We comply with the social justice to produce and distribute outstanding cosmetics so as to contribute human beauty and public welfare.

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2 ABOUT US Lamy Cosmetics Co., Ltd which creates beautiful living culture was established in 1976 by Korea s largest pharmaceutical company. Lamy developed knowledge and know-how on health which were acquired through pharmaceutical business to high quality cosmetics. In consequence of such efforts, Lamy was the first cosmetic company whom FDA certified in Korea. Lamy s commitment for transparent business brings foreign business partners support and trust. Solid domestic market and export market in 21 countries all over the world build global business network to make Lamy soar into the World market. Now, Lamy Cosmetics is one of affiliates of Biosmart which is the largest smart card manufacturer in Korea. Mission We comply with the social justice to produce and distribute outstanding cosmetics so as to contribute human beauty and public welfare. 라미 = 羅 + 美 Lamy in Chinese characters means Spread out the Beauty Meaning of the Emblem Two L s for Lamy faces each other which symbolize holding hands. This means to make a company trustworthy.

3 ABOUT US 1970_1980_ 1975 Dong-A Pharmaceutical Co., Ltd took over Liri Chemical Industry Co., Ltd Changed company name to Lamy Cosmetics Co., Ltd. Launched Lafine Skin care line 1979 Technical Partnership with WELLA AG CO.(Germany) 1981 LamyBelle received FDA Approval Launched Isabel Skin care line Technical Partnership with MENNEN (U. S. A.) 1985 Established Lamy Beauty Academy Factory Construction in I-cheon Technical Partnership with ELIZABETH ARDEN CO.(U. S. A.) 1986 Established Myeongmi Cosmetic Launched Elysée Skincare Line

4 ABOUT US 1990_1999_ 1991 Technical Partnership with MARY COHR CO. France 1992 Established Lamy Hair Salon Launched Lamiette Skincare & Makeup Launched Vegetable brand Launched Agabang brand exclusively for Agabang N Company Co. Lauched the world s 1st Wet Coating system product-catalina UV White Check Twin Cake Vegetable brand was selected as the year s Hit Item Vegetableb brand won prize for GOOD PACKAGING Launched Men Care Brand : Sackos Won prize from 97 Excellent Industrial Design Products Acquired GD Mark from Trade Operation Department Acquired Lamy Trading Co., Ltd. CS Team started. Launched Teenage Care : Magic Clear Partnership with Renoma, France

5 ABOUT US 2000_2010_ 2000 Started Albion(Japan) Business(Exclusively) 2001 The 3rd Model Contest for the brand Magic Clear Won the first prize from newspaper, GOOD DAY :Geo Nature 2002 Hold Women s Pro Baduk Championship Launched Geo Sempre C-Water Skincare 2003 License acquisition from Renoma, France. Launched Renoma Bio-Plasma Skincare Launched Sortie Skincare Launched Korean medicine cosmetic-chae Un Jeong Launched Renoma Precial Wrinkle Defy Skinare Launched Renoma Lareine Skincare (Patented Nano Method) Launched Geo Sempre H&P Flowater Skincare Contracted sponsorship for Luekemia Patients Association 2009 Launched Renoma Lareine Suave line

6 ABOUT US 2010_2016_ 2010 Launched EcoGeo Skincare (Ecocert certified) Opened Lamy online shopping mall Attend Beyond Beauty Paris 2011 Broadcasted on Chinese Homeshopping STAR -Catalinageo Intensive Attended HBA Global Expo 2012 in New York Attended Beautyworld Middle East 2012 in Dubai Launched Sortie Hair Color Bidan Radiance Launched Renoma Precial EX Anti-wrinkle & whitening skincare Attended Beyond Beauty Paris 2013 Acquired by BioSmart Co., Ltd. Grand Prize from The Association of Small and medium sized business Mennen Skin Bracer is sold in 120 branches of Home Plus Selected for 2014 Miss Korea Authenticated Company Won the Global Brand prize at the Korea Makeup Award Won the Rising Brand prize at the Asia Beaury Award Won the Global Cosmetic Leader prize at the Asia Beaury Award Shanghai Two way cake supply contract with L'Oréal Group Lamy s product is sold at Watsons Lamy s product is sold at Daiso Won the Global prize at the Asia Beaury Award

7 ABOUT US Main Sales Route Domestic Sales Overseas Sales COSMETIC SHOPS MOT MART EXPORT LAMY COSMETIC DUTY FREE Catalina Geo opened door to overseas market by exporting to Hong Kong and Iran in 1986, and now we have partners in 21 countries all ONLINE SNS HOME SHOPPING over the world. Catalina Geo achieved sustained growth as leading brand of K-beauty with 3million USD of annual turnover.

8 DAISO More than 1,000 stores!

9 WATSONS DUTY FREE

10 OUR BEST MEN S COSMETIC MENNEN SKIN BRACER Launches in more than 10,000 stores of Korea s best convenience store, GS 25!

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13 Every year, Lamy attends beauty trade shows to have new distributors. With the commitment of trust and common prosperity, we have relations with distributors for a long time.

14 BRAND

15 BRAND - Renoma Luxury Cosmetics which reveal hidden beauty Renoma was launched in 1997 with the motif of French fashion designer Maurice Cressy Renoma s passion for creativity. This is a high quality cosmetic line which pursues women s beauty and chic sensibility. Renoma is simple but luxurious which derives real beauty from inner balance.

16 BRAND - Renoma Renoma, whose head office located in Paris, has global sales network by providing total fashion service with fashions, accessories, cosmetics, and etc.. Renoma has over a thousand shops all over the world and provide high quality total service to the customers. Launched as Exclusive Brand for Lamy in 1999 Now Renoma provides perfect quality and excellent customer service to deliver real beauty which women want.

17 BRAND Renoma Skin Science Skin remodeling system was imposed through the best quality of Renoma, France and radical clinical trials Global Cosmetics Global brand which is loved by Europeans, Asians, Americans and etc.. Royal Product Liberal Intellect and humanity is the matrix of the products. It is acknowledged by global fashion business Fashion Cosmetics Provide excellent sense of total service and realized refined sense to the fashion cosmetics

18 BRAND - Renoma Best Product Precial EX Anti-wrinkle & Whitening Skin care Nobleretty Face Fitting Sun Foundation Nobelretty Any Face EX BB Cream Lareine Marble Blusher Homme Skin Care Lareine Signature Makeup Always Cleansing Care Nobleretty 3 Way Sun Cream SPF50+ PA+++

19 BRAND Renoma Renoma Advertisement Renoma Exclusive Model 013 Miss Korea Mee (Miss Brazil) Choi, Song Yi

20 BRAND - Sortie Recover to the Beautiful Skin Sortie was launched in 2004 for specialty stores. It was differentiated with other brands in distribution and price. And with the counseling program, Sortie gives customers trust. The products are based on propolis ingredients which give skin moisture, elasticity, and clarity by restructuring skin texture.

21 BRAND Sortie Concept Pro-Aging care which recovers the youth Method of Ultrafine Nano Liposom and recipe of active ingredients make the skin younger and improve wrinkles, dryness, loss of elasticity, and balance of skin tone. Brand Gallery Exclusive Shop Brand In 2004, Sortie firstly made the concept of Exclusive Shop Brand for cosmetic stores. Through strong distribution network, price managing, and excellent quality, now there are about 300 Sortie Family Club stores all around in Korea.

22 BRAND - Sortie Steps of the first Exclusive Shop Brand, Sortie Launched Sortie Brand Launched Skincare Line Launching Promotion at Lotte Hotel Myeongdong. Agreement with the association of Korea Cosmetic Stores(CosaKorea) for Exclusive Shop Brand Product Renewal Launched 11 products of skincare Started to sell in 23 stores all around the country. Product renewal Sold 22 Products Expanded stores to 130 all around country. Agreement with the Association of Korea Cosmetic Stores for Exclusive Shop Brand Sold 45 Products Expanded stores to 320 all around country Promotion with SF Club in 2011

23 BRAND Sortie Adverisement of Sortie Exclusive model of Sortie 2013 Miss Korea Seon -Kim, Hyo Hee

24 BRAND Sortie Sortie is sold in SF Club(Sortie Family Club) Stores all around the country. [2010 Korea Best Cosmetics Special Prize] Sortie Clarity B.I Two-way Cake using wet coating method was loved by many cosmetic shops and customers [2011 SF Club Development Committee Established] 7 Representatives of Cosmetic Stores was selected Discussed about expanding exclusive brands and parallel imports. [2011 SF Club Established] 200 members of SF Club have attended Proposed Sortie s vision as exclusive brand

25 BRAND - Geo Harmony of Women and Nature The concept, harmonizing women and nature, of Geo was loved by customers nationally and internationally for 30 years. With top celebrity models like Hee Sun Kim and Jung S00 Byun, Geo drew attentions of women. Geo pursues eco-friendly and non-irritating products to give skin relaxation and energy to become beautiful.

26 BRAND Geo The steps of Geo, the brand which shares nature Catalina UV White Check Twin Cake The 1 st Wet Coating Method 1999 Firstly shown different Two Way Cakes for different skin types. Launched Men s brand Geo Uomo 2000 Geo Plant Water Skincare Geo Nature Skincare Grand Prize from Ilgan Newspaper : Geo Nature 2002 Hold Women s Pro Baduk Championship Sempre C-Water Skincare 2003 Geo Sempre C-Water Two Way Cake 2008 Geo Sempre Happy&Please Base Make up Geo Sempre Happy&Please Flower Skincare Geo Sempre Florian Skincare

27 BRAND Geo Best Product Flower gives moisture Geo Sempre Skincare Happy&Please Makeup Geo Sempre Makeup Fresh and Light Lemon Cleansing Geo Lemon Juice Cleansing Flower complex from Korean medicine and Western medicine, this skincare gives freshness and moisture to the skin. You can enjoy natural and good feeling make up Yellow color designs which delivers fresh feeling of Lemon. These products also have lemon scents.

28 BRAND - Geo Models of Geo Geo had top celebrities as the brand models. With constant TV advertisement Geo drew attentions of many customers Ji, Su-won 1997 Byun, Jeong-su 2000 Kim, Hee-sun 2008 Jo, An 2011 Seo, Dan-bi 2014 Kim, Hyo-hee

29 BRAND - Geo Advertisement of Geo With advertisements that matches with brand image, Geo loved by many customers.

30 BRAND - Lafine Creation of Beauty Brand Lafine was established in 1975 by Dong-A Pharmaceutical Company. For 39 years, Lafine develops high quality products for Korean women s beauty. Trend leading Lafine developed the world s 1 st B.I Two Way Cake. And also made well-being care Vegetable.

31 BRAND Lafine The steps of Lafine which create beautiful living culture Lafine Skincare 1979 Lafine Moisture Line 1980 Lafine Isable Line 1981 Lafine Lamibell Skincare 1983 Acquired FDA from U.S.A. for the first time in Korea 1984 Lafine Sempre Skincare 1993 Lafine Vegetable *Selected as The Year s Hit Item *Won prize at GOOD PACKAGING Contest 1994 Lafine Shower Cologne Fresh Green

32 BRAND Lafine Fresh Vegetable Lafine Vegetable Natures fresh scent Lafine Shower Cologne Fresh Green Natures fresh scent Lafine Shower Cologne Romantic Amber Fresh Well-being Care with 5 vegetables-cucumber, Centella, Parsley, Carrot, and Tomato. A shower cologne which provides freshness to the skin with Belgamot, Lime, and Geranium. A shower cologne which provides freshness to the skin with fragrance of sweet fruity floral scent-lily, Jasmin, and Muguet

33 BRAND Lafine Models of Lafine The models of Lafine was top stars of the ages. With the celebrity models Lafine made its image of trend leading and spreading beauty to all the women.

34 BRAND Lafine Models of Lafine From 2000, Lafine used professional beauty models as exclusive models. From 2013, Miss Koreas who are selected as Miss Lafine have been exclusive model of Lafine ~ 현재 서단비임예원김성민김효희

35 BRAND Mennen Traditional Cosmetics for 130 years Men in 103 countries use Mennen Skin Bracer which is one of the representative brand of Colgate. Mennen was introduced in Korea in 1984 and have faithful customers until now. Fresh feeling and traditional scent express men s intelligence and charming.

36 BRAND Mennen Advertisement of Mennen Traditional Men Care used by men in 103 countries all over the world. Mennen Skin Bracer With excellent quality and faithful customers, Mennen leads men s cosmetic market.

37 BRAND Mennen In 120 branches of HomePlus Advertisement on newspaper To develop Mennen as the key product, we set the sales network with Korea s large distribution enterprise Home Plus.

38 BRAND Catalina Geo(Overseas Sales) Peak of Classical Beauty Catalina Geo is Lamy s export-only brand which we export to 21 countries all over the world. Classical makeup line, Catalina Geo is a global brand which catches many women s eyes of the world. In 1986, it was launched in Hong Kong and Iran and now it has global business network all around the world for 31 years.

39 BRAND Catalina Geo(Overseas Sales) Lamy started overseas business from 1986 by exporting Catalina Geo to Iran and Hong Kong and now have global business network in 19 countries. For the past 27 years, Lamy had over 3 million USD of annual turover. Every year, Lamy attends beauty trade shows in Paris, Bologna, Dubai, Hong Kong and Moscow to have new distributors. With the commitment of trust and common prosperity, we have relations with distributors for long time. [2011~2013 Dubai, Tokyo] [2010~2014 Paris] [2013~2014 Bologna]

40 PROMOTION Model, Advertisement, Promoting

41 Exclusive Models Models of Lamy Cosmetics are Miss Koreas who represent Korea s beauty Miss Korea Seon Kim, Hyo Hee 2013 Miss Korea Mee Choi, Song Yi Miss Brazil Jin 4 th Place at 13 th International Miss Earth 2014 Miss Korea Seon Lee, Seo Been (Miss Lafine)

42 Advertisement&Promotion 1. Lamy Cosmetics started its brand marketing as authenticated company of 2014 Miss Korea Contest. We sponsored from regional contests to the final contest and our C.E.O. was one of the jury at the final. Lee, Seo Been was selected for Miss Lafine( Seon ). Photo Shoot of 2014 Miss Koreas and C.E.O of Lamy Lamy Sponsored Makeup box and cosmetics Miss Lafine; Lee, Seo Been

43 Advertisement&Promotion 2. Grand Prize at Quality Management Contest Selected for This year s Hit Item sponsored by Money Today. -Geo Sempre C-Water Two Way broke through million seller 2012 Launched Catalina Geo Intensive at Chinese Home Shopping STAR.R 2008~2014 Sponsor of Korea Leukemia Patient Society And Association of Blood Donation

44 Thank You