2019+ ASIA PACIFIC REPORT

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Augustus Owens
5 years ago
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2 We started in Asia with the ChromaZone in Singapore in March 2017

The attendees came from Australia, China, Fiji, Germany, Malaysia, Singapore and

3 Monika Haag presents a certificate of appreciation to Norzihan Aziz of Colorworks/ Clariant Singapore for hosting the CMG 2019+Chromazone. The attendees came from Australia, China, Fiji, Germany, Malaysia, Singapore and Thailand Representing carpet industry, chemical and pigments, colour technologies, colour cards, home Interiors, horticulture and future

4 Overview: 2019+ChromaZone in Singapore in March 2017

5 Asia Pacific Conference September 2017 in Suzhou China. 5

6 Meeting in a historic series of buildings housing the Kunqu Chinese Opera collection 6

7 Asia Pacific Conference attendees September 2017 in Suzhou 7

8 Participants at the Asia Pacific Conference in Suzhou came from: China Thailand Singapore Taiwan Australia Germany 8

9 Welcome message in Chinese ASIA PACIFIC REPORT from Huiling Cheng, President of Citiking China Speakers: Xiaojing Huang-Yang Design, Acacia Leroy-Trend Watching, Monika Haag- Renolit.

10 With thanks to the following for their support and sponsorship 10

2019+ Color Story #1: CONNECTING OUR DREAMS 11 1 Counter balance to an uncertain and violent world: Reality with less tech, the importance of real life experiences.

11 2019+ Color Story #1: CONNECTING OUR DREAMS 11 1 Counter balance to an uncertain and violent world: Reality with less tech, the importance of real life experiences. A more transparent world focus on face to face communication and more interaction. Shorter working hours and more time for family and hobbies. Support for anti domestic violence campaigns. Yearning for safe and peaceful old age.

12 2019+ Color Story #1: 12 1 CONNECTING OUR DREAMS Push for more alternative power sources: power up electric cars resulting in clean air Historical Chinese design replacing European style in hospitality and public spaces. Items are reflected in the colors of violets, blue and dark greens. Industry Categories: Consumer Goods/ Technology, Exteriors, Fashion, Home Interio Special Effects, Visual Communications.

13 2019+ Color Story #2: 13 2 The Power of Eco Intelligence Grass roots movement as governments are slow to act. Rising house prices, food safety and weather related concerns lead to technological innovations in hand with natural resources such as sun, wind and sea. Tiny house movement Local farmers markets, community gardens, organic food. Realization that people need to take into their own hands the issue of food scarcity.

14 2019+ Color Story #2: 14 2 The Power of Eco Intelligence Hence society is seeking solutions by being self-reliant instead of depending on the unreliable bodies. Using solar panels and recycled energy to aid in the technology of food production, using nature to feed nature using the Sundrop Project in South Australia, as an example to give healthy and delicious produce. A conscious move towards organic living. Items are reflected in the colors of yellow, brown, light and dark blue and.

15 2019+ Color Story #3: Embalance 15 3 People have to leave their hometowns so they become disconnected from their roots and miss their families. In huge cities, they are highly affected by pollution, noise, dense traffic and high speed daily life. Everything is moving faster and faster and people have to adapt to it to ensure they can keep up with constant upcoming higher demands.

16 2019+ Color Story #3: 16 3 Embalance Constantly rising prices for daily life, especially for renting or buying some real estate becomes more and unaffordable. People looking for somewhere to rest and to be embalanced again. Key Words: Work/Life Balance, Self-Employed, Back to original, Personal identity, depollution, healthy nutrition, clean environment, good food, eco-friendly, greening cities. These items are expressed in the grey shades, light green and blue. Industry Categories: Exteriors, Fashion and Home Interior.

SLOW WHITE Clean air, and a silent cry for sustainability. 17 Clarity can mean a sense of self, real relationships. A step away from hustle and bustle.

17 SLOW WHITE Clean air, and a silent cry for sustainability. 17 Clarity can mean a sense of self, real relationships. A step away from hustle and bustle. A way to refocus on person to person activities. Although robotics are moving forward, in a whiter electronic world, we question our ethical balance between what is real and what is not. Slow white is a matt based hue for all industries.

18 18 CITY GREY A textured grey, underscoring the uncertainty of the Asia Pacific Region. Pollution, air quality, food safety are all grey areas. This mid toned neutral is one of two grey based hues in the 2019 forecast. There is a definite shift towards more muted tones in Asia. Industry Categories: Consumer Goods Exteriors, Fashion, Home Interior.

19 POTTERY CLAY Craftsmanship. Entrepreneurship. 19 More people shifting to self employment. In the search for better work/ home balance, creativity and crafts are becoming key. In touch with nature, producing unique items with soul. This nature based color needs no addition to its grounded hue. Industry Categories: Consumer

REFLECTION The focus on clean air demands action. SunDrop in South Australia harnesses the use of solar power to pump sea water inland, turn Sea water to pure potable water.

20 REFLECTION The focus on clean air demands action. SunDrop in South Australia harnesses the use of solar power to pump sea water inland, turn Sea water to pure potable water. Use of Solar and wind power to water the acres of tomato plants in echo friendly glass houses, which are cooled or heated by the eco means. A pure REFLECTION of eco systems which could feed populations globally. Matte or glossy. Industry Categories: Consumer Goods, interiors, exteriors. 20

21 FAIRY WINGS 21 Inspired by romantic dreams and fairy stories Women in the work force long for more time with family. Families separated by distance yearn for more real time together. Mythical images of romantic times inspire this delicate loving hue. Translucent, satin or matte finishes.

22 PACIFIC Awareness of Asian territorial discussions around small islands in the western Pacific Uncertainty means people long for peace. At a time of negative rhetoric our attendees are all focused on better peaceful times ahead. Pacific a calming blue, glassy in effect, a wish for clear skies, clean seas, less pollution for a better future. 22 Industry Categories: Consumer Goods, Technology, Exteriors, Fashion, Home Interior, Paint.

COUNTRY LIFE 23 Real surfaces. Faux finishes which replicate nature. A rich woody brown. Direct from nature. Furniture manufacturers lean towards deeper hues with a feeling of history.

23 COUNTRY LIFE 23 Real surfaces. Faux finishes which replicate nature. A rich woody brown. Direct from nature. Furniture manufacturers lean towards deeper hues with a feeling of history. Chinese interior design shifting back to historic design and imagery. Old villages are being restored as destinations for tourism, Time Out. Value in history as the rise in Museum spaces continues to expand. Industry Categories: Consumer Goods, Home Interior.

24 MING BLUE Historical Deep traditional blue Craftsmanship, Tradition. Classic blue. Treasures old and new. Family ties, real relationships. This blue is typically used in crafts throughout Asia. Industry Categories: Fashion, Home Interior, Ceramics. 24

25 SUZHOU SILK Purple hue. A comforting color. Cloud- like at sun set, the end of a peaceful day. 25 Reflecting on what is good and what is not. People are craving peace and tranquility. This gender neutral purple crosses the boundary between macho and prettiness. Matte, shine, woven textures. Industry Categories: Consumer Goods Fashion, Home Interior, Paint.

26 GREY GLOOM The negative aspects of city life 26 Populations still gravitating to cities. Everything appears through a grey haze. The softness of this cool grey brings hope to a harsh brutal seeming landscape with hope for better things to come. Industry Categories: Consumer Goods Technology, Exteriors, Interiors, hard surfaces, wood textures.

27 NUDE TOUCH Gender neutral peachy hue Not a Skin tone but rather a shift from Pink. Reality in a high tech world where touch is paramount. On line merchandising faces risks from fraudulent money dealings, credit card fraud and identity theft. Here everything is revealed, uncovered and REAL. Industry Categories: Cosmetics and Fashion, Home, Interieur, Textiles. 27

28 28 CHINESE SMILE RED. A staple in the Asian Palette This time not inspired by food, spices or a national flag, but Makeup. This cosmetic Red with its roots from Chinese Opera to the fashion runways, will make its mark. Not Shy, This is a smile which dazzles. Industry Categories: Textiles, ceramics, Interior and exteriors, Automotive and Tech.

29 GHOST SKY 29 Escapism. A dream, not real Focus on outer space, escape from reality. Journey into the unknown, but just for a while. Electronic Imagery where Virtual Reality plays a key role. A deep mysterious Blue, inky, full of depth. Industry Categories: Ceramics, Surfaces, Textiles, fashion.

WINDING PATH Although a nature inspired Green, Metallic finishes gives this green an extra punch. 30 With Nature in mind, people long for experiences in the country, with the aid of technology.

30 WINDING PATH Although a nature inspired Green, Metallic finishes gives this green an extra punch. 30 With Nature in mind, people long for experiences in the country, with the aid of technology. Hi tech Bikes, GPS gadgets, Go Pros and more, Green goes Hi Tech with this metallic deep. Discussion around green made certain that a nature inspired green received an exotic Metal mix. Industry Categories: Fashion, Home Interior.

31 XIN 31 Positive, and trusting A Gold yellow, full of promise for the future. Health and fitness, radiating wellbeing. This positive hue has a key place in a palette with stories of concerns, worries and longing for a better place. Industry Categories: Sports, Fashion, Home Interior, exteriors, Fashion.

32 32 FUTURE GREEN Key color Transparency is key. Glass, overlays, special effects which create a translucent feeling. Outer space exploration. Everything real, no masks, nothing hidden. Face to face reality. Push back against hidden agendas. On line scams on the rise. Safety on line. Stolen identities, people want clarity. We are, what we are. Stand proud and confident. Green can be a way of life, conscious of our responsibility to Mother Earth.

33 2019+ Asia Pacific Key Color FUTURE GREEN ASIA PACIFIC REPORT FUTURE GREEN Nothing to hide. Grass roots movements show that populations take over where governments fail to act. This is truly FUTURE GREEN. Translucent, Matte, shine or textured. Industry Categories: All industries. 33

34 2019+ ASIA PACIFIC FORECAST 34

Color Analysis Color Solutions International

TREND S/S 19 Color Analysis Color Solutions International The Lifestyle Issue FEATURING Photographer Shanna Dunlap SEASONAL STORIES INSIDE THIS ISSUE Relative Color Popularity A Validation Report MINDFULNESS