Goldwell NY. news & events. LIKE us on facebook facebook.com/goldwellny goldwellny.com PP1 January-February photo: Goldwell
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1 Goldwell NY news & events LIKE us on facebook facebook.com/goldwellny goldwellny.com PP1 January-February 2018 PRODUCTS. EDUCATION. BUSINESS SOLUTIONS. photo: Goldwell
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4 SUPER PUMPED FREE FULL SIZE SUPERCREAM Coconut Curl Styler SHAKE UP EVERY CURL WITH SUPERCREAM Does your client need a curl boost? These limited-edition liter kits deliver maximum moisture, volume and curl control. 100% SULFATE PARABEN SILICONE FREE WAVY KIT Low-Poo Delight One Condition Delight 32oz 32oz FREE SuperCream 5.1oz SALON DEAL 4 CURLY KIT SUPER CURLY KIT No-Poo Original One Condition Original 32oz 32oz FREE SuperCream 5.1oz No-Poo Decadence One Condition Decadence 32oz 32oz FREE SuperCream 5.1oz A LIMITED TIME TRAVEL SIZE OFFER! RECEIVE FREE: 3 Low-Poo Delight, 3oz 3 One Condition Delight, 3oz 3 No-Poo Original, 3oz 3 One Condition Original, 3oz 3 No-Poo Decadence, 3oz 3 One Condition Decadence, 3oz
5 2.75" 2.25" 1.75" 1.5" Blowout Round Brush Collection includes 1 of each brush l r r ASPIRE BLOW DRYER E SPECIAL OFFER: Purchase: Receive FREE: 4 Dry Shampoo 1 Paddle Brush pureblends Tempted Direct Pigments 2018 must haves 9 shades Yellow, Purple, Blue, Pink, Red Hot, Ornage, Green, Teal, Silver Direct Pigments hair color that lasts up to 20 shampoos Conditioning properties that leave the hair healthy and shiny Use individual or mix to create unlimited possibilities Tempted Pigments SPECIAL OFFERS: TEMPTED PIGMENTS 4OZ. Purchase: 1 of each shade Purchase: 3 of each shade RECEIVE FREE: 1 Re-Bond X3 in 1 Rebonding Treatment 5
6 BIG SALE UP TO 60% Free Joewell 6 Piece Comb Set & Case a $20.00 value Included with every shear purchase! 6
7 BUY1 Balayage Film Get 1 Balayage Paddle Set FREE! Great for balayage and color blocking ayage Film Perforated roll for reat ease for balayage of use nd color blocking 12" x 500' erforated roll for ase of use Balayage Paddles 2" x 500' Made of quality hardwood ayage Perfect Paddles for applying bleach Made in of balayage quality hardwood techniques erfect for applying bleach balayage Salon Value techniques Salon Cost on Value on Salon Cost Savings $ $ $ $ $ Perforated every 12" Free! 2"W 1-1/2"W COLOR ACCESSORIES Disposable Vinyl Gloves 50 ct. Powder-free, premium vinyl AloeEssense Complex is infused inside gloves Heat of the hands activates the AloeEssence, allowing it to release slowly into the skin Salon Value $5.99 Salon Cost $4.99 Salon Savings $1.00 Distributor Cost $2.50 Assorted Feather Bristle Brush Set Colorists favorite brushes, now with feather bristles for ease of application and optimal saturation! Each pack contains 6 black brushes 1 of each: Original Feather Brush, Extra Wide Color Brush, 2-in-1 Color Brush, Ergo Color Brush, Precision Color Brush, and Balayage Brush Salon Value $14.95 Salon Cost $11.95 Salon Savings $3.00 Distributor Cost $5.98 Malibu Scalp Wellness Collection Prevent Winter Dryness This gentle, 100% vegan SCALP SHAMPOO is free of harsh chemicals and sulfates. Essential oils for spearmint and eucalyptus create an invigorating experience that engages the senses & leaves you feeling refreshingly clean. Salon Cost: Size: Code: This 100% vegan CALMING CONDITIONER is free of harsh chemicals, medicines and other hair and scalp drying agents. The cooling conditioner relieves flaking, itching and scalp irritation The ultimate flake fighter that naturally soothes and satisfies while instantly delivering vital nutrients to help relieve symptoms associated with dry scalp. 7
8 COLOR ZOOM 2018 COLLECTION A new beginning shapes the new normal #getelemental The Global Color Zoom Creative Team introduces elemental. Muted pastels and rich earthly tones overlap and filter each other, creating translucency. A weathered patina forms, offering a shiny but somewhat muted shimmer: the tones are matte and unpolished, with a luminous surface. A move beyond metallic into pure mineral tones and a variety of harmonious mineral shades appear. CREATIVITY IN ITS PUREST FORM. learn more about the cutting techniques GOLDWELL COLOR ZOOM SALON KIT: Get your salon staff inspired & motivated with the new collection pieces! Purchase: Choice Topchic, Nectaya, Elumen, Colorance Color + Lotions Receive FREE: 3 VARIS Sprayer water bottle 5 Goldwell Color Zoom 18 Hairstylist Guides 5 Goldwell Color Zoom 18 Why Enter the Contest Flyer INCLUDED IN THIS OFFER: VARIS Sprayer water bottle GOLDWELL COLOR ZOOM INDIVIDUAL KIT: The perfect way for a stylist to try the Color Zoom 18 collection; with support materials and information on how to enter the Challenge. Purchase: Choice Topchic, Nectaya, Elumen, Colorance Color + Lotions RECEIVE FREE: 1 VARIS Sprayer water bottle 1 Goldwell Color Zoom 18 Hairstylist Guide 1 Goldwell Color Zoom 18 Why Enter the Contest Flyer 8
9 LUXURY AT THE BACKBAR Elevate your salon backbar services with Kerasilk Intensive Masks. Purchase 1 of the Kerasilk Intensive Masks and receive 24 mask samples to gift to your clients a great way to extend the salon service or to sample new clients. Salons are adding the Kerasilk Mask Treatments as an option during the basin rinse for a quick and easy upgrade service!» The Color Intensive Luster Mask is the perfect deep conditioning treatment to repair color-treated hair for improved vibrancy and shine.» The Control Intensive Smoothing Mask provides extra rich care that is not too heavy and smoothes hair for long-lasting manageability and shine.» The Reconstruct Intensive Repair Mask provides lasting moisture and protection from recurring dryness and fortifies, reconstructs, and enhances resilience. Purchase: 1 Kerasilk Mask 500mL Choose Between Color, Control or Reconstruct Receive: FREE: 24 mini masks in coordinating flavors Assorted Marketing Materials Salon Price: $44.00 Salon Value: $48.00 Color Control Reconstruct DUALSENSES LITER DUOS Start off the new year with ready-to-retail hair care duos featuring larger sizes at a great savings! Purchase Package: 1 Dualsenses Shampoo 1L 1 Dualsenses Conditioner 1L Available In: Color Color Extra Rich Blondes & Highlights Rich Repair FREE VARIS HOT TOOL BAG VARIS makes it easier than ever to make perfect, gorgeous hair happen. Created by top global stylists, for stylists, the VARIS Creative Energy Collection is fueled by Hydroionic Crystals that infuse hair strands with the ideal balance of moisture, resulting in dramatically silky, glossy, healthy looking hair. The free VARIS Hot Tool Bag is the perfect place to store your VARIS Curler or any hot tool with thermal protection for easy travel and storage. Purchase: 1-1" Spring Iron OR 1-1" Marcel Iron Recieve Free: 1 -Hot tool bag Spring 1" Marcel 1" 9
10 NEW WAYS TO FINISH WITH KMS NEW The versatility and flexibility of these three new styling products is perfect for Men s grooming or Women s styling. Whether your clients want a matte or shine effect, dry or smooth touch, strong or medium hold, or texturized or sleek finish, these three new products offer just that. HAIRPLAY Hybrid Claywax 1.7 oz/ 50mL strong hold with matte finish KMS SHAMPOO & CONDITIONER LITER SALE HAIRSTAY Hard Wax 1.7 oz/ 50mL pliable texture with a natural shine finish KMS FINISH OFFER PURCHASE: 3 HAIRPLAY Hybrid Claywax 1.7 oz/ 50mL 3 HAIRSTAY Hard Wax 1.7 oz/ 50mL 3 HAIRSTAY Molding Pomade 3.0 oz/ 90mL RECEIVE FREE TESTERS: 1 HAIRPLAY Hybrid Claywax 1.7 oz/ 50mL 1 HAIRSTAY Hard Wax 1.7 oz/ 50mL 1 HAIRSTAY Molding Pomade 3.0 oz/ 90mL 1 Salon Merchandiser HAIRSTAY Molding Pomade 3.0 oz/ 90mL outstanding shapeability & elasticity To boost your retail sales, we encourage you to offer these on your retail shelves at a 20% savings with the purchase of 2 or more! PURCHASE CHOICE: 1 COLORVITALITY Shampoo 750mL 1 COLORVITALITY Conditioner 750mL 1 MOISTREPAIR Shampoo 750mL 1 MOISTREPAIR Conditioner 750mL 1 TAMEFRIZZ Shampoo 750mL 1 TAMEFRIZZ Conditioner 750mL >>BUSINESS BUILDING TIP: Download a salon template to help promote this savings to your clients. Keyword: LITER SALE>> 10
11 VOLARE X2 CLIPPER & ORIGINAL FX TRIMMER Vintage Barber Cape GATOR CLIPS OR WITH Purchase a BaBylissPRO Volare X2 with Ferrari-Designed Engine & BaBylissPRO Original FX Trimmer Save $40 BABYLISSPRO VOLARE X2 WITH FERRARI-DESIGNED ENGINE (BLACK OR RED) FXB811 OR FXF811 $ VALUE! FX765N - BABYLISSPRO ORIGINAL FX TRIMMER lack Red Salon Price $ All promotions are available while supplies last. Deals cannot be combined with any other programs. Prices and promotions are subject to change without notice. We reserve the right to limit quantities and substitute free goods Babyliss S.A.R.L. SAVE $40 PROFESSIONAL CLIPPER White olorsa e Towles are leach proof, stain resistant and are made o pre shrunk cotton. ash with leach to remove stains and maintain bright, beautiful color. color lack Chocolate Grey Evergreen Navy Plum $30 00 VALUE! FREE Hot Paddle Brush by 1907 $75 00 SAVINGS! Save $75 on the BaBylissPRO Professional Rotary Motor Clipper with Detachable Blade and Receive a BaBylissPRO Croc Bag FREE! FX667 - BABYLISSPRO PROFESSIONAL ROTARY MOTOR CLIPPER WITH DETACHABLE BLADE FXBCK - BABYLISSPRO BLACK CROC CLIPPER CASE All promotions are available while supplies last. Deals cannot be combined with any other programs. Prices and promotions are subject to change without notice. We reserve the right to limit quantities and substitute free goods Babyliss S.A.R.L. c Salon Price $
12 Bloom Lash Enhancement Collection Enjoy the gift of stunning eyes with this essential lash collection featuring best-selling RevitaLash Advanced Eyelash Conditioner and Double-Ended Volume Set, contained in an elegant white signature bag. REAL Revitalash Advanced 2.0ml Indulgence Promotion Includes: evitalash Advanced 2.0ml ual nded rimer. ml ascara. ml Revitalash Advanced 3.5ml Indulgence Promotion Includes: evitalash Advanced 3.5ml ual nded rimer. ml ascara. ml evita row dvanced Indulgence 3.0ml Promotion Includes: evita rowh Advanced 3.0ml ual nded rimer. ml ascara. ml New A gift that began with Love I want to personally welcome you to our family of products. In 2006, this company began with just one product, a unique eyelash Lash Lash phenomenal; our products are now successfully sold throughout the world, products. I hope that our products will always inspire Sincerely Yours, 12
13 The Callus Softener and Pedicure File work in perfect partnership to eliminate calluses. Use this dynamic duo to your advantage during a full pedicure service. Buy: 2- Professional Stainless Steel Files RECEIVE FREE: 1-80ml/6.1oz. Callus Softener All-inclusive Anti-Fungal Pre-Pack! This display comes pre-packaged with Footlogix Rough Skin Formula Peeling Skin Formula Toe Tincture Spray Ideal for clients suffering from tinea pedis, athlete's foot, toenail fungus. Buy: 1- Prepackaged Anti-Fungal display RECEIVE FREE: 3-1.7oz. Toe Tincture Spray S $ PARODI products are developed at the finest la oratories in rance and wit erland, and made in the. ach is ormulated with ypeau rot (pronounced hiy-poh-proh), our proprietary lend that helps re hydrate and renew the skin you use the most. PARODI products are unique: ltra concentrated on greasy onstructed like a acial product NO parabens, NO phthalates rawing inspiration rom age old remedies, our formulas are infused with elements such as pilanthes, Nacre and Hypericum. arodi uses age old wisdom with modern technology. PARODI Duos 1-60ml Daily Moisturizing Hand Cream 1-60ml Comforting Muscle Lotion packaged in a white organza bag CALLUSES Attention Stylist The Premier Luxury European hand, nail & foot care company. Introducing 3 New Unique Must Haves! Fiber Tech Gel UV Gel for natural nail repairs. Eliminates need for wraps, for normal to strong nails Self-leveling. Purchase:1- FiberTech Gel 20ml clear and eceive i er ec el ilk ink l Additional 10 full services! Natural Nail Boost Gel All in one nctions like perfect base, protects and strengthens soft, brittle, delaminated, ridged nails. Purchase: Natural Nail Boost Gel Receive FREE: Prep & Finish Try Me Set Additional Value $4.00 Bio Glass Gel el it s tle ca o flage Made from L-Cystein and Chitosen. For all nail types. No bonding for adhesion needed Purchase:10ml Bio Glass Gel Receive FREE: Protech Cat's Tongue Brush (21028) Additional Value $
14 JANUARY 2018 Salon Promotions PURCHASE BOTH Item FREE: PICK ONE Item FEBRUARY 2018 Salon Promotions 15% OFF Blue Wax Beads 800g Blue Wax Tin 400g Purchase 4-800g Cirepil Wax RECEIVE HAPPY HEATER FREE Choose from: Blue Cristalline Eurose Euroblonde Homme Heater Anti-Aging Cleansing Gel This cleanser helps to stimulate collagen production and works to revitalize, firm and hydrate the skin. Anti-Wrinkle Face & Neck Cream is an advanced peptide-based face and neck treatment cream that will smooth fine lines and wrinkles as it fades pigmentation issues. Get this pair our story Professional Clinical Skincare Since 1997Control Corrective Skincare Systems is all about transformation. Our purpose is twofold first to attain results and then to maintain the health and beauty of the skin. Offering comprehensive, collection-based skincare with a deep problem/solution focus. Control Corrective formulas deliver clinical skincare results in practical and accessible way. Whether you have cystic acne, dark spots, rosacea/sensitive skin, or mature, we have products that can help. An important aspect to our skincare products is quality, consistency and professionalism. All of our formulas have been tested for efficacy, and the active ingredients are extensively researched for true potency and results. We take great pride that we adhere to GMP standards, we do not test on animals, and are completely paraben-free.
15 Intro deal includes 4 RETAIL + 1 TESTER (manual, retail bags, brochures, poster, face charts) Contains 103 best sellers across all categories Each tier (3) rotates 360 degrees independently Removable mirror for easy viewing Optional wheeled base with locked storage available display in minutes SALON COST: $4, (Spinning Counter Display + 4x retail + 1 free tester per shade) Spinning Counter Display: B8085 DIMENSIONS: Spinning Counter top: (acrylic: 20.5 x 20.5 x 25 inches) With base: (sheet metal: 26 x 26 x 42 inches) A NEW SPIN ON DISPLAY Introducing the newest & most versatile Bodyography display The SPINNING COUNTER DISPLAY An elegant and functional display perfect for a small space! Bodyography Cosmetics is an environmentally conscious company. Never tested on animals. 15
16 Happy New Year! CONGRATULATIONS! You have made it through another year in the business world! 2017 has been a year of different in so many ways. Some of you made more money in 2017 and some of you may not have. Regardless of where you ended up, here are a few things to examine. Identify your Best Practices : A best practice is a method or technique that has been generally accepted as superior to any alternatives because it produces results that are superior to those achieved by other means or because it has become a standard way of doing things. We all tend to do more things right, then wrong yet what do we focus on or get caught up in? Make t e ti e to reflect on o r day-to-day business to identify the things you do best. o r est c sto er service a its o r est cons ltation estions o r est s a oo tec ni e o r est color tec ni e o r est a to s are o r favorite product with a client. tc etc When it comes to Hair Salons, consumers have plenty of choices. What is your POD (point of difference)? If you focus on promoting your best practices through social media, word of mouth, etc. you will see your business grow with a t e o clientele t at ts o r salon culture. Focus on your Strengths: Do whatever you do intensely Robert Henri Spend time discovering what your strengths are and do more of this. oc s on t e ork t at akes o a oc s on t e clients t at ake o a o oc s o r energ and attention on t e t ings t at ake o a o ill nd o rsel ore rod ctive and ore ro ta le Focusing on your strengths can boost your positive energy and attract the right clientele for you. Make identi ing and oc sing on o r strengt s a ne a it for Color is King: The hair color category continues to grow year after year. Have you noticed that your growth is occurring beyond permanent color? We see Colorance and Nectaya continue to grow which tells us that your color business is expanding. Topchic continues to provide the best coverage and spreadability of any permanent color in the industry. The good news for 2018, no price increase for Topchic! From time to time we are reminded about how amazing Topchic is. The photos to the right illustrate examples of how Topchic compares to other lines. ank o or a great e look or ard to gro ing it o in Ryan Temming, Director of Sales SMALL BUSINESS ADVISORY Left: ml ml total-competitor A Right: 80 ml total-topchic Left: 80 ml total-competitor B Right: 80 ml total-topchic 16
17 new class! amika: Advanced Framework Following a step-by-step approach to foundations, this course covers techniques crucial to all aspects of styling. Learn #hairhacks such as pinning with a purpose, backcombing with intension, and mastering the perfect pony. Leave this new class with two full looks, including how to achieve that on point. Glam Chignon EDUCATION SCHEDULE GOLDWELL HAIRCOLOR TYPE TIME ROCH BUF SYR ALB BING POUGH Color 100- Colorance 9:30-12:30 1/29 1/22 2/7 2/12 1/22 Color 101- Topchic 9:30-12:30 1/29 2/21 1/22 Color 102- Blonde and Highlights 9:30-12:30 1/22 3/31 2/19 on er olor stacles orrective olor 9:30-12:30 1:30-4:30 2/26 2/12 Let s Paint Some Hair- Balayage Hands-On 9:30-12:30 1:30-4:30 1/22 2/19 2/19 Surface: Urban Gypsy 2018 PURE COLOR! Shadow, Melt & Balay Brush Hands-On 9:30-12:30 1:30-4:30 2/19 Nectya and Other Ammonia Free Options 1:30-4:30 1/29 CUTTING & STYLING Goldwell Cut & Design Hands-On 9:30-12:30 1:30-4:30 2/26 2/12 1/29 1/29 a ika Advanced ra e ork ands n 9:30-12:30 2/12 2/19 2/19 2/26 DevaCurl Cutting Curl Lab (Limit 9) Hands-On 9:30-4:30 2/19 DevaCurl Curl IQ (Limit 9) Hands-On 1:30-4:30 2/12 r ace A aken erti cation Hands-On 9:30-1:30 2/26 1/29 SKIN CARE erti ed Master edic rist rogra Hands-On 1/21 & 1/22 Bodyography Classic Cat Eye Demo 1:30-4:30 2/12 Control Corrective Layered Solutions Demo 9:00-1:00 2/12 ontrol orrective Aging Meno a sal kin Demo 9:00-1:00 2/26 Footlogix Beyond Sandals Demo 2/26 BOOK YOUR CLASS AT GOLDWELLNY.COM/EDUCATION 17
18 new year new look same amika is a professional line of haircare and tools. Founded by industry OUTSIDERS in Williamsburg, Brooklyn. We are on a mission to inspire a lifestyle of self-expression and hair rebellion against conformity and the mundane. #hairrebellion amika products are like a good friend straightforward, dependable and fun to spend time with. We are kind-of obsessed with this super-fruit, Sea Buckthorn Berry, so we include it in every haircare and styling product. Our products are vegetarian-friendly, cruelty-free and free from sulfates, phthalates and artificial colors. Try Me start here if you ve never tried amika! 9 best-sellers and a signature tote bag. Salon Price $89.00 Salon Value $ Salon Savings 33% 18
19 get started with our best selling intros: Brooklyn great for medium-sized salons Queens great for smaller salons Bronx great for booth renters or suite owners Purchase: 2-4 of every retail size product Purchase: 2-3 each of 20 select retail size products Purchase: 2 each of 14 select retail products Receive Free 1_Normcore Signature Shampoo 1L 1_Normcore Signature Conditioner 1L 1_Vault Color-Lock Shampoo 1L 1_Vault Color-Lock Conditioner 1L 1_The Kure Repair Shampoo 1L 1_The Kure Repair Conditioner 1L 1_Soulfood Nourishing Mask 16.9oz 1_Glass Action Universal Elixir 1.7oz 1_The Wizard Detangling Primer 4oz 1_Blockade Heat Defense Serum 1.7oz 1_Brooklyn Bombshell Blowout Spray 6.7oz 1_Plus Size Perfect Body Mousse 8.5oz 1_The Shield Anti-Humidity Spray 5.3oz 1_Haute Mess Texture Gloss 3.4oz 1_Perk Up Dry Shampoo 5.3oz 1_Silken Up Dry Conditioner 5.3oz 1_Un.Done Volume + Matte Texture Spray 5.3oz 1_Fluxus Touchable Hairspray 8oz 1_Headstrong Intense Hold Hairspray 8oz 1_Signature Room Fragrance 3.4oz 75_Assorted Sample Sachets 1_Signature Tote Bag 25_Premium Salon Bags 25_Brochures 1_Sheld Strips + Countercards 1_Logo Block Salon Price $1, Salon Value $1, Salon Savings 31% Receive Free 1_Vault Color-Lock Shampoo 1L 1_Vault Color-Lock Conditioner 1L 1_Soulfood Nourishing Mask 16.9oz 1_The Wizard Detangling Primer 4oz 1_Brooklyn Bombshell Blowout Spray 6.7oz 1_Plus Size Perfect Body Mousse 8.5oz 1_Un.Done Volume + Matte Texture Spray 5.3oz 1_Fluxus Touchable Hairspray 8oz 50_Assorted Sample Sachets 1_Signature Tote Bag 20_Premium Salon Bags 20_Brochures 1_Logo Block Salon Price $ Salon Value $ Salon Savings 29% Receive Free 1_Vault Color-Lock Shampoo 1L 1_Soulfood Nourishing Mask 16.9 oz 20_Assorted Sample Sachets 1_Signature Tote Bag 20_Brochures Salon Price $ Salon Value $ Salon Savings 23% Larger intros available, ask your DSC for more info. open stock bonus offer! receive 1 free gym bag with every $100 amika purchase* *excludes intros and other discounts. * Includes 1- In Salon Or Studio DIVE INTO amika class 19
20 new year new look same 20
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