ruffles, lace, and extreme volume - in other words, a distinct fantasy element informed by costume-history.

13 Environment Design Fibonacci spiral with square sizes up to 34

Environmental design is the process of addressing surrounding environmental parameters when devising plans, programs, policies, buildings, or products.

Environmental design also relate to golden mean, first thing to mention when talking about Golden Mean Proportions is the Fibanacci Series.

14 Environmental design is the process of addressing surrounding environmental parameters when devising plans, programs, policies, buildings, or products. It also refer to the applied arts and sciences dealing with creating the human-designed environment. These fields include architecture, city planning, landscape architecture, and interior design. Environmental design also relate to golden mean, first thing to mention when talking about Golden Mean Proportions is the Fibanacci Series. For the number is that artists, mathematicians, architects and scientists have found it uniquely applicable to the physical world. It establishes a singularly pleasing visual balance. It has been observed that whilst in a fractal and golden mean environment the electrical fields of plants, for example, are most vigorous, most able to unpack and grow and be healthy. This has led to the development of use these biological patterns in the design of our architecture. This is as opposed to the square box variety with none golden mean proportions which can be measured as having a negative effect on our health well-being ability to grow, heal, learn, concentrate and be in touch with our divine self. As we can see the designer from Swiss

architect Le Corbusier, is famous for his contributions to the modern international style, centered his design philosophy on systems of harmony and proportion.

Le Corbusier explicitly used the golden ratio in his Modulor system for the scale of architectural proportion.

15 architect Le Corbusier, is famous for his contributions to the modern international style, centered his design philosophy on systems of harmony and proportion. Le Corbusier s faith in the mathematical order of the universe was closely bound to the golden ratio and the Fibonacci series. The Villa Savoye Plan View and the use of the GOLDEN SECTION (1:1.618). Le Corbusier explicitly used the golden ratio in his Modulor system for the scale of architectural proportion. In addition to the golden ratio, Le Corbusier based the system on human measurements, Fibonacci numbers, and the double unit. The Villa Savoye is considered by many to be the seminal work of the Swiss-French architect Le Corbusier. Situated at Poissy, outside of Paris, it is one of the most recognizable architectural presentations of the International Style. Construction was substantially completed ca The Villa Savoye was designed as a weekend country house and is situated just outside of the city of Poissy in a meadow which was originally surrounded by trees. The polychromatic interior contrasts with the primarily white exterior. Vertical circulation is facilitated by ramps as well as stairs. The house fell into ruin during World War II but has since been restored and is open for viewing. Villa Savoy profoundly modernist architecture reflects advocated the principle of the new architectural aesthetics. And construction of means of expression means unity, building form and internal features of the co-construction of the image of a logical, balanced and flexible rather than on the symmetrical composition, the handling of simple, pure body, to draw in the architecture of the new results, and other visual arts, The architectural design concept inspired and influenced countless architects. Even today, the modernist architecture is still favored by many people. Because it represents progress, natural and pure, reflecting the most essential features of the building. Le Corbusier s kept thinking of changing architecture and urban were always chasing him far behind. Modern architecture of Le Corbusier is a insurmountable peak, an inexhaustible source of architectural ideas. and his works more in line with modern technology and socio-economic conditions, shape and lively novel, a great influence on modern architecture.

16 Bibliography Helvetica, Desizntech s blog, available: (accessed 02 Oct 2010) Helvetica, Wikipedia, available: (accessed 02 Oct 2010) Helvetica, documentary, available: 02 Oct 2010) Alice Rawsthorn Helvetica: The little typeface that leaves a big mark, The New York Times: International Publications, p.1 Persepolis, Wikipedia, available: (accessed 04 Oct 2010) Lisa Schwarzbaum. Jan Persepolis, EW entertainment weekly, issue 974 Lolita, La Carmina s blog, available: (accessed 09 Oct 2010) Lolita, Wikipedia, available: (accessed 09 Oct 2010)

17 Subculture, Wikipedia, available: (accessed 09 Oct 2010) History of Fashion, Wikipedia, available: design (accessed 09 Oct 2010) Ishikawa, Katsuhiko, Gothic & Lolita, Phaidon, 2007, p 1 Anonymous, Neo Lolita Style, Gothic & Lolita Bible, vol 4, Nuuberuguu, 2002, pg 80 Golden Mean, Wikipedia, available: (accessed 11 Oct 2010) Dalrymple, Theodore. The Architect as Totalitarian:Le Corbusier s baleful influence, City Journal, Autumn 2009, vol. 19, no. 4 Brewers Dictionary of 20th Century Phrase and Fable Villa Savoye, Wikipedia, available: (accessed 11 Oct 2010)

The canon of graphic design: Paula SCHER, essay written by kassy bull, graphic design, 1st year.

The canon of graphic design: Paula SCHER, essay written by kassy bull, graphic design, 1st year. Who are the graphic designers practicing today that will be remembered in 20 years time? Why will they be